The shortlist for the 16th edition of Campaign India Digital Crest Award (CIDCA), celebrating India's most creative, effective, and tech-led digital marketing work executed between April 1st 2024 and March 31st 2025, has been announced. An esteemed panel of judges across leading agencies and brands shortlisted 132 entries that raised the bar for digital marketing.
Making the shortlist is not merely a mark of recognition; it signals relevance in a market defined by data, automation, and generative AI.
Explore the full list of India’s shortlisted agencies below.
| CATEGORY | ENTRANT | CAMPAIGN | BRAND |
| AI-Led Marketing & Innovation - Best AI-Driven Innovation | Mindshare India | Scan | UltraTech Cement |
| Motilal Oswal Financial Services | Growth Ka Chashma | Motilal Oswal Financial Services | |
| Sparkt | Insta Answers: Simplifying Complexity — an AI Co-Pilot for the World’s Machinists. | Philips | |
| AI-Led Marketing & Innovation - Best AI-Generated Creative Content | Hashtag Orange Advertising | Swiss Beauty Craze Tribe Anthem | Swiss Beauty Craze |
| Sparkt | With Quality, Aim Stability — Brought to Life by AI | Tata Mutual Fund | |
| Tonic Worldwide | BOINGAiTOR | Bingo! Snacks | |
| AI-Led Marketing & Innovation - Best AI-Powered Conversational Experience | Mindshare India | Scan | UltraTech Cement |
| Sparkt | Insta Answers: Conversational AI That Speaks the Machinist’s Language | Philips | |
| AI-Led Marketing & Innovation - Best Immersive Digital Experience (AR/VR/Metaverse) | Mindshare India | Scan | UltraTech Cement |
| AI-Led Marketing & Innovation - Best Use of AI for Data Insights | Channel Factory | Winning Consumer Consideration Through Contextual Precision on YouTube | Electronics |
| AI-Led Marketing & Innovation - Best Use of AI for Marketing Automation | Tonic Worldwide | BOINGAiTOR | Bingo! Snacks |
| AI-Led Marketing & Innovation - Best Use of AI for Targeting & Personalization | Channel Factory | Winning Consumer Consideration Through Contextual Precision on YouTube | Electronics |
| Laqshya Digitalabs | Boggo's Super Dog | Boggo's | |
| MiQ Digital | AI-Powered Precision: McCain’s Journey to Smarter YouTube Targeting | McCain Foods | |
| B2B Marketing Campaign - Best B2B Marketing Campaign | Godrej Security Solutions | From Myths to Mandates: How Godrej Educated 3 Million Jewellers on BIS-Certified Safes | From Myths to Mandates: How Godrej Educated 3 Million Jewellers on BIS-Certified Safes |
| SAS | AI, beyond the hype. | SAS | |
| Tata Technologies | We are engineering a software-defined future for everyone | Tata Technologies | |
| Creativity & Craft - Best Copywriting | BBDO India | Lost and Found | Message Privately with WhatsApp | WhatsApp India |
| WhatsApp "Oye Lucky" | |||
| HomeTeams #ShareTheload | Ariel India | ||
| Creativity & Craft - Best Interactive Digital Experience | Burson | bInclusive | Birlasoft |
| Coral Media | Jal Jeevan Yatra: A Maha Kumbh Story | Jal Jeevan Mission, U.P. | |
| Ogilvy Group India | Mangaldeep: Bringing The Mahakhumbh Home | ITC Mangaldeep | |
| Sparkt | StrataSphere: Turning Complexity into Clarity | Strata | |
| Creativity & Craft - Best Mobile App Experience | Fractal Ink | Dr. Reddy - Daily Bloom (NAFLD) Mobile App | Dr. Reddy |
| Laqshya Digitalabs | Smaaash Booking Engine Pvt. Ltd. | Smaaash Entertainment | |
| Sparkt | StrataSphere: A Pocket-Sized Showroom for Geosynthetics | Strata | |
| Creativity & Craft - Best Video Craft / Production | Minikin DGWorks | Acko Tailor Test | Acko India |
| Moksha Media Group | What's this mark? | Musclemind | |
| One Advertising & Communication Services Ltd | Soch Badlo | List Badlo | Dainik Bhaskar Group | |
| Creativity & Craft - Best Website Experience | L&T Finance | L&T Finance | L&T Finance |
| Digital Marketing - Best Creator & Influencer Campaign | BBDO India | Tide LFF | Tide India |
| BBH Communications India | Bassi Vs Garnier Men Facewash | Garnier Men | |
| Blink Digital India | Amazon Prime Day - The Incognito Photobomber | Amazon India | |
| Toaster | Myntra's 'Jashn-e-Iftar' Eid | Myntra | |
| VidUnit Media | Duolingo Summer Campaign | Duolingo | |
| Digital Marketing - Best CRM & Lifecycle Marketing Strategy | Innocean India | Kia Inspiring Drive Program | Kia India |
| Digital Marketing - Best Digital Video Campaign | Bayer Pharmceuticals | From Awareness to Action: How Saridon Won Audiences with Smart Media | New Saridon |
| BBDO India | HomeTeams #ShareTheload | Ariel India | |
| Bconnect Communications | Apne #SIPKoDoPromotion | HSBC Mutual Fund | |
| Brand David Communications Private Limited | Parachute Advansed – Holi campaign #NoBaalBanka | Parachute Advansed | |
| Hashtag Orange Advertising | Swiss Beauty Craze Tribe Anthem | Swiss Beauty Craze | |
| Innocean India | Seltos: QR Code Activation Campaign | Kia India | |
| Lyxel&Flamingo | The Silent Language of a Mothers Love | Hettich India | |
| Magic in Every Bite | Bakingo India | ||
| No-Filter Conversation with Yahvi | Yahvi | ||
| Media Concepts | Gabar Thakur | 8PM Premium Black | |
| Meraqi Digital LLP | Bane #HarPalAnmol, Jab Holi Ho Sabke Saath | Anmol Industries Limited | |
| MSL | Aangan Se Aasmaan Tak | Gates Foundation India | |
| One Advertising & Communication Services | Soch Badlo | List Badlo | Dainik Bhaskar Group | |
| Plan B Advertising | #UjjivanEasyEasy | Ujjivan Small Finance Bank | |
| Schbang | #JourneyBeyondLabels | Tata Consumer Products | |
| Toaster | Myntra's 'Jashn-e-Iftar' Eid | Myntra | |
| Har parivaar ke liye, Ghar parivaar ke liye | Netflix India | ||
| Wework India Management | Your Office, Your Way | Wework India Management | |
| Digital Marketing - Best Long-Term Campaign Strategy | Bayer Pharmceuticals | Supradyn’s Path to Scale: Cracking Growth on Amazon | Supradyn |
| BBDO India | Ariel #ShareTheLoad (1o Years) | Ariel India | |
| Brand David Communications | Parachute Advansed – #NoBaalBanka | Parachute Advansed | |
| Mindshare India | Baat Ghar Ki - Har Saal | UltraTech Cement | |
| MSL | Filaria Se Fight | Gates Foundation India | |
| Sparkt | Index Funds Simple Hai | Tata Mutual Fund | |
| Neurobion Sabse Bada B | Neurobion Forte | ||
| Digital Marketing - Best Search Marketing Campaign | DigiXpressions Media | Building BlinkX from Scratch, focusing on the organic growth | BlinkX |
| Trizone Communications | Paid Search Lead Generation Campaign for Rann Utsav | Rann Utsav | |
| Digital Marketing - Best Social Media Content Series | Bayer Consumer Health | Owning the Moment, Relieving the Pain: Saridon’s Social Media Masterstroke | New Saridon |
| MSL | I Bank On Myself | Gates Foundation India | |
| Aangan Se Aasmaan Tak | |||
| Schbang | #JourneyBeyondLabels | Tata Consumer Products | |
| Digital Marketing - Best Social Media Strategy | Bayer Crop Science | Small Measure, Big Impact: Vayego’s 100ML Precision Story | Vayego |
| BBDO India | HomeTeams #ShareTheload | Ariel India | |
| BBH Communications India | Bassi Vs Garnier Men Facewash | Garnier Men | |
| C Com Enterprises | Autism: Early Detection - Early intervention - Early Outcome | Frat Autism | |
| Lintas Live | Launch of Supradyn Naturals Iron & Calcium | Supradyn Naturals - Iron & Calcium | |
| LogicServe Digital Consultancy Services | Pringles Ducklips Challenge | Pringles | |
| MSL | Aangan Se Aasmaan Tak | Gates Foundation India | |
| Filaria Se Fight | |||
| Saatchi Propagate | Nivea Soft Fresh Batch 2024 | Nivea Soft | |
| Studio X | Sprite Chief Chill Officer | Sprite | |
| Coke Halftime | The Coca Cola company | ||
| Weber Shandwick | Snap, Spend, Repeat: Cracking the Code of India’s Gen Z Wallet | Snapchat Inc. | |
| Integrated Marketing - Best Integrated Campaign | Bayer | One Trusted Relief, Many Indias | New Saridon |
| Bayer Consumer Health | Supradyn Daily Integrated Campaign | Supradyn Daily | |
| BBDO India | Feet of Glory (Tata Ultra Marathon) | Tata Ultra Marathon | |
| HomeTeams #ShareTheload | Ariel India | ||
| BBH Communications India | Bassi Vs Garnier Men Facewash | Garnier Men | |
| Cheil India | MG Comet EV - The Street Smart Car | JSW MG Motor India | |
| MG Windsor EV | |||
| Godrej Security Solutions | KHUSHIYON K RAKHWALE | Godrej Security Solutions | |
| Mindshare | Banega Toh Badhega India | UltraTech Cement | |
| Ghar Ek Mauka Ek | |||
| Baat Ghar Ki | |||
| MiQ Digital | MiQ x Ethinos x Bajaj Chetak – Gamified EV Experience across screens | Bajaj Chetak | |
| Motilal Oswal Financial Services | Arc of Essence: A Brand Identity Built for the Next Billion | Motilal Oswal Financial Services | |
| OMD | Ode to Outstanding – Mercedes-Benz SUV Range | Mercedes Benz - SUV Range | |
| Sparkt | Neurobion Sabse Bada B | Neurobion Forte | |
| Index Funds Simple Hai | Tata Mutual Fund | ||
| StudioX | Dum Hai Toh Dikha Launch | Thums Up | |
| Coke Halftime | The Coca Cola company | ||
| The PRactice | Tiger in Your Cat | Whiskas | |
| Weber Shandwick | Joke In A Bottle | Sprite, Coca-Cola India | |
| Integrated Marketing - Best Regional / Multilingual Campaign | Bayer Crop Science | Voices of Protection: India’s First Tri-Lingual Agri Shield | Velum Prime |
| Bayer Pharma | Speaking the Language of Energy: Supradyn Daily’s Regional Revolution | Supradyn Daily | |
| Duroflex | Onam'24 | Duroflex | |
| Laqshya Digitalabs | Anti - cyber fraud campaign | Delhi Police | |
| OMD | Tetmosol Summer Suraksha Campaign | Piramal Pharma | |
| Integrated Marketing - Best Social Impact Campaign | Bayer | Saridon Woman's Momentous Marketing Achievement: A Guinness World Record Success | Saridon Woman |
| Bayer Pharma | Breaking the Pain Barrier: A Movement for Everyday Heroes | New Saridon | |
| BBDO India | WhatsApp "Oye Lucky" | WhatsApp India | |
| Feet of Glory (Tata Ultra Marathon) | Tata Ultra Marathon | ||
| HomeTeams #ShareTheload | Ariel India | ||
| C Com Enterprises | Autism: Early Detection - Early intervention - Early Outcome | Frat Autism | |
| Duroflex | #StreekoSoneDo | Sleepyhead | |
| Grey India | The Equal Calculator | Bandhan Mutual Funds | |
| MSL | Filaria Se Fight | Gates Foundation India | |
| Par Marketing | Debt Free India Movement | SingleDebt | |
| Weber Shandwick | Gaanth Pe Dhyan | Tata Trusts | |
| Media Impact & Marketing Excellence - Best Conversational Marketing Campaign | Mindshare India | ADGPT | UltraTech Cement |
| Tonic Worldwide | Mad About Triangles | Bingo! Mad Angles | |
| Media Impact & Marketing Excellence - Best Media Innovation | Innocean India | Syros: Audience targeting & personalization Vserv campaign | Kia India |
| ITW Universe | Associate partnership with Diljit Dosanjh's Dil-luminati India tour | Lemonn | |
| Mindshare India | Scan | UltraTech Cement | |
| OMD | Launch of the Mercedes – Benz E Class LWB | Mercedes Benz - E Class | |
| Media Impact & Marketing Excellence - Best Performance Marketing Campaign | Bayer Pharmaceuticals | From Zero to Top 10: How Bepanthen Won Indian Consumers with Performance-First Marketing | Bepanthen |
| Supradyn’s Path to Scale: Cracking Growth on Amazon | Supradyn | ||
| DigiXpressions Media | Shriram Finance Ltd.- Two wheeler Loan Acquisition Campaign | Shriram Finance | |
| EY GDS | Best Performance Marketing Campaign | EY GDS | |
| Lyxel&Flamingo | Get Ready to Sleep | Sleepwell Pro FitRest | |
| MiQ Digital | MiQ x ARM Digital x Bajaj Finserv – Always-On App Growth | Bajaj Finserv | |
| Media Impact & Marketing Excellence - Best Programmatic Campaign | Bayer Pharmaceuticals | From Zero to Top 10: How Bepanthen Won Indian Consumers with Performance-First Marketing | Bepanthen |
| Precision in Action: How Saridon Used Programmatic Media to Drive Consideration | Saridon | ||
| From Fatigue to Fierce: A Dynamic Launch Fuelled by 100+ Personalized Stories | Supradyn Naturals- Iron | ||
| Supradyn Daily's Data-Driven Strategy to Achieve 71% Market Penetration | Supradyn Daily | ||
| StudioX | End of Day Chill | Sprite |
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