As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.
From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.
The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities, including anime production, global distribution, and localised media expertise worldwide.
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity
The executive was terminated following a post by Shanghai's economic police, alleging that multiple former employees of an ad agency in China had taken advantage of their positions and facilitated large bribes
Following the report in Campaign Asia-Pacific, the Shanghai Economic Investigations Department has released an official statement implicating three members of GroupM on bribery charges, including two former employees
The latest detainments come as China continues to crack down on foreign companies’ conduct in light of evolving data, security and corruption laws
EXCLUSIVE: From Bollywood to brands to businesses, the multi-hyphenate star sits down for a candid chat with Campaign on balancing ambassadorship deals with integrity, her love for luxury, and why authenticity is her ultimate accessory.
Campaign speaks to Rana Barua, group CEO, Havas Southeast and North Asia, on his expanded role beyond India, exploring the potential for strategic alliances in APAC, and why AI is now an inevitable part of life
EXCLUSIVE: As APAC leaders Cheuk Chiang (Dentsu Creative) and John Riccio (Merkle) exit the company, Campaign speaks with Dentsu APAC CEO Rob Gilby on their departures, their new Global Practices structure, and why agency convergence doesn't have to be a sign of doom and gloom
EXCLUSIVE: As holding networks consolidate and AI reshapes the industry, Omnicom Media Group's APAC CEO talks about maintaining agency independence, China's future, weathering pitch losses, and why his biggest leadership lessons come far from the boardroom.
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.
As the media industry navigates a mercurial landscape, Dow Jones’ global CCO, CMO, and EVP and GM for leadership, luxury, and events sit down with Campaign to discuss why their news goes well beyond the parishioners of finance.
Marking one year in his role as group CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag not arrogance," his intense leadership style, and empowering young talent.
EXCLUSIVE: Bain’s Andreas Dullweber and Henrik Naujoks reveal shifts in spend, how today’s marketers are underutilising data, and navigating the balance between creativity and data.
Gilby exits Dentsu APAC after just over two years in the role, marking the latest in a series of senior leadership reshuffles at the Group.
As Bloomberg Media surpasses 600,000 subscribers worldwide, the news organisation’s chief digital officer, Julia Beizer, speaks to Campaign about the evolving nature of digital news and how the company is staying ahead of industry shifts.
Dentsu Group reported a 0.2% organic revenue increase in Q2 2024—with Japan's digital advertising growth leading the charge. However, APAC's growth lags as client losses and market challenges persist, impacting overall regional performance.
Campaign Asia caught up with the Reddit entrepreneur and Seven Seven Six founder at the Bloomberg Cafe in Cannes last month, where he discussed his investments in AI, deep tech, women's sports, and why Japan is a key focus for the future.
Mondelēz China confirmed an ongoing matter in a statement to Campaign, saying the relevant employees have been placed on administrative leave pending investigation results.
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
OPINION: What if the industry's persistent talent woes aren't just about scarcity, but also a growing disconnect between the creative promise we sell and the operational reality we deliver?
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping its business with CX at the core, avoiding the temptation of scale, and its plans in APAC.
A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.
EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B model and deliver marketing-as-a-service underpinned by business results.
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.
The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.
Ahead of her keynote at Campaign360, the former Amazon UX designer turned climate activist unpacks her journey from internal whistleblower to global advocate, calling out corporate consumerism and the tech industry’s environmental toll.
Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.
EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.