Sarah Shearman

Benetton partners with UN Women to end gender violence

Benetton partners with UN Women to end gender violence

New brand campaign launches on UN International Day for the Elimination of Violence Against Women

AWXII: The business case for ad-industry mindfulness

AWXII: The business case for ad-industry mindfulness

If you're team's in the moment, will it keep your agency in the black?

CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues

CES 2015: Ashton Kutcher urges brands to put 'full force' behind social issues

The actor and tech investor says marketers shouldn't be afraid to shake up the incumbent way of doing things

CES 2015: The future of wearable technology

CES 2015: The future of wearable technology

Flexible devices for clothing, virtual-reality contact lenses and tools to help hearing impediments are some of the futuristic use cases for rapidly emerging wearables

Advertising Week: What have we learned?

Advertising Week: What have we learned?

'Creativity versus data' and other themes from Advertising Week New York - by Sarah Shearman

SXSW: How to build an army of brand advocates

SXSW: How to build an army of brand advocates

Virgin America, WWF and Change.org discuss advocacy vs. advertising

SXSW: The future of native advertising

SXSW: The future of native advertising

From being catfished on Tinder to retiring the term "native advertising," panelists weigh the future of content

Mophie taps into puppy power to charge phones at SXSW

Mophie taps into puppy power to charge phones at SXSW

Mophie has partnered with the St Benard Rescue Foundation, which hopes the campaign will drive adoptions of the rescue dogs.

Facebook ups privacy credentials with major revamp

Facebook ups privacy credentials with major revamp

Facebook updates privacy and tagging settings

Google+ readies service for brands

Google+ readies service for brands

Google is readying the launch of a business version of its Google+ social networking service, and is asking brands to hold off using the consumer version to create profiles, until it rolls out the product later this year.

MMGB: Guinness' first Apple iAd

MMGB: Guinness' first Apple iAd

WATCH the video here

Google rolls out premium content-promoting algorithm

Google rolls out premium content-promoting algorithm

The global roll out follows last month's launch in US

Goldman investment values Facebook at $50bn

Goldman investment values Facebook at $50bn

The social networking website has received a $500m (£321m) investment from Goldman Sachs and Russian investor Digital Sky Technologies (DST)

Zuckerberg named Time's Person of 2010

Zuckerberg named Time's Person of 2010

The conservative Tea Party political movement was selected for second place, followed by Julian Assange

Yahoo's chief executive Scott Thompson resigns amid CV controversy

Yahoo's chief executive Scott Thompson resigns amid CV controversy

He is to be replaced by Ross Levinsohn, head of global media, who will act as interim chief executive with immediate effect

Google announces Google+ pages for brands

Google announces Google+ pages for brands

Users will be able to add brands to their 'circles' and recommend them via the site's '+1' button