The co-founder also delves into the company's marketing and growth plans for FY25, tapping into India's growth story, and whether or not they're contemplating a future IPO.
SOUNDING BOARD: Following a lavish multi-million dollar pre-wedding celebration in Gujarat last week that attracted notoriety and celebrities from the world over, has the Ambani family become pivotal globally in establishing Brand India? Campaign asks the experts
Advertising veteran Tapas Gupta talks about the agency's next growth phase, gearing up to go public, stepping down from day-to-day operations and handing over the reins to its new leadership.
EXCLUSIVE: Havas has held the account since 2014.
He is moving into the agency from FCB India where he served as group chief strategy officer.
The FMCG company has sent out pitch invitations to selected agencies.
The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.
In an exclusive chat with Campaign, the former FCB global partner reveals his future plans, reaffirming that he has retired from the agency and not from advertising, per se.
The chosen agency will work across socials, print media, events, and outdoor branding, as well as filmmaking to lead rebranding efforts for IIM Mumbai.
Two years after starting operations, the TTK Healthcare division is gaining a toehold in this evolving market, by embracing digital trends and education.
Sources close to the pitch tell Campaign that an assessment of creative agencies is currently underway with regards to an upcoming product launch.
As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.
EXCLUSIVE: Jasani was elevated to the group chief operating officer's role in 2020 and was at the helm of the agency's South West Asia region.
Blending the skipper's authenticity with it "honest-to-goodness" products, the snacking brand will leverage his social media influence to target health-conscious consumers.
Talking about U-Boat's India entry, the vice president and chief sales and marketing officer for watches and wearables at Titan Company explains why it is crucial for the brand to maintain the Italian watchmaker's heritage.
As the water subscription model evolves in the country, Campaign India chats with Livpure's Rakesh Kaul on the company's strategy to expand its product lineup, enter new territories, and implement an omnichannel strategy that responds to shifting market demands—with a particular emphasis on digital marketing
The automaker wants the chosen agency to develop multi-platform content on its CSR initiatives.
He was earlier the ad agency's executive vice president and planning head (north) and will now assume the role of director for brand marketing—South Asia at the hospitality brand.
The CEO of Dentsu Creative, South Asia, speaks to Campaign about the Group's key developments this year, including new client wins, regional expansions, and a focus on innovation in India.
In an exclusive interview with Campaign India, R K Swamy's chairman and managing director Srinivasan Swamy delves into the details of the company's pioneering IPO, and discusses their strategy for leveraging technological advancements to fuel further growth
Founder and CEO Varun Sud talks to Campaign about entering India's cluttered online-offline dating market and addressing the genuine unsolved companionship problems.
EXCLUSIVE: The chosen agency will be expected to work on brand communication for online, OOH and print on a project basis.
The brand, which is witnessing a transition of its worldwide management, is bullish on its Indian operations, six months after it wound up its businesses in the US and Canada.
Mattress company's CEO talks about brand's first makeover in 60 years and how its marketing and growth plans are shaping up for the Indian market.
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Cheil South-West Asia's group COO talks to Campaign about the company's growth, strategic positioning in the Indian market with Cheil X and why it wants to be known as a "business-connected" agency.
Shubhranshu Singh talks with Campaign about making real human engagement a priority for their creative and why he prefers in-house work with multiple agencies instead of a single AOR.
Its group CMO, Sumeet Singh, gives Campaign a lowdown on how the internet company is keeping up with its legacy of adopting new-age tech early and why Naukri is pivoting to a contemporary career site.
With the men’s grooming market set to touch INR 19,500 crores by 2026, Bohem is the new kid on the brand block. Parent company Piramal Pharma Limited's Consumer Products Division CEO Nitish Bajaj talks to Campaign about their ambitious goals, growth plans, working with brand ambassadors, and more.
Campaign India speaks to Maruti Suzuki India Limited's Shashank Srivastava on why the evident upsurge in the Indian OTT market has some brands shaking up their marketing mix to include the category as a priority, with MSIL being one of them
After winning the multi-agency pitch, BITM will work on amplifying the brand's expansion plans across India.
The FMCG giant known for its 'Bail Kolhu' edible oils is ramping up its dairy ventures by launching a 'Center for Excellence for Cow Breeding and Dairy Technology' in Bareilly, allocating INR 50 crores for marketing to target at least 20% growth.
The chairman of Leo Burnett India and chief creative officer of Publicis Groupe South Asia talks to Campaign India on the significance of adaptability, creativity, industry staying-power and why he wears a black T-shirt.
First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.
The Dream11 chief marketing officer also discusses the IPL boom, key campaigns, plans for FY2025, and more.
Mullen Lintas Delhi NCR office has been shut down and its operations moved to Lowe Lintas' Delhi NCR unit.
Expressions of interest have been invited from eligible advertising agencies to execute branding and non-branding communications jobs for the Government of India undertaking.
The pitch is currently underway via the brand's Mumbai office.
In his first video interview after joining FCB Kinnect as chief creative officer, Neville Shah shares his initial interactions with boss Dheeraj Sinha, explains what he wants to change and assesses his agency's performance at Goafest 2024.
EXCLUSIVE: In his inaugural video chat post-joining BBDO India, Mahajan discusses the firm's entrepreneurial ethos, daily operations, strategies for winning new clients, and the impact of collaborating with Josy Paul on the agency's performance.
Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.
Over recent months, S4 Capital has seen a number of key leaders depart including Poran Malani, the brand's former head of country. Now, Delhi SVP Rajnandini Ghosh is leaving, and others including chief operating officer Kiran Ramamurthy and chief content officer Azazul Haque are rumoured to be on the way out also
Sharma has joined Sprinklr as vice president and global head of product strategy after 11 years at Disney, reporting into chief technology officer Amitabh Mishra.
SOUNDING BOARD: For the first time since its debut in 2006, Goafest is moving to Mumbai for 2024, amidst the buzz of impending elections. So, how does the industry feel about it? Campaign India speaks to adland to find out.
Streax Professional’s senior VP for marketing speaks to Campaign about the brand’s strategy to capitalise on India’s booming beauty and personal care market, projected to reach $30 billion by 2027.
Having won an integrated mandate, BITM will now work closely with the company on its next phase growth plans for the Indian market.
CEO Rajneesh Bhatia sits down with Campaign to discuss the brand's omni-channel growth strategy, expanding its B2C presence, and leveraging Trident Group's offline strength for success.
Kaushik has moved on from FCB India where he served as president for two years.
EXCLUSIVE: The EV ride-hailing brand is looking for a 360-degree account partner, with the pitch based out of New Delhi.
Rilastil intends to hire a digital agency in phase two of its launch starting in July.
Sources close to the process tell Campaign the Ministry has appointed 17 advertising firms across India to support its work and activities region-wide.
Goswami will lead the marketing and strategy development for the Hindi news channel.
The chosen agencies will provide assistance on brand identity of NHIDCL, designing, production, PR and social media management.
EXCLUSIVE: Both accounts are being handled by the agency's Delhi office
The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.
EXCLUSIVE: Sources tell Campaign India that Abhinav Kaushik, John Thangaraj, and Arijit Sengupta are set to depart from the agency.
All-female strategy teams are in, 100-page pitch decks are out. With Samir Datar leading The Crayons Network's strategic initiatives, the agency is not only transforming its operational approach, but also successfully attracting new clients. Here, Datar shares these insights and more.
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
Marketing stalwarts think this year's Goafest theme, ‘The age of adaptability’, is a reflection of the changing consumer and choices in a fast-moving, tech-dominated ecosystem. Hear these five guys weigh-in.
The organization is looking to appoint several agencies to handle its multi-media and multi-lingual campaigns across India.
On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.
The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.
Veteran media personality Sagarika Ghose opens up candidly to Campaign about her transition from journalist to member of Parliament, the role of advertising in today's media landscape, and why freedom of press is critical to democracy.
The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
The low-cost homegrown airline, which was reported to have opened up for creative review in February this year, has ditched offline pitch presentations. Instead, they're asking agencies for digital submissions in a bid to find a new partner.