Aprilia India releases ad film featuring John Abraham
Aprilia India has launched its second brand film featuring John Abraham, titled ‘Lust’, as part of a digital advertising campaign for the Aprilia RS457 motorcycle. This film follows the success of the first instalment, ‘Fun’. ‘Lust’ explores the emotional connection between riders and the motorcycle, showcasing the allure of the open road.
Directed by Nigel Simpkiss, the film captures the passion associated with high-performance riding. This second chapter is part of a four-film series aimed at connecting deeply with the riding community. The campaign seeks to evoke the powerful emotions experienced by riders and goes beyond traditional advertising. The film is now live and can be viewed online.
Signify launches campaign featuring Rahul Dravid
Signify has launched a campaign for Philips ahead of the festive season, featuring Indian cricket legend Rahul Dravid. The campaign will run across social media, television, and news platforms throughout India. Titled ‘Hum raaton mein sooraj ugaate hain (We bring the sun to life at night),’ the television commercial showcases Dravid in various scenarios, highlighting the impact of light on everyday life.
The campaign aims to inspire consumers to enhance their lives through innovative lighting solutions, reinforcing Signify’s commitment to sustainability and customer-centricity. The commercial will be aired on multiple digital and television platforms. This initiative is part of Signify’s broader strategy to promote its product offerings during the festive period.
Ixigo unveils AI-powered music video
Ixigo has released a music video entirely generated by artificial intelligence on its social media platforms. Titled ‘Udaan Ki Hai Ab Apni Baari’ (It’s now our turn to fly), the video celebrates air travel, featuring AI-created music, voice, lyrics, and visuals. It aims to showcase how technology can transform content creation, resonating with travel enthusiasts.
The video captures the beauty of air travel through serene cloud views and thrilling heights. This launch reflects ixigo’s innovative approach in the digital content space, engaging users with fresh creative experiences.
100% AI, 100% wanderlust ����
— ixigo (@ixigo) October 17, 2024
Share this video with your friends who loveee to travel ❤️✈️#AIart #AI pic.twitter.com/aztwqJ63zB
Archies introduces campaign with EaseMyTrip, Meena Bazaar
Archies has launched a festive campaign in collaboration with EaseMyTrip and Meena Bazaar, running for 30 days. Customers spending INR 3000 or more at Archies stores will enter a draw for an all-expenses-paid trip to Goa. Each purchase will also include travel vouchers from EaseMyTrip.
Archies has initiated a Jashn-e-Chaand contest for Karvachauth, offering a makeover from Meena Bazaar and a gift hamper from Archies. The campaign aims to enhance the shopping experience while celebrating tradition and gifting.
Inorbit Malls announces Bade Dilwali Diwali campaign
Inorbit Malls has launched the ‘Bade Dilwali Diwali’ (A large-hearted Diwali) campaign, inviting communities to celebrate Diwali together. The campaign promotes generosity and kindness, highlighting the importance of family and friends.
It features a Swan centrepiece symbolising love and purity, encouraging visitors to engage in interactive activities. Inorbit Malls aims to create memorable experiences through various events and workshops across its properties, reinforcing the mall’s role as a community hub.
Oswaal Books pays video tribute to booksellers
Oswaal Books has released a video tribute honouring booksellers for their contribution to students’ education. The video highlights the challenges faced by booksellers in a digital age dominated by online shopping.
It showcases their dedication to providing personalised service and support to students and parents. Oswaal Books has invited the public to watch and share the video, recognising the important role of booksellers in fostering a love for reading and learning.
Pepperfry launches festive home campaign
Pepperfry has launched its campaign, ‘Fashion for Home: Festive Edition,’ ahead of Diwali. The campaign encourages consumers to enhance their homes for the festival. A video ad highlights the connection between fashion and home decor, depicting a young woman preparing her home by selecting furniture and decorations as one would curate an outfit.
The campaign aims to promote the idea that homes should reflect individual style during celebrations. Pepperfry offers a variety of decor options to help customers create festive atmospheres, whether contemporary or traditional. The campaign positions Pepperfry as a destination for home decor during the festive season.
Parle-G's Diwali campaign focuses on tradition
Parle-G has released a new Diwali film that reflects on traditional celebrations. The three-minute film features a grandmother and her grandson, highlighting the disconnect between generations and the importance of family traditions. The film emphasizes the need to preserve these traditions amid commercialization.
It has gained traction on social media since its release, with many sharing it in various groups. The central message is about the joy of family and the value of remembering past celebrations. Parle-G continues to leverage emotional storytelling in its advertising strategy, aiming to resonate with viewers during the festive period.
J Hampstead launches online-offline marketing campaign
J Hampstead has introduced a new marketing campaign in Mumbai that combines street-level engagement with digital interaction. A mannequin dressed in the latest collection was placed on Carter Road to attract passersby. Attached to the mannequin was a card with a message and a QR code leading to the brand’s online platform.
The campaign aims to engage fashion-conscious consumers and promote the idea that true luxury extends beyond fabric to the overall experience. The public's interest in the mannequin and the digital engagement reflect the campaign's success in connecting with its audience.
Posterscope promotes Intel's AI chip in Mumbai
Posterscope India has executed an Out-of-Home (OOH) campaign for Intel’s Core Ultra AI processor at Turner Road Junction in Mumbai. The campaign features seven billboards that highlight six key attributes of the chip, including performance and security. Strategically placed in a high-traffic area, the campaign targets affluent consumers and professionals.
The campaign ran for seven days and aims to reinforce Intel's position in technological innovation while engaging a tech-savvy audience. This initiative underscores Intel's commitment to educating consumers about advancements in technology during the festive buying season.
Hyundai launches Hy-CNG Duo campaign
Hyundai Motor India has launched a new brand campaign titled, ‘Space Bhi. Mileage Bhi’ (space and mileage both) to promote its Dual Cylinder CNG technology, showcased in the EXTER and Grand i10 NIOS Hy-CNG Duo models. The campaign aims to highlight the benefits of the Hy-CNG Duo technology, focusing on its spacious boot and fuel efficiency. This initiative reflects Hyundai’s commitment to sustainable mobility solutions tailored to customer travel needs.
The campaign employs a relatable narrative, featuring a central character during a family wedding, to demonstrate the practicality of the EXTER Hy-CNG Duo. The TV commercial emphasises how the vehicle’s large boot space facilitates easy luggage transport, reinforcing the campaign’s messaging.
Hyundai aims to engage customers through a multi-channel approach, utilising digital and social media platforms such as YouTube, Facebook, and Instagram. The EXTER and Grand i10 NIOS are equipped with a 1.2-litre Bi-Fuel engine, delivering fuel efficiencies of 27.1 km/kg and 26.9 km/kg, respectively. The vehicles feature a company-fitted CNG system strategically located to optimise boot space and ensure safety.
Third Wave Coffee launches 'Inspiring Indian Crea8ors' campaign
Third Wave Coffee has launched 'Inspiring Indian Crea8ors' campaign to celebrate its eight years of operations. The campaign highlights the creative journeys of individuals who find inspiration in its cafes. The month-long initiative features a digital film showcasing a diverse group of creators, including authors, restaurateurs, and digital marketers, sharing their stories of how Third Wave Coffee has influenced their professional growth.
In addition to the film, customers can participate in various in-store activities, enjoy special offers, and receive surprises such as complimentary coffee or branded merchandise. The campaign not only honours the brand's legacy but also reinforces its role as a hub for innovation and collaboration in the local community.
BluSmart launches tipping feature for drivers
BluSmart has introduced a new tipping feature on its app, allowing riders to tip driver partners during the festive season. As part of the #RideToCelebrate campaign, BluSmart will match every tip given by riders, effectively doubling the amount credited to drivers’ weekly payouts.
Riders can easily add a tip at the end of their journey, receiving a notification when their tip is matched. This initiative aims to enhance the experience for riders and drivers, both, promoting a spirit of appreciation during the festive period.
Miraggio launches A/W 24 collection with Sharvari
Miraggio, a handbag brand, has introduced its A/W 24 collection featuring Bollywood actor Sharvari. The #MadeForMore campaign aims to celebrate women who push boundaries and strive for greatness. The collection is designed for confident and ambitious individuals, with Sharvari representing the brand’s empowering message.
Miraggio’s A/W 24 line combines style and functionality with a new signature lock. The range offers various styles from totes to crossbody bags, crafted to accompany women in their pursuit of success. The campaign seeks to inspire women to break barriers and evolve personally and professionally. Miraggio positions its new collection as a reminder that settling is not an option for modern women.
Amazon Pay launches festive rewards
Amazon Pay has launched a ‘Bumper Rewards’ program during the Amazon Great Indian Festival 2024. The initiative allows customers to earn rewards up to INR 10,000 by completing transactions through Amazon Pay UPI on Amazon.in and offline.
Users can unlock rewards on their 1st, 5th, 10th, and 15th UPI transactions across various use cases including bill payments, ticket bookings, and scan & pay. Amazon Pay UPI usage has increased by 16% year-on-year in the first 48 hours of the shopping event.
The program aims to offer greater value during the festive season and encourage more digital transactions. A campaign video highlighting the key features of the Bumper Rewards program has been published on Amazon India’s YouTube channel.
LoveChild launches new brand campaign
LoveChild by Masaba Gupta has unveiled its first campaign, focusing on the founder’s hands-on approach to product development. The campaign, titled 'Ghus Ghus ke', highlights Masaba Gupta’s involvement in every detail of the brand, from testing lipstick shades to refining packaging. The quirky campaign gives insight into her commitment to excellence, featuring behind-the-scenes moments with her team as they navigate her attention to detail.
The campaign showcases LoveChild’s brand ethos, reflecting Indian quirkiness and boldness, while emphasising its founder-led approach. LoveChild products are available online and across major marketplaces like Nykaa and Amazon, as well as in over 35 stores nationwide.
TTK Prestige launches Endura mixer grinder ad
TTK Prestige has launched a new Tamil TV commercial for its Endura 1000W Mixer Grinder, positioning it as a must-have kitchen appliance. The campaign, directed by Tamil filmmaker Gautham Vasudev Menon, highlights the mixer grinder's 14 functionalities while drawing on Tamil Nadu's cultural heritage.
The TVC blends storytelling and tradition, focusing on family, food, and festivities, aiming to connect emotionally with the local audience. It incorporates the state's iconic "big poster cut-outs," portraying the Endura as a kitchen "star" synonymous with power and reliability.
The ad airs on popular channels across Tamil Nadu during prime time to boost product visibility and reinforce Endura’s status as a premium kitchen appliance.
Plum unveils new campaign tagline
Plum, a vegan beauty brand, has launched a new campaign with the tagline, 'We have chemistry,' celebrating its bond with consumers, known as Plumsters. The campaign highlights Plum's focus on science-backed formulations, featuring ingredients like niacinamide and green tea, both key in skincare routines.
The campaign underscores the emotional connection Plumsters have with the brand, going beyond product use to highlight the joy and confidence the products inspire. Plum’s ‘be good’ philosophy remains central, emphasising that skincare is not only about ingredients but also about the deeper, personal routines and rituals that connect consumers to the brand.
Britannia adds sound to Zepto purchases
Britannia Industries has partnered with Zepto, a quick-commerce platform, to enhance the online shopping experience by integrating the brand’s iconic ‘Ting Ting Ti-Ding’ sound. This marks the first time a brand has introduced sound as part of a haptic shopping experience on a quick-commerce platform.
The sound will play whenever consumers add Britannia products, such as Milk Bikis or Good Day biscuits, to their cart on Zepto. This initiative aims to create a nostalgic and engaging shopping experience for users. Britannia’s signature sound has been a familiar part of Indian households, and this collaboration is designed to make online shopping more interactive.
McCain spreads smiles for charity
McCain Foods India marked World Smiles Day with its #SpreadingSmileswithMcCain campaign. As part of the initiative, McCain offered a special promotional pack of its Smiles product at a discounted price on 4th and 5th October, donating INR 10 from each sale to children’s charities.
The campaign aimed to promote family bonding through shared moments while also supporting underprivileged children. McCain partnered with influencers and launched a social media contest to spread the message. McCain employees also engaged in charity work, volunteering with children’s organisations to distribute rations and spread joy.
PUMA India releases Palermo ad
PUMA India has released a new advertisement featuring Ibrahim Ali Khan Pataudi to promote the return of its Palermo sneaker. The ad, shared on the brand’s social media, showcases the classic football-inspired sneaker set against the cultural backdrops of Mumbai, Kolkata, and Shillong.
The film includes appearances from actor Ayesha Kanga and other influencers, highlighting vibrant street style and carefree youth culture. The soundtrack, 'Jeelo,' composed by Achint Thakkar, adds a lively element to the visuals.
The Palermo sneaker, popular in the 1980s, has been reintroduced as a key piece in PUMA’s collection, aiming to blend Italian elegance with modern street fashion.
Ochre Spirits champions mental health with #CheckInDon’tCheckOut
Ochre Spirits has launched its #CheckInDon’tCheckOut campaign to promote responsible drinking. The initiative shifts the focus from the glamorisation of excessive drinking to fostering mindful consumption and mental health awareness. With a narrative centred on Sudeep, a young man silently struggling with depression, the campaign highlights the need to check in on emotional well-being during social moments, not just raise a glass.
The brand is committed to balanced consumption, mental health awareness, and community support, encouraging people to connect meaningfully during social gatherings. Founder John Royerr stresses the importance of sharing moments with care and balance, aiming to spark conversations around mental health while promoting moderation. By inviting consumers to celebrate responsibly and support each other, Ochre Spirits reinforces the message that true celebration goes beyond the drinks—it's about fostering a sense of community.
SkinBB promotes transparency in skincare
Skin Beyond Borders (SkinBB) has launched a new digital campaign titled #Unlabelthetruth, aimed at promoting transparency in skincare. The campaign features a metaverse where skincare products interact with consumers, highlighting the importance of understanding product ingredients. Central to this initiative is SkinBB's LabelLooker 1.0 tool, which provides real-time insights into over 1,000 skincare ingredients. This tool helps consumers make informed choices by decoding product labels, allowing users to scan and learn about ingredients in a straightforward manner.
The campaign includes creative ad films that present a playful approach to skincare education, aiming to engage consumers and encourage discussions about product transparency. The hashtag #Unlabelthetruth has gained traction on social media, inviting users to participate in the conversation around skincare authenticity.
The campaign will be promoted across various digital platforms to reach a wider audience, reinforcing SkinBB's commitment to bridging the gap between consumers and skincare brands.
Godrej Magic promotes hand hygiene awareness
Godrej Magic has launched an awareness campaign on Global Handwashing Day, highlighting the importance of hand hygiene. A study by the National Sample Survey revealed that only 35.82% of Indians regularly wash their hands before meals, with many relying solely on water. The campaign aims to address the decline in handwashing habits seen post-COVID-19 by promoting handwashing as a key preventive measure against infections.
Godrej Magic has also partnered with Teach for India to educate children about hand hygiene in over 500 classrooms. The initiative seeks to establish effective handwashing practices among young students. Over 50 content creators, including health experts and comedians, have joined the campaign to expand its reach. Godrej emphasises that sustaining proper hand hygiene is crucial for a healthy lifestyle in a post-pandemic world.
In collaboration with Godrej L’Affaire, the group's media platform, Godrej has released a digital film that creatively illustrates the significance of thorough handwashing. The film conveys the message that proper hygiene requires full effort, using humour to reinforce the idea that incomplete actions lead to inadequate outcomes.
CARS24 releases dementia awareness film
CARS24 has launched a brand film titled 'For the Drives That Take You Back', coinciding with the Diwali season. The film explores how driving can evoke memories, focusing on a father dealing with dementia who experiences a moment of clarity during a familiar drive. The narrative highlights the emotional connection between cars and significant life moments, positioning vehicles as more than mere transport.
The film aims to raise awareness about dementia, which affects over 55 million people globally. CARS24 emphasises the role of family in maintaining connections amid memory loss. The campaign is being aired across various digital platforms, including YouTube, Facebook, and Instagram, reaching audiences throughout India during the festive period.
Gowardhan Sweets launches festive campaign
Gowardhan Sweets, under Parag Milk Foods Ltd, has introduced a new television and digital video commercial for its Khushiyan Mithai range, made with Gowardhan Ghee. The campaign aims to capitalise on the growing demand for sweets during the festive season, which saw a 55% increase in pre-festive sales.
The traditional sweets market in India is valued at approximately INR 6,000-7,000 crores. The campaign stresses the importance of purity, responding to consumer concerns about adulteration in sweets. The TVC showcases popular sweets, including Kaju Katli and Kesar Pedha, reinforcing the brand's commitment to quality. The ads will be broadcast across regional channels and digital platforms, with products available on major e-commerce sites.
Smriti Mandhana, Virat Kohli appear in Jersy 18 campaign
Virat Kohli and Smriti Mandhana are highlighted in a new campaign for Jersey 18, showcasing their influence in Indian sports. The video features Kohli discussing the significance of the jersey, a symbol of passion and determination, shared with Mandhana, who is currently competing in the Women's T20 World Cup.
Mandhana embodies the spirit of #ChooseBold, encouraging her fans to embrace fearless choices in sports and life. The campaign underscores the emotional connection athletes have with their jerseys and aims to inspire viewers to pursue their passions.
As the World Cup progresses, Mandhana's leadership and commitment to bold choices resonate with fans, fostering excitement around the tournament.
Lifestyle, Popkorn launch men's fashion campaign
Lifestyle has launched a new campaign showcasing its menswear brands for the Autumn/Winter 2024 collection. The campaign includes a variety of styles, from formal wear to streetwear, highlighting brands like CODE, Kappa, and Melange. The creative execution was handled by popkorn, which focused on blending global fashion trends with local appeal.
The campaign features both video and still photography to attract consumer attention and elevate the perception of the brands. With a diverse range of offerings, the campaign aims to position Lifestyle as a leading player in men's fashion. The integrated approach includes promotions across social media and in-store displays, reaching a broad audience.
Paytm Soundbox ads to boost Meesho sales
Paytm has announced the expansion of its Soundbox ads, allowing brands to promote products through the Paytm Soundbox after transactions. Meesho is the latest partner, aiming to enhance visibility for its ongoing 'Mega Blockbuster Sale'. The initiative is designed to transform offline transactions into potential online purchases via the Meesho app.
The Soundbox supports 11 languages, enabling brands to tailor advertisements for diverse demographics across India. Paytm's in-store marketing via Sandbox allows brands to engage customers at the point of sale. Previous partners include Coca-Cola and Mondelez. By utilising the Soundbox, brands can enhance customer engagement and recall, ensuring their messages resonate across consumer segments.
atlys launches humorous visa campaign
atlys has launched its first brand campaign titled ‘Visas on Time, Guaranteed’ aimed at simplifying the visa application process for international travellers. The campaign targets a new generation of globetrotters prioritising convenience and efficiency, promising to alleviate one of the most stressful aspects of travel—obtaining a visa.
The campaign features two humorous advertisements that depict common cultural misunderstandings faced by travellers. In one ad, an Indian couple visits a Parisian café where they struggle to understand a French waiter. The second ad shows an Indian traveller in Japan attempting to use chopsticks, leading to a comical mishap that catches the attention of a local diner. Each ad conveys the message that while cultural adaptation is the traveller’s own responsibility, securing a visa is atlys’s commitment.
The campaign will be featured on YouTube and across atlys’s social media platforms to reach a global audience. By employing humour and relatable scenarios, atlys aims to resonate with frequent international travellers, reinforcing its dedication to timely visa processing.
Panasonic launches fifth e-waste campaign
Panasonic Life Solutions India has launched the fifth edition of its #DiwaliWaliSafai campaign on International E-waste Day. The initiative addresses the increasing issue of electronic waste in India, which has seen a 163 per cent rise in e-waste generation from 2010 to 2022, according to a United Nations report.
The campaign aims to educate consumers on responsible e-waste collection, disposal, and recycling. Starting from October 14, 2024, Panasonic is hosting a contest on social media to promote participation in e-waste disposal. Consumers can register for free home pick-ups of large appliances or find nearby collection centres on the company’s D2C website.
Participants have the chance to win Panasonic products as a reward for their contributions. Since the campaign’s inception in 2020, Panasonic has collected over 55,000 metric tons of e-waste. The initiative aligns with Diwali cleaning traditions, encouraging responsible disposal of old electronics during the festive season.
YÊU unveils Virtual beauty assistant from YÊU
YÊU has introduced TecCos, or technology-enhanced cosmetics, along with Grace AI, a virtual beauty assistant, as part of its #BelieveInYEU campaign. This initiative celebrates diversity and individuality in beauty.
Grace AI, featured prominently in YÊU’s marketing, aims to enhance consumer experience by offering personalised support in beauty choices. The campaign stresses self-love and inclusivity, highlighting that beauty is not uniform.
The launch includes science-backed products tailored for specific skin types, focusing on effective and innovative solutions. The official release of YÊU’s product line, including TecCos and Grace AI, is scheduled for October 15, 2024, marking a significant development in the Indian beauty industry.
Phoenix Mall unveils festive campaign
Phoenix Mall of the Millennium has launched its Diwali campaign, titled ‘Elephant Tales of India’. The initiative features a large installation of an elephant tusk, reflecting India's heritage and traditions. The campaign aims to enhance the festive experience for shoppers and attract footfall to the mall.
The installation is complemented by a print ad featuring actress Diana Penty, which creatively showcases the brand's Celebration Edit. The campaign, developed by Xebec Communications, employs visual elements to generate excitement and highlight the mall's festive offerings.
BlueStone celebrates love with Navrang
BlueStone has launched the Navrang campaign for Navratri, celebrating love through nine shades inspired by the festival. Each day focuses on a unique colour and emotion, exploring themes from adornment to companionship.
The campaign features videos showcasing intimate moments between couples, illustrating how modernity and tradition can intertwine. Each colour reflects a different aspect of relationships, emphasizing small yet meaningful gestures that strengthen bonds.
The campaign aims to resonate with customers by portraying relatable experiences during the festive season. BlueStone’s jewellery is positioned as a part of these love stories, enhancing the celebration of relationships amidst the vibrant festivities.
Himalaya launches PartySmart campaign
Himalaya Wellness has launched a digital video campaign (DVC) for its product, PartySmart, featuring Aditya Roy Kapur as the campaign’s central figure. The campaign promotes responsible partying by offering a herbal solution to prevent hangovers. In the video, Kapur, portrayed as the ‘Party Guru’, addresses common concerns about partying and highlights PartySmart’s formula’s effectiveness, allowing users to enjoy celebrations without the usual after-effects.
PartySmart is marketed as a natural, fast-acting tablet that can be taken before, during, or after a party to prevent hangovers. The campaign aims to promote smart, safe socialising by showing that individuals can party hard and still wake up feeling refreshed the next day. Kapur’s role in the campaign aims to appeal to a broad audience, reinforcing the message of wellness during celebrations. The video, directed by Venky Puthran, balances humour and information to promote health-conscious partying.
Meta launches anti-scam safety campaign
Meta has launched a safety campaign called ‘Scams se Bacho’ to educate people about online scams and promote safer digital practices. The campaign, created in collaboration with government ministries, showcases common scams and highlights safety features on Facebook, Instagram and WhatsApp.
Bollywood actor Ayushmann Khurrana stars in the campaign film as a vigilant wedding guest who prevents people from falling prey to scams. Meta has invested over $20 billion in safety and security since 2016 and has 40,000 staff working on these issues globally.
Digit Life Insurance signs Virat Kohli
Digit Life Insurance has announced cricketer Virat Kohli as its brand ambassador and launched a new ad campaign extending its ‘That’s It’ tagline to life insurance products. The campaign showcases Digit bringing simplified, tech-enabled life insurance offerings to India. Kohli is also brand ambassador and investor in Go Digit General Insurance.
The ad features Kohli doing the ‘Do the Digit’ dance at a children’s salon to reveal Digit’s entry into life insurance. The company has clocked over Rs 1,000 crore in total net premium since inception.
Land investment campaign features Bachchan
The House of Abhinandan Lodha has launched India’s first nationwide campaign to highlight land as a key asset class, featuring actor Amitabh Bachchan as brand ambassador. The campaign aims to make residential land more accessible and relevant to retail investors. It emphasises the emotional rewards and legacy-securing aspects of land ownership beyond financial returns.
Directed by filmmaker Abhishek Varman, the campaign portrays Bachchan as a ‘Party Guru’ answering questions about land investment. The company has simplified land ownership through technology over the past three years.
Ghodawat Consumer launches cooking oil campaign
Ghodawat Consumer Limited has launched a new campaign for STAR Refined Oil featuring actress Raveena Tandon. Titled ‘Barso Ka Bharosa - Ab Nayi Pehchan Ke Sath’ (Trust of years – now with a new identity), the campaign introduces a new logo and packaging design. STAR Refined Oil has been in the market for over two decades and offers sunflower, soybean and cottonseed oils.
The company aims to make STAR a regional champion brand in the next five years. The marketing strategy allocates 60% of the budget to brand-building initiatives and 40% to sales promotions.
Mahindra Logistics unveils new identity
Mahindra Logistics Limited has unveiled a new brand identity featuring a bold icon symbolising progress and forward momentum. The new identity aims to unify all business segments as the company focuses on delivering integrated logistics solutions. It represents the company’s commitment to technology, sustainability and robust operating systems.
Mahindra Logistics enables customers to transition to world-class supply chains, offering pan-India connectivity. The rebranding reinforces the company’s focus on accelerating progress and enhancing operational excellence.
YÊU launches AI-powered beauty brand
YÊU, India’s first science-backed makeup brand, has launched TecCos (Technology-Enhanced Cosmetics) and Grace AI, a virtual beauty assistant. The #BelieveInYEU campaign introduces Grace as the brand’s face, marking the first time an AI is leading a beauty brand launch in India.
YÊU’s product line emphasises cutting-edge, science-backed formulas tailored to specific skin types. The brand focuses on diversity, self-love, and inclusivity in beauty. Products include long-lasting blush and lip sets with UV protectants. The official launch is set for October 15, 2024.
Lloyd unveils festive appliance campaign
Lloyd has launched a festive campaign featuring Bollywood stars Ranveer Singh and Deepika Padukone to promote its Novante IoT washing machine and rapid ice-making refrigerator. The Novante washing machine includes smart features like voice commands and a 5D Ultra Wash system. The refrigerator can make ice in 29 minutes.
The campaign, conceptualized by McCann, tells two stories highlighting the products’ convenience during festive preparations. Lloyd aims to deepen its connection with audiences through the ‘Khayaal jo ghar ko ghar banaye’ (The thought that turns a house into a home) brand philosophy.
Marico launches new oats campaign
Marico’s Saffola Oats has launched new TVCs showcasing the versatility of oats beyond traditional porridge. The campaign challenges the perception of oats as boring by highlighting how Saffola Oats’ soft grains can enhance everyday dishes. Two ads feature relatable stories of family members surprised by tasty oat-based meals.
The campaign emphasizes Saffola Oats’ unique soft grains that create a creamy texture and blend easily into various recipes. Saffola Oats is marketed as a good source of fiber, iron, and protein.
MasterChow introduces Korean-inspired noodles
MasterChow has launched K-Chow, a new range of Korean-inspired noodles with an Indian twist. The product line combines authentic Korean flavors with Indian masala, targeting the growing K-culture trend among young consumers. K-Chow noodles are MSG-free and feature a specially developed texture.
To promote the launch, MasterChow is running a ‘Loudest Slurp Challenge’ with a chance to win INR 5 lakhs. The K-Chow range is aimed at the 15-25 age group and will be available across retail outlets, e-commerce platforms, and quick commerce channels.
MG Windsor campaign launched by JSW
JSW MG Motor India has launched the ‘Live Business Class’ campaign for the MG Windsor, a new Intelligent CUV. Developed with Cheil X, the campaign features eight digital films promoting luxury and comfort. Highlighted features include the Infinity View Glass Roof, Aero-lounge seats, and a 15.6-inch infotainment screen.
The MG Windsor offers advanced in-car technology with the MG-Jio Connectivity Platform, 100+ voice commands, and four driving modes. The campaign follows a two-month teaser phase across social media.
Godrej Interio launches festive campaign
Godrej Interio has launched the ‘Dream Home Fiesta’ campaign, offering up to 35% off on a wide range of furniture. The campaign highlights multifunctional furniture for modern Indian homes, including storage-integrated sofas, dining tables, and beds.
The promotion features a film that follows a couple exploring Godrej Interio’s store, with savings increasing as they choose smart furniture. The campaign will run across digital platforms, YouTube, TV, and cinemas in multiple regional languages.
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