The devastating comms impact of a Trumpian social-media age
With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.
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Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
How should marketers approach the Qatar World Cup?
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event
Women to Watch 2022: Three Indians on APAC list
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022
Ogilvy Asia co-CEOs on the shift of ‘great’ creativity, tech layoffs, and more
Chris Reitermann and Kent Wertime sit down with Campaign Asia-Pacific to ponder the future of creativity in a sales-driven environment; the effects of tech layoffs for the agency world; and the unavoidable embrace of sustainability consulting
VMLY&R appoints chief experience officer in Asia
Experience design veteran Symon Hammacott discusses his new role, the way CX expectations have shifted, and the responsibility to incorporate ethical design into client work
Is the value of earned media diminishing?
Experts acknowledge the challenges in this climate for PR pros to secure earned coverage and discuss how one can do so
Why does workplace harassment often go unreported?
Reports show that a significant number of harassment victim-survivors hesitate to officially lodge reports against their perpetrators. Campaign Asia-Pacific explores the multiple systemic factors that contribute to the issue
'It was the best jury for me, ever': Merlee Jayme on Lions judging
The Cannes Lions Radio & Audio jury president dishes on content themes and production trends that made their way into the audio shortlist this year. Plus, how she gave her jury members an 'eargasm'
‘A complete mess’: Novak Djokovic saga causes reputational damage
PR pros weigh in on the poor communications practice that led to confusion and anger ahead of one of the sporting world’s most-watched tournaments
Audi and M&C Saatchi accused of plagiarism in new ad
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin
Cringe-worthy or actually funny? April Fool’s gags from brands across APAC
A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup
Does adland overemphasise awards when hiring creatives?
Creative leaders in the region question whether the industry should prioritise awards tallies when looking for creative candidates
Profit vs purpose: Advertising’s balancing act
In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.
Biggest brand fails across Asia Pacific in 2021
Campaign Asia's annual look at the brand disasters and slip-ups that dominated headlines this year
Apac's best purpose campaigns of 2021
PRWeek asked five Apac industry pros to pick the best purpose-driven work they saw during the year.
Risk of talent bleed in Apac for lack of diversity: WFA census
The Apac results from WFA’s first-ever DEI census reveal worrying factors of discrimination and a higher-than-global average of willingness for people to leave their companies—or the industry—if things don't improve
Joke’s on you: The best April Fool’s gags from brands
An app for pets to communicate their favourite foods and a chocolate-beef burger. What have we come to?
Period leave: A privilege or a basic right?
Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health
Chinese e-commerce company faces scrutiny following death of staffer
The e-commerce platform has been known for its pressurising work practices, and is facing backlash after the death of an overworked staff member
How can marketers make better Ramadan ads?
Ramadan and Eid al-Fitr marketing in the region are often made up of damaging tropes and lazy narratives. Experts from Virtue and Vice offer suggestions on breaking clichés and evolving culture along the way
Cannes Lions outlines safety plans for in-person festival
The hybrid event will take place as a digital-first festival, with live and on-demand content and experiences
Asia is highly creative, so why is it behind on the global awards stage?
SPIKES ASIA X CAMPAIGN: Creative leaders talk about the implications of culture, language and the way creativity is perceived next to widely accepted Eurocentric ideals
PR agency salaries in Apac remained stagnant in 2020: report
A survey highlights a reduction in bonuses and client budgets as well as challenges around team management in a pandemic-ravaged industry
Twitter bows to Indian govt pressure following threat of noncompliance
Following legal threats, the social media giant agrees to block a number of accounts that were critical of the government’s handling of the ongoing farmers’ protests
What will define PR in Asia in 2021?
Four PR leaders tell us what they predict will resonate in the industry as many sectors—while fatigued—enter a period of recovery
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Regional marketing director Eugene Lee on the challenges of scaling and localising a mammoth global campaign
Nissan’s marketing head on consumer targeting and revising the agency model
Asia’s VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Twitter ad revenue bolstered by return of events
Advertisers return to Twitter as product launches and live events begin to resurface worldwide.
Pie, purpose and pandemic: Pizza Hut's pan-Asia pan-pizza plan
Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
The biggest brand fails of 2020
Our annual look at the brand disasters and slip-ups that dominated headlines this year
How countries are responding to vaccine news
Governments in the region are devising vaccination plans and communicating them with both hope and caution
Unilever to test four-day working week in NZ
Employees will slash their working hours by 20% on the same payroll
AKQA-Grey merger will not happen ‘overnight’ in Apac
It might take up to six months to name a leader in the region, says AKQA CEO Ajaz Ahmed
"It's like being sold to at a funeral": Australian PM's video slammed by critics
A social-media video from Scott Morrison was criticised for trying to gain political points during a national tragedy.
Three Malaysian PR directors detained over US$21 million corruption allegations
The agency directors are being investigated for allegedly bribing their way into a RM90 million advertising contract with Tourism Malaysia.
Overwork in PR: An urgent call to avoid burnout and poor mental health
Tending to emails and pitches past working hours is a ‘given’ in the PR industry, so how do we shed this culture and move toward a more balanced, healthful future for young talent?
Campaign-Kantar D&I survey shows worsening levels of equality and support
Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.
Brands in Asia, this is not the time to stay silent
The Black Lives Matter movement in the US has roused many people in Asia to look at patterns of systemic racism in their own backyards. It’s time brands do the same.
Sir John Hegarty would like to see you. Yes, you
A new VR initiative by BBH gives creatives access to advice and general wisdom from the ad legend.
Sri Lankan influencer claims Unilever bullied her over objections to whitening product
A Colombo-based editor has spoken up about how the brand ‘made her life miserable’ after she denounced a whitening product on Instagram.
West still prejudiced against Asian work: Forsman & Bodenfors CEO
As the Swedish agency builds its brand in Asia, it calls out ‘Western-washing’ of international awards and creative standards.
Spikes Asia 2019: A peek into the brand experience and activation awards
A jury member spills on the high-quality brand experience entries this year.
‘Endless brand growth on a finite planet is a suicide pact’: Maren Costa
Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.