Kinder Joy launches Harry Potter-themed Funko Pop collection
Kinder Joy has introduced a limited-edition Harry Potter Funko Pop toy collection as part of its ongoing effort to engage parents and older children. The initiative is accompanied by a new TV commercial showcasing the joy of discovery and shared moments during playtime. The film features a family bonding over the unwrapping of the themed toys, capturing the essence of togetherness and highlighting the brand's appeal across generations.
The collection consists of nine unique toys, including figurines and accessories inspired by the Harry Potter universe. Available across multiple retail channels in India, the campaign positions Kinder Joy as a source of delight and magical experiences. This strategy aims to strengthen its appeal by targeting a broader demographic of consumers seeking engaging and imaginative products.
Hola Media unveils hybrid education campaign for Birla Brainiacs
Hola Media Group has launched a campaign for Birla Brainiacs, featuring actor Ayushmann Khurrana, to promote hybrid schooling. The campaign, titled 'Education meets innovation', highlights the integration of academics with real-world skill development, urging students to focus on personal growth and self-belief. This initiative reflects Birla Brainiacs' approach to combining online and offline learning, aiming to prepare students for a competitive global environment.
Hola Media Group spearheaded the creative strategy, emphasising how hybrid education bridges traditional learning with upskilling. The campaign's narrative, supported by visual storytelling, aims to inspire students and reassure parents about the benefits of a balanced, future-oriented education model.
happn and Sayfty promote respectful dating through new campaign
Dating app happn, in collaboration with NGO Sayfty, has launched an in-app campaign to mark the International Day for the Elimination of Violence Against Women. Running from 25 to 31 November, the initiative focuses on educating users about recognising disinterest in dating and responding with respect. By promoting empathy and understanding, the campaign aims to foster a culture of kindness and safety within the dating space.
The campaign is built on three pillars: recognising cues of disinterest, responding respectfully, and learning from experiences. Alongside awareness-building efforts, happn has included a donation link for users to support Sayfty’s mission. The initiative reinforces happn’s commitment to creating a healthier and safer environment for meaningful connections.
The Leela partners with Jaipur royalty for luxury campaign
The Leela has unveiled ‘Time Travel with The Leela’, a campaign celebrating Indian heritage and modern luxury. Partnering with HH Sawai Padmanabh Singh of Jaipur, the initiative is tailored to young, affluent travellers seeking culturally immersive experiences. The campaign aligns the brand’s ethos of meaningful, heritage-inspired hospitality with contemporary sensibilities.
Through curated experiences, including culinary explorations and cultural narratives, the campaign showcases The Leela’s blend of legacy and innovation. The visual aesthetic and involvement of HH Padmanabh Singh highlight the enduring vibrancy of Indian traditions, appealing to global travellers who value deeper connections to their destinations.
Citykart's anthem promotes style for every occasion
Citykart’s brand anthem, Fashion Bawal Poore Saal (Fashion rocks the year through), reflects its commitment to affordable, trendy fashion for all occasions. Through a lively video and catchy tune, the campaign showcases the company as a destination for Western and ethnic styles, appealing to a youthful audience. The anthem will be amplified across digital, social, and offline platforms, supported by regional influencers and in-store promotions.
The initiative bridges online and offline engagement, making Citykart a go-to brand for accessible fashion. By embracing creativity and collaborating with industry veterans, Citykart’s anthem reinforces its mission to make stylish, budget-friendly clothing a year-round experience for diverse customers.
Paytm QR Code Maala introduces innovation at weddings
Paytm's latest marketing initiative blends tradition and innovation with a viral video featuring a groom adorned with a QR code maala (string). Highlighting the convenience of digital payments, the campaign promotes Paytm UPI as an integral part of modern Indian weddings. The creative concept has garnered widespread attention, reflecting Paytm's effort to integrate digital solutions into everyday traditions.
Beyond weddings, Paytm is expanding its services, enabling UPI payments at international destinations and enhancing financial tools for users. These innovations underscore the digital payment platform’s dedication to seamless payment experiences, reinforcing its position as a pioneer in mobile payments in India.
Continental Coffee's TVC showcases Tamil cultural connection
Continental Xtra’s new TVC taps into Tamil Nadu’s cultural essence to connect with local consumers. Set in a traditional Tamil household, the story follows Kavitha, a newly married doctor, as she bonds with her in-laws over a shared love for strong coffee. The commercial portrays how Continental Xtra becomes a medium for creating moments of familial connection and warmth.
By blending cultural nuances with relatable storytelling, the TVC positions Continental Xtra as an integral part of Tamil households. The campaign reflects the brand’s understanding of regional traditions while promoting its instant coffee as a staple in daily life.
Isharya celebrates individuality with playful jewellery campaign
Isharya’s ‘Make it shine’ campaign highlights the versatility and individuality of its modern jewellery designs. The brand film follows a confident woman transitioning through different moods and styles, showcasing Isharya’s three signature collections—Icons, Isharya High, and Modern Maharani. The campaign celebrates jewellery as a form of self-expression across occasions and seasons.
Focusing on elegance and joy, Isharya reinforces its identity as a versatile, contemporary jewellery brand. Its designs resonate with women of all ages, offering timeless staples that merge traditional craftsmanship with modern sensibilities.
Kumari Jewels redefines luxury with pink Defender initiative
Kumari Jewels elevates luxury retail with its exclusive pink Defender—a mobile billboard, high-end delivery service, and statement piece. This initiative offers VIP customers a personalised delivery experience, transforming jewellery shopping into a grand event. The vehicle’s striking design, featuring Kumari’s signature pink hue, doubles as a dynamic brand ambassador.
By combining bold aesthetics with exceptional service, Kumari Jewels reinforces its commitment to redefining luxury retail. The pink Defender exemplifies the brand's innovative approach, creating memorable moments for customers while showcasing its fearless spirit.
SDA's Street store brings festive joy to needy families
Spicetree Design Agency’s ‘The Street Store’ returned to Infiniti Mall, Malad, offering a dignified shopping experience to over 200 people in need. The pop-up event provided a variety of well-maintained clothing and accessories, reflecting SDA’s dedication to community service. Families were given the opportunity to select items, brightening their festive season with care and thoughtfulness.
This initiative highlights SDA’s commitment to gratitude and generosity, serving as a testament to the agency's core values. Over the years, The Street Store has expanded its reach, exemplifying SDA’s focus on uplifting communities while driving progress for its clients.
Faasos teams up with the ‘Ganji Chudail’ to tackle burger mess
Faasos, a Rebel Foods brand, has launched a campaign featuring Ganji Chudail (Bald witch) to promote its burger wraps as a cleaner alternative to traditional burgers. The humorous storyline highlights the messiness of burgers through a playful interaction where the Ganji Chudail crashes a burger party attended by fast-food icons—the king, the clown, and the colonel.
While their burgers create a chaotic mess, she confidently enjoys her tidy Faasos burger wrap, ultimately sharing it with the other icons, showcasing the wrap’s convenience. This campaign emphasises the ease and mess-free experience of Faasos' wraps, and mock fun at traditional burgers, which are often messy to eat.
Pizza Hut’s Momo Mia pizza comes alive with 3D billboards
Pizza Hut has unveiled India’s first-ever pizza topped with momos—the Momo Mia—through a campaign featuring 3D anamorphic billboards in Mumbai and Bengaluru. These displays create the illusion of the pizza and a fizzy Pepsi leaping out of the billboard.
Peter England presents ‘The Bollywood wedding’ with Karan Johar
Peter England, a menswear brand, collaborated with filmmaker Karan Johar to launch ‘The Bollywood Wedding’, a campaign inspired by the grandeur of Indian weddings. The film humorously captures Johar suggesting Bollywood-style names for the collection, eventually settling on the title ‘The Bollywood Wedding’. With a focus on wedding and occasion wear, Peter England's campaign aims to cement its position as a premier lifestyle brand.
Hashtag Orange launches festive campaign for Signify with Rahul Dravid
Signify unveiled its 'Hum raaton mein sooraj ugaate hain' (We see the sun rise in the nights) campaign featuring cricketer Rahul Dravid. Conceptualised by Hashtag Orange, the TVC showcases how the company's lighting solutions enhance safety and sustainability in everyday life. Highlighting innovation and energy efficiency, it aligns with Signify’s #BrighterLivesBetterWorld vision to promote a brighter and sustainable future.
Zivame Launches ‘The Museum of Boobs’ to Redefine Fit
Zivame’s latest campaign, 'The Museum of Boobs', emphasises the importance of understanding unique breast profiles for the perfect bra fit. Using relatable metaphors like mushrooms and umbrellas, the campaign humorously challenges traditional size-based approaches to intimate wear. Through a short film, it spotlights the diversity of Indian women’s breast profiles, empowering them to find bras that cater to their unique shapes.
For International Men’s Day, Metro Shoes launched a campaign normalising men’s contributions in everyday moments. The film depicts relatable scenarios, such as men receiving appreciation from family and colleagues for small acts of support, encouraging them to take on greater responsibilities. This introspective narrative highlights the growing role of the “modern man” in today’s society.
Tata Sampann launches ‘Pyar Bhara’ campaign to celebrate natural and unprocessed ingredients
Tata Sampann, a brand under Tata Consumer Products Limited, has introduced its latest campaign, ‘Pyar Bhara’ (Filled with love). It emphasises the benefits of using products like unpolished pulses, pure spices with native oils, and high-fibre poha, all crafted to retain their original goodness. Featuring chefs Sanjeev Kapoor and Ranveer Brar, the advertisement showcases a light-hearted exchange between the two culinary icons, underscoring the importance of untampered ingredients in creating nourishing and flavourful meals.
MediBuddy's #MensHealthMatters campaign advocates for men's self-care and proactive health choices
MediBuddy, India’s healthcare platform, launched the #MensHealthMatters campaign on International Men’s Day to highlight the importance of men prioritising their physical and mental health. The campaign reveals that 40% of men delay medical consultations until conditions worsen, and 31% face depression, with only a quarter seeking help.
Manforce condoms: breaking stereotypes on men’s desires
On International Men’s day, Manforce condoms launched the #KnowWhatHeReallyWants campaign to challenge the misconception that men only seek physical intimacy. Through a short video, the campaign presents a scenario where a man invites his partner to “play,” leading viewers to anticipate an erotic interaction. However, the twist reveals the couple playing a game instead, symbolising men’s varied interests beyond physical desires.
Joy Chatterjee, Associate VP at Mankind pharma, stated that the campaign aims to redefine societal views about men, highlighting their genuine interests, including travel, food, and spending time with family. The initiative was conceptualised by Grapes and aligns with the brand’s ongoing efforts to foster understanding and redefine stereotypes surrounding men.
BlueStone: Museum of love for timeless romance
BlueStone unveiled its "Museum of Love" campaign, celebrating love stories through couple bands and keepsakes. The concept captures nostalgic moments like first dates, handwritten notes, and memorable tokens that mark the journey of a relationship. The campaign aligns with the wedding season, focusing on the sentimental value of couple bands as timeless tokens of love.
Vipin Sharma, Chief Merchandising Officer at BlueStone, emphasised that the initiative celebrates the small, meaningful gestures in relationships. Through this campaign, the brand seeks to position its couple bands as elegant, personal emblems of commitment and love, encouraging couples to cherish their unique bond.
Wahter's "Shot": targeting Gen Z through bottled advertising
Wahter launched “Shot,” a bottled water product with a unique advertising model targeting Gen Z consumers. Shot integrates 40% of its label space for brand advertisements, creating an innovative marketing platform while maintaining a youthful and engaging appeal. It also offers interactive features like a QR-code-based iPhone giveaway, enhancing customer interaction.
With sustainability in mind, Shot’s fully recyclable bottles will be available nationwide in retail outlets. Amitt Nenwani, Wahter's Co-founder, stated that the product bridges the gap between traditional advertising and Gen Z’s preference for dynamic engagement, offering brands high visibility in everyday spaces.
Thums Up's "Thunder Hai Main" campaign featuring Allu Arjun
Thumbs Up launched the "Thunder Hai Main"( I am thunder) campaign with superstar Allu Arjun, highlighting the bold and strong spirit of the iconic beverage. The campaign includes a high-energy TVC showcasing Allu Arjun’s charisma, aligning with the brand’s identity and the upcoming release of Pushpa 2. Special-edition Thums Up cans featuring the actor will also be released.
Sumeli Chatterjee, Category Head at Coca-Cola India, stated that the campaign represents Thums Up’s dynamic energy and appeals to its audience with a blend of strength and style. This collaboration further solidifies Thums Up’s position as a bold and energetic beverage brand.
Freedom oil's "Courtroom" campaign on purity
Freedom cooking oils launched the "Courtroom" campaign to address oil adulteration issues and promote its 100% pure sunflower oil. The ad features brand ambassadors Yash and Radhika in a courtroom drama, highlighting the importance of choosing high-quality oils for health and urging consumers to read labels carefully.
P. Chandra Shekhara Reddy, VP of Sales & Marketing, stated that the campaign aims to empower consumers with informed choices. Freedom Cooking Oils reinforces its commitment to purity and trust, educating the public on the health benefits of quality products through a relatable and engaging narrative.
Raj Kanwar Singh, MD of Bimbo Bakeries India, highlighted the brand’s commitment to offering convenient and nutritious breakfast options. The campaign runs across social media platforms, encouraging consumers to incorporate fibre-rich foods into their morning routines.
Hindware’s "Build a Toilet, Build Her Future" initiative
Hindware continued its CSR programme, "Build a Toilet, Build Her Future," which focuses on improving sanitation facilities in rural schools to support girls’ education. Since its launch in 2020, the initiative has constructed over 400 toilets across schools, addressing issues like absenteeism and dropouts due to inadequate sanitation.
This year’s theme, "Dare to Dream," emphasises empowering girls to pursue education without interruptions. Hindware’s collaboration with local communities and NGOs aims to build 100 more toilets by FY25, promoting equitable opportunities for girls in underserved areas.
Colgate’s oral health movement with AI-driven dental screenings
Colgate launched the oral health movement, a campaign to promote oral hygiene through AI-enabled dental screenings. Users can upload photos of their mouths via WhatsApp to receive instant screening reports, with options for free dentist consultations in collaboration with the Indian Dental Association.
Gunjit Jain, EVP Marketing at Colgate-Palmolive, stated that the initiative addresses the gap in oral health awareness, with only 9% of urban Indians visiting a dentist annually. The campaign utilises engaging content and digital platforms to educate and encourage proactive oral health management.
Tata Play celebrates the unifying power of TV in new World Television Day campaign
Tata Play has launched a new World Television Day campaign celebrating TV’s power to unite people across diverse backgrounds. The ad film, Conceptualised by HumourMe, conveys, 'No matter how different we are, TV unites us all showcasing how television bridges gaps and fosters connection through shared experiences.
The campaign follows characters from different walks of life who, initially divided, discover common ground through the power of television. Launched on Tata Play’s social media platforms, the campaign has received widespread engagement and positive audience response.
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