Campaign India

Publicis makes in-office attendance mandatory on Mondays and eliminates consecutive remote work days

Beginning January, all employees company-wide will need to return three days a week, expanding the policy enforced for the company’s digital unit

Apple wins an Emmy for ‘The Greatest’

The accessibility-focused campaign won for Outstanding Commercial

The top 10 Super Bowl LVIII ads, according to creatives

Campaign US gathered a group of creative leaders to rank the best ads of the game

Watch all of the Super Bowl LVIII ads

Brands lean into celebrity and humour for the Big Game

Grey Group restructures global creative leadership team

The moves are part of a strategy to strengthen creative across all regions

Spotify Wrapped 2023 celebrates real moments with real music

Spotify’s annual year-end recap campaign expands on personalised listening habits and drops easter eggs around the world

Stagwell cuts 300 staffers as client spend slows, leading to Q1 revenue decline

The holding company attributed the decline to comparisons with above average results in 2022 and slowing client spend amid a workforce restructuring

WATCH: All of the Super Bowl LVII ads

The Super Bowl was won by Kansas City Chiefs as they beat Philadelphia Eagles

All the brands running ads at Super Bowl LVII

From snack brands to new beer sponsors, these advertisers are taking over the Big Game

FCB reveals its inclusion practice

The offering provides counsel to clients including GE Appliances and Kimberly-Clark on inclusive and diverse creative practices

McDonald’s names Morgan Flatley as global CMO

She takes over from Alistair Macrow, who advanced to CEO of the UK and Ireland

WPP acquires AI company Satalia

As part of the merger, Satalia will join Wunderman Thompson Commerce and lead AI strategy across all WPP agencies

Procter & Gamble increases marketing spend by 30%

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels

Google Chrome to extend support for third-party cookies until 2023: Adtech pros react

In a blog post, Google said it had become clear that "more time is needed across the ecosystem to get this right"

Gen Z and millennials seek diverse voices in audio: Spotify report

Spotify’s Culture Next report surveyed 9,000 Gen Z and millennial respondents and conducted interviews with more than 40 people in 18 markets

Tech experts throw shade at Facebook-Ray Ban smart glasses

Campaign US readers say Facebook’s reputation of tracking and targeting makes them uneasy about the smart glasses

Wieden + Kennedy Brazil creative leadership departs over controversial work

The film, created for Festival do Clube de Criação, highlighted historical crises and the cultural movements that emerged from them

CES 2022: How digital acceleration has changed marketing strategies

Marketers agree that the shift to digital during the pandemic has led to a deeper focus on customer engagement, the need for more efficient operations, and placed greater value on the customer experience

Facebook censors women’s health ads, report finds

Health startups focused on menopause, pelvic pain, pregnancy, menstrual health and sexual wellness had ads removed from the platform for violating "adult product" policies

FCB Global CEO Carter Murray departs

North America CEO Tyler Turnbull succeeds Murray, while global chief creative officer Susan Credle takes on the role of global chair

Everything we know about Super Bowl LVI so far

A continuously updated list of which brands are tapping in and sitting out this year’s big game which will be played in the early hours of 14 February in India

Nine martech predictions for 2022

Marketing tech execs predict the biggest trends in the space for the coming year

'We're still not where we need to be': Marc Pritchard talks candidly about P&G’s DEI progress

Procter & Gamble’s chief brand officer joined VMLY&R executive creative director Walter Geer to discuss how he has dealt with internal criticism, and how far he is willing to press agencies to reach DEI goals

Spotify's 2021 Wrapped campaign includes games, videos and interactive features

Spotify listeners in more than 30 markets can blend their playlists with friends, check out their audio “auras” and view curated movie-style soundtracks to their lives