Agencies, advertisers grapple with 'no measurement' norm as more networks pull out of TAM
Planning and buying without currency a challenge; engage through BARC, says AAAI's Arvind Sharma
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‘The number of metals never really matters, but the colour of the metal does’: Senthil Kumar, JWT
The NCD at JWT reflects on the agency's tryst with the Cannes Lions
Cannes 2013: Indian Lions, pre-2003
SSC&B Lintas entry that bagged India's first Gold; Ogilvy's Fevicol 'Bus', CPAA winners
Cannes 2013: ‘We have worked very hard to change the ‘poor execution’ perception’: KV Sridhar, Leo Burnett
The CCO of India subcontinent talks about his agency’s showing at the Festival, and the rise of the Cannes Lion in Indian adland
AAAI, ISA urge broadcasters to stick with TAM ratings
Agencies will hold broadcasters responsible for deliveries as per signed agreements based on the TV ratings system, says association
Broadcasters announce ad rate hikes; media planners voice reservations
‘I will be really surprised if any channel can take a 20 to 30 per cent hike’: Ashish Bhasin, Aegis
All About: Proactive work ‘versus’ ‘scam’
Pritha Mitra Dasgupta asks adlanders for the difference, and approach to the two
Close-Up: 'Mistakes are important'
For Parixit Bhattachrya, the journey from a Lee store shop attendant to the position of CCO,TBWA, has been a long, meandering one. Pritha Mitra Dasgupta finds out more.
‘Delhi is a growing market and it is often the most neglected’
Q&A with KV Sridhar of Leo Burnett, on the first Portfolio Night event in New Delhi
Sony Playstation looks to drive multi-functionality of consoles
Add-on features make the products more viable for Indian consumers, explains Atindriya Bose, country manager
PHCG brings Digitas Health to India; eyes China, Japan forays in 2013
Launched as a division of Publicis Life Brands Watermelon
Grey India rejigs planning team
Arindam Sarkar, Sarabpreet Bedi exit; Abhishek Chaturvedi, Soumitra Patnekar, Ajay Ravindran among new hires
Live Issue: Is it time adland looked beyond itself for talent?
Pritha Mitra Dasgupta gets industry veterans’ perspectives on the ‘new’ talent that’s coming in, or could.
Double Standards: Is digital eating into spends on traditional media?
Pritha Mitra Dasgupta speaks to two marketers riding heavily on TV - Nadia Chauhan Kurup, MD and CMO, Parle Agro and Chandramohan Mehra, VP and head – brand and cross sell, SBI Life Insurance - to find out if the rising ad spend on digital is eating into traditional media.
Updated: Stand-off over ‘net billing’ ends
Ads to go back on air from 3 May 2013
‘It is harder to retain talent than to hire them’: Stephen Li, MEC
Li, who took over as APAC CEO in 2010, says India will account for 20 pc of the region’s business in three years
Opinion: The Goafest 2013 brouhaha: Go...Goa...Gone?
I am appalled that no one is really worried about the clients whose work is under the scanner.
Opinion: There’s no beat like advertising. Here’s why.
Media that earn their bread and butter through space and time selling, don't give advertising its due
‘Marketing will take over IT and CMOs will make bigger investment than CIOs’
The fourth BMA Marketing Convention 20:20 focused on the theme ‘The impact of technology in reshaping the practice of marketing’, and was hosted in Mumbai on 5 April.
'The idea was to create curiosity by showing a bit and concealing a bit’
Q&A with Raghwendra Singh, MD, MP Tourism, on ‘Sau tarah ke rang’, increase in marketing budget, and more.
9X Media seeks to embed itself as India’s music network
Rebranding exercise began six months ago; leads to ‘Tung Tucking Ting’ music video
Monthly ratings system regressive, say marketers and media planners
Advertisers don’t buy on a week-on-week basis, contend broadcasters
A brand by the name Idea; one whose time has come
Shashi Shankar, CMO, Idea Cellular tells Pritha Mitra Dasgupta how branding in cellular services has moved from network promises and tariff innovations, to what the brand stands for