Sandeep Goyal's blog: Dear ASCI, stay vigilant
While the IPL was relatively free of surrogate advertising, the long list of ICC and Disney Star sponsors has various liquor brands among them and so the author urges ASCI to stay vigilant
While the IPL was relatively free of surrogate advertising, the long list of ICC and Disney Star sponsors has various liquor brands among them and so the author urges ASCI to stay vigilant
Ahead of the IPL, the author continues his crusade against misuse of surrogate advertising by liquor brands
The author shares his thoughts on the IPL bidding war for media rights
The Government of India’s Central Consumer Protection Authority, on 9 June 2022 put out guidelines for the prevention of false or misleading advertisements
The author shares how brands should be empathetic in conveying messages for Mother's Day
The author questions if liquor ads would make a comeback on Star TV, or if ASCI would intervene, as the new edition of IPL commences
The author lists the areas McDonald's needs to focus on to grow in India
Is a code of conduct, or at least some operating guidelines required for 'moment marketing', asks the author
The author states that Kohli's personal brand is precious and he shouldn't be tarnishing it by association with dubious entities
Consumers are getting discerning enough to separate the chaff from the grain, says the author
The author analyses the 'Vax and Scratch' initiative and figures whether something similar can work in India
The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging
The author states that celebrities like Sharma need to do far more than just promote the cause
The author states that ideas from the Google Search Report may appear deceptively simple, but are really a compass pointing smart strategists in the direction of consumer thinking
In the second of a three part series, the author delves deeper into Google's Search Report 2020
In the first of a three-part series, the author looks at five very important search clusters with reference to marketing and consumers
Following the news of ASCI banning surrogate ads of 12 liquor companies, the author states that his crusade of three years against ASCI’s inaction has finally succeeded!
The author wonders whether the former Indian cricket team captain's daughter should be in the limelight at a young age
The author has advice for brands during controversial situations
The author puts down his thoughts on the recent developments in the F&B industry after FSSAI's 'Eat Right India' campaign angered The Coffee and Tea boards in the country
The author asks if this strategy can work and looks at which CEOs have succeeded as brand ambassadors and who have not
The author states that the release shared by ASCI on surrogate advertising is anchored on flimsy claims
Sandeep Goyal responds to Subhash Kamath's reply to his open letter
The author requests the new ASCI chairman to examine all the surrogate advertisements currently on air during the IPL
Akshay Kumar’s announcement has given FAU-G both the PR hi-ground, and possibly a first mover advantage created by the exit of PUBG, states the author
In this exclusive piece for Campaign, the author extracts information from a 23-city research covering 60,000 respondents on MS Dhoni.
Hanabi or ‘fireworks’ organised to lift the mood of the nation during the pandemic
The author explains why he would rather see an 'Indian' company win the rights
The author believes that brands are deriving unfair mileage at the celebrity’s cost which is unfair, unethical and uncalled for.
The author discusses what are the implications of Vivo pulling out of the IPL
The author looks at back promotions that have gone wrong
Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...
Nepotism exists in every industry, every business and it's just the shades and gradations that vary, says the author
The author ponders about why brands die and offers solutions to keep them alive
Don’t they have enough reserves built over the past decades to survive the current storm asks the author
Shoojit Sircar’s Amitabh Bachchan-Ayushmann Khurana starrer Gulabo Sitabo will become the first major new Bollywood movie to opt for a digital release, in the shadow of the Covid pandemic.
The author looks back at 'Brand Irrfan' and states why he was loved so much by marketers and creative directors
The author wonders why a light-hearted old man, somewhat prone to gaining weight, and with a penchant for good fun somehow didn’t quite appeal to brands and agencies
The author analyses the revival of Doordarshan
The author reviews some of the work brands released during 'earth hour'
What happens if the internet, because of the sudden and exponential load globally ‘burns’ up?
The author studies Burger King's latest campaign and states the pros and cons of it
Sandeep Goyal pays tribute to his very close friend who was with Bates in Dubai prior to his sudden demise
The author looks back at the Turkish Airlines film featuring Kobe Bryant and Lionel Messi and points out learnings for clients and agencies in India that are using celebrity ambassadors
The author looks at products and brands 'we never knew 10 years ago'
The author analyses a gamble carried on by Boris Johnson which has paid off handsomely
The Supreme Court’s ruling today in the MS Dhoni/Rhiti Sports case will further sharpen liabilities and responsibilities of celebrities says the author
The new ambassador is also controversial and kind of contra-intuitive as a choice
The author reflects on Sony Sab's move to the top of the GEC pile and states what has gone right for the channel
Post the announcement of the series, the author wonders if 'brand Virat Kohli' is going too far
Instinctive, intuitive, ingenuous and innovative are some words that aptly describe the eldest of the Modi brothers, who passed away in Delhi last weekend.
Tributes and anecdotes pour in for the Rediffusion old-timer and the author reproduces some of them
The author lists suggestions to avoid such a scenario in the future
The author studies Amul and Byju's associations with the South African and Indian cricket team respectively
The author believes that as more brands succeed with off-beat choices, brands too to will hopefully look to experiment beyond the biggies.
The author pioneered fantasy gaming in India and looks back with great regret on how he perhaps gave up too early, too easy.
The doping ban will slow down brand endorsements for the cricketer, writes the author
The author believes that for 'Hitman' to hit bigger jackpots off-the-field, the mandarins at BCCI will have to hand him the crown in at least one format of the game
The author explains how the superfan grandmom of Indian cricket is faced by quite a few dilemmas as India play the semis and the finals…
The author analyses Pepsi's move to get Charulata Patel as a 'swag star'
The author explains how the Indian female cricket fan has a face finally after the incidents during the India-Bangladesh ODI
Our columnist pays tribute to George John, the founder of Anthem advertising,
'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author
The author analyses Burger King's move of testing real-time burger delivery to cars stuck in Mexico City traffic congestion.
An Indian documentary has won an award at Cannes Nespresso Talents 2019. The contest is limited to films shot in a vertical format.
Is ‘Canadian’ Akshay Kumar any less patriotic? Will his ‘nationalistic’ brand get affected?
The author reasons why English GECs and movie channels are on the decline in the country
But are his endorsements burning bright?
Dangal TV continues at No.1, with more than a little help from DD Free Dish. How will the future pan out. The author paints a scenario.
The author states that the Droga5 sell-out is a pointer to the emergence of a possible new animal: the ‘cagency’… a combination of a consultancy and an ad agency
The new name has been formulated based on a poem from Manyoshu, the oldest existing compilation of Japanese poetry.
What is among the world's most challenging branding assignments? Defining Japan in just one word is certainly one among them, says the author.
As MS Dhoni sues a brand he once endorsed for Rs 40 crore of outstanding fees, can he just claim to be ‘paid help’ and escape any role or responsibility in the cheating of thousands of middle class home buyers?
T-Series, bolstered by the viral trailer of new movie, ‘PM Narendra Modi’ took what looked like an unassailable lead over rival PewDiePie yesterday but the savvy Swede was back at No 1 by the late night in the Great Subscriber War!
One of the country’s largest spenders on advertising, has been in the midst of controversy all of last week
The iconic Lester Wunderman may be under-celebrated in India. But the recent re-branding of JWT into Wunderman Thompson brings Wunderman and his teachings into focus. The legend passed away last month at the age of 98.
The political game has just begun for Priyanka Gandhi. Will she go on to clinch the title or lose the plot?
The commercial featuring Asrani is a bit of nostalgia, a bit of curiosity. But the core of the issue is, why him?
The author shares findings of a research conducted by the Indian Institute of Human Brands (IIHB) among millennials on social media
2019 should hopefully put Rishabh Pant into the coveted league of brand ambassadors.
There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.
A ‘lagom’ state-of-mind is all that our blogger will adopt in 2019
In the second part of this topic, the author takes you on a pictorial journey back in time, on the three and a half decades of Maruti Suzuki
The author believes Maruti should acquire its first ever car sold in India and house the 800 at its factory or corporate office
The acquisition of Horlicks by consumer goods giant, Unilever is a landmark moment in the history of the brand. Will Hindustan Unilever, which has traditionally struggled with its foods business in India, be able to leverage the brand?
As two Air-India posters fetch INR 10 lakh at the Sotheby’s India auction, their creator Nargis Wadia celebrates in the audience
The author thanks all the brands that stood up for India and Mumbai through an event that caused heavy hearts, moist eyes and lumps in the throat at the Gateway of India.
The author explains the rise of the 'phenomenon' - as a brand and as an actor
The author explains how social media can also be used for sinister purposes, with reference to the #MeToo allegations against Johri
While T-Series is expected to dethrone the Swedish 'internet sensation' by the end of this month, the author explains 'the miracle called PewDiePie'
As one more cricketer launches his own line will it enhance his brand equity or be par for the course?
With the wedding announcement for Deepika Padukone and Ranveer Singh, is it all fine for Asian Paints-Nerolac, Goibibo-MakeMyTrip, Axis-Kotak, Coke-ThumsUp, Nike-Adidas and Oppo-Vivo?
The last part of our series on 250 years of celebrity endorsements
What is the underlying reason behind the multi-starrer big budget campaign from the e-commerce giant?
The third part of our series on celebrating 250 years of celebrity endorsements.
This is the second part of our five part series that celebrates 250 years of celebrity endorsements
Beginning today we kick off a five part series that celebrates celebrity led advertising over 250 years
The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.
Naomi Osaka not only won US$3.8 million in prize money but that is also most likely the start of her journey to become the highest paid female athlete in the world with off-court earnings expected to soar 10-folds from her current US$1.5 million to US$15 million over the next couple of years.
The author wonders why brand marketer have not signed her up for brand endorsements.