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The latest ad films and campaigns in India from brands such as Jindal Steel, V-Marc, Dollar Industries, Ideal Insurance, METRO Shoes, Zydus Lifesciences, WhatsApp, TVS Raider, Steadfast Nutrition, Sellers Collective, Hettich, Muthoot FinCorp, and more in our weekly news roundup.
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OpenAI’s first India push makes AI sound local, accessible and aspirational, but creative choices reveal gaps between cultural intent and execution.
Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive advantage in the streaming wars.
Under-16 digital behaviour in Australia is about to change, and ripple effects for brands will be everywhere.
Kotak Life’s latest ad reframes retirement as reinvention, using a mirror monologue to tackle India’s chronic tendency to postpone long-term planning.