‘We never believed in biting more than we could chew’
Q&A with Piruz Khambatta, chairman and managing director, Rasna, on the brand’s foray into RTD beverages with Ju-C
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“We believe that competition is always healthy”
Amol Dhillon,VP strategy and planning, Woodland, takes Shubhangi Mehta through Woodland’s journey in India since 1992.
'The audience is not just a passive observer these days'
Q&A with Ramesh Kumar, head of ESPN Cricinfo & Digital Media, India.
‘Location-based advertisements will be primary for a brand’
Q&A with Luke Nathan, regional CEO – APAC, iris worldwide
CASBAA India Forum: ‘Dividends of digitisation take time to manifest’
Stage set for launch of 839 private FM stations in 294 towns under phase three, says I&B Secretary
“You have to change your brand to be appropriate for the reality”
In conversation with David Brain, president and CEO, Edelman Asia Pacific
‘Rise in digital consumption does not imply end of TV’: Jim Egan, BBC Global News
TV advertising, TV subscription, and digital advertising contribute equally today to BBC Global News’ revenues, says its COO
‘Content strategy remains healthy mix of Indian and international content’
Debarpita Banerjee, vice president - marketing, Fox International Channels, talks to Campaign India about the channel’s ‘UN’ campaign, content strategy and more
‘Even the blackout days of the past are showing sales’
Dominic Brand, worldwide marketing director, Forevermark (De Beers), talks to Campaign India on the brand’s journey in India since 2011, and its marketing initiatives
'Productising' data - the next big opportunity
Q&A with Shubhradeep Guha, India marketing services lead and vice president, SapientNitro
Ad:tech 2013: "Brands need to understand the influencers that matter"
Women keynote speakers decode global marketing trends
Ad:tech 2013: Story telling has become an integral part of marketing today
Technology is key to enhancing brand experience, conclude marketers
Ad:tech 2013: “‘Smart’ will be the new normal”
Marketing Masters showcased Marketers from different industry verticals talking about the optimum usage of digital
Stop VOW: IAA’s Gender Sensitisation initiative takes wing
Series of seminars on portrayal of women for content creators, and a multimedia campaign against ‘eve teasing’ are in the works
Shooting Stars make a pitch for Yahoo’s brief: Hunt on for talent under 30
A selected entry will be produced by Flying Saucer and sent to the Cannes fest. Last date for sending entries is 31 January 2013.
“We are getting out of the hangover of ‘one big idea’”
On the first day of IAMAI’s India Digital Summit 2013, a topic in focus was ‘The importance of creativity to digital advertising’
Portfolio Night 11 Delhi: ‘I’m also learning seeing this’: Prathap Suthan
Leo Burnett hosted the Delhi edition of Portfolio Night on 22 May; 59 portfolios reviewed by 17 creative directors
Live Issue: Competition causing due diligence compromise?
With fragmentation of duties, Shubhangi Mehta wonders whether agencies are taking credibility lightly
‘The consumer is demanding higher quality products even in non-metros’: Hiroshi Takashina, MD, Nikon India
Buoyed by sales turnover crossing Rs 1,000 cr, the company has earmarked Rs 150 cr for marketing in 2013-‘14.
Profile: ‘The most positive time for us at BBC is now’
Preet Dhupar, elevated as COO, Indian operations, BBC Global News in February 2013, tells Shubhangi Mehta why
‘We are going back to our roots and sharpening our focus on fitness’
Q&A with Steve McPherson, brand director, Reebok Asia Pacific GTM hub and Reebok India
We need to focus on creative when it comes to digital'
Tarun Nigam,COO, Vivaki Partnership Unit, talks to Campaign India about Vivaki Partnership Unit and the growth prospects of tier II and tier III markets.