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Video: IAA Debates Chennai – Should advertising be created specially for each South market?
Hear the arguments for and against by Madhukar Sabnavis, Senthil Kumar, Shaleen Sharma and KV Sridhar. The verdict was ‘For’ the motion.
Video: Campaign For Dignity Jury Meet
Hear what Abhijit Avasthi, Amer Jaleel, Ashish Chakravarthy, Josy Paul and Raj Kamble had to say on the entries
Video: D Shivakumar at IAA Retrospect and Prospects: ‘Set the culture right for innovation to flourish’
Watch a 38-minute video featuring the Pepsico India chairman and CEO’s address in Mumbai
Olx.in stays with humour, says 'Sell the old before you buy something new’
Watch the ad film conceived by Lowe Lintas and Partners here
Video: Effie 2013: Winners, jury chairperson comments
See what Joseph George, R Balki and Ajay Kakar had to say
Bindass ups youth engagement with promise of a ‘Dream Start’
Q&A with Bikram Duggal, director of marketing, Media Networks Disney UTV
Fastrack moves in on helmets, looks to carve a niche
Q&A with Simeran Bhasin, head - marketing and retail, Fastrack and new brands, Titan Industries
Close-Up: An artist engaged in mastering activation, hands on...
Vipul Salvi, NCD, Geometry Global, on his journey from advertising to activation, challenges and learnings. Also view the video here.
Portfolio Night 11: ‘A misconception about advertising I’d like to change... ’ Part 3
Voices: Amit Akali, Parixit Bhattacharya, Abhijit Avasthi, Raghu Bhat and Sangeetha Narasimhan
Law & Kenneth bags Club Mahindra’s creative duties
The account was won following a mutli-agency pitch.
Portfolio Night 11: ‘A misconception about advertising I’d like to change...’
Voices: Tista Sen, KS Chakravarthy, Agnello Dias, Shiv Sethuraman, Nitesh Tiwari, Satbir Singh, Priti Nair, and Manish Bhatt
Portfolio Night 11: ‘A misconception about advertising I’d like to change... ’ Part 2
Voices: K V Sridhar, Amer Jaleel, Ashish Khazanchi, Anil Nair, Santosh Padhi and Malvika Mehra
Video: Campaign South Asia AoY Awards 2013 Winners - 2
We asked Starcom Worldwide Sri Lanka, Leo Burnett Sri Lanka, JWT and DDB MudraMAx what worked in their favour, and campaigns that helped them win 'Agency of the Year' titles
Video: Campaign South Asia AoY Awards 2013 Winners - 3
We asked winning agencies and individuals from Geometry Global, ibs, O&M, Taproot and DDB MudraMax what worked in their favour,
Video: A-Listers on ‘Mission 2014’ - 4
Roopak Saluja, Sanjay Tripathy, Prasanna Sankhe, Manish Bhatt and Rana Barua tell us what they’re looking forward to in the coming year.
Video: A-Listers on ‘Mission 2014’ - 5
Raj Nayak, Karthi Marshan, Arijit Ray, Ashish Khazanchi, Shiv Sethuraman and Parixit Bhattacharya tell us what they’re looking forward to in the coming year.
Video: Campaign South Asia Agency of the Year Awards 2013 - Jury Speak
Lloyd Mathias, Rahul Khanna, Ranju Mohan, Sameer Satpathy and Saurabh Srivastava comment on entries
Video: Campaign South Asia AoY Awards 2013 Winners - 1
We asked Mindshare and O&M what worked in their favour, and campaigns that helped them win 'Agency of the Year' titles
Video: A-Listers on ‘Mission 2014’ - 3
Ravi Deshpande, Paritosh Joshi, Alpana Parida, Aditya Swamy and Raj Nair tell us what they’re looking forward to in the coming year.
Video: A-Listers on ‘Mission 2014’ - 2
Nakul Chopra, Monica Tata, Arunabh Das Sharma, Ranju Kumar Mohan, Anil Jayaraj tell us what they’re looking forward to in the coming year.
Video: A-Listers on ‘Mission 2014’ - 1
Colvyn Harris, Satbir Singh, Vipul Salvi, Minakshi Achan and Raj Kamble tell us what they’re looking forward to in the coming year.
VIDEO: Emvies 2013: Mindshare, Lodestar bond over trophies
Watch Ravi Rao and Nandini Dias from the awards night on 6 September
Video: ‘Every creative is a part-planner’: Rahul Mathew, McCann Erickson
The ECD talks about his mentors, mentoring today, memorable campaigns, winning awards then and now, and working at McCann
VIDEO: From the sidelines: Kyoorius Designyatra 2013
Campaign India caught up with Ravi Deshpande, Sagar Mahabaleshwarkar and Kartik Iyer at the event in Goa
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the six presented on Campaign India from 01 July to 05 July.
Kirloskar showcases the power of ‘positive transformation’
Watch the ad films created by Quadrant Communications here
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 22 July to 25 July.
KBC 7 urges India to ‘Keep learning’
Watch the ad films created by Leo Burnett here; Q&A with Gaurav Seth, SET
CIDCA 2013: Video – Winner Comments
IBS’ Sabyasachi Mitter and Maxus’ Vishal Jacob open up on their big wins for Tata Docomo and Platinum Guild India respectively, at the Campaign India Digital Crest Awards 2013
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the four presented on Campaign India from 13 May to 17 May.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 29 April to 03 May.
CIDCA 2013: Video - Jury Comments
Infosys’ Ashok Lalla, TVS Motors’ Aniruddha Haldar, JK Ansell’s Ranju Mohan and Nike India’s Avinash Pant on entries, winners at Campaign India Digital Crest Awards 2013
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the four presented on Campaign India from 10 June to 14 June.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 3 June to 7 June.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the four presented on Campaign India from 27 May to 31 May.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 22 April to 26 April.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the four presented on Campaign India from 06 May to 10 May.
Video: Curtain Raiser 4: IAA Debates Delhi - ‘Creative awards can also be given for differentiated one-off expressions’
Here's what Malvika Mehra, Sajan Raj Kurup and Nadia Chauhan Kurup have to say.
Video: Curtain Raiser 3: IAA Debates Delhi - ‘Creative awards can also be given for differentiated one-off expressions’
Here's what Arun Iyer, Manisha Lath Gupta and Rana Barua have to say.
Video: Curtain Raiser 2: IAA Debates Delhi - ‘Creative awards can also be given for differentiated one-off expressions’
Priti Nair and Komal Sohal Bedi agree, while Anil Nair says we must make the distinction between real one-offs and scam.
Video: Curtain Raiser 1: IAA Debates Delhi - ‘Creative awards can also be given for differentiated one-off expressions’
Ajay Kakar, Nitesh Tiwari and Sagar Mahabaleshwarkar are saying ‘Yes’. Here’s why.
VIDEO: Goafest 2013 - What agencies want!
While the Advertising Conclave explored what clients expect from agency partners, Campaign India asked adlanders for their wish list from clients
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 15 April to 19 April.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 08 April to 12 April.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 01 April to 05 April.
VIDEO: Goafest 2013: Creative and Media Abbys Winners
Watch what some of the big winners have to say.
VIDEO: Goafest 2013: Should the Abbys have a separate category for unreleased work?
Several clients, ad industry leaders and youngsters are saying ‘Yes’. But the house is well and truly divided.
VIDEO: Goafest 2013 curtain raiser - 2
What do Manish Bhatt, Dheeraj Sinha, T Gangadhar and Ajit Varghese 'unexpect' from Goafest?
Fastrack gets bolder, urges youth to ‘Come out of the closet’
Watch the films created by Lowe Lintas here
VIDEO: Campaign India Live Issue Forum - Role of marketing in loosening purse strings
Excerpts from the forum that featured Ajay Kakar, T Gangadhar, Karthi Marshan and Devendra Chawla
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the six presented on Campaign India from 25 February to 1 March.
VIDEO: Has role of creative agencies become more important with media fragmentation? (2)
Ahead of the IAA Debate in Goa presented by Dainik Bhaskar Group, Campaign India asks industry leaders for their take on the topic
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 18 March to 22 March.
VIDEO: Has role of creative agencies become more important with media fragmentation? (3)
Ahead of the IAA Debate in Goa presented by Dainik Bhaskar Group, Campaign India asks industry leaders for their take on the topic
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 04 March to 08 March.
VIDEO: Has role of creative agencies become more important with media fragmentation? (1)
Ahead of the IAA Debate in Goa presented by Dainik Bhaskar Group, Campaign India asks industry leaders for their take on the topic
VIDEO: Goafest 2013 curtain raiser - 1
What do Pops, Josy Paul, Ravi Rao and Pratap Bose 'unexpect' from Goafest?
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 11 March to 15 March.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the eight presented on Campaign India from 4 February to 8 February.
Video: Manisha Lath Gupta, CMO, Axis Bank, on marketing FMCG products and marketing banking services
Unlike in FMCG, advertising is not a purchase trigger in banking, explains the Axis Bank CMO, in conversation with Campaign India.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the eight presented on Campaign India from 4 February to 8 February.
Video: IAA’s VOW Gender Sensitisation Seminar in Mumbai
Campaign India asked delegates if ads can move away from mirroring society, for the sake of not stereotyping women
Video: IMC: Nitin Paranjpe on embracing change – Keynote address
The HUL CEO spoke on the rapid rate of change, need for companies to develop a point of view on the future, and embrace change
Video: IMC: Are readers becoming indifferent to overlaps in sponsored and editorial content?
Khozem Merchant of Pearson, Hormazd Sorabjee of Autocar, Krishna Prasad of Outlook respond
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the six presented on Campaign India from 21 January to 25 January.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the six presented on Campaign India from 28 January to 1 February.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the four presented on Campaign India from 14 January to 18 January.
Campaign India First Cut: CaratLane TVC
Watch the making of the ad film and the final version, created by Contract India
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the six presented on Campaign India from 7 January to 11 January.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the six presented on Campaign India from 31 December to 04 January.
'We need to keep it alive through the year...’
Q&A with Nitin Chaudhury, business head – West, Hindustan Times, on the brand’s association with the Kala Ghoda Festival
Profile: Evolving a new positioning paradigm...
Prasana Krishnan, business head, Six, tells Radhika Joshi how MSM is driving the channel, and what drives him
Double Standards: Cannes Lions: The ultimate creative recognition?
Radhika Joshi quizzes Senthil Kumar and Gullu Sen on what recognition at Cannes means to the Indian ad creative. Edited excerpts:
Can ‘sale’s expand consumer base of premium brands?
Harish Bijoor and Devendra Chawla offer different takes on ‘sale’ as a device to expand consumer base for premium brands and impact on regular customers. Radhika Joshi reports.
Double Standards: What exactly does winning a creative award mean - to an agency, its young creatives, and the client fraternity?
Law & Kenneth’s Anil Nair and Bates CHI & Partners’ Sagar Mahabaleshwarkar reflect on creative awards, proactive work and more.
Worldoo.com urges kids to ‘Gift a Tara’ to underprivileged kids through CRY
Q&A with Harsh Wardhan Dave, head - experience and brand, Worldoo, on marketing the platform and the social campaign
Opinion: Understanding when re-branding is truly that...
Rajesh Pant is an ITES worker with some experience in Advertising
AdAsia 2011: In conversation with Kelly Clark
A catch up with Maxus’ global CEO, Kelly Clark at AdAsia 2011
VIDEO: In conversation with Jean-Yves Naouri
An interview with the executive chairman of Publicis Worldwide and chief operating officer and member of management board Publicis Groupe SA
AdAsia 2011: In conversation with Chris Thomas
A few questions to Thomas, chairman and CEO of BBDO Asia, Middle East and Africa, and chairman of Proximity Worldwide
VIDEO: Delegates of MLAF 2011 talk about their wish-lists
Indian creative directors and UK production houses express what they'd wish their creative partners to do
AdAsia 2011: Are clients looking for customised solutions for the "many Indias"?
We asked T Gangadhar, Nakul Chopra, Rahul Welde and Nandini Dias this question
AdAsia 2011: In conversation with Bruce Haines
A quick catch up with Bruce Haines, global chief strategy officer, Cheil Worldwide at AdAsia 2011
AdAsia 2011: In conversation with Pankaj Ghemawat
We spoke to Pankaj Ghemawat, global strategist, professor, author and speaker, right after his book launch at AdAsia 2011
“We anticipate that digital revenues will surpass print revenues in due course”: Timothy Forbes, Forbes Digital
WATCH Timothy Forbes, chairman, Forbes Digital share Forbes’ journey in India so far, their plans for the digital space and way forward for publications
AdAsia 2011: In conversation with Piyush Pandey
A catch up with Ogilvy India's head on Day 1 of AdAsia 2011
Condé Nast Traveller completes a year
WATCH editor Divia Thani Daswani talk about the highlights of the past year, and what she looks forward to in year two
Nirvik Singh and Sunita Rajan on key trends in Asia India can benefit from
WATCH the video interview
Glimpses from Day 2 of Spikes Asia 2011
WATCH what James Thompson, Michael Wall, KV Sridhar, Stephen Kim, Jason Scott and Sonal Dabral had to say when asked about recent work coming from APAC that they found interesting, plus a roundup of events on Day 2
Glimpses from Day 1 at Spikes Asia 2011
WATCH the video and an interview with Terry Savage, festival chairman
Glimpses from Spikes Asia 2011 Awards Ceremony
WATCH what Sajan Raj Kurup, Bobby Pawar, Ravi Deshpande and Colvyn Harris had to say about how their agencies did
Why old habits need to die in public sector banks
Rajesh Pant is an ITES worker with some experience in Advertising
Campaign India Year-Ender 2012: BBDO
The countdown to 2013 has begun.
Campaign India Year-Ender 2012: Ogilvy
The countdown to 2013 has begun.
Campaign India Year-Ender 2012: Law & Kenneth
The countdown to 2013 has begun.
Campaign India Year-Ender 2012: Jack In The Box Worldwide
The countdown to 2013 has begun.
Campaign India Year-Ender 2012: Contract Advertising
The countdown to 2013 has begun.
Comstrat 2012: "Some of the ideas are definitely actionable," says Coca-Cola India's Ajay Konale
SIMSR wins Comstrat 2012 with 'Turbocharge your passion'
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 10 December to 14 December.
Campaign India Year-Ender 2012: BBH India
The countdown to 2013 has begun.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the six presented on Campaign India from 26 November to 30 November.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the seven presented on Campaign India from 26 November to 30 November.
VIDEO: Jury speak - Campaign South Asia Agency of the Year Awards 2012
Jury comments post the final round of judging
Campaign India First Cut: Titan Raga's new commercial
Watch the making of the ad film and the final version, created by Ogilvy & Mather
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 8 October to 12 October.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 1 October to 5 October.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 7 November to 15 November.
Video: Campaign India A Listers on a mission 4!
As the Campaign India A List, presented by Patrika Group, was unveiled, we asked A Listers for ‘Mission 2013’
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 29 October to 2 November.
Video: Campaign India A Listers on a mission 3!
As the Campaign India A List, presented by Patrika Group, was unveiled, we asked A Listers for ‘Mission 2013’
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 30 July to 3 August.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 9 July to 13 July.
Video: Campaign India A Listers on a mission 2!
As the Campaign India A List, presented by Patrika Group, was unveiled, we asked A Listers for ‘Mission 2013’
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 22 October to 26 October.
Video: Campaign India A Listers on a mission!
As the Campaign India A List, presented by Patrika Group, was unveiled, we asked A Listers for ‘Mission 2013’
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 3 September to 8 September.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 17 September to 21 September.
Vespa premieres first ad on TV
Watch the making of the ad film in our new video segment 'First Cut' and the film as well
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 17 September to 21 September.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 10 September to 14 September.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 27 August to 31 August.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 20 August to 24 August.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 13 August to 17 August.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 6 August to 9 August.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 23 July to 27 July
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 16 July to 20 July
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 28 May to 1 June
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 2 July to 6 July
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 25 June to 29 June
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 15 June to 22 June
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 11 June to 14 June
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 4 June to 8 June
Video: In conversation with Simon Wardle, Octagon
WATCH Simon Wardle, chief strategy officer, Octagon Worldwide, talk about
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 14 to 18 May.
Video: Portfolio Night 10
Senior creatives from 18 agencies of Indian adland assembled at Four Seasons Hotel, Mumbai, to judge the portfolios of over 80 young aspirants. WATCH the videos from the event to know all about Portfolio Night 10
Video: In conversation with Erik Vervroegen, Publicis Worldwide
Erik Vervroegen, international creative director, Publicis Worldwide, talks about the advertising culture in Brazil and India, classical advertising and more
VIDEO: In conversation with Ranjan Kapur, Bates India
Ranjan Kapur, chairman, Bates India, talks about the health of the agency post the recent people moves, gaps in the organisation, and the road ahead
Video: In conversation with Tim Love, Omnicom Group
Tim Love, vice chairman, Omnicom Group, and chief executive officer, Omnicom APIMA, talks about Omnicom's current strategy in India, among other things
Video: In conversation with Lucas Watson, YouTube
Lucas Watson, vice president, global sales and industry marketing, YouTube, talks about challenges at YouTube in India and across the globe
Video: In conversation with Jonathan Mildenhall, Coca-Cola
Jonathan Mildenhall, vice president, global advertising strategy and creative excellence, Coca-Cola Company, talks about creative radicals, the evolution of storytelling and his expectations from Coca-Cola in India
Video: “The upside in digital is tremendous,” says Nestle’s Pete Blackshaw
Pete Blackshaw, global head of digital and social media, Nestle
Video: Paid versus unpaid media
WATCH digital honchos at adtech 2012 give their take on paid versus unpaid media
Video: Which brand's digital strategy stood out last year and why?
WATCH spokespersons from Flipkart, Aircel and Digital Law & Kenneth talk about their favourite digital brand strategy of 2011
Architectural Digest to be launched on 9 March in India
Watch the video interviews with Alex Kuruvilla, managing director, Conde Nast India and Manju Sara Rajan, editor, AD speaking about their proposal to showcase a composite design culture
"Measuring how people are accessing content irrespective of platforms is a challenge": Gian Fulgoni, comScore
Campaign India caught up with Gian M Fulgoni, chairman and co-founder, comScore on the sidelines of adtech 2012
"BBH is in good shape": Simon Sherwood
After a re-jig, the three-year old agency in India looks at upping its revenue
VIDEO: In conversation with Integer's Dan Paris and Sreejit Nair
Campaign India caught up with Paris and Nair for Integer's official launch in India
Opinion: It’s about time to think about the temporary intern
Rajesh Pant, entrepreneur and director of Kandor Solutions
DDB India bags the creative duties of Nirmal Lifestyle
DDB India has started the creative duties for Nirmal Lifestyle from February 1st, 2012
Microsoft Advertising appoints Ybrant Digital for non metro cities
Aidem Ventures will continue to drive sales in Delhi-NCR, Mumbai and Bangalore
Dentsu Media wins Indo-Nissin Foods' media mandate
The account will be managed out of Bangalore
Opinion: The new nirvana of numbers in the digital age
‘Digital’ is a big word these days which is used like a drunk uses a lamp-post; for support rather than light
Katrina Kaif and Farhan Akhtar to endorse Titan's sub-brands
Kaif is the brand ambassador for Titan Raga and Akhtar for Xylys
KR Skandraaj joins Dinamalar as GM-marketing
Prior to this, he was the chief operating officer of Sovereign Media Marketing
Eleven Brandworks wins creative duties of Tata Mutual Fund
The agency won the account following a multi-agency pitch held earlier this month
Sam Balsara elected chairman of Audit Bureau of Circulation
Deccan Chronicle Holdings' T Venkattram Reddy has ben elected as deputy chairman
Spikes Asia 2011: Roundup of Day 2
Videos, reports and a blog from the second day of the advertising festival in Singapore
Live Issue: Do late award entries mean better entries?
What explains adland’s inevitable last minute entries for awards, even with a late fee? Radhika Joshi finds out
Ashwiny Iyer Tiwari exits Leo Burnett
To move to ad and film direction; last day at agency is 31 October
Indian Cancer Society celebrates the ‘Second Life’
Q&A with Ranjan Kapur, vice chairman, Indian Cancer Society and country head, WPP; for more on the campaign created by Bates CHI & Partners
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the five presented on Campaign India from 24 December to 28 December.
Campaign India Year-Ender 2012: DDB Mudra Group
2013 has begun. Here's what some ad landers said before the new year arrived.
Video: Campaign India 'Love That Ad'
We asked consumers which ad they liked best from the seven presented on Campaign India from 17 December to 21 December.
Campaign India Year-Ender 2012: Creativeland Asia
2013 has begun. Here's what some ad landers said before the new year arrived.
Rebrand 100 announces Sudhir Sharma as jury member
Rebrand 100 constitutes high-profile jury panel to look at brand transformation in international business
Milestone Brandcom inducts Sheetal Jain
She joins Milestone Brandcom from Reliance ADA
Why is the focus on 2% rather than on the 98%?
If we sit and do the sums, the total amount spent on measured advertising in our country is woefully small. For a $ 1.22 trillion economy, our ad expenditure is about US $7 billion. (BSE market cap is about $500 billion).More than 400 hundred agencies are said to operate in this area. Small, competitive and mostly helpless to carve out new spaces. They spend time fighting each other to grow. Or sucking up to potential clients. Hence growth is governed by zero sum processes rather than brand building innovation.
Forget Campaign’s List, here’s the original A List
The august persona who held the first copy was at the receiving end of a barb from a certain do. I remember his visit to India; just prior to his introduction to the Ad Club members, he was behind the curtain, rubbing his shoes on his trouser legs and muttering how tough it was going to be to face these intelligent Indian advertising folk.So let me provoke a bit more. I can take an even bet, with a few exceptions, none of the readers of this august magazine will be able to place the people written about. Maybe we have no sense of our own history. Maybe we don’t care.
Should advertising agencies don another hat?
The enquiry has its roots in the observation that sales and service in our country’s retail initiatives is fragile.To wit:1. Most Counter sales people in malls are ‘up sellers’. They do not ‘listen’ to your needs; or they blandly say ‘not available’.2. Reaching a 1-800 number with a problem is a problem.
Why shouldn’t client kill ads you presented?
Why shouldn’t client kill ads you presented?There is no greater joy to a client than when a customer responds to his ads — and buys the product. So simple, yet conventional wisdom has it that sales are dependent on quality, price, distribution and need for the product in the customer’s life. Advertising comes in after all these are in the correct order; neatly excluding the impact of the ads, or lack of it.