Campaign roundup: Week of 04 Aug

Techugo and Handloom mark launch campaign to promote authentic Indian handlooms

To mark the 11th National Handloom Day, Techugo has partnered with the Textile Committee of the Ministry of Textiles to launch a digital campaign championing authentic Indian handlooms. Centred around the theme ‘Asli Pehchaan, Handloom Mark’, the campaign highlights the Handloom Mark as a symbol of trust and quality. Techugo created three short web films—Trending Bhi, Real Bhi, Maa Ki Nazar, and Purane Zamane Ki Baat—each evoking an emotional connection to handlooms through relatable generational narratives. The initiative aims to build awareness and appreciation for India’s handloom heritage among diverse age groups.

Deconstruct launches ‘Derms know. do you?’ campaign to promote highly effective yet gentle skincare

Deconstruct has launched its latest campaign, ‘Derms Know. Do You?’, aimed at Gen Z skincare beginners and centred on the brand’s philosophy of “Highly Effective Yet Gentle” (HEG) skincare. Featuring founder Malini Adapureddy alongside dermatologists Dr. Priyanka Reddy, Dr. Tanvi Vaidya, and Dr. Rashi Soni, the campaign challenges myths about active-based skincare through expert-led digital content. Using a cinematic metaphor called the “Kettlebell Test”, the campaign illustrates that effective skincare need not be harsh. Running over three months, it also highlights Deconstruct’s clinically tested hero products, advocating for skin health through balanced formulations and long-term use.

Himalaya Babycare marks world breastfeeding week with '#Har Kadam Har Maa Ke Sath' initiative

Himalaya BabyCare has launched a digital campaign titled ‘#HarKadamHarMaakeSath’ to mark World Breastfeeding Week. The initiative highlights the emotional and physical discomfort faced by mothers breastfeeding in public due to lack of privacy. The DVC film follows a mother’s experience as she moves from home to public spaces, contrasting her comfort at home with the unease she feels outside—until she finds relief in a Himalaya Happy Feeding Room. The campaign underscores the brand’s efforts in creating over 500 dedicated breastfeeding rooms across India and pledges INR 5 from every baby care pack sold towards expanding the initiative.

 

 

 

 

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Biostadt partners with Dojo to strengthen brand identity and reposition biozyme

Biostadt India Limited has partnered with creative agency dojo to reinforce its corporate identity and bolster its positioning in the evolving Indian agrochemical sector, which is seeing increased global competition. dojo articulated a refreshed brand philosophy rooted in agriculture’s role in societal progress and created a consolidated packaging system across Biostadt’s product portfolio. For flagship biostimulant brand Biozyme, dojo introduced the positioning ‘Badhna Zaroori Hai’ to establish it as essential for crop growth while celebrating the determination of Indian farmers. The campaign was rolled out as a 360-degree initiative, including a film highlighting real success stories like that of a grape farmer in Nashik, who saw significant yield and income improvement after using Biozyme.

Toaster INSEA launches multi-film full-funnel campaign for Tira Beauty

Toaster INSEA has rolled out a full-funnel digital campaign for Tira, Reliance Retail’s omni-channel beauty platform, under the brand’s #ForEveryYou positioning. The campaign includes nine films aimed at a multigenerational audience, exploring themes like personalisation, curation, innovation, and shopping experiences. It addresses the complexity of the beauty category by focusing on clarity and accessibility. The films were adapted across platforms using Toaster’s new AI Studio to maintain storytelling consistency. The campaign positions Tira as an inclusive and simplified beauty destination amidst an overwhelming product landscape.

Godrej Yummiez promotes protein-rich nuggets in humorous new campaign

Godrej Yummiez has launched a new campaign titled ‘Protein To Bahana Hai, Godrej Yummiez Khaana Hai’ to highlight the nutritional value of its chicken nuggets, especially their 16g protein content per serving. With a humorous reversal of roles, the two ad films feature children educating parents about protein intake, showcasing changing family dynamics around food choices. Backed by insights from the India Snacking Report Volume 2, the campaign taps into rising parental demand for convenient yet nutritious snacks. The initiative, led by Lightbox Creative Lab, positions Godrej Yummiez as a fun and protein-packed solution for smart snacking.