India's evolving consumer market demands higher brand trust, as traditional credibility measures fade and discerning customers set new standards, notes Jigsaw Brand Consultant's founder.
New age campaigns are sidestepping ritualised gender roles to depict quieter, mutual sibling intimacy.
In Two Minds: Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.
In a post-scroll world, brands must do more than advertise; they need to embed themselves into the rhythm of everyday digital life, says Jigsaw Brand Consultants founder.
In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.