MediBuddy launch new year wellness campaign
MediBuddy has introduced the #MakeItCount campaign to address the high failure rate of new year health resolutions, citing that 80% fail by February.
The campaign emphasises breaking ambitious goals into small, sustainable steps, supported by MediBuddy’s digital healthcare ecosystem.
RiteBite Max Protein launched the “Protein Salute” campaign
Encouraging immediate action on fitness goals instead of procrastination. It features gym trainers’ insights and emphasises fitness as a lifestyle, supported by nutritious products and consistent habits.
California pistachios launch first advertising campaign in India
Wonderful Pistachios, the largest grower and processor of pistachios globally, has introduced "The Better Nut," its first international advertising campaign in India. The campaign promotes California pistachios as a protein-rich snack, with visuals like a flexing arm made from pistachios displayed across billboards, newspapers, and digital platforms. Insights from a global study show increasing demand for plant-based protein and healthier snacking options in India.
The campaign, running in Mumbai, Delhi, and Bengaluru, features 3D pistachio installations, print ads, and an Amazon storefront to drive consumer engagement. Supported by local adaptations from DDB Mudra and media execution by PHD India, it highlights pistachios’ benefits, including protein, fibre, and unsaturated fats, as a healthy snack option.
Bonjour Socks launches bamboo socks with new campaign
Bonjour Socks has introduced its bamboo socks range, made from sustainable fabric with odour-resistant, breathable, and durable properties. Leveraging bamboo's natural antibacterial qualities, these socks aim to provide a hygienic experience. The range is available in multiple colours and is targeted at eco-conscious consumers.
To mark the launch, Bonjour unveiled the '7 Days No Smell' campaign, featuring a short film demonstrating the socks’ ability to stay odour-free for a week. Managing Director Rajkumar Jain highlighted the brand’s focus on innovation and sustainability, positioning the product as a solution for daily comfort. The Bamboo Socks are available online and at Bonjour’s retail outlets across India.
Hyundai launches CRETA electric SUV in India
Hyundai Motor India Limited (HMIL) has introduced the Hyundai CRETA Electric, its first locally produced electric SUV. It features a design inspired by Hyundai's global pixel design language, advanced safety systems, and technologies including Active Air Flaps, Vehicle-to-Load (V2L) capability, i-Pedal technology, and a Shift-by-Wire system. The CRETA Electric comes with two battery options: a 51.4 kWh version with a 473 km range and a 42 kWh option with a 390 km range. Charging options include rapid DC and AC charging.
HMIL is expanding India’s EV infrastructure with plans for 600 public charging stations in seven years and access to over 10,000 charging points through its myHyundai app. The CRETA Electric builds on the success of the CRETA brand, which has sold over 1.1 million units in India. It is available in four variants with multiple colour options.
SCKS Takes U Out: A new approach to sexual wellness marketing in India
The 'SCKS Takes U Out' campaign, launched by Sangya Project and IMBesharam, targets modern women with a focus on sexual wellness. Featuring the SCKS device, the campaign uses playful storytelling, with a mysterious superwoman saving women from daily frustrations.
The campaign has blended humour with relatability to break taboos surrounding sexual wellness. The SCKS device is designed to offer practical benefits with a stylish, compact, and waterproof design.
Prudent Insurance Brokers reframes risk with New Year campaign
Prudent Insurance Brokers has launched a New Year film titled Risk: The Unsung Catalyst of Growth and Opportunity, which challenges traditional views of risk. The film portrays risk not as something to fear but as an empowering force for growth, innovation, and success.
Alok Bhargava, Chief Marketing Officer at Prudent Insurance Brokers, discussed the campaign’s purpose, stating that risk is often misunderstood as something to avoid, but it is essential for business success and innovation. The film represents a shift in mindset, urging viewers to see risk as a path to resilience and progress.
MAGIC Network launches Simply Fresh's new year resolution campaign
MAGIC Network has unveiled a new campaign for Simply Fresh, focused on New Year resolutions. The campaign encourages people to revisit unresolved resolutions from the previous year, urging them to give their aspirations another chance. Co-founders Mohit Ahuja and Ankur Jain emphasise the importance of reflecting on past goals, highlighting that the use of children in the campaign aims to provide a neutral perspective for adults.
Kiran Giradkar, Group CMO of BN Group, shared that Simply Fresh's approach is not to focus on product promotion but to create content that resonates with society. The campaign continues the brand's effort to offer fresh perspectives in storytelling. The film, created by Pixel Street Filmz and directed by Zaheerali Furniturewalla, is now available across social media platforms.
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