Gender sensitivity in ads: 2014 a turning point?
More ads than ever seemed to espouse women’s empowerment and equality. But has the industry turned the page?
Choose Campaign site
Trending:
‘I am fascinated by how successful kabaddi was’: Adam Silver, NBA
Adam Silver, Vivek Ranadive and Yannick Colaco spoke about delivering the sport to the Indian audience
Live Issue: Will GOI’s communication push set a trend?
Increased investment from politicos to benefit agencies
Marketer: ‘The biggest competitor is consumer inertia’
CMO Naveen Kukreja reflects on the evolution of PolicyBazaar, online insurance in India, and more
Do online discounts discount brand equity?
While Suman Srivastava underlines that we must stop demarcating channels as online and offline, Nalin Khanna argues that brands are bound to lose, when discounted. Umaire Effendi reports
All About: Social media banking
Stakeholders divided on transactions
Engagement initiatives like calendar paying off for Kingfisher: Sheikhawat
The brand's SVP speaks on crowdsourcing the KF Calendar cover girl for the first time in its 12th edition
Godrej launches second phase of its corporate brand campaign
Watch the films conceptualised by JWT here
'We have the technology to insert an ad in all the 450 channels across the country': Rajendra Khare
Chairman and managing director of SureWaves speaks with Campaign India about their association with Hansa Research
All About: Interactive films
Analysing the rise in popularity of interactive films
Double Standards: Who gains what with Internet.org?
Ashok Lalla, global head – digital marketing, Infosys and Lloyd Mathias, CMO, HP, reflect on the real winners of Internet.org.
Huawei conducts live digital activity to showcase Honor’s battery life
Activity conceptualised by 22feet Tribal Worldwide
Double Standards: Will IPL advertising suffer due to proximity to the World Cup?
Umaire Effendi gets Samar Singh Sheikhawat and Sandeep Goyal to discuss impact of the ongoing cricket World Cup on advertising on upcoming IPL
Double Standards: Does social media today empower brands more than consumers?
Karthi Marshan and Ashok Lalla speak about whether social media is empowering brands more than consumers today. Who is it empowering, really?
All About: Mobile-only e-Com
Mobile may be king, but desktop is still relevant, we find out
Double Standards: Is long-format video leading to better creative?
Abhijit Avasthi, founder, Sideways and KV Sridhar, CCO, SapientNitro discuss the role and repercussions of longer videos
That Din-e-Ilahi spirit
There’s no better time than the festive season to create positions of strength for brands and build on them, go beyond one’s borders, do good, or even make compelling offers. Umaire Effendi finds out what drives festive advertising
Advertising Club's Media Review 2015: 'We have the opportunity to re-invent the game'
Meenakshi Menon, Pradeep Dwivedi, Punitha Arumugam and Shashi Sinha addressed the audience
Do continuing campaigns deliver better?
What are the merits of a story unfolding in parts?
Power Play @ IPL 2015: ‘Associating with the Indian Premier League gives Gionee’s image a big boost’
Arvind Vohra, country CEO and MD, Gionee on the brand's plans for eighth edition
Power Play @ IPL 2015: ‘Each passing year of the association brings in new challenges that contribute to our learning curve'
Amitabh Tiwari, COO, Sansui, on the brand's plans for eighth edition of the IPL
Power Play @ IPL 2015: '24 to 39 pc spike in subscriber numbers during IPL in last three years’
Salil Kapoor, COO, DishTV India, on the brand's plans for eighth edition
MK Anand: 'A logo change gives me an episodic shift'
Times Network’s MK Anand speaks to Campaign India about the reasons for rebranding initiative
Power Play @ IPL 2015: ‘IPL gave us a chance to establish the social message of 'Safe Sex''
Rajeev Juneja, CEO, Mankind Pharma, on the brand's plans for eighth edition of the IPL
Power Play @ IPL 2015: ‘Strong focus on creating exciting content and engagement on digital platforms'
Samar Singh Sheikhawat, SVP-marketing, United Breweries, on the brand's plans for the eighth edition of the Indian Premier League
Power Play @ IPL 2015: 'Our masterstroke is going to be the power of our creatives...'
Ronita Mitra, SVP - brand communications and insights, Vodafone India, explains the brand's plan ahead of the eighth edition of the Indian Premier League.
Double Standards: How will ‘display free’ platforms impact digital?
It was declared at launch that Internet.org will not carry display ads. How will such platforms impact ads? Umaire Effendi asks
Should ad value equivalent be the measure of PR's value?
A PRCAI forum hosted on 30 April in Mumbai saw client and agency reps discuss ‘How PR leads to measurable results’
'Creative people must re-engage with media': Mark D’Arcy
Facebook’s CCO spoke at an event hosted by The Ad Club in Mumbai on 31 October