SuperYou ad promotes protein multigrain chips
SuperYou has launched a new advertising campaign to promote its latest product, Multigrain Chips with 10 grams of protein per pack. The campaign highlights the chips as a protein-rich, savoury snack suitable for a wide range of consumers, including students, gym-goers and working professionals. The product is available in four flavours—Super Masala, Pudina, Cheese and Tomato, and Sour Cream and Onion—and includes three grams of dietary fibre. The campaign positions the chips as a convenient and flavourful alternative to traditional snacks, reflecting growing demand for protein-forward, clean-label food options. The promotion is part of SuperYou’s broader effort to expand its footprint in the functional snacking segment. The brand’s previous product, Protein Wafers, sold over 16 lakh units within 90 days of their launch in November 2024, according to a SuperYou press release. With India’s protein chips market expected to grow at a CAGR of 10.8% and reach $99.3 million by 2030, SuperYou aims to meet rising demand through innovation and accessibility. The new chips will be available both online—via SuperYou’s website, Amazon, Flipkart, Zepto, Blinkit, and Instamart—and offline at Reliance, 711, Noble Chemist, Wellness Forever, Ratnadeep, and more than 1,000 other standalone retail stores. SuperYou was co-founded by Ranveer Singh and Nikunj Biyani and is backed by Think9 Consumer Technologies.
Pizza Hut swaps ketchup for pizza
Pizza Hut launched a promotional campaign offering free Juicylicious pizzas in exchange for ketchup sachets at select outlets in Delhi, Mumbai, Bangalore, and Chennai from 2 to 4 May 2025. The activation supported the launch of the Juicylicious range, which features paneer and chicken toppings with Indian-inspired sauces. The offer targeted the common habit of using ketchup on pizza, aiming to promote the new range's bold flavours as a standalone experience. Customers could avail the offer by visiting participating stores and handing a ketchup sachet to Pizza Hut’s in-store team. The first 100 daily participants at each location received a Pizza Pass to claim a free Juicylicious pizza. To generate engagement, the campaign included a digital challenge on social media, encouraging users to join #TeamKetchup or #AntiKetchup. Pizza Hut amplified the initiative with influencer content and posts through its official handles. Participating outlets included Janpath and Ambience Mall in Delhi NCR; Palladium Mall and SV Road in Mumbai; Mall of Asia and Bommasandra in Bangalore; and RK Salai and Phoenix Market City in Chennai.
Kotak811’s digital banking-focused ad headlines Ranveer Singh
Kotak811 has launched a new campaign featuring Ranveer Singh to showcase the seamless experience of its digital banking platform. The initiative promotes the updated offerings of Kotak811, which include instant onboarding, UPI services, investment options, and cashback features. The campaign positions Kotak811 as a full-service platform tailored for India’s digital-first generation. The video campaign, titled ‘Banking So Smooth, It’s Makkhan’ (Banking so smooth, it’s like butter), uses Singh’s persona to illustrate the platform’s ease of use. It also aligns with the broader trend of increasing digital adoption across financial services in India. The campaign is available on YouTube and supported through various digital channels to maximise visibility among tech-savvy users.
Archish Fertility launches miscarriage awareness campaign
Archish Fertility & IVF has launched the #RainbowBaby campaign to raise awareness about miscarriage and offer support to affected families. The campaign, held throughout May, highlights the prevalence of miscarriage, with one in four pregnancies ending in loss due to chromosomal abnormalities. The campaign aims to educate the public about the genetic causes of miscarriage and reduce the stigma associated with pregnancy loss. Archish promotes the use of Preimplantation Genetic Testing for Aneuploidy (PGT-A), which identifies chromosomally normal embryos and improves the chances of successful pregnancy. Archish operates six clinics across Bengaluru, with a seventh set to open in Sarjapur in June 2025. The campaign includes educational content, patient support initiatives, and digital engagement through social media.
Zeel campaign highlights stylish rainwear shift
Zeel Climate Clothing has launched a new campaign highlighting its ‘Be Rain Ready’ brand positioning. The digital film, set in a rainy cityscape, features a high-paced pursuit that ends with a compliment directed not at the characters but at their stylish rainwear, reflecting Zeel’s shift from utility to fashion-forward rainwear. The campaign aims to resonate with younger, mobile-first consumers by merging functional rain protection with bold style. Conceptualised by AlphaX and produced by 95 Films, the campaign embraces short-format storytelling optimised for platforms like Instagram and YouTube. Founded in 1995 as NZ Seasonal Wear, Zeel is a rainwear brand in India.
ITC Classmate launches Edugames campaign in 30 Cities
ITC’s Classmate has launched a 30-city campaign to promote its gamified notebook product, Edugames Infinity. The product integrates interactive last-page puzzles with digital gameplay, offering students daily chances to win prizes including Meta Quest VR headsets and a trip to Hong Kong Disneyland. The campaign features Indian chess Grandmasters R Praggnanandhaa and R Vaishali, who will participate by solving puzzles over 30 days. Students can play by scanning the back page of the notebook to access a new game each day. The campaign combines play with learning, aiming to make education more engaging. Participation is open to students who purchase Classmate notebooks and enter through the designated app or platform. Campaign visibility is supported through digital, TV, and influencer outreach, in sync with Classmate’s national Disneyland campaign.
Gleneagles Hospital unveils Mask Up Mumbai campaign
Gleneagles Hospital Mumbai has launched a city-wide campaign titled ‘Mask Up Mumbai’ to promote respiratory health and raise awareness about asthma. The initiative includes large mask sculptures placed at Phoenix Marketcity, symbolising the importance of protecting lungs in urban environments. The campaign aims to address the growing incidence of respiratory illness linked to pollution and urban lifestyle. It encourages early diagnosis and the use of masks in high-risk areas. By moving health messaging out of clinical settings and into public spaces, the campaign seeks to reach a broader audience. Gleneagles Hospital, through this campaign, emphasises the role of prevention in respiratory care and hopes to drive behavioural change among Mumbai residents.

Salesforce Agentforce campaign's phase two headlines Rahul Dravid
Salesforce has launched the second phase of its brand partnership with Rahul Dravid, focusing on its AI-powered platform, Agentforce. The initiative aims to showcase how Agentforce can transform sales, service, and marketing operations for Indian businesses through AI-driven customer engagement. Building on last year’s ‘Growing with India’ theme, the new brand campaign highlights Agentforce’s ability to deliver automated, seamless customer experiences while enhancing client relationships and operational outcomes. Two digital films, featuring Rahul Dravid in business roles, illustrate the platform’s practical applications portraying how AI can autonomously support business owners in customer engagement and decision-making. The digital-first campaign will cover outdoor advertising in Mumbai, Delhi, and Bengaluru including branded cabs, bus wraps, and corporate parks. A series of print and LinkedIn ads will also support the launch, including a mixed-media format combining animation and print. Agentforce integrates with Salesforce’s existing products such as Customer 360, Data Cloud, and Einstein AI, offering businesses a unified platform for managing customer success. The campaign video is also available on YouTube and LinkedIn.
NIC’s ad film captures cocoa’s sourcing journey
Ice cream brand NIC, operated by Walko Food Company, has released a digital campaign tracing the journey of cocoa from Madagascar to its ice cream tubs, illustrating the global sourcing behind NIC’s ingredients. The ad film, developed with AI support, was created by Sideways and its new division,
Avaada's campaign promotes environmental protection
Avaada, a renewable energy company, has launched #MissionImPossible, a climate awareness campaign ahead of World Environment Day. The campaign addresses the worsening effects of climate change, focusing on rising pollution and extreme weather. Unlike conventional climate initiatives, the campaign presents the crisis from a lived perspective, aiming to highlight the immediate impact of environmental degradation. It encourages individuals to take ownership and responsibility for climate action. The campaign positions climate change not as a future challenge but as a current and personal crisis requiring collective intervention.
C Com Digital, Religen promote early autism diagnosis
C Com Digital and Religen Inc have launched an advertising campaign to raise awareness of early autism diagnosis through the Folate Receptor Antibody Test (FRAT). Over 15,000 individuals have undergone testing, with more than 52% showing presence of folate receptor autoantibodies linked to cerebral folate deficiency, a condition associated with autism. The campaign uses social content, infographics, animated videos, and blogs to engage professionals and families, reaching over 10 lakh users. It has already resulted in a 754% increase in new users and reduced cost-per-click by half. A TikTok testimonial gained more than eight lakh views. The campaign also involved autism support groups and advocacy platforms including the National TACA Conference and the #BlueBucketPledge. These initiatives reinforced the campaign’s message that early diagnosis improves outcomes. C Com Digital executed the strategy while FRAT and its medical partners provided technical and clinical insights.
Birla Opus Prime unveils Prime Express campaign
Birla Opus Prime has introduced Prime Express marketing campaign, wherein a mobile experience centre will reach and engage institutional customers from 44 cities in 125 days. The campaign began in Mumbai and Delhi and is part of a 180-day activation to showcase paint solutions directly to professionals. Two custom-designed buses will host immersive displays of over 30 products, including waterproofing, enamels, textures, and interior and exterior paints. Live product demonstrations and curated design solutions for education, healthcare, and corporate spaces are included. The project targets over 10,000 architects, developers, and government representatives. The buses also display completed project showcases and feature India Iconic Colour Selection zones. This marks Birla Opus Paints’ push into customer-focused mobile engagement and service delivery. The brand, launched in 2024 under Grasim Industries, provides a range of decorative paints and operates six manufacturing facilities across India.

BajajCapital’s ad promotes good financial habits
BajajCapital has launched the #BigDreamsGuaranteed campaign to support one lakh Indian families over the next 90 days in developing consistent financial habits and protecting long-term goals. The initiative follows research revealing that 81% of Indian families feel uncertain about achieving major life aspirations due to unforeseen disruptions such a pandemic, economic instability, and geopolitical tensions. The campaign is targeted at families in tier-1 and tier-2 cities who remain hopeful but lack confidence in achieving milestones such as children's education, business ventures, weddings, and post-retirement independence. BajajCapital’s response involves personalised financial guidance, education, and insurance solutions to help restore belief in financial planning. Rather than promoting a specific product, the campaign aims to create a national movement for better financial behaviour. Founded 60 years ago, BajajCapital operates in over 100 cities with a workforce of over 5,000.
TTK Prestige’s OOH campaign celebrates a mother's love
TTK Prestige has launched a citywide out-of-home (OOH) campaign themed ‘Mummy Ke Taane’, (Mother’s taunts) reframing everyday maternal reminders as expressions of love. Displayed across metro stations and high-traffic urban areas, the campaign features common phrases Indian mothers use to express concern. The initiative was conceptualised by 22feet Tribal Worldwide in collaboration with Zepto. Billboard messages like ‘Bahar ka khana dekhte hi kaha gai diet?!’ (Where did your diet consciousness go the moment you saw outside food?!) aim to connect emotionally with young professionals by reminding them of maternal care through familiar words. The campaign also extended online, encouraging users to share their own ‘taanas’ (taunts) on social media, creating a participative and nostalgic experience. Zepto supported the campaign with a 10-minute delivery service message to tie into the theme.
Emami unveils DermiCool’s summer campaign
Wondrlab India and DermiCool have launched an AI-generated digital advertisement as part of a new campaign continuing the brand’s previous ‘Garmi ki Pakad’ (The grip of heat) series. Created in collaboration with The TopScout and Crushed Studios, the film uses a video game-inspired narrative to depict cool warriors battling heat monsters, symbolising the product’s relief from prickly heat. The campaign aims to connect with a younger audience by blending DermiCool’s traditional message with modern storytelling formats and emerging technologies. It also demonstrates the strategic use of AI as a cost-effective and agile alternative to conventional filmmaking. DermiCool, a product of Emami India, continues to position itself as a solution for summer-related skin discomfort. Wondrlab, a marketing technology firm, developed the concept and execution, marking a milestone in the application of AI in Indian advertising. The film is now available across major digital platforms.
LEGO set to open first store
The LEGO Group is launching its first LEGO Certified Store in India on May 23 at Ambience Mall, Gurugram. To build anticipation, the company has launched an extensive promotional campaign across Delhi-NCR featuring themed Uber cabs, billboards, and a stop-motion film. The campaign includes over 50 partially wrapped LEGO-themed Uber cabs and three fully themed vehicles that will operate until June 22. A stop-motion film, central to the campaign, follows a LEGO Minifigure on a journey to find a missing piece, symbolically revealing the new store. The creative was developed by Kulfi Collective and deployed across digital and cinema platforms in the region. LEGO India also launched a contest for children aged 5–14, encouraging imaginative entries about the 'lost brick', with winners receiving LEGO sets or a trip to LEGOLAND.

Tata Gluco+ launches AI-created ad film
Tata Consumer Products has launched a thematic film for its beverage brand Tata Gluco+ under the campaign ‘Piyo Goodness, Karo Greatness’ (Drink goodness, do greatness). The film, created entirely using AI, depicts a group of young people inspired by empathy to clean a stadium after a sports event, powered by the glucose drink. Produced by RAIDs and conceptualised by VML, the campaign uses AI-generated scenes and effects to illustrate how energy can drive meaningful social change. The story ends with collected rubbish being shot basketball-style into a garbage truck, highlighting purposeful collective action. Available in five flavours, Tata Gluco+ positions itself as a caffeine-free energy drink and part of Tata’s broader ‘Better for You’ beverage segment. The campaign seeks to connect with younger audiences by aligning instant energy with positive impact while showcasing the brand’s application of emerging creative technologies.
Laxmi Dental’s campaign features Kareena Kapoor
Laxmi Dental Limited has launched a digital campaign for ‘Illusion Aligners Teen’, aimed at adolescents aged 11 to 18. Featuring Bollywood actress Kareena Kapoor, the film presents the aligners as a comfortable, stylish, and cost-effective alternative to traditional braces. Made with BPA-free plastic with memory, the aligners are designed to correct teeth misalignment gently and accurately. The campaign highlights how the product empowers teenagers to smile with confidence. Created by orthodontists and available across India under the Illusion Aligners brand, the product positions itself as a precise and quality-driven orthodontic solution. The creative agency Hats On produced the film, which seeks to resonate with both teenagers and their families. Founded in 2004, Laxmi Dental Limited has grown into a global dental products company with over 2,300 employees and operations in more than 90 countries. The company focuses on digital dentistry and orthodontics, continuing to invest in technology and training to support dental professionals worldwide.
Sara and Sachin Tendulkar star in Spinny’s campaign
Spinny has launched a new campaign, 'God Promise', featuring cricket icon Sachin Tendulkar and his daughter, Sara Tendulkar. The campaign, focused on the bond of trust, highlights Spinny’s 3-year warranty on its Assured+ cars. In the film, Sachin is seen embarking on a journey with an indie dog, reflecting the long-term relationships that Spinny fosters with its customers. Sara shares personal moments with her father and their adopted dogs, Spike and Max, offering a glimpse into their family life. Spinny’s focus on trust and lasting bonds is underscored in the ad, which showcases not only the emotional ties between family members but also the loyalty of pets. The film mirrors Spinny’s commitment to customer satisfaction through its extended warranty. This collaboration follows the brand’s commitment to offering transparency and long-term customer care in the used car market.
Lay’s campaign highlights the importance of soil health
Lay’s has launched a campaign to highlight the importance of soil health in farming, underscored by the brand’s initiative, Mitti Jaanch Kendras. These soil testing centres, located in Uttar Pradesh, Bihar, and West Bengal, provide farmers with insights to improve crop yields through better soil care. The initiative is part of Lay’s commitment to sustainability and regenerative agriculture. To promote the campaign, Lay’s has unveiled 'Mitti Ki Chitthi' (a note from the soil), a film celebrating the bond between farmers and the land they nurture. The film portrays the Earth’s perspective, offering gratitude and wisdom, and reinforcing the connection between soil care and successful farming. With this initiative, Lay’s aims to provide farmers with the tools they need to enhance crop management and sustainability. This project is part of PepsiCo India’s agricultural vision, supporting over 27,000 farmers and encouraging sustainable farming practices across the country.
Sting Energy launches campaign with BGMI collaboration
Sting Energy has launched a new campaign in partnership with Battlegrounds Mobile India (BGMI), making Sting the official in-game energy drink for players. This collaboration introduces co-branded Sting X BGMI bottles, available across India, allowing gamers to engage with the campaign both digitally and physically. Each bottle features a QR code that unlocks in-game rewards and custom missions, offering a gaming experience beyond the screen. The campaign also integrates the brand, as players who complete the missions can access limited-edition digital collectables. This collaboration is designed to enhance the gaming experience by merging physical products with virtual rewards, creating a connection between the real and digital worlds. The partnership, running until July 14th, taps into the growing gaming culture in India, offering players a way to energise their gameplay while enjoying Sting’s formula. This move marks a new benchmark in gaming and beverage integration, further extending Sting’s reach in the gaming community.
Fenesta expands campaign with CTV, IPL boost
Fenesta has extended its #FineFinerFenesta campaign through strategic connected TV (CTV) integration on JioCinema during the 2025 Indian Premier League (IPL), aiming to strengthen brand visibility among urban, digitally engaged audiences. The latest phase of the campaign features a 15-second ad running during IPL matches, leveraging one of India's most-watched sporting events to deliver its message. The campaign promotes premium window and door solutions, highlighting product durability, insulation from external elements, and dependable service. Originally launched with a short film featuring a young couple navigating home design choices, the campaign targets aspirational homeowners and promotes decision-making that prioritises quality. Fenesta positions its offerings as alternatives to conventional window and door options. In addition to its CTV presence, the campaign has been rolled out in cinemas across 500 screens nationwide. Ads have been strategically placed before major film releases such as Kesari 2, Raid 2, and Thunderbolts, expanding the brand’s reach beyond digital platforms. Fenesta, a division of DCM Shriram Ltd, has over fifty lakh installations in five lakh homes from over 900 cities in India and neighbouring countries. The brand offers uPVC and aluminium products, including solid panel doors and façades, supported by a direct service network of over 350 dealer showrooms and nine Signature studios.
Lloyd’s Stunnair AC ad features Tamanna Bhatia, Mahesh Babu
Lloyd has launched a new campaign to promote its AI-powered air conditioner, Stunnair, under its Luxuria collection. The ad features actors Mahesh Babu and Tamannaah Bhatia and presents the Stunnair as a blend of technology and home decor. Stunnair is marketed as India’s first designer air conditioner with AI capabilities, ribbed sliding fascia, and mood lighting. It offers voice command control without Wi-Fi, integration with smart devices, and presence detection features. It adjusts airflow based on user movement through 'Find Me' and 'Miss Me' modes. According to the company, the unit cools to 18°C in 30 seconds and operates efficiently in temperatures up to 60°C with a 15-metre airflow range. The campaign was conceptualised by McCann and presents the AC as the centrepiece of a home gathering, where its design draws the attention of the hosts. The advertisement positions Stunnair as both a functional and decorative home appliance. The campaign is being rolled out across digital platforms, print media, and in-store activations. Lloyd, a brand from Havells India, says this launch reinforces its push for smart, energy-efficient appliances in the Indian market.
Harpic campaign headlines Shah Rukh Khan
Harpic has launched a new campaign titled 'Harpic Hai Na', introducing actor Shah Rukh Khan as its brand ambassador. The campaign positions Harpic as a superior toilet cleaner compared to general cleaning agents. According to Harpic, the partnership aims to encourage Indian households to shift from using detergents to dedicated toilet cleaning solutions. The product claims to deliver 10 times better cleaning and disinfection within five minutes, along with long-lasting fragrance. The television commercial for the campaign, conceptualised by Havas Creative India, features relatable household scenarios that demonstrate Harpic’s effectiveness in maintaining hygiene. The messaging suggests that Harpic provides a dependable solution for toilet hygiene, replacing less effective alternatives. Harpic states that its cleaning solutions are used in over one-third of Indian households. With the new campaign, the brand aims to reach every second home across the country. The initiative highlights the brand's scientific formulation and long-standing role in sanitation and hygiene. The campaign is being launched through television and digital platforms.