MMGB: Sainsbury's launches 'charming' Christmas TV ad starring Mog the cat
Watch the spot conceptualised by AMV BBDO London here
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From Share a Coke to Mad Men: the campaigns that defined Coke under Wendy Clark
As the marketer exits Coca-Cola after seven years for DDB, Marketing charts campaigns that shaped the era of her leadership
Unilever appoints new CMO following Marc Mathieu's departure
Aline Santos, who takes over as SVP global marketing, has been with the FMCG company for 25 years
Interpublic Q3 revenues edge up 1.4 per cent
Media, healthcare marketing, PR and sports and entertainment offerings led growth.
Coca-Cola unveils major redesign as it shifts from brand-specific ads
Coca-Cola is embarking on a major shake-up of its marketing strategy that will see it bring all Coke variants under one master Coca-Cola brand as part of the "next chapter" of its evolution
Facebook readies LinkedIn rival 'Facebook at Work'
Employees of Facebook are understood to be using the platform already
Watch: from John Lewis to Sainsbury's, the best 2015 Christmas ads so far
It might not be snowing outside but festive season is in full swing, or at least in the ad industry. Just days after John Lewis' hotly anticipated Christmas campaign marked the start of yuletide madness, in no particular order, we chart the best of the best.
How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content
Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations
Burger King to create World Peace Day burger with rivals after McDonalds shunned stunt
Burger King has penned a second open letter to call on US fast food rivals Giraffes, Wayback Burgers, Denny's and Krystal to create a World Peace Day burger to celebrate Peace Day on 21 September.
P&G wields axe on Duracell in brand cull
This will be the first of up to 100 brands axed from the portfolio as part
Arthur Sadoun delivers lone Publicis wishes... since everyone else is too busy
'I didn't dare to ask for any additional help,' CEO says.
John Lewis Christmas ad revealed: it features the story of a man on the moon
After much anticipation, John Lewis has finally lift the lid on its 2015 Christmas campaign
MMGB: KitKat encourages people to take a break with blank TV ad
Watch the ad film conceputalised by JWT London here
Unilever's Marc Mathieu leaving FMCG giant to join Samsung
Unilever has confirmed that high-profile marketer Marc Mathieu, who joined Unilever in 2011, is leaving the business to join tech giant Samsung
MMGB (2): Rugby World Cup 'legend' Jonah Lomu performs haka in London with MasterCard
Rugby star Jonah Lomu treated commuters in Covent Garden, London, to a haka activity orchestrated by MasterCard.
Working with start-ups eliminates 'fear of failure', Unilever says
Speaking at the Marketing Society's annual conference, Marc Mathieu, global SVP marketing, Unilever, says the company had been developing ways to harness the innovation of tech start-ups through the company's 'Unilever Foundry'.
Jayanta Jenkins to lead Samsung Mobile creative at Cheil
Jenkins will run creative direction of Samsung mobile account globally after similar roles at HP, Twitter and Apple.
What, if anything, does the Amazon exposé prove?
Accusations too shocking to ignore, with consumers increasingly conscious about ethics of brands they buy from, says the author
Weekend Fun: Cristiano Ronaldo launches headphones and dresses up as homeless man in promo stunt
Cristiano Ronaldo has dressed up as a homeless man in a PR stunt to promote his new headphone brand
Huggies delivers 3D printed ultrasound to blind mum-to-be
Nappy brand Huggies has created a 3D cast of an ultrasound scan for a blind mother, showing that the brand is "concerned about every moment between a mother and a son"
Pussy Galore, Honey Ryder, Octopussy... KitKat urges Bond to take a break
KitKat has rolled out a tactical outdoor ad series urging James Bond to take a break from his extensive history of romantic (and somewhat dangerous) love affairs, as Spectre is released on 26 October
P&G's Marc Pritchard promises further belt-tightening in marketing and media
The chief brand officer of the consumer goods giant, P&G, said company would continue to drive efficiencies across agency fees, production costs and media spend.
Watch John Lewis' new Christmas 2014 ad evoke the magic of friendship
John Lewis has unveiled its hotly anticipated 2014 Christmas campaign, which aims to capture the magic of Christmas through a child's eyes and the story of his friendship with a penguin
Guys and dolls: Why kids' advertising is going gender neutral
Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls
Unilever achieves 50/50 gender balance across global leadership
FMCG giant said it has higher representation of female managers than ever before.