Campaign India

HSBC calls fresh global media review

Campaign first reported in October 2022 that a new review was to be launched

As the podcasting boom wanes, how is APAC adjusting?

As the podcast industry faces difficult challenges globally, particularly in terms of monetisation and profitability, we explore how APAC podcasts can still appeal to advertisers

The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy

All for the metaverse, "commercially accountable and people-focused," Income's Dhiren Amin is a full-time marketer with a side specialty of stand-up comedy and hosting Bollywood trivia nights

VMLY&R names Raymond Chin as its new Asia chief creative officer

In an exclusive interview, Chin tells Campaign how his consultancy experience made him a better creative

Most marketers don’t believe in their work; they just don’t want to get fired: Gary Vee on state of the industry

Not the one to shy away from shooting sharp one-liners, Campaign sat with marketing guru Gary Vaynerchuk on his recent trip to Singapore to discuss the changing industry landscape, winning the attention game, and why AI is not taking center stage at VaynerMedia

Meta announces more layoffs as it rolls back investment in web3 products

Meta will let go of another 10,000 employees till May 2023, marking another round of significant job cuts

Brand enemies are more important than purpose: MullenLowe's global CEO

On her recent visit to Singapore, Campaign sits with CEO Kristen Cavallo to talk about the value of creativity, leadership and the agency's diversification approach to tackle the lack of women in top positions

Google elevates Sapna Chadha to VP of SEA and South Asia Frontier

Before the stint at Google, Chadha was in consulting at Deloitte and has held senior management roles at American Express in the US and India

How OTT networks are revolutionising sports media and brand sponsorships

Sports organisations such as One Championship and K-League are redefining the world of sports media by creating new over-the-top (OTT) strategies. We explore how they are leveraging tech to deliver sports content directly to consumers through digital platforms

Microsoft takes wraps off ChatGPT-powered Bing search engine

Microsoft says there are 10 billion search queries per day, an estimated half of them go unanswered. The new ChatGPT-powered Bing aims to change that by answering complex questions and tasks

Google announces Bard, it's answer to rival ChatGPT

Google is taking on ChatGPT and pre-empting Microsoft's move to integrate ChatGPT into its Bing search engine

Rising costs push consumers to rethink streaming services: What should platforms do?

Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?

Snap's Q4 results show uncertainty ahead for its business despite growth

Snap Inc posted a US$288 million loss for Q4, reversing profits of US$23 million it made in the previous year, shares tank in after-hours trading

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

ChatGPT is being hailed as the future of digital advertising, but experts warn that it may be an overstatement at this stage. How should agencies and their clients approach ChatGPT?

Twitter reassigns Singapore-based employees as remote workers

Yet Twitter remains a tenant at its Singapore office, landlord confirms to Campaign

Veteran Matthew Godfrey returns to advertising with MediaMonks

In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world

McCann APAC president Ghassan Harfouche on navigating the business of creativity

In an exclusive interview, Ghassan Harfouche, president of McCann Worldgroup in Asia-Pacific sat down with Campaign while on a recent trip to Singapore. Here, he shares his leadership strategy, experiences across different regions, and how the agency is navigating challenges ahead

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge

How Neil Patel's NP Digital uses SEO strategy to fuel its rapid APAC growth

One of the fastest-growing independent agencies according to Campaign AI, we take a deeper look at NP Digital, a performance marketing shop co-founded by Neil Patel and how the agency is growing its footprint in APAC

The promise of AI marketing: Is Google’s PMax living up to the hype?

Google's Performance Max (PMax) promises a massive $20 billion enhancement in programmatic advertising efficiency through advanced AI-driven decision-making. However, it also presents marketers with a challenging dilemma, forcing them to trust the opaque algorithmic 'black box.' Campaign explores

How Man City, PSG and Bayern connect with APAC fans through tech and data

Tapping into the Asian market is something most European football clubs have been keen to do over the years, but to varying degrees of infiltration. Campaign spoke to some of the biggest clubs in Europe as they headed to APAC, to find out how they stay in touch with Asian fanbases

Snap's APAC president Ajit Mohan on building a performance business to regain ad dollars

In his first wide-ranging interview since joining Snap at the start of 2023, Ajit Mohan sits down with Campaign to discuss how the platform focuses its efforts on the bottom-funnel approach and where it wants to play in the generative AI space

M&C Saatchi Performance elevates Kabeer Chaudhary to global CEO position

Chaudhary will continue to be based in Singapore and lead the agency where he started out as a regional manager more than eight years ago

Why does such a lack of transparency still exist in adtech?

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Why brands shouldn't dismiss advertising alongside news content

Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

Where APAC CMOs can lead: Subway, Coca-Cola and Zespri weigh-in

As brands look to APAC for growth and consumer mindsets transcend boundaries, three CMOs tell us how this region can influence more global market strategies.

From retail media to mass layoffs - the biggest tech stories in 2022

What happened around the tech industry in 2022? Campaign Asia-Pacific breaks down the key events

Your attention please: How to navigate attention metrics

Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture

Global forecast: The impact of the energy crisis on adland

Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession

Elon Musk slams Apple for pulling ad spend from Twitter

He also accused Apple of threatening to remove Twitter from the App Store

Dentsu feels impact of Russia-Ukraine war in its Q3 financials

A slower quarter compared to year ago at Dentsu Japan Network also contributed to drops in net revenue, while operating profit fell nearly a third from a year ago. On the bright side, Dentsu's customer transformation business remains strong

Twitter's marketing and communications employees react to layoffs

Twitter's new owner Elon Musk has cut thousands of jobs in key areas of the company globally, including policy, communications, social good, and core engineering teams

CMOs want new agency model where creativity is not siloed

According to a new Dentsu report, CMOs are tired of artificial siloes and want agencies to 'start leading and stop lagging'. But do agencies agree?

Coca-Cola sponsors COP27: Buying its way into ESG or a chance for real change?

By cashing in on Coca-Cola's cheque, is COP27 inviting conversation and giving an opportunity for reflection or is the climate change summit becoming a part of the greenwashing problem?

How should the media industry approach decarbonisation?

Advertisers have started prioritising their media investment with publishers and platforms that are actively decarbonising their media supply. But there are many roadblocks such as buy-in from the industry and measurement

Cookie-cutting delayed to 2024: APAC adtech leaders respond

Google said the industry is still not ready for a post-cookie world

APAC marketers most likely to reinvest their revenue into media spend, study reveals

TOP OF THE CHARTS: Brands in the Asia Pacific are reinvesting a higher percentage of their media spend than other regions, while brands in North America reinvest slightly less, but enjoy a much stronger payback that the rest of the world

Reprise strengthens APAC leadership with three newly created roles

Parul Gautam will be based in Mumbai, Caitlin Draper-Wheeler in Singapore and Sid Mehta in Melbourne. All three regional positions will report to Pippa Berlocher, president of Reprise APAC

The power of technology: enabler or enemy of creativity?

In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising

APAC has lowest post-bid fraud rate at 1%: DoubleVerify study

It was also found that there have been significant improvements in brand suitability and viewability in the past year

Tech On Me: Google, X and the big tech drama

This week saw Google hit with antitrust rulings that could shatter its dominance, while Musk's X hemorrhaged advertisers with a redeclared war. The digital landscape is fracturing before our eyes. What happens next?

What the Microsoft-CrowdStrike outage means for brand reputation

Friday's global outage disrupted critical infrastructure such as airports and healthcare systems, bringing entire industries to a standstill. So, how will this crisis impact the reputation of the brands involved?

Why international airlines want a piece of Air India’s chatbot technology

Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.

Unilever to make layoffs in Singapore, realign marketing roles around Asia

Exclusive: Unilever is cutting marketing roles in Singapore across its personal care brands including Ben & Jerry's, Rexona and Knorr

Amazon layoffs to impact agencies in APAC

Amazon's plans to move from original productions on Prime Video to licensing is set to impact its relationship with IPG Mediabrands in APAC

Value over vanity: Why long-term measurability is the key to effective marketing

With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores

How OMG plans to tackle signal loss of cookies with data clean rooms

As Google turns off cookies for millions of people starting today, OMG's Annalect and data tech provider InfoSum believe neutral clean rooms can go a long way in addressing signal loss for advertisers. Campaign finds out why

Google allows advertisers to audit ads in Search Partner network

After significant lobbying by the industry, Google has decided to change its Search Partner policy to provide more transparency to advertisers.

What the Disney—Reliance merger means for marketers in India

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation

Dentsu expects organic growth of 1% in 2024 after a challenging 2023

Overall organic revenue for Dentsu in 2023 was lacklustre, with the agency largely seeing growth in its home market of Japan

Nielsen rolls out CTV measurement for APAC advertisers on YouTube

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets

Year in Review: The biggest tech stories of 2023

TikTok's day in US Congress, Alibaba makes leadership changes, Temu takes on Shein and the Adobe-Figma union failed to go through - we recap some of the biggest headlines in tech in 2023

Google delays cookie deprecation again: APAC adtech leaders respond

Google will now phase out cookies entirely in 2025 after being told the concerns around Privacy Sandbox still need to be addressed.

Gen AI has created an 'iPhone moment': Coca-Cola's ASEAN marketing chief

Ahead of Campaign360, Coca-Cola's Matthias Blume explains how the brand continues to grow efficiently while maintaining creative excellence, platform relevance, and meaningful consumer engagement.

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

Forbes ‘mistakenly’ ran MFA site for years

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.

'Centre on people': Meta's monetisation lead on the rise of generative AI tools

Meta's John Hegeman explains to Campaign how the platform is automating creative processes to produce a range of images or videos to enhance campaign efficiency and cost-effectiveness for advertisers.

A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

How indie agency NP Digital is taking on major holding companies

In the second part of Campaign's in-depth interview with Neil Patel in Boston, the digital marketing expert discusses how his agency holds up against the big names and why SEO is valuable throughout the funnel.

Apple Intelligence could change the face of email marketing

But what does it mean for brand marketers and how can they adapt?

Neil Patel on redefining search, and why content is no longer king

With tools like SearchGPT and Perplexity AI emerging as marketing silver bullets, can AI alone deliver results, or does content still matter in the era of 'search everywhere optimisation'? Campaign catches up with NP Digital's Neil Patel in Boston to find out.

It's time to clean up Telegram

Telegram’s founder lands in handcuffs, sparking a firestorm over brand safety—while Apple makes an aggressive push to dominate India’s digital landscape. Here are some big news from the tech world.

Disney banks on storytelling to keep content magic alive

Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.

Google’s business practices are not just anti-competitive, they’re anti-innovation

Campaign explores the unfolding Google-DOJ trial, examining allegations of the tech giant’s monopolistic grip on adtech and anti-competitive practices—offering brands and marketers a timely warning.

APAC experts react to first day of DOJ and Google trial

Google's “trifecta” of monopolies has crippled the open web, the US Department of Justice charged in a Virginia court. As the landmark antitrust trial begins, APAC experts weigh in on the implications for the region.

As Oracle sunsets its ad business, what can adtech learn from this?

Once a prominent player in adtech for its viewability and ad verification tools, Oracle will close its advertising business in September after facing multiple challenges. Campaign unpacks learnings for the adtech industry.

Is complete brand safety realistic?

A recent report by Adalytics exposed that many ads for Fortune 500 brands—including Amazon and Apple—were placed alongside harmful content. Campaign speaks to APAC leaders about the need for a nuanced approach that blends technology with human expertise.

Google reverses plan to eliminate cookies from Chrome

Shawn Lim