Nominations please: Campaign Asia-Pacific to showcase 40 women under 40
Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.
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Maxus launches global technology R&D division in Asia
Maxus has launched a global technology R&D division in Asia in a bid to kickstart the uptake of technology solutions among clients.
Spikes Asia 2012: "Industry in Asia is still a follower, not a leader," says Dominic Proctor
The industry in Asia-Pacific is still a follower not a leader, with too few examples of world-class work coming from too few places, Group M president Dominic Proctor said in a hard-hitting address at Spikes Asia 2012 this morning
Spikes Asia 2012: Charles Dickens on Twitter? What the ad world can learn from the literary legend
Literary legend Charles Dickens would have almost certainly been a regular Twitter user, but even if he is not generating 140-character missives, the ad industry can still learn a great deal from his approach to storytelling
Spikes Asia 2012: Industry still doesn't get mobile; taking wrong approach and lacking creativity
The industry still doesn’t get mobile advertising, but telcos could soon be a “force to be reckoned with” as they make strong efforts to understand consumer habits on mobile devices
Spikes Asia 2012: Top tips on branded content; how to manage conflicts with filmmakers
On Day One of Spikes Asia 2012, Eric Lee, general manager, JWT Shanghai and Sierna Liu, CEO, Filmworks China, entertainment marketing, talk about the bottlenecks in branded content strategies and their solution thereof
MARKETER PROFILE: Unilever's Rohit Jawa offers a lesson in simplicity
Rohit Jawa, Unilever’s senior VP of global marketing, says that focus, rigour and connecting with consumers are the keys to marketing success.
Global digital spend to outstrip newspapers sooner than expected: Carat
Carat's prediction for global ad spend growth in 2012 is now 5 per cent—1 per cent lower than its prediction in March
XM Asia launches consumer experience lab with eye-tracking technology
XM Asia-Pacific has launched a Consumer Experience Lab that will use eye-tracking technology to better understand how Asian consumers absorb information on digital ads, websites and traditional media.
GroupM names Vikram Sakhuja global CEO, Maxus
Sakhuja, currently CEO, GroupM India and South Asia, will replace Kelly Clark, who has been named CEO, GroupM North America
S'pore: ABC revamps guidelines, includes digital editions in circulation figures
The Audit Bureau of Circulations (ABC) Singapore has revamped its guidelines to include digital editions of newspaper and magazine in circulation figures for the first time.
WPP's Media Innovation Group ventures into Asia, headed by James Welch
WPP’s digital media investment consultancy Media Innovation Group (MIG) has ventured into Asia, headed by Innocean’s former business director James Welch.
Reliance on ad testing resulting in undifferentiated work: BBH chairman
The industry’s over-reliance on testing methodologies to gauge the effectiveness of campaigns is resulting in undifferentiated work, BBH chairman Charles Wigley has warned
Media360Asia: Change on the agenda
Industry summit highlights the need for media agencies to adapt to meet the challenges of disintermediation, digitisation and procurement.
MEDIA PROFILE: Maxus's Sakhuja takes on the world from India
The first global chief executive to be based in Asia explains how he relishes the challenge of being in charge of many more markets as an exciting learning opportunity.