Campaign India

MMGB: Nivea Germany's airport 'Stress Test'

Pulls a prank on passengers for its Stress Protect Deos

Live Issue: Can adlanders expect better hikes this year?

The overall industry vibe suggests this year to have moderate increments for adland, reports Shephali Bhatt

Images from The Times of India Kala Ghoda Arts Festival 2013

Campaign India made a visit to the Kala Ghoda Arts Festival 2013 to capture interesting installation art from brands and non-profit organisations that may appeal to adland's creative enthusiasts

Weekend fun 1: Kala Ghoda turns a shade greener

Art installations urging visitors to switch to cycling and check pollution stood out this year at the Arts Festival currently underway in Mumbai

McDonald's introduces McSpicy with a spicy office story

WATCH the ad film created by Leo Burnett

MMGB2: Nike Basketball's ‘Count on Kobe’ campaign

'Count on Kobe' says the new commercial for Nike created by Wieden+Kennedy, Portland

Peeloo, an Android app, tries to solve the 'queue for loo' issue

The Android app has been created by Webchutney

Social media as catchment area for ad talent

A recruitment ad uploaded on social media reaches the right people, say adlanders

Tata AIG’s Mediprime offers cashless claim approval in four hours

WATCH the ad film created by Law & Kenneth

'Likh ke doge kya?' L&T Health Insurance answers in the affirmative

WATCH the ad films created by Salt Brand Solutions

Don’t leave speed to luck, says Tata Docomo

WATCH the ad films created by Draftfcb-Ulka

Work 2012: Adland gets laudatory and self-critical

Shephali Bhatt gets 15 admen to talk about one Indian ad they wish they had done. A few of them also spoke about one ad they could’ve done better in the year 2012.

New agency Utopeia aims to 'bring back the love' to advertising

With a team of 17 people, the agency seeks to offer business solutions, not just communication solutions

'Older channels’ distribution advantage will go away with digitisation'

Q&A with Saurabh Yagnik, business head, Sony Pix, on plans to bridge the gap between the category leader and his channel in 2013

'Our biggest ambition is to rival Star Plus'

In conversation with Campaign India, Ajit Thakur, general manager, Life OK, opens up on expanding the market base, targeted channel share for 2013 and more.

'Long copy print isn't right for a whole lot of business problems'

Campaign India caught up with Longhand 2.0 jury president Luke Sullivan, for whom long copy ads are admittedly ‘first love’.

Micromax reveals Canvas 2, 'The Phone That Can'

WATCH the ad film created by Lowe Lintas

Star Sports raises the game, ahead of Hockey India League

Watch the ad films created by McCann Worldgroup (India)

'Talk to us in your ad with a voice'

Jury members Agnello Dias, David Shanks and Mohit Hira offer pointers ahead of the long copy ad contest Longhand 2.0.

Hero Glamour promises to lure women, to woo men

WATCH the ad film created by JWT India

“After iodising the country, out to ‘iron-ise’ India”

Ashvini Hiran, COO, consumer products business, Tata Chemicals, tells Shephali Bhatt the story of the thirty year-old Tata Salt brand, and its aspirations.

If 'upset customers vote with their wallets', why are marketers still spamming?

Are marketers wary of spamming databases? Are consumers spam-averse enough to blacklist brands?

Campaign India Year-Ender 2012: Law & Kenneth

The countdown to 2013 has begun.

MMGB: Rewind YouTube style 2012

Working on the last day of 2012? Then sit back and rewind the year gone by, YouTube style

Campaign India Year-Ender 2012: BBDO

The countdown to 2013 has begun.

Campaign India Year-Ender 2012: Jack In The Box Worldwide

The countdown to 2013 has begun.

Aman Ki Asha celebrates the Indo-Pak cricket bond

WATCH the ad films created by Taproot India

Campaign India Year-Ender 2012: Ogilvy

The countdown to 2013 has begun.

Allen Solly crowd-sources OOH launch with ‘Tweeple-powered’ billboard

Watch the video of the campaign by Ogilvy & Mather Bengaluru

MMGB: Liberty Mutual Insurance's 'Humans' campaign

This Monday morning, Boston's Hill Holiday gives everyone a reason to chuckle on our collective idiosyncrasies.

Media planning and buying without viewership data: How it's done

Campaign India spoke with some advertisers and media agencies on the parameters considered to buy air time in the absence of TAM data

Honda Amaze assigns creative duties to WPP’s Soho Square

Honda’s first diesel offering set for mid-2013 launch; Media AoR ZenithOptimedia to handle Amaze too

Ceat Tyres grips a higher position, says ‘Know where to stop’

WATCH the ad films created by Ogilvy & Mather

MMGB: Google Analytics in Real Life

Google Analytics enlightens on why site search needs to be made more convenient for an online consumer

Weekend fun: ZooZoos vs Honey Bunny - Virtual war of the networks

This online film has Vodafone's ZooZoos dancing to the tune of Idea's 'Honey Bunny' jingle. Whose idea is this anyway?

Stock essentials to survive 21 December, says Ekstop.com

WATCH the teaser video created by Jack In The Box Worldwide for EkStop's microsite, www.Survive21Dec.com

Nokia Lumia 510 urges youth to 'trendify'

WATCH the ad film created by JWT India

Star bets on Bengali blockbusters with Jalsha Movies

The channel goes on air on 16 December with a library of over 350 movies, and will position itself as West Bengal's ‘biggest blockbuster movie channel’.

Tata Docomo scripts another compelling tale in 'uninterrupted stories' series

WATCH the ad film created by Draftfcb-Ulka

MMGB: Canal+ 'Fuel for Fans' campaign

Fuel up the right brain and fire away the Monday morning fatigue with the new soccer-cheery Canal+ ad by BETC Paris

Lifebuoy engages kids with the Hulk for colour-changing handwash

WATCH the ad film created by Lowe Lintas

“There's an increasing number of viewers who are prepared to pay for ad free content”

Q&A with Jonathan Spink, CEO, HBO Asia about the new channels - HBO Hits and HBO Defined - and his plans for the 23 HBO markets he handles in Asia, including India

Weekend fun: Axe Morning After Pillow campaign

If you haven't watched it already, kickstart the weekend with DDB Latina Puerto Rico's rib-cracking campaign for Axe Morning After Pillow

Longhand 2.0 announces jury; entries open from 15 Jan

Agnello Dias, Prasoon Joshi and Rahul Kansal among the jury members for Longhand 2.0

Domino's Cheesy Boloroni pizza promises more ‘rishton ka time’

WATCH the ad film created by Contract Advertising

Cafe Coffee Day eyes category ownership; kicks off 'Sit down-ism' in first TV commercial

Watch the ad film created by Creativeland Asia

MMGB: Internet Explorer 10's 'The browser you loved to hate' campaign

Microsoft puts a spin on 'Internet Explorer haters' in a film that educates and entertains

Vodafone builds on 'Made for You' promise with third film

WATCH the ad film created by Ogilvy & Mather

Dinesh Swamy joins Proximity BBDO as creative leader

Swamy moves from Digital Law & Kenneth. This is ‘acts not ads 2.0’, says Josy Paul.

Cleartrip says ‘It’s all clear’, with 10-second ‘video stamps’

WATCH the films created by Wieden+Kennedy New Delhi

Close-Up: ‘Attitudinally, we Indians need to pay more heed to crafting’

Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, opens up to Shephali Bhatt on an eventful - and colorful - career so far...

Killer creates 'water saver' denims, campaign urges youth to flaunt it

WATCH the ad film created by Grey India

MMGB: DNB Insurance urges to get your stuff insured now

This Monday morning, DNB Insurance and Try/Apt Norway will make you laugh. And how.

MMGB: War Child 'Jam' campaign by john st.

Start this Monday morning with an ad campaign that will bring colour into your day

Q&A: Anooj Kapoor of SAB TV

The channel's executive vice president and business head speaks about targeting the 15 to 24 age group through a Facebook game, saburbia.com

Omkar Realtors releases corporate campaign, presents Mumbaipedia

Law & Kenneth has created an outdoor campaign for the real estate brand

The Hindu urges politicians to behave, because the youth are watching

WATCH the ad film created by Ogilvy & Mather

Vodafone draws attention to its 121 service in new campaign

WATCH the ad film created by Ogilvy & Mather

Close Up - “Focus is not politics or managerial issues, but great work”

Russell Barrett, managing partner, BBH India, on his journey up the advertising ladder so far, and his agenda at the agency. By Shephali Bhatt

Diwali comes only once a year; so indulge, says Tanishq

WATCH the ad film created by Lowe Lintas

Karbonn builds new campaign around multi-tasking abilities

WATCH the ad films created by Taproot India

Royal Stag brings Shahrukh and Saif together in new campaign

WATCH the ad film created by Ogilvy & Mather, Gurgaon

MMGB: Toddlers create symphony in Cow & Gate 'supergroup' campaign

Your ideas are like your babies. "Feed their personalities," says Cow & Gate via BETC London

T.O.M tweets this week

Some tweets that caught our attention this week

Water to rebrand to Interbrand India by January '13

Along with the announcement, the branding consultancy released its 13th annual Best Global Brands report

eBay markets itself as the best deal destination in new campaign

Watch the ad films created by Law & Kenneth

Live Issue: Do Indian agencies have robust HR systems?

Shephali Bhatt finds out whether agencies here can avoid or deal with a crisis like MEC UK has found itself in

Vodafone takes animation route for 2012 Formula 1 Airtel Indian Grand Prix campaign

Watch the ad film created by Ogilvy & Mather

Profile: Turning a big business into a big organisation

Gautam Kiyawat takes Shephali Bhatt through his career, and what he’s been focussing on in his job at Madison Media

MMGB: Guinness cloud campaign by AMV BBDO

Guinness' "made of more" philosophy in the new campaign is the cure for this Monday morning's blues

Abraham Alapatt to join Thomas Cook as head of marketing

He was previously with Future Generali India Life Insurance for four years

Karan Rawat takes up president and ECD's role at Umbrella Design

Rawat's last assignment was with Grey India as executive creative director

MMGB: ASOS Black X Puma explores world of graffiti

This Monday morning, you can go ballistic if it's to make a point, says ASOS Black X Puma's new campaign

Ashok Lalla to join Infosys as global head of digital marketing

Lalla takes up the new role starting 4 October

Turner launches Ben 10 mag in India; eyes double digit contribution from publishing

While the first issue has no advertising, conversations are on with brands targeting kids aged 4 to 10 years, Horlicks being one of them.

Lakshmipathy Bhat enters mobile space with CodeConclave

Bhat joins the two month-old company from Draftfcb-Ulka, where he was vice president of Bengaluru operations

Euro RSCG is now Havas

MPG to retain name and identity; Euro RSCG 4D India to operate as Havas Digital Group, a new brand

MMGB: Wideroe Airlines' 'Grandpa's magic trick' campaign

Feeling weary this Monday morning? Wideroe Airlines has a little magic trick that could help

Profile: Charting the course of Unilever’s fulcrum

In her second stint at Mindshare Fulcrum, Anupriya Acharya’s mandate is quite different, writes Shephali Bhatt

T.O.M. tweets this week

Some tweets that caught our attention this week

MK Srinivasan comes on board for Star Network, North America, as SVP

Srinivasan joins Star from international media distribution agency MCWM Group

MMGB: John Lewis' 'the other half' campaign

John Lewis and Adam & Eve/DDB come together to refresh one and all of their Monday morning blues

Micromax pits itself against Samsung; asks 'Why Y?'

WATCH the ad films created by Lowe Lintas

Close-Up: Looking forward: The next challenge, the next lesson

At ‘home’ with advertising, that ‘sometimes wins awards, sometimes revs sales, and sometimes makes the client smile’, is Sumanto Chattopadhyay, executive creative director, Ogilvy & Mather. In conversation with Shephali Bhatt.

MMGB: Kia Soul - 'Bringing down the house' campaign

This Monday morning, let your mood soar as you watch Kia Soul bring down the house

Parle 20-20 cooks up quick snack formula for 'empty stomach'

WATCH the ad films created by Ogilvy India

Profile: Breaking on through, to media’s other side

After over two decades in media agencies, Divya Radhakrishnan tells Shephali Bhatt about her journey as a seller

Tata Docomo promises uninterrupted stories, with unlimited plans

WATCH the ad films created by Draftfcb-Ulka

'BAV will be Rediffusion Y&R's ultimate differentiator in India': Arun Nanda

Rediffusion Y&R ready with BAV study in India covering 4800 respondents, 100 categories, 1350 brands.

Network18 underlines spread, tags itself as 'the life in your day'

Watch Network18's first corporate film created by Grey India

Emvies 2012: Mindshare is 'Agency of the Year', again

Madison Media-Pinnacle runs Mindshare close, finishes second; Cadbury is 'Media Client of the Year'

MMGB: Nike Football 'Take Control' campaign

Monday morning blues taking control over you? Nike Football gives you a chance to take control instead.

WPP Interim Results 2012: Billings up by 1 pc at £21.7 billion

Revenue from APAC, Latin America, Africa, Middle East, Central and Eastern Europe, up by 8.52 per cent in first half of 2012 corresponding to the same period last year