Campaign India

Live Issue: Is it time adland looked beyond itself for talent?

Pritha Mitra Dasgupta gets industry veterans’ perspectives on the ‘new’ talent that’s coming in, or could.

Sony Playstation looks to drive multi-functionality of consoles

Add-on features make the products more viable for Indian consumers, explains Atindriya Bose, country manager

All About: Proactive work ‘versus’ ‘scam’

Pritha Mitra Dasgupta asks adlanders for the difference, and approach to the two

Opinion: The Goafest 2013 brouhaha: Go...Goa...Gone?

I am appalled that no one is really worried about the clients whose work is under the scanner.

Close-Up: 'Mistakes are important'

For Parixit Bhattachrya, the journey from a Lee store shop attendant to the position of CCO,TBWA, has been a long, meandering one. Pritha Mitra Dasgupta finds out more.

Cannes 2013: Indian Lions, pre-2003

SSC&B Lintas entry that bagged India's first Gold; Ogilvy's Fevicol 'Bus', CPAA winners

Agencies, advertisers grapple with 'no measurement' norm as more networks pull out of TAM

Planning and buying without currency a challenge; engage through BARC, says AAAI's Arvind Sharma

‘It is harder to retain talent than to hire them’: Stephen Li, MEC

Li, who took over as APAC CEO in 2010, says India will account for 20 pc of the region’s business in three years

AAAI, ISA urge broadcasters to stick with TAM ratings

Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association

Cannes 2013: ‘We have worked very hard to change the ‘poor execution’ perception’: KV Sridhar, Leo Burnett

The CCO of India subcontinent talks about his agency’s showing at the Festival, and the rise of the Cannes Lion in Indian adland

Grey India rejigs planning team

Arindam Sarkar, Sarabpreet Bedi exit; Abhishek Chaturvedi, Soumitra Patnekar, Ajay Ravindran among new hires

A brand by the name Idea; one whose time has come

Shashi Shankar, CMO, Idea Cellular tells Pritha Mitra Dasgupta how branding in cellular services has moved from network promises and tariff innovations, to what the brand stands for

Opinion: There’s no beat like advertising. Here’s why.

Media that earn their bread and butter through space and time selling, don't give advertising its due

Updated: Stand-off over ‘net billing’ ends

Ads to go back on air from 3 May 2013

‘The number of metals never really matters, but the colour of the metal does’: Senthil Kumar, JWT

The NCD at JWT reflects on the agency's tryst with the Cannes Lions

‘Delhi is a growing market and it is often the most neglected’

Q&A with KV Sridhar of Leo Burnett, on the first Portfolio Night event in New Delhi

Double Standards: Is digital eating into spends on traditional media?

Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.