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India’s Diwali ads trade fireworks for feel-good ...

From nostalgia-driven gifting to neighbourly kindness, this year’s Diwali campaigns lean on emotion, empathy, and small gestures over spectacle and slogans.

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Xiaomi turns mispronunciation into marketing mayhem ...

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

22 hours ago

Havas ‘could be interested’ to buy or partner with ...

Japanese agency group is 'too big' to buy outright, Havas said.

22 hours ago

Ronald McDonald House launches emotional campaign; ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.