Love Depot: Premiumisation set to ignite sexual wellness category
Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.
Choose Campaign site
Trending:
Juleo aims to disrupt Indian dating market, plans global footprints
Founder and CEO Varun Sud talks to Campaign about entering India's cluttered online-offline dating market and addressing the genuine unsolved companionship problems.
How True Elements convinced cricketer Rohit Sharma to headline the brand
Blending the skipper's authenticity with it "honest-to-goodness" products, the snacking brand will leverage his social media influence to target health-conscious consumers.
We are a multi-channel player, not digital-first or D2C: Titan Company's Rahul Shukla
Talking about U-Boat's India entry, the vice president and chief sales and marketing officer for watches and wearables at Titan Company explains why it is crucial for the brand to maintain the Italian watchmaker's heritage.
MyTrident eyes larger slice of India's INR 45,000-crore home furnishing market as it expands to B2C
CEO Rajneesh Bhatia sits down with Campaign to discuss the brand's omni-channel growth strategy, expanding its B2C presence, and leveraging Trident Group's offline strength for success.
I find it difficult to wrap my head around the concept of retirement: Rohit Ohri
In an exclusive chat with Campaign, the former FCB global partner reveals his future plans, reaffirming that he has retired from the agency and not from advertising, per se.
Client collaborations, creative tech, and campaign growth: Amit Wadhwa on Dentsu India’s 2024 strategy
The CEO of Dentsu Creative, South Asia, speaks to Campaign about the Group's key developments this year, including new client wins, regional expansions, and a focus on innovation in India.
How Info Edge India is leveraging GenAI to achieve efficiency
Its group CMO, Sumeet Singh, gives Campaign a lowdown on how the internet company is keeping up with its legacy of adopting new-age tech early and why Naukri is pivoting to a contemporary career site.
BEI Confluence bets big on technology, preps for IPO
Advertising veteran Tapas Gupta talks about the agency's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins to its new leadership.
Cheil's focus on non-Samsung business is very high: Sanjeev Jasani
Cheil South-West Asia's group COO talks to Campaign about the company's growth, strategic positioning in the Indian market with Cheil X and why it wants to be known as a "business-connected" agency.
CashKaro's Swati Bhargava on creativity, cashbacks, and continuously engaging customers
The co-founder also delves into the company's marketing and growth plans for FY25, tapping into India's growth story, and whether or not they're contemplating a future IPO.
BBDO's Nikhil Mahajan on cultivating growth, clients and creativity
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
Overcoming 'big agency syndrome' and why it's time to put the fun back in advertising: Samir Datar gets candid with Campaign
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
The media landscape in India today is a catastrophe: Sagarika Ghose
Veteran media personality Sagarika Ghose opens up candidly to Campaign about her transition from journalist to member of Parliament, the role of advertising in today's media landscape, and why freedom of press is critical to democracy.
'Why should I worry about benchmarking against anybody else?': SK Swamy on IPOs, expansions, and exceeding expectations
In an exclusive interview with Campaign India, R K Swamy's chairman and managing director Srinivasan Swamy delves into the details of the company's pioneering IPO, and discusses their strategy for leveraging technological advancements to fuel further growth
Livpure's Rakesh Kaul on water-as-a-service, digital, and bolstering marketing efforts by 70%
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
Maruti Suzuki India to increase marketing spend, eyes 50% market share
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them
Sheela Foam’s Nilesh Mazumdar on Kurlon relaunch, expansion and its differentiation
Mattress company's CEO talks about brand's first makeover in 60 years and how its marketing and growth plans are shaping up for the Indian market.
Tata Motors Commercial Vehicles CMO on going a 'huge distance' to engage with creators
Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.
We lead with creativity as economic multiplier: Neville Shah
In his first video interview after joining FCB Kinnect as chief creative officer, Neville Shah shares his initial interactions with boss Dheeraj Sinha, explains what he wants to change and assesses his agency's performance at Goafest 2024.
We are an industry that creates, not runs a race: Rajdeepak Das
The chairman of Leo Burnett India and chief creative officer of Publicis Groupe South Asia talks to Campaign India on the significance of adaptability, creativity, industry staying-power and why he wears a black T-shirt.
'Adapt or die': Industry's take on Goafest 2024 theme
Marketing stalwarts think this year's Goafest theme, ‘The age of adaptability’, is a reflection of the changing consumer and choices in a fast-moving, tech-dominated ecosystem. Hear these five guys weigh-in.
Confectionery brand Loyka scouts for advertising agency
EXCLUSIVE: The chosen agency will be expected to work on brand communication for online, OOH and print on a project basis.
Emami calls social media pitch for Navratna, Dermicool
The FMCG company has sent out pitch invitations to selected agencies.
News Nation appoints Tarun Goswami as marketing head
Goswami will lead the marketing and strategy development for the Hindi news channel.
MasterChow takes retail route as it aims for higher growth
The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.
How Imagesbazaar is preparing for an AI-driven world
Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.
VML India ropes in Abhinav Kaushik in national business role
Kaushik has moved on from FCB India where he served as president for two years.
MullenLowe consolidates Mullen Lintas, Lowe Lintas operations in North
Mullen Lintas Delhi NCR office has been shut down and its operations moved to Lowe Lintas' Delhi NCR unit.
FCB India's John Thangaraj to join Havas India
He is moving into the agency from FCB India where he served as group chief strategy officer.
Groupe SEB India picks Bang in the Middle as creative agency
Having won an integrated mandate, BITM will now work closely with the company on its next phase growth plans for the Indian market.
BluSmart puts creative account up for pitch
EXCLUSIVE: The EV ride-hailing brand is looking for a 360-degree account partner, with the pitch based out of New Delhi.
Bisleri India on the hunt for a new creative partner
The pitch is currently underway via the brand's Mumbai office.
BEI Confluence takes on new clients, bolsters leadership
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
Venke Sharma joins Sprinklr after departing from Disney
Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.
IIM Mumbai opens submissions for a new PR agency
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
Ministry of Road Transport & Highways calls for 360-degree creative pitch
The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.
IRDAI puts INR 30-crore media account on pitch
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
BBDO India bags NIIT creative account
The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.
IndiGo Airlines opts for online creative pitch
The low-cost homegrown airline, which was reported to have opened up for creative review in February this year, has ditched offline pitch presentations. Instead, they're asking agencies for digital submissions in a bid to find a new partner.
Is KFC set to part with Ogilvy India?
First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.
The Crayons Network secures creative duties for Chola MS, expands Som Distillers' mandate
EXCLUSIVE: Both accounts are being handled by the agency's Delhi office
Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
Reckitt Benckiser puts Durex creative duties up for pitch
EXCLUSIVE: Havas has held the account since 2014.
BL Agro launches new center for excellence, targets 20% growth
The FMCG giant known for its 'Bail Kolhu' edible oils is ramping up its dairy ventures by launching a 'Center for Excellence for Cow Breeding and Dairy Technology' in Bareilly, allocating INR 50 crores for marketing to target at least 20% growth.
Punjab & Sind Bank goes to pitch
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.
MediaMonks India sees more senior leaders exit
Over recent months, S4 Capital has seen a number of key leaders depart including Poran Malani, the brand's former head of country. Now, Delhi SVP Rajnandini Ghosh is leaving, and others including chief operating officer Kiran Ramamurthy and chief content officer Azazul Haque are rumoured to be on the way out also
Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward
On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.
Decoding The Body Shop’s India plans amid global change of guards
The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.
Max Fashion targets urban Gen Zs with actor Alaya F
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
Former Leo Burnett India executive Ankit Singh joins Hilton Worldwide
He was earlier the ad agency's executive vice president and planning head (north) and will now assume the role of director for brand marketing—South Asia at the hospitality brand.
Why Streax Professional is betting on innovation to drive vernacular growth
Streax Professional’s senior VP for marketing speaks to Campaign about the brand’s strategy to capitalise on India’s booming beauty and personal care market, projected to reach $30 billion by 2027.
Sanjeev Jasani to bid Cheil India adieu
EXCLUSIVE: Jasani was elevated to the group chief operating officer's role in 2020 and was at the helm of the agency's South West Asia region.
Maruti Suzuki India puts CSR account on pitch
The automaker wants the chosen agency to develop multi-platform content on its CSR initiatives.
Havas Worldwide retains Durex creative duties
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
Italian skincare brand Rilastil enters India, hunts for digital agency
Rilastil intends to hire a digital agency in phase two of its launch starting in July.
Senior leaders exit FCB India
EXCLUSIVE: Sources tell Campaign India that Abhinav Kaushik, John Thangaraj, and Arijit Sengupta are set to depart from the agency.
Ministry of Rural Development empanels advertising agencies
Sources close to the process tell Campaign the Ministry has appointed 17 advertising firms across India to support its work and activities region-wide.
Ministry of Mines hunts for new integrated social media agency
The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.
Dream11's Vikrant Mudaliar on why India could lead the charge on women in fantasy sports
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
Behind the brand: Unpacking Bohem’s approach to men's grooming in India
With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's Consumer Products Division CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.
Engineers India scouts for creative partners
Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.
Realme calls creative pitch for new smartphone launch
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
Should Goafest have been rescheduled in 2024?
SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.
When creativity clashes: The ongoing battle for IP rights during ad pitches
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
The 'reliance' on Ambani: Has the tech mogul become India's most visible business brand symbol?
SOUNDING BOARD: Following a lavish multi-million dollar pre-wedding celebration in Gujarat last week that attracted notoriety and celebrities from the world over, has the Ambani family become pivotal globally in establishing Brand India? Campaign asks the experts
Antara Senior Living appoints Bang in the Middle as creative partner
After winning the multi-agency pitch, BITM will work on amplifying the brand's expansion plans across India.