Hyundai stays on the ball to stand out at Euro 2016
As advertisers compete for some Euro 2016 glory, official sponsor Hyundai is hoping its ambitious FanDome experience has what it takes to make the brand stand out from the crowd.
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Unilever plots in-house branded content division
To launch two units dedicated to branded content
Apple poaches Publicis Groupe creative chief Nick Law
Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.
Sorrell's pay fell more than 70%, WPP annual report reveals
WPP's former chief executive Sir Martin Sorrell was paid a (relatively) measly £13.9m by the company in 2017, its annual report shows.
How does adland solve its talent crunch?
The problem may be linked to the pandemic, but the right solutions can offer long-term benefits
Weekend Watch: Chivas launches Man United partnership
Warm up for the return of the Premier League with this film by McCann London
Gillette takes aim at toxic masculinity in new campaign
P&G grooming brand calls on men to up their game in new film from Grey New York.
Unilever makes play for online razor market with $1bn acquisition of Dollar Shave Club
Co. delivers shaving products for monthly charge in US, Australia, Canada; prompted launch of Gillette Club
'The elephant in the room': Absent Sorrell inspires anger and affection at WPP
While Sir Martin Sorrell faces claims of bullying behaviour and paying for a prostitute, the ad group will be breathing a sigh of relief after an AGM that avoided a showdown.
Unilever calls on leaders to drive fight against stereotyping
This follows a study that surveyed more than 9,000 people across eight countries including India
Olympics appoints former Lego digital chief Silberbauer to marketing role
He has spent past two years as senior vice-president at Viacom’s MTV
P&G will slash agency and production costs by another $400m
Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David Taylor has said.
Tata is no longer a top 100 global brand: Brand Finance
Google dethrones Apple as the world's most valuable brand. Among Indian brands, Airtel, LIC, Infosys, Reliance Industries, Indian Oil and HCL Technologies were gainers, while SBI and L&T drop a few spots in the top 500
Unilever will stop advertising ice-cream to children under 12
Announces 15-point plan to improve responsibility of global marketing activity.
Diageo pulls all ads from Snapchat globally
Follows the Advertising Standards Authority's (UK) call that an ad for Captain Morgan was likely to appeal to children.
Why Heineken is embracing a 'naive' view of the world
Watch the ad film conceptualised by Publicis Italy here
MMGB: Paddy Power calls for sponsors to stop 'bastardising' football shirts
Launches campaign called 'Save our shirt', created with VCCP and Octagon
Tech players entrench power in 2016 Interbrand ranking of world's most valuable brands
Apple, Google, Coca-Cola, Microsoft, Toyota are top five; Facebook, Amazon grow fastest
Unilever could help support smaller agencies with early payment
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say
The carrot that keeps on giving: Aldi named most powerful Christmas ad in Kantar study
John Lewis and Waitrose campaign rated most enjoyable.
McCann wins global ad account for RB cleaning brand Dettol
FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role.
WPP hails faster recovery than expected in Q1 with 3.1% growth
Return to growth in “all business lines and most major markets", with the strongest performance coming from Greater China
Unilever full-year results fall short of expectations
FMCG giant to consider sale of tea business as overall profit falls more than a third in disappointing year.
Marc Pritchard: I'd like creatives to account for three-quarters of agencies' resources
Marc Pritchard, the chief brand officer at P&G, has told Campaign he wants to see agencies employ fewer account managers and focus much more of their resources on creative talent.
WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree
A sale of Kantar would be "favourably viewed by investors who have come to dislike the data business", according to a financial analyst.
Alzheimer's Research UK imagines Christmas without Santa
Watch the ad film conceptualised by Freuds here
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year
Global: Publicis Groupe's awards bombshell divides industry
Publicis Groupe is facing continued scepticism over its decision to withdraw from awards and trade shows for a year from 1 July, with one top UK marketer warning that he is "not sure they have got it right".
Barclaycard's interlinking ads get everything spot on
It's a rare achievement for an ad to create fictional characters you'd actually really love to be friends with.
Amazon goes head-to-head with YouTube in Video Direct launch
Amazon is taking on YouTube by introducing a feature on Amazon Video that lets users upload their own content - and earn royalties for every minute of video streamed.
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
Unilever maintains marketing spend but rethinks priorities
FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.
Goodbye Facebook, hello Metaface? Social media giant plans name change
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand
Arthur Sadoun calls for new approaches to supporting clients in video message
Publicis CEO stresses that priority is protecting health of staff.
P&G promises not to 'pull back' on marketing as coronavirus boosts sales
FMCG giant saw increase in organic sales in first quarter.
Yahoo to rename rump company to Altaba after Verizon sale completes
Chief executive Marissa Mayer to depart
Sorrell exit could spell the end for WPP, analysts say
Sir Martin Sorrell's resignation as chief executive of WPP could lead to a break-up of the company and spark other major changes to the shape of the industry, according to analysts.
MMGB: Smirnoff celebrates female bouncers and trans bartenders in Lad Bible partnership
The programme, "Free to be", kicks off with a five-minute documentary, Night Shift, created by Lad Bible’s content agency Joyride.
WPP's Mark Read awarded more than £3.7m in pay and bonuses across 2018
Read was handed a special £1.5m bonus as COO last year, with first of three payments due next week.
Weekend Watch: Coca-Cola celebrates diversity of football fans in Premier League campaign
Watch the film conceptualised by M&C Saatchi here
'Winter Is Coming with ad-blocking and inattention'
Laura Henderson of Mondelez wants to create content good enough to make money
Instagram hails the power of self-discovery in global brand campaign
The film was conceptualised by Johannes Leonardo with Facebook’s in-house shop Creative X.
WPP, BBDO and P&G named decade's best creative companies by Cannes Lions
WPP is Holding Company of the Decade after scooping annual title for seven straight years.