MMGB: Nivea Germany's airport 'Stress Test'
Pulls a prank on passengers for its Stress Protect Deos
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Live Issue: Can adlanders expect better hikes this year?
The overall industry vibe suggests this year to have moderate increments for adland, reports Shephali Bhatt
Weekend fun 1: Kala Ghoda turns a shade greener
Art installations urging visitors to switch to cycling and check pollution stood out this year at the Arts Festival currently underway in Mumbai
Social media as catchment area for ad talent
A recruitment ad uploaded on social media reaches the right people, say adlanders
Peeloo, an Android app, tries to solve the 'queue for loo' issue
The Android app has been created by Webchutney
Work 2012: Adland gets laudatory and self-critical
Shephali Bhatt gets 15 admen to talk about one Indian ad they wish they had done. A few of them also spoke about one ad they could’ve done better in the year 2012.
New agency Utopeia aims to 'bring back the love' to advertising
With a team of 17 people, the agency seeks to offer business solutions, not just communication solutions
'Older channels’ distribution advantage will go away with digitisation'
Q&A with Saurabh Yagnik, business head, Sony Pix, on plans to bridge the gap between the category leader and his channel in 2013
'Our biggest ambition is to rival Star Plus'
In conversation with Campaign India, Ajit Thakur, general manager, Life OK, opens up on expanding the market base, targeted channel share for 2013 and more.
'Long copy print isn't right for a whole lot of business problems'
Campaign India caught up with Longhand 2.0 jury president Luke Sullivan, for whom long copy ads are admittedly ‘first love’.
If 'upset customers vote with their wallets', why are marketers still spamming?
Are marketers wary of spamming databases? Are consumers spam-averse enough to blacklist brands?
'Talk to us in your ad with a voice'
Jury members Agnello Dias, David Shanks and Mohit Hira offer pointers ahead of the long copy ad contest Longhand 2.0.
“After iodising the country, out to ‘iron-ise’ India”
Ashvini Hiran, COO, consumer products business, Tata Chemicals, tells Shephali Bhatt the story of the thirty year-old Tata Salt brand, and its aspirations.
MMGB2: Nike Basketball's ‘Count on Kobe’ campaign
'Count on Kobe' says the new commercial for Nike created by Wieden+Kennedy, Portland
McDonald's introduces McSpicy with a spicy office story
WATCH the ad film created by Leo Burnett
Don’t leave speed to luck, says Tata Docomo
WATCH the ad films created by Draftfcb-Ulka
Tata AIG’s Mediprime offers cashless claim approval in four hours
WATCH the ad film created by Law & Kenneth
'Likh ke doge kya?' L&T Health Insurance answers in the affirmative
WATCH the ad films created by Salt Brand Solutions
Star Sports raises the game, ahead of Hockey India League
Watch the ad films created by McCann Worldgroup (India)
Micromax reveals Canvas 2, 'The Phone That Can'
WATCH the ad film created by Lowe Lintas
Indigo Airlines announces international service with a musical
Watch the TVC created by Wieden+Kennedy
Lenovo India describes "doers" as a rare species in new TVC
Watch the TVC created by Ogilvy India
Indigo Manza's Tanuka San goes undercover in the new TVC
Watch the TVC created by Draftfcb Ulka
Google Chrome brings out a unique concept in its new TVC
Watch the TVC created by BBH India
Dulux creates vignettes with popular TV stars to promote its core philosophy
Watch the vignettes created using couples of three popular soaps from Sony and Star Plus
Bajaj Allianz claims to offer guaranteed return on its insurance through new TVC
Watch the TVC created by Grey (Batey in India)
HTC launches Explorer with a campaign where fingers do the talking
Watch the TVC created by Meridian Delhi
SBI Life communicates its insurance plans with metaphors from life
Watch the TVC created by Ogilvy & Mather
Britannia Rusk highlights its crunchiness with new TVC
Watch the TVC created by Grey Bangalore here
Cadbury 5 Star brings back the amusing Ramesh-Suresh duo
Watch the TVC created by Ogilvy
Vodafone communicates a multitude of offerings with new campaign
Watch the TVC created by Ogilvy
Birla Cement gets a talking parrot in its new TVC
Watch the TVC created by Lowe Lintas
Kotak Mahindra Bank gets 'Subo' to communicate new interest offering
Watch the TVC created by Cartwheel Creative
VIDEO: Delegates of MLAF 2011 talk about their wish-lists
Indian creative directors and UK production houses express what they'd wish their creative partners to do
Aviva brings out a TVC for its Great Wall of Education campaign
Watch the TVC created by BBDO India
TOI asks Chennai readers to wake up to The Times of India
Watch the TVC created by Taproot India
McDonalds asks you to slow down a bit with its new TVC
Watch the TVC created by Leo Burnett
MF Global markets its honesty as financial advisor with a new TVC
Watch the TVC created by Six Inches Communication
Honda's newly launched Brio promises to love you back
Watch the TVC created by Grey India
Union Bank of India revives its brand positioning with a refreshed campaign
Watch the TVC created by Mudra West
Reliance Mobile pairs up Anushka with Ranvijay for its new campaign
Watch the TVC created by Grey India
Luxor explains 'what the world calls a pen' in its new TVC
Watch the TVC created by Lowe Lintas
Vodafone gets SME owners to promote reality contest show
Watch the TVC created by Ogilvy here to invite entries for Vodafone ‘Drive into the Big League‘ show
Fox Crime goes on a detective hunt for channel's launch
Watch the TVC created by Ogilvy here
Westside claims to offer ‘Endless Possibilities’ with its new campaign
Watch the TVC created by Ogilvy here
Tata Sky’s new campaign attempts at encouraging customer to ask questions
Watch the TVC created by Ogilvy here.
Tata Docomo’s new campaign says there’s no getting away from network
WATCH the TVCs created by Draftfcb Ulka here
Images from Bacardi NH7 Weekender
Adland's youngsters, marketers and a few media folks headed to Bacardi NH7 Weekender last weekend to unwind from their break-neck schedules. Images from the last day of the three day event held in Pune from 18 to 20 November
Images from Euro RSCG India Workshop in Ranthambore
Euro RSCG India went for a workshop to Ranthambore from 15 to 17 January 2012. Here are the images from the trip that combined work, fun and tiger spotting; all in one
Images from TOI party at Cannes 2012
The Indian adlanders in Cannes for the festival were in full attendance at the party hosted by the Times of India.
Images from Opening Gala at Cannes 2012
The Indian adlanders gathered at the opening gala ceremony of Cannes 2012, held opposite Carlton hotel, at Promenade de la Croisette, Cannes
Domino's Cheesy Boloroni pizza promises more ‘rishton ka time’
WATCH the ad film created by Contract Advertising
Cafe Coffee Day eyes category ownership; kicks off 'Sit down-ism' in first TV commercial
Watch the ad film created by Creativeland Asia
Campaign India Year-Ender 2012: BBDO
The countdown to 2013 has begun.
Campaign India Year-Ender 2012: Ogilvy
The countdown to 2013 has begun.
Aman Ki Asha celebrates the Indo-Pak cricket bond
WATCH the ad films created by Taproot India
Campaign India Year-Ender 2012: Law & Kenneth
The countdown to 2013 has begun.
Campaign India Year-Ender 2012: Jack In The Box Worldwide
The countdown to 2013 has begun.
Vodafone builds on 'Made for You' promise with third film
WATCH the ad film created by Ogilvy & Mather
Ceat Tyres grips a higher position, says ‘Know where to stop’
WATCH the ad films created by Ogilvy & Mather
Nokia Lumia 510 urges youth to 'trendify'
WATCH the ad film created by JWT India
Tata Docomo scripts another compelling tale in 'uninterrupted stories' series
WATCH the ad film created by Draftfcb-Ulka
Lifebuoy engages kids with the Hulk for colour-changing handwash
WATCH the ad film created by Lowe Lintas
Diwali comes only once a year; so indulge, says Tanishq
WATCH the ad film created by Lowe Lintas
Karbonn builds new campaign around multi-tasking abilities
WATCH the ad films created by Taproot India
Killer creates 'water saver' denims, campaign urges youth to flaunt it
WATCH the ad film created by Grey India
Cleartrip says ‘It’s all clear’, with 10-second ‘video stamps’
WATCH the films created by Wieden+Kennedy New Delhi
Royal Stag brings Shahrukh and Saif together in new campaign
WATCH the ad film created by Ogilvy & Mather, Gurgaon
Vodafone introduces second delight, 'happy hours'
WATCH the second film in the current Vodafone delights series created by Ogilvy
The Hindu urges politicians to behave, because the youth are watching
WATCH the ad film created by Ogilvy & Mather
Vodafone draws attention to its 121 service in new campaign
WATCH the ad film created by Ogilvy & Mather
eBay markets itself as the best deal destination in new campaign
Watch the ad films created by Law & Kenneth
Micromax pits itself against Samsung; asks 'Why Y?'
WATCH the ad films created by Lowe Lintas
Vodafone takes animation route for 2012 Formula 1 Airtel Indian Grand Prix campaign
Watch the ad film created by Ogilvy & Mather
Parle 20-20 cooks up quick snack formula for 'empty stomach'
WATCH the ad films created by Ogilvy India
'Don't shop, Flipkart it', is new mantra of Flipkart.com
WATCH the ad campaign created by Happy Creative Services
Tata Docomo promises uninterrupted stories, with unlimited plans
WATCH the ad films created by Draftfcb-Ulka
Network18 underlines spread, tags itself as 'the life in your day'
Watch Network18's first corporate film created by Grey India
Tata Tea Premium says 'Jaago Re', for issues large and small
WATCH the TVC created by Lowe Lintas
'Do The Man Thing' says the 'Vat man', for Vat 69
WATCH the films by BBH India, for VAT 69's online gaming portal created in collaboration with OgilvyOne
KBC6 shows knowledge as leveller of gender inequality
WATCH the TVC created by Leo Burnett
Tanishq provides a compelling reason to buy diamonds this season
WATCH the TVC created by Lowe Lintas
Birla Sun Life engages with 'Thirsty Crow' story, urges investors to think differently
WATCH the TVC created by M&C Saatchi for Birla Sun Life Mutual Fund
Bombay Times turns 18, claims credit for city's style quotient
WATCH the TV commercial created by Taproot India
TEN Cricket takes 'One India One Jersey' route to promote Indo-Lanka series
WATCH the ad campaign created by Contract Advertising
KBC 6: Knowledge is money
WATCH the ad campaign created by Leo Burnett
Surf Excel says dirt is good, righteously
WATCH the new TVC created by Lowe Lintas
Hero's mileage advantage makes India go 'Vroom vroom', says new campaign
WATCH the TV commercial created by Law & Kenneth
VIDEO: Day three at Cannes 2012
WATCH glimpses of the action inside and outside the Palaise, as Campaign India gets two clients and an agency rep to discuss the issue of low client turnout at Cannes.
Tata AIA reiterates importance of values in new film
WATCH the ad campaign created by Bates India
Havells promises idlis 'as soft as flowers' in new campaign for mixer grinder
WATCH the TVC created by Lowe Lintas
VIDEO: Day two at Cannes 2012
WATCH glimpses of all the action inside and outside the Palaise on day two of Cannes 2012; and what adlanders have to say about the critical discussions at the Festival
Big B will narrate your Maggi tales, in new campaign
WATCH the TV commercial created by Publicis Capital
Firstpost celebrates journalists' efforts; says they're wasted in dailies in digital age
WATCH the TV commercial created by Contract Advertising
Vodafone 'delights', again
WATCH the first of three films from the six-week integrated campaign here.
VIDEO: Day four at Cannes 2012
WATCH glimpses of a football match organised by Cannes committee and EuroSport right behind the Palais along with other moments that made day four complete. Also watch ad frat talk about low turnout of media agencies at Cannes
VIDEO: Day six at Cannes 2012
WATCH how the palais of Cannes 2012 looked like as the festival neared its closing date. Also watch Indian adfolk talk about what Goafest can take away from the Festival.
VIDEO: Day five at Cannes 2012
Campaign India caught up with Indian adfolk to find key factors that are holding the country back from becoming as hot on the international awards scene as Brazil
VIDEO: Day one at Cannes 2012
Catch the glimpses of day one at Cannes 2012. Also watch what some of the adlanders expect from this year at the festival
VIDEO: Glimpses from Campaign India Digital Media Awards 2012
We also caught up with some of the big winners post the show
Vaseline Men takes 'face off' with Shahid to social arena
BBH India extends 'Vaseline Men's face off with Shahid' competition to the web. Watch the promotional videos here.
Hakuhodo Percept captures Sony handycam's projection advantage
The brief was to highlight the fact that the handycam allows users to shoot and project instantly
NutraSweet's 'guilt-free' sweetener - not just for the health-conscious
WATCH the TV commercial created by Mudra, Ahmedabad
FedEx guarantees "solutions delivered" in new campaign
WATCH the TV commercial created by Percept H
Video: Portfolio Night 10
Senior creatives from 18 agencies of Indian adland assembled at Four Seasons Hotel, Mumbai, to judge the portfolios of over 80 young aspirants. WATCH the videos from the event to know all about Portfolio Night 10
Mentos Sour Marbels comes up with a new way to show sourness
WATCH the TV commercial created by Ogilvy & Mather
Video: In conversation with Erik Vervroegen, Publicis Worldwide
Erik Vervroegen, international creative director, Publicis Worldwide, talks about the advertising culture in Brazil and India, classical advertising and more
Getting used to subtitles can get you slapped
Taproot TVC for FOX Movies Premium makes the case for subtitle-free regional feed, in Thailand
Firstpost woos newspaper readers, takes a stand print media can't
'Save trees, read Firstpost', says the new TVC by Contract Advertising. WATCH it here.
VIDEO: In conversation with Ranjan Kapur, Bates India
Ranjan Kapur, chairman, Bates India, talks about the health of the agency post the recent people moves, gaps in the organisation, and the road ahead
Vodafone's IPL5 campaign revives the concept of 'telematch'
WATCH the TVC created by Ogilvy
Gandhiji's three monkeys make an appearance for Tang
WATCH the TVC created by Bates Asia
Federal Bank markets gold loan in new campaign
WATCH the TVC created by DDB Mudra Group, South
Tanishq's new campaign markets affordable diamonds
WATCH the TVC created by Lowe Lintas
Video: In conversation with Lucas Watson, YouTube
Lucas Watson, vice president, global sales and industry marketing, YouTube, talks about challenges at YouTube in India and across the globe
Video: In conversation with Jonathan Mildenhall, Coca-Cola
Jonathan Mildenhall, vice president, global advertising strategy and creative excellence, Coca-Cola Company, talks about creative radicals, the evolution of storytelling and his expectations from Coca-Cola in India
TOI Kerala's new campaign portrays God's own traffic jam
WATCH the TVC created by JWT India
Reliance introduces blue Android bot in new campaign
WATCH the TV commercial created by Grey India
Bajaj Allianz introduces ‘Retire Rich’ campaign
WATCH the TVC created by Batey India
McDonald's spreads the mirth of 'Spice Fest' in new TVC
WATCH the TVC created by Leo Burnett
Flipkart is back with 'kids as adults' in the new campaign
WATCH the TVC created by Happy Creative Services
Updated: Star TV rolls out launch campaign for Aamir Khan's first show on TV
WATCH the TVC created by Ogilvy & Mather, Mumbai
Fastrack's new TVC portrays sportsmen as eye candy for women
WATCH the TVC created by Lowe Lintas
eBay's new campaign urges you to realise your aspirations
WATCH the TVC created by Law & Kenneth
Video: "Don't treat digital as blunt mass media instrument," says PepsiCo's Shiv Singh
WATCH Shiv Singh, global digital head, PepsiCo Beverages, talk about holistic adoption of digital
Video: Which brand's digital strategy stood out last year and why?
WATCH spokespersons from Flipkart, Aircel and Digital Law & Kenneth talk about their favourite digital brand strategy of 2011
Vodafone brings back the pug to peg instant connections
WATCH the TVC created by Ogilvy & Mather
Video: "Airtel understood why one should advertise on digital": Komli's Gulshan Verma
WATCH Gulshan Verma from Komli Media share his thoughts on all things digital
Aviva aims at championing father-child relationship space
Gaurav Rajput, director - marketing, Aviva Life Insurance, talks about the nuances of the new campaign created by BBDO India for its Protection Plan
7UP gets Sharman Joshi to 'shake a leg' with a penguin in new TVC
WATCH the TVC created by BBDO India
Slice offers opportunity to date Katrina Kaif this summer
Homi Battiwalla, director, juices and juice drinks, PepsiCo India, explains why Slice has broken the usual format for marketing the brand this time
Chevy continues to ride on emotional bandwagon with new TVC
WATCH the TVC created by McCann Erickson
ICICI Lombard propagates 'Plan B' with new campaign
Shankar Nath, head-marketing and direct, ICICI Lombard, explains the rationale of the campaign, its timing, and relevance, in conversation with Campaign India
Bajaj Discover's new campaign shuns "chalta hai" attitude
WATCH the TVC created by Ogilvy & Mather, Mumbai
HDFC Life's new campaign says 'Click 2 Protect' your family
Sanjay Tripathy, executive vice president, head - marketing and direct channels, explains the rationale behind the new digital campaign
Titan Raga shows sprightly Katrina Kaif in new TVC
WATCH the TVC created by Ogilvy Bangalore
IDBI Federal Life Insurance promotes 'Childsurance' with new campaign
WATCH the TVC created by Ogilvy & Mather
CNBC Awaaz rolls out new campaign to celebrate monetary success
WATCH the TVC created by McCann Erickson
Kit Kat's new TVC shows lovebirds reveling in a classroom
WATCH the TVC created by JWT
Tata Sky HD rolls out new campaign for video on demand
Watch the TVC created by Ogilvy & Mather
Pepsodent brings Shah Rukh Khan in a new avatar for Pepsodent G
Watch the TVC created by Lowe Lintas
MMGB: Rewind YouTube style 2012
Working on the last day of 2012? Then sit back and rewind the year gone by, YouTube style
Tanishq markets 'Glam Gold' collection with new TVC
WATCH the TVC created by Lowe Lintas
Snapdeal tempts 'Yamdude' in new TVC campaign
Watch the TVCs created by Draftfcb Ulka
Allen Solly crowd-sources OOH launch with ‘Tweeple-powered’ billboard
Watch the video of the campaign by Ogilvy & Mather Bengaluru
MMGB: Liberty Mutual Insurance's 'Humans' campaign
This Monday morning, Boston's Hill Holiday gives everyone a reason to chuckle on our collective idiosyncrasies.
Media planning and buying without viewership data: How it's done
Campaign India spoke with some advertisers and media agencies on the parameters considered to buy air time in the absence of TAM data
Honda Amaze assigns creative duties to WPP’s Soho Square
Honda’s first diesel offering set for mid-2013 launch; Media AoR ZenithOptimedia to handle Amaze too
MMGB: Google Analytics in Real Life
Google Analytics enlightens on why site search needs to be made more convenient for an online consumer
Weekend fun: ZooZoos vs Honey Bunny - Virtual war of the networks
This online film has Vodafone's ZooZoos dancing to the tune of Idea's 'Honey Bunny' jingle. Whose idea is this anyway?
Stock essentials to survive 21 December, says Ekstop.com
WATCH the teaser video created by Jack In The Box Worldwide for EkStop's microsite, www.Survive21Dec.com
MMGB: Canal+ 'Fuel for Fans' campaign
Fuel up the right brain and fire away the Monday morning fatigue with the new soccer-cheery Canal+ ad by BETC Paris
Star bets on Bengali blockbusters with Jalsha Movies
The channel goes on air on 16 December with a library of over 350 movies, and will position itself as West Bengal's ‘biggest blockbuster movie channel’.
Longhand 2.0 announces jury; entries open from 15 Jan
Agnello Dias, Prasoon Joshi and Rahul Kansal among the jury members for Longhand 2.0
Weekend fun: Axe Morning After Pillow campaign
If you haven't watched it already, kickstart the weekend with DDB Latina Puerto Rico's rib-cracking campaign for Axe Morning After Pillow
“There's an increasing number of viewers who are prepared to pay for ad free content”
Q&A with Jonathan Spink, CEO, HBO Asia about the new channels - HBO Hits and HBO Defined - and his plans for the 23 HBO markets he handles in Asia, including India
MMGB: Internet Explorer 10's 'The browser you loved to hate' campaign
Microsoft puts a spin on 'Internet Explorer haters' in a film that educates and entertains
Dinesh Swamy joins Proximity BBDO as creative leader
Swamy moves from Digital Law & Kenneth. This is ‘acts not ads 2.0’, says Josy Paul.
Close-Up: ‘Attitudinally, we Indians need to pay more heed to crafting’
Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, opens up to Shephali Bhatt on an eventful - and colorful - career so far...
MMGB: DNB Insurance urges to get your stuff insured now
This Monday morning, DNB Insurance and Try/Apt Norway will make you laugh. And how.
MMGB: War Child 'Jam' campaign by john st.
Start this Monday morning with an ad campaign that will bring colour into your day
Q&A: Anooj Kapoor of SAB TV
The channel's executive vice president and business head speaks about targeting the 15 to 24 age group through a Facebook game, saburbia.com
Close Up - “Focus is not politics or managerial issues, but great work”
Russell Barrett, managing partner, BBH India, on his journey up the advertising ladder so far, and his agenda at the agency. By Shephali Bhatt
Omkar Realtors releases corporate campaign, presents Mumbaipedia
Law & Kenneth has created an outdoor campaign for the real estate brand
MMGB: Guinness cloud campaign by AMV BBDO
Guinness' "made of more" philosophy in the new campaign is the cure for this Monday morning's blues
MMGB: Toddlers create symphony in Cow & Gate 'supergroup' campaign
Your ideas are like your babies. "Feed their personalities," says Cow & Gate via BETC London
T.O.M tweets this week
Some tweets that caught our attention this week
Profile: Turning a big business into a big organisation
Gautam Kiyawat takes Shephali Bhatt through his career, and what he’s been focussing on in his job at Madison Media
Live Issue: Do Indian agencies have robust HR systems?
Shephali Bhatt finds out whether agencies here can avoid or deal with a crisis like MEC UK has found itself in
Water to rebrand to Interbrand India by January '13
Along with the announcement, the branding consultancy released its 13th annual Best Global Brands report
Karan Rawat takes up president and ECD's role at Umbrella Design
Rawat's last assignment was with Grey India as executive creative director
Abraham Alapatt to join Thomas Cook as head of marketing
He was previously with Future Generali India Life Insurance for four years
Ashok Lalla to join Infosys as global head of digital marketing
Lalla takes up the new role starting 4 October
Turner launches Ben 10 mag in India; eyes double digit contribution from publishing
While the first issue has no advertising, conversations are on with brands targeting kids aged 4 to 10 years, Horlicks being one of them.
MMGB: ASOS Black X Puma explores world of graffiti
This Monday morning, you can go ballistic if it's to make a point, says ASOS Black X Puma's new campaign
Lakshmipathy Bhat enters mobile space with CodeConclave
Bhat joins the two month-old company from Draftfcb-Ulka, where he was vice president of Bengaluru operations
Euro RSCG is now Havas
MPG to retain name and identity; Euro RSCG 4D India to operate as Havas Digital Group, a new brand
Profile: Charting the course of Unilever’s fulcrum
In her second stint at Mindshare Fulcrum, Anupriya Acharya’s mandate is quite different, writes Shephali Bhatt
T.O.M. tweets this week
Some tweets that caught our attention this week
MMGB: Wideroe Airlines' 'Grandpa's magic trick' campaign
Feeling weary this Monday morning? Wideroe Airlines has a little magic trick that could help
MK Srinivasan comes on board for Star Network, North America, as SVP
Srinivasan joins Star from international media distribution agency MCWM Group
Close-Up: Looking forward: The next challenge, the next lesson
At ‘home’ with advertising, that ‘sometimes wins awards, sometimes revs sales, and sometimes makes the client smile’, is Sumanto Chattopadhyay, executive creative director, Ogilvy & Mather. In conversation with Shephali Bhatt.
MMGB: John Lewis' 'the other half' campaign
John Lewis and Adam & Eve/DDB come together to refresh one and all of their Monday morning blues
MMGB: Kia Soul - 'Bringing down the house' campaign
This Monday morning, let your mood soar as you watch Kia Soul bring down the house
Profile: Breaking on through, to media’s other side
After over two decades in media agencies, Divya Radhakrishnan tells Shephali Bhatt about her journey as a seller
'BAV will be Rediffusion Y&R's ultimate differentiator in India': Arun Nanda
Rediffusion Y&R ready with BAV study in India covering 4800 respondents, 100 categories, 1350 brands.
Emvies 2012: Mindshare is 'Agency of the Year', again
Madison Media-Pinnacle runs Mindshare close, finishes second; Cadbury is 'Media Client of the Year'
T.O.M. tweets this week
Some tweets that caught our attention this week
WPP Interim Results 2012: Billings up by 1 pc at £21.7 billion
Revenue from APAC, Latin America, Africa, Middle East, Central and Eastern Europe, up by 8.52 per cent in first half of 2012 corresponding to the same period last year
MMGB: Nike Football 'Take Control' campaign
Monday morning blues taking control over you? Nike Football gives you a chance to take control instead.
MMGB: ESPN's 'We Speak Your Sport' campaign
ESPN says 'We speak your sport'. Campaign India adds, 'Let's bust the Monday morning blues'.
T.O.M. tweets this week
Some tweets that caught our attention this week
Dennis Koshy joins Draftfcb+Ulka Bengaluru
Koshy moves from JWT, and will replace Lakshmipathy Bhat
Q&A: Rahul Johri, Discovery Networks APAC
Johri, SVP and GM - South Asia, says the ratio of Indian content on TLC will keep increasing, on the sidelines of the launch of a show
MMGB: Toyota 'real deal' campaign for GT86
Trapped inside the cloud of a Monday morning? Here's a campaign that can get you out
Karbonn Mobiles calls Taproot for creative duties
The account was previously handled by Brand David.
Profile: From Magna to Disney, a storyteller’s journey
Subramaniam’s love for advertising and creativity is partly inherent and partly acquired. Shephali Bhatt tells his story
Ormax Media launches Celebritix to determine celebrity-brand fit
Desktop software based on research covering 4,000 new respondents every quarter, across 20 attributes; currently covers 36 celebrities.
MMGB: IKEA - A world without textiles
If Monday morning blues are making life hard, IKEA's campaign can 'soften' things a bit.
Close up: A writer at heart
Shephali Bhatt, in conversation with IIT-ian turned ad man Nitesh Tiwari, national creative resource, Leo Burnett, on 15 years in advertising, mentors, hard fought pitches, tryst with film-making and his best and worst work, yet
MMGB: Dodge Dart campaign by Wieden+Kennedy
WATCH the Wieden+Kennedy campaign for the auto brand to dodge your Monday morning blues
Q&A: Sandeep Pandey, principal partner, consulting & analytics, Mindshare
Mindshare's Sandeep Pandey talks about the consulting business, business intelligence initiative Live, and intent to grow intelligence to account for a third of consulting revenues
Q&A: Ajit Thakur, general manager, Life OK
On the sidelines of the launch of a comedy show Laugh India Laugh, Ajit Thakur, general manager, Life OK, talks about the growth of the channel since launch, audience slices, road ahead and digitisation
MMGB: Nike's viral campaign 'Game On, World'
Nike's new campaign urges you to keep playing the game. We think the approach can win over the Monday morning blues.
Live Issue: Can digital ad agencies stay independent?
A spate of acquisitions got Shephali Bhatt wondering if becoming part of a larger network is inevitable
Happy strengthens clientele in Mumbai
The agency will now handle creative duties for Ola Cabs and Erosnow.com
Q&A: Vijay Subramaniam, Disney Kids Network
Thirty seven Indian families won a trip to Hong Kong Disneyland as part of a 'Jet Set Go' campaign. Campaign India caught up with Vijay Subramaniam, executive director, Disney Kids Network, on the sidelines of the unveiling of a Disney-branded Jet Airways aircraft. Edited excerpts:
MMGB: Heineken 'The Switch' campaign
Suffering from a morose Monday morning? Here's 'The Switch' to turn it into a sprightly one
Tanishq gets young women to interpret design, utility for Mia
The jewellery brand had launched a crowdsourcing campaign 'My Expression' to create a new line of jewellery for young working women
MMGB: BGH's Dads in Briefs campaign
If this is turning out to be a crazy Monday, here's a crazy Cannes Gold Lion-winning idea to help you sail through the day
Max New York Life to become Max Life Insurance
A marketing campaign to announce the name change is in the works.
Campaign@Cannes Blog: India takes centrestage
Takeaways from the ‘Global India’ seminar by Lowe + Partners at Cannes Lions 2012, and India-spotting on day three of the advertising festival
Campaign@Cannes Blog: On good advertising and two great advertising men
Takeaways from the '30 Years Of Creative Chaos, with Sir John Hegarty and Dan Wieden' seminar, and India-spotting on day six of Cannes Lions 2012
Profile: Tasked with taming ‘the Hindi GEC monster’
Shephali Bhatt profiles Sony’s Sneha Rajani - a CA ,who wanted to do medicine, but has steadily climbed the TV ladder
Campaign@Cannes Blog: How talking about that four letter word can make advertising better
Bits and pieces from the sessions, and India spotting on day one of the Cannes Lions International Festival of Creativity 2012
Campaign@Cannes Blog: With a little help from my friends…
Takeaways from the BBDO session on day five of Cannes Lions 2012, and India-spotting
Campaign@Cannes Blog: The chink in the holding company armour
Takeaways from the Deutsch LA session, and India-spotting on Day 2 of Cannes Lions 2012
Campaign@Cannes Blog: How Twitter can steer the plan
Takeaways from Dick Costolo’s seminar, and India-spotting on day four of Cannes Lions 2012
All About: Cannes Lions trophy
Shephali Bhatt collates the evolution of advertising’s most popular trophy
Lintas Media Group launches BPN in India; roll out in 13 countries over next two weeks
The agency, headed by Suresh Balakrishna, will start with five offices in India and a billing volume of over Rs 1,000 crore.
My favourite Cannes Grand Prix: Arun Iyer
Iyer picks Microsoft Bing's 'Decode Jay-Z with Bing' campaign that won Outdoor Grand Prix in 2011 as his favourite
Weekend Fun: Cannes fever
The Cannes fever is building up. Besides the talks and discussions, the work, and building networks, here are some other things adlanders are looking forward to.
MMGB: Nike 'Barbershop' campaign featuring Mario Balotelli
Italian striker Mario Balotelli and Nike Football come together to offer you the ideal gloom buster for this Monday morning
Mindshare names Ashutosh Srivastava global head of emerging markets, people and products
Agency restructures APAC into three clusters; Gowthaman is chief executive officer for South and South East Asia
Profile: A media agency veteran who dons many hats
LMG’s Lynn de Souza talks to Shephali Bhatt about her long career, as well as the roles she’s essayed over the years
“Sir, I have a question”
Shephali Bhatt plays intermediary for young advertising aspirants on the sidelines of Portfolio Night 10; gets veteran adlanders to answer their queries
More car buyers hunting online before hitting showrooms: Google study
Auto queries grow 125 pc on mobile, 242 pc on smartphones; marketers like Skoda and Ford alive to the online opportunity
My favourite Cannes Grand Prix: Pratap Bose
Bose selects Sony Playstation 2's 'Mountain' campaign that won in Film, in 2004
Happy Creative Services showcases variety at Helios - The Watch Store
First phase of six-city campaign spans outdoor, press, online, theatre, radio and DM
MMGB: Samsung's 'Seductive Motion' campaign
WATCH what a smart television can cause and you'll know exactly why this campaign is a Monday morning gloom buster
Young to be Ogilvy's new chairman; Shelly Lazarus, chairman emeritus
The agency has also elected to its board of directors Steve Harding, global chief executive officer, OgilvyAction; and Thomas Strerath, chief executive officer, Ogilvy & Mather Germany
GEC Ratings: Star Plus, Sony and Zee TV gain GRPs in Week 21
Star Plus stays atop the list, followed by Sony, Zee TV and Colors
Oh! Calcutta: A trip down memory lane
Shephali Bhatt attempts to knit together a coherent whole of how Kolkata’s adlanders pushed boundaries in their early days. Reliving the good old days, in their own words.
Max 'refreshes' post IPL, with 25 to 30 pc of marketing budget
Sony Max rings in changes in packaging and programming, adds new movies to library including over 50 regional titles dubbed in Hindi
MMGB: Pepsi MAX viral, with Kyrie Irving as 'Uncle Drew'
Lend just five minutes of your Monday morning to NBA star Kyrie Irving. He's playing for basketball, and Pepsi MAX - the zero calorie cola in disguise.
Q&A: Sandeep Kulhalli, VP - retail and marketing, Tanishq
Tanishq looks to Tier 3,4 markets to deliver larger share. An e-commerce initiative is on the anvil, and so is a feature film to become 'Tamil Nadu's family jeweller'.
GEC Ratings: Colors and Zee tie for second place in Week 20
Star Plus retains the top rank, Sony moves down to fourth place in Week 20
Café Coffee Day takes the radio route to announce refreshed menu
The radio spots have been created by Creativeland Asia
Jayalalithaa's media blitzkrieg: Will it help brand 'Amma'?
Ads featuring the Tamil Nadu Chief Minister in national newspapers on 16 May 2012, on completing one year in office, have been a talking point. Brand specialists examine what it does for her
MMGB: Nike 'My Time is Now' campaign
The results of Champions League 2012 finals might have left a few football fanatics high and dry, but this Nike advert released for the championship won't
Sanket and Prerna from CLA to represent India at Cannes Young Lions Design competition
The two won the Indian leg of the competition by designing a logo for Laadli, an NGO initiative against female foeticide
Q&A: Danish Khan of Sony Entertainment Television on the sixth season of Indian Idol
Danish Khan, senior vice president, head of marketing, Sony Entertainment Television, talks about the marketing campaign for the next season of Indian Idol
GroupM launches Xaxis APAC operations, sets up India unit
A four-member team led by Siddharth Sethi has been set up to offer custom-fit audience solutions for GroupM clients in India
Tuborg to complete new identity roll out by May
Turner Duckworth, an international brand design agency, has worked on the design of the new bottle
MMGB: Y&R New York's 'Metamorphosis' for Conrad Hotels
This Monday morning, we pick work that gives you a chance to be who you choose to be
Weekend fun: Ice Dew's campaign for Olympics 2012
Splash in the pool of mirth this weekend, but don't forget to drink adequate amount of water while you are at it
UPDATED: Dheeraj Sinha quits Bates Asia
31 May 2012 will be his last day at the agency
MMGB: Old Spice 'I can do anything' campaign
Start this Monday morning with the belief that you can do anything, almost anything
Updated: Sanjay Thapar to join Bates Asia as CEO in July
Thapar is currently the group president, North and East, Ogilvy India
GEC Ratings: Sony amasses big numbers in Week 17
Star Plus continues to lead the tally. Sony, Zee TV and Colors finish second, third and fourth, respectively
MMGB: Contrex says slimming doesn't have to be boring
This Monday, find out how you can reduce those unwanted calories and have "fun" while you are at it
Q&A: Hemal Jhaveri on Movies OK
Hemal Jhaveri, general manager, Star Gold and Movies OK, talks about the launch of the new channel Movies OK that goes on air on 6 May 2012
Holiday catchup: Kraft Mac & Cheese thanks its Facebook fans
Don't we all just love to be liked back by the people we like? And what if the brand we like decides to do something special for us?
MMGB: Mother New York's campaign for literacy
Your Monday morning blues are about to turn pink and purple in a wink from now
Goafest 2012: "Every piece of storytelling can be connected to other pieces of storytelling": Rishad Tobaccowala, VivaKi
In his session, Rishad Tobaccowala, chief strategy and innovation officer, VivaKi, spoke about connecting the dots in new ways that resonate
Weekend fun: TNT Belgium's viral ad campaign
Just in case you missed out on this video loaded with "drama", here's your chance to catch up on some fast-paced drama this weekend
22 Indian shortlists at One Show 2012
DDB Mudra Group leads the shortlist tally with five entries, followed by TBWA India with three
AME 2012: 23 shortlists from India
O&M leads the shortlists tally with 10, followed by BBDO India with six shortlists
Nielsen Survey: Word-of-mouth continues to rule the roost
Nielsen's Global Advertising Trust Survey reveals that 91% of consumers consider recommendations from friends and family as the most trusted form of advertising in India
Holiday catchup: EDF Energy's "feel better energy" campaign
This is what we recommend you to watch in order to "feel better energy" this weekend
GEC Ratings: Sony and Colors gain GRPs in week 13
Star Plus maintains the lead while Zee TV drops down from second to fourth place
Weekend Fun: Sony Xperia's 'imagination' campaign
Let the imagination of an eight year old boy add fillip to your weekend
MMGB: Nike's new 'Mercurial Vapour VIII' campaign
Embrace this Monday morning watching Nadal and Ronaldo play the game mercurial style
Profile:"Repeats are as important as new inventory"
BBC Worldwide Channels’ Deepak Shourie talks to Shephali Bhatt about how he boosted the channel’s fortune in India
PepsiCo India appoints new CEOs for its Beverages and Foods businesses
Praveen Someshwar moves in as the new chief executive officer of foods division and Gautham Mukkavilli returns to take over as chief executive officer of beverages division
GEC Ratings: Zee climbs up to No. 2 position in Week 12
Star Plus continues to lead the pack while Sony and Colors finish third and fourth respectively
Q&A: Marco Rimini, leader, business planning, Mindshare Worldwide
Mindshare Worldwide's Marco Rimini caught up with Campaign India to talk about general health of Mindshare UK and Asia-Pacific viz-a-viz the market and economy
Singapore Tourism Board rolls out new campaign for India
Randall Tan, regional director, South Asia, Middle East and Africa, Singapore Tourism Board, interacts with Campaign India about their marketing strategy for Indian market
MMGB: Tesco presents 'little waiters' in campaign for Mother's Day
Refresh yourself this Monday morning with some cute 'little waiters' who claim to be at your service
Q&A: Hernan Lopez, president, CEO, Fox International Channels
Campaign India caught up with FOX International's Hernan Lopez on the sidelines of FICCI Frames 2012, to find out what is brewing hot at the network
Q&A: N Ram, former editor-in-chief, The Hindu
Campaign India caught up with N Ram, director, Kasturi & Sons, former editor-in-chief, The Hindu, to know his thoughts on future of long format of journalism and more
Q&A: Mark Hollinger, president and CEO, Discovery Networks International
Campaign India caught up with Discovery's Mark Hollinger to find out about their new channel launch and more
FICCI Frames 2012: Wrap up of Day 2
Day two at FICCI Frames saw echelons from media and corporate, discussing the impact of digitisation
FICCI Frames 2012: Wrap up of Day 1
Day 1 at FICCI Frames saw a host of media honchos discuss the impact of digitisation in India
All About: English radio channels in India
Shephali Bhatt explores the genre’s opportunities and challenges
Amul to sponsor Indian contingent to 2012 London Olympics
As an official sponsor, Amul would be investing Rs 10 million
Adtech 2012: "Digital marketers realise content worns out quickly," says Ogilvy's Kent Wertime
Kent Wertime, president, Ogilvy Japan, APAC, explains the imperatives for digital marketers at adtech 2012
Adtech 2012: "We've to build nine different experiences for a service," says Satyan Gajwani of The Times Group
Satyan Gajwani, director - new media, BCCL, delivered the second keynote address on day 2 of adtech 2012
Adtech 2012: "Building brand among billion people is wasting advertising on digital": Vivek Bhargava
Communicate 2's Bhargava talks about targeting niche audience, in the first master class at adtech India 2012
Adtech 2012: Day two kicks off with keynote addresses
PepsiCo's Shiv Singh and LinkedIn's Arvind Rajan started the proceedings at adtech 2012
MMGB: Chrysler Super Bowl commercial
If there is any panacea to combat Monday morning blues this morning, it is perhaps this Super Bowl commercial for Chrysler
Adtech 2012: "MTV makes more money by co-creating products with brands," says Aditya Swamy
In the panel discussion on day 2 of adtech India 2012, brands discussed the need to become publishers of content
MMGB: Coca-Cola's Olympics campaign
If you are also one among those working this Monday, this Coca-Cola commercial by Mother is a sure cure for your Monday morning blues
Weekend fun: Mahua Hazarika's favourite comic books
Mahua Hazarika, partner, Rickshaw (design, communications and film agency), compiles a list of her favourite comic series. Choose your pick from the lot for this weekend
Profile: “Budgets are less, but expectations are high”
BC Webwise’s Chhaya Balachandran Aiyer talks to Shephali Bhatt about her career and experience in the digital space
Q&A: K Ramakrishnan, president - marketing, Café Coffee Day
For CCD, the competition is not just another coffee brand, but anything that occupies mind space, says Ramakrishnan, in conversation with Campaign India
Weekend fun: TOI Kerala launches Malayalam morning anthem
God's own country has its very own morning anthem now, courtesy Times of India Kerala
Weekend capers: Bodhisatwa Dasgupta
Bodhisatwa Dasgupta, group head, Ogilvy Gurgaon, seems to have his weekend all planned. How about you?
Fusion 2012: Developed India is platform-agnostic in consuming news
At Fusion 2012, TOI's Bhaskar Das points out that industry's evolution trajectory should be ahead of the consumer's
"Sir Martin Sorrell says this is an opportunity to get some good people": Tim Isaac
Tim Isaac, chairman, Bates Asia, talks about Bates India's plan of action post the two major exits from the agency
Profile: “Max and Mix cater to our three passions”
MSM’s Neeraj Vyas talks to Shephali Bhatt on his mandated channels, that encompass movies, music and cricket
Incredible India account goes back to Ogilvy Delhi
The agency was responsible for launching the Incredible India campaign in 2003
Key elevations at GroupM: Proctor made president, Emery succeeds him at Mindshare Worldwide
The announcement was made by Irwin Gotlieb, global chief executive officer, GroupM, who now steps up to the position of chairman of GroupM
MMGB: Super Zoozoo comic series
Lighten up this Monday morning and checkout the adventures of your very own Super Zoozoo
McCann Healthcare gets new ECD in Rajesh Rai
Rai has been in healthcare communication space for over seven years now
Weekend capers: Raghu Bhat
Raghu Bhat, founder, director, Scarecrow Communications, shares all the interesting activities he has planned out for this weekend
"We are not losing sleep over not being No. 1": Sneha Rajani
Sneha Rajani, senior executive vice president and business head, SET, sheds some light on Sony's future course of action and more
"News designers of India have come a long way": Deepak Harichandan
Deepak Harichandan, design head (west), The Times of India, shares his expectations from the News Design Conference to be held in New Delhi today
Monday Morning Gloom Buster: ESPN - Shake on it!
Rise and shine, dear adland, for we bring you more than one reason to cheer up this Monday morning
Weekend capers: Varun Mehta
Varun Mehta, senior creative director - special projects, BBDO, tells us about what he usually likes to do on weekends, when he is not working during those two days
Live Issue: Does Gurgaon want more production houses?
Shephali Bhatt finds out from the creatives in Gurgaon if they miss having adequate production houses in the area
"Prime-time for business channels is 8 am to 4 pm" - Smeeta Neogi
Smeeta Neogi, vice president - marketing, ET NOW, elucidates the nuances of new campaign for the channel
Colgate signs Mahesh Bhupathi, Rahul Bose as brand ambassadors
The two celebrities will feature in ad campaign for Colgate Total
Malcolm Mistry quits India Today, Manoj Sharma steps in
Manoj Sharma will be the group business head for India Today Merged Entity
MMGB: Andes says 'Why lie when you can teleport'
This Monday, Andes gives you a way to deal with your nagging girlfriend, scientifically and tactfully
Youthful Ad Recall: 2011
Shephali Bhatt speaks to ten young creatives from the industry and finds out which were the top three advertisements they could recall from the year 2011
MMGB: Norte Beer says 'What happens in the club, stays in the club'
Watch this video to know how you can make the first Monday of 2013 a happier one
Excerpts from 'The Caravan Conversation' on FDI in retail
The discussion saw the panelists present their views on nuances of FDI in retail, the issues involved therein and the probable solutions
South African Tourism rolls out its annual cinema campaign
The ad will be featured during movies like The Dirty Picture, Ladies Vs Ricky Bahl, Agneepath, and Don 2
GEC Ratings: Sony, Colors slip in Week 52; Star Plus gains ratings
Zee TV gains enormously but maintains fourth rank in the order, Life OK enters the fray with 87 GRPs
Live Issue: Potential of Broadway musical format in ads
According to five industry professionals, the format is unlikely to become a trend
“We live in a visual world where everything we see has been thought about while everything we hear is not” – Tony Hertz
Tony Hertz, owner and creative director, Hertz Radio, was in the country last month. Here is an excerpt from an interaction with him on the sound of brands and the future of radio advertising
MMGB: Jesus decides to shift his gift in new TVC for shiftmygift.com
To steer clear of the Monday morning blues, shift some of those Christmas gifts on your table or simply watch this video
David Ogilvy's 'Confessions of an Advertising Man' translated in Tamil
Ogilvy Dakshin took the initiative and Piyush Pandey has written the foreword
MMGB: Sharpen your vision, now!
All you need is 24 seconds to transform your Monday morning into a sprightly one
Prasoon Joshi to oversee Press Lotus Jury at Adfest 2012
He will be the president of the Press Lotus Jury panel for Adfest 2012
MMGB: Xbox Eartennis
Don't give Monday an excuse to spoil your mood. Cheer up, for you have to 'play hard'
Adland’s rockstars
Shephali Bhatt speaks to the young breed of rockstars from adland who rocked the Black Rock Arena at Bacardi NH7 Weekender 2011. Watch out for these music maestros-to-be from BBH, CLA, Ogilvy, and more
Live Issue: Young adfolk react to UCB’s ‘UNHATE’ campaign
Shephali Bhatt speaks to young adlanders about the effectiveness of United Colors of Benetton’s new global campaign
Profile: “For the Wheel launch, I spent 15 days in a village”
Shephali Bhatt says Ashish Bhasin’s hard-work has transformed Aegis into a profit-making award-winning agency
Your weekend reading list
Future Generali's Abraham Alapatt is reading Naqvi's Home Boy. What is your pick this weekend?
Unconventional music shows get more traction on other mediums
Unique format shows generate more buzz for themselves and the channel they are aired on, despite a nominal traction on TV
Live Issue: The checklist for collaboration in production
Shephali Bhatt speaks to five experts, from India and the UK, to understand how the intent can be made to work
Profile: "Content is important, marketing it more so”
Shephali Bhatt interacts with UTV’s MK Anand to find out how the biotech aspirant turned into a media expert
Weekend fun: NH7 Weekender
This weekend you ought to unwind from your break-neck schedule and go for the so-called 'Happiest Music Festival of India'
GEC ratings: Top three GECs see a downfall in ratings, Star Plus maintains leadership
Zee experiences a surge in ratings at fourth place
Are GRPs the sole indicator of brand's ROI?
Heads of music channels discuss the significance of GRPs for their shows and its relevance for the advertisers from ROI perspective
We like to be our client’s brand guardians: Seddon
Matt Seddon, chief executive officer, Saatchi & Saatchi India talks about the success of digital activation in Manila's office and how he plans to implement the same in India
Your weekend reading list
Anand Halve, co-founder, Chlorophyll, Brand and Communications Consultancy is dedicating this weekend in reading Pauline Kael's 'I Lost It at the Movies'
Day 2 at Mumbai London Advertising Forum 2011
On the second day of MLFA 2011, Indian creative directors presented multiple flavours of culture imbibed in Indian advertising while UK production houses and VFX companies showcased their work to provide a better understanding of their offering
Spenta Multimedia launches Domus in India
Domus India would be the first local edition of the magazine in English
Live Issue: Is attracting talent to Chennai a big challenge?
Is the gene-pool of talent growing? Shephali Bhatt finds out what it will take for Chennai to be an adland powerhouse
Double Standards: Do region-specific channels have an edge?
Shephali Bhatt questions a channel head and a media buyer to find out which gets more traction, region-specific channel or dubbed feed of a national channel
Day 1 at Mumbai London Advertising Forum 2011
Day 1 of MLAF 2011 provided opportunity for production companies from UK to understand how advertising nuances operate in India while they provided insights on what they can offer to Indian advertising
Your weekend reading list
Indrajit Gupta, editor, Forbes India, is going to spend this weekend reading Neville Isdell's latest book on Coca-Cola
Jobs popular on English News channels; Gaddafi on Hindi News channels
An analysis of special reports aired by news channels on Steve Jobs, Muammar Gaddafi and Jagjit Singh reveal audience preferences
Updated: GEC ratings: Colors and Sony tied for second place, Star Plus stays at the top of summit
Star Plus maintains top rank despite losing GRPs, Sony and Colors share the second spot with 236 GRPs
Monday Morning Gloom Buster: Science World's 'Beach Time' campaign
Science World says they can explain why belly button lint makes for a great kindling
Live Issue: Are youngsters attracted to media planning?
Shephali Bhatt looks at the statistics and investigates why media planning is failing to be an alluring career option
Your weekend reading list
Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, gets his hands on the newly released biography of Steve Jobs
Profile: “At 23, I was strategising with Rupert Murdoch”
Tarun Katial of RBNL tells Shephali Bhatt about his journey from media planning to running a media entity
Star India to launch a new show with Aamir Khan
The show will be telecast across eight channels by early 2012
Industry celebrates cabinet's nod to digitisation of cable network
The cabinet ordinance makes digitisation of cable networks mandatory by 2014
"We don't want to get into the hardcore soap arena," says Anand Chakravarthy
BIG Magic's Anand Chakravarthy talks about the marketing strategies behind promoting the channel's content
MMGB: The last bastion of automotive lust
Watch the TVC of Forza Motorsport 4 for Microsoft Xbox 360
Euro RSCG bags creative mandate for Nimbus Sport's World Hockey Series
The agency's Mumbai office will handle the account on a project basis
Weekend reading list
If you've always preferred reading a classic to watching its cinematic adaptation, then just click and download this e-book to keep you busy this weekend
Spatial Access launches services in Indonesia and Thailand
On its eighth anniversary, the company also unveiled a new logo
Indian shows catching up with foreign content for top spots in kids genre
Though TAM reports suggest that foreign content rules the charts, Indian shows are catching up
Colors takes a big leap, Star Plus still at the top
Star Plus, Sony and Zee drop rating points, Colors gains 50
Lenovo launches tablets with the 'Do' mindset
Lenovo intends to market the tablets as 'The do anything, anywhere, anytime tablets'
Double Standards: Why is ‘Agenda Setting in Media’ significant?
Shephali Bhatt speaks to veteran journalist Shekhar Gupta and media critic Sevanti Ninan about the significance of ‘Agenda Setting’ in Indian media.
RAM sets afoot in nine more cities to fillip radio advertising
RAM has released its first set of findings from these cities on the basis of data collected during May-August 2011
Weekend reading list
Devote this weekend in reading an autobiography that could become the book that changed your life
Saugata Bagchi rejoins Tribal DDB as vice president
Bagchi was with Solutions-Digitas prior to this
MMGB: Puss in Boots
Watch the TVC here
Weekend reading list
Dedicate this weekend to pseudonyms, rather semi-heteronyms and heteronyms
Weekend reading list
This weekend, simply lie down, flip through the pages of Murphy's Law and discover the humour in the irony of life
All About: Exclusive digital news websites
Shephali Bhatt on what’s unique about exclusive digital news websites
ASCI upholds complaints against 27 Ads, rejects 15
Consumer Complaints Council checks claims of HD technology, and those made by FMCGs, educational institutes and healthcare advertisers
Advertisers on TV up by 161% in the last decade
11% growth in categories, 139% growth in number of brands advertising on TV, in the last ten years
GEC ratings take a dip, Star Plus maintains top rank
Star Plus and Sony take a small dip, ratings for Colors and Zee TV plummet by eight points
Live Issue: Why are Indian auto ads using foreign faces?
Shephali Bhatt finds out why hiring foreign male models for Indian automobile commercials has become the in-thing
New brand position iEngine launched at Madison Media
Agency also appoints Ruby Bana as chief strategy and insights officer
Aegis partners with Doosra, forms Doosra Brand Communications
Doosra Brands Communications will aim at focussing on non-traditional advertising areas
"India is a subject of unending fascination," says Jim Schachter
Schachter, associate managing editor, The New York Times/NYTimes.com reveals the modus operandi for India Ink, NY Times' website targeting Indian readers across the globe
Big CBS Networks appoints Vishal Rally as business head
Rally joins Big CBS from Vodafone Essar where he headed the products and sales function
Hero Glamour promises to lure women, to woo men
WATCH the ad film created by JWT India
Images from The Times of India Kala Ghoda Arts Festival 2013
Campaign India made a visit to the Kala Ghoda Arts Festival 2013 to capture interesting installation art from brands and non-profit organisations that may appeal to adland's creative enthusiasts
BBDO Mumbai appoints Shefali Kothari as associate vice president
Kothari joins them from JWT Paris where she was international account director
Posterscope celebrates its third anniversary
The OOH arm of Aegis Media celebrated its third anniversary on a 40 feet high hoarding
Weekend reading list
Feed the voracious reader within you by reading the history of money, the saga of a Pakistani- American in America and the mystery behind Pradeep Mathew
Double Standards: What’s the fate of a brand after its face leaves?
Head honchos in marketing and advertising explain the downside of having just one face for a brand and discuss the best ways to deal with it. In conversation with Shephali Bhatt.
Grey Group Asia Pacific announces Global Asians seminar at Spikes
Grey Group Asia Pacific to feature celebrity chef Bobby Chinn in its second Eye on Global Asians seminar
Report on the Jan Lokpal Bill occupied 83.4% of the telecast duration of National News Channels
News Content Track, a service of TAM Media Research has released data on the top 10 stories telecast by news channels last week