Campaign India

Truecaller takes the comical route to tackle tele scams

The Bollywood-esque trailer is not only a laugh riot for the audience, but also a great PSA to stay alert and vigilant

Insights from Oath’s Masterclass on ‘Evolving Programmatic’

Oath recently conducted a session on ‘Evolving Programmatic: What every marketer needs to know’ at ad:tech Mumbai. Insights and a wrap from this Masterclass.

vivo urges families to overcome obstacles and celebrate ‘Together with Joy’ this Diwali

The highlight of the film is that it has been shot on a vivo phone while the conceptualising is done by FCB India

Radio One – bringing the world of international music to the global Indian

Radio One appeals to intelligent and evolved listeners – which the brand calls “International Indians”

Becoming #PartnersInBreastfeeding with Philips Avent

The new Philips Avent Breast pump bridges the gap in co-parenting and liberates parents to be #PartnersInBreastfeeding. 70% of women are challenged with daily breastfeeding woes, traditionally perceived as a mothers job. On World Breastfeeding Week, Philips Avent questioned the shackles of conventions and the burdens of modern day women, awakening the spirit of the nation to come together in pledging to breastfeed in unison.

Partner Content: Ever wondered what goes into making Fevicol commercials?

Watch the making of ‘Govind Ek, Dahi-handi Anek’ commercial for the answer

Partner Content: It is time for E-commerce firms to take a cross-device strategy for marketing

More than half of the Indian online shoppers use two or more devices for shopping

Legrand India launches 'E-Shop', redefining customer experience in D2C platform with a suite of digital channels

Upgrade your space with Legrand Electrical Products - buy now!

BMW flies down an airstrip with team PowerDrift

View the video that shows the journey of the X4, X1 and 6GT on to the runway to heaven for car lovers.

Green Yodha campaign will continue to motivate our stakeholders to adopt sustainable practices: Rajat Abbi

Schneider Electric's vice president – global Marketing, chief marketing officer, greater India, Rajat Abbi, shares insights on its Green Yodha campaign, the impact they aim to cultivate and its future goals

Making every voice heard

Launched on Republic Day, Axis Bank’s new heartrending campaign draws attention to India’s linguistic diversity, even as it makes a strong statement about inclusion

Wharton Online and Great Learning launch online program on customer-centric marketing strategy

This program is beneficial to all mid-to-senior level working professionals from across industries for learning effective strategies to manage and acquire customers with thought leadership in customer-centric marketing strategies

Partner Content: Alibaba's CMO on partnerships, World Cup and Olympics sponsorships

Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.

How this copywriter and photographer duo ended up creating a global advertising agency, Chimp&z Inc

Advertising is an art that does not require a high qualification degree to create an impact. Creativity, commitment, and consistency pave the way forward. This copywriter and photographer duo established a global advertising agency from scratch with nine years of sheer dedication

Partner Content: Why a wristband helps kids when arthritis is Ouchie!

Celebrating the best in UK creativity at Cannes

Merge Infinity: From a social media agency to a global network of digital companies

Read how Chimp&z Inc went from being a creative social media agency to being known as a global network of digital consulting companies

Hear the Sound of Peace - A Pathbreaking Automotive Experience created by ŠKODA INDIA and PowerDrift

Conceptualised by Liquid-India, ŠKODA INDIA introduces an innovative and outstanding automotive digital experiment, The Sound of Peace, collaborating with India's largest auto content brand, PowerDrift.

Partner Content: How do you make industrial design sexy?

Celebrating the best in UK creativity at Cannes

Dineout’s chic GIRF 2019 #MonthOfMore campaign is a visual treat for every foodie

The campaign promotes the third edition of the Great Indian Restaurant Festival

vivo brings the ‘joy of homecoming’ in its Diwali campaign

The film encapsulates the role of smartphone photography in rekindling the joy of connection

Partner Content: 'Love it or Hate it?' Where genetics meet brand DNA

Celebrating the best in UK creativity at Cannes

What impact has the pandemic had on your marketing budgets? We want to hear from you

Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.

Make your Diwali brighter with Grofers, the Super Savings ka Supermarket

A one-of-a-kind platform, Grofers ensures the best-in-class access to savings on groceries, driven by the purpose to help millions of Indians make significant savings on everyday needs so that you can save big for the upcoming festive season.

What does Teads bring to the Indian market?

Christian Guinot, CEO - APAC, Teads, chats with Campaign India on a variety of topics which include AI, a cookieless future, how to advertise responsibly and more...

Partner Content: Do what you love, let WeWork do the rest

How does one stay productive whilst bringing home to work?

Skepper strikes a six at the prestigious RX Club Show in 2021

The Bengaluru-based agency had also recently won the LinkedIn Talent Awards

The digital buzz unveils #WhatsInTheBox - a new era of home cooked food

The nation has finally woken up to the grand reveal of #WhatsInTheBox! The puzzle decoders can rest. Their 'Eureka' moment is here. But, the frenzy of the entire social media universe has not died down yet as people open their boxes to find out what Fortune has gifted the world.

Partner content: World's Leading Independent Agencies: Is your agency a tiger or a wolf?

A particular kind of specialisation works better for the independent hunter and the independent agency

PlayerzPot plays big with Khela Kya on MOJ

The entire campaign witnessed viewership of more than a billion

Partner Content: OPPO brightens the festive season with its Diwali campaign

Partners with Smile Foundation and donates INR 10 lakh to provide support for underprivileged children’s health

The California Walnut Commission issues RFP

Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency

vivo India’s latest campaign tells parents to #SwitchOff and spend uninterrupted time with their children

More than 80% of people agree that smartphones help boost their productivity and improve their quality of life, but excessive usage is triggering addiction among parents which is hurting their relationship with their kids

Fortune Foods brings Ganesha home: #AamchaGharChaRaja

Fortune Foods’ ‘#AamchaGharChaRaja’ campaign with chef Kirti Bhoutika and chef Natasha Gandhi touches upon every human chord with a background music that brings in the joy of the kitchen sounds on how we should celebrate staying indoors with home cooked flavours galore, brightening up Ganesh Chaturthi 2020.

Partner content: Cannes Lions 2017: Tencent and Dentsu Aegis Network talk new partnership

Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration

Webinar: Festive season in the 'new normal' - what brands need to know

The session will help you understand consumer sentiment during the festive season across regions and categories

An ideas company for the digital world

Quite frankly, an idea is more than a buzzword. A trend. Or a network. At Liqvd Asia, we are great at ideas. And even better at executing them.

Programmatic platform hybrid.ai is expanding to the Indian market

Hybrid.ai is bringing over nine years of expertise in programmatic to India with an in-house tech stack and setting up new offices in Mumbai and Delhi to increase the influence in the APAC region.

The post-COVID outlook for India’s consumer economy

Indians have ambitions for better, more balanced quality of lives, with focus on health, safety and more family time – all within a more sustainable environment.

A drumroll for the bravehearts in COVID-19 #LGKidsSaluteTheRealHeroes

The premium electronic brand LG’s unique CSR efforts has always made headlines. In such difficult times, the kids of their employees pay a befitting tribute to the real heroes of our society through an E-book.

Partner Content: How to help clients grow

Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning

Partner Content: Plucky PR counters chicken FCK-up

Celebrating the best in UK creativity at Cannes

Partner Content: Capitalising on the tearjerker viral video

Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.

Partner Content: Challenge health myths by using adtech

Celebrating the best in UK creativity at Cannes

Partner content: Dainik Jagran INEXT and Campaign India to celebrate the power of ‘i’

We all have a story that may inspire someone, and it does not matter how 'ordinary' you think it is

Partner content: Q&A on Programmatic Advertising with Mozeo

Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India

UC Browser and Amazon.in come together for the Greatest Gift Fest

UC to launch campaign along with Mission Mangal promotions

The Transformers: How ITW unleashes brands in sports, entertainment, and media

ITW’s core strength - its cross-disciplinary teams - make it capable of providing highly integrated solutions to its clients

Partner Content: Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions

Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.

Partner Content: Direct from Cannes: Marketing is now a service, says Alibaba marketing head

Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves

Are you ready for your market's reboot?

Watch how Mintel can help

Partner Content: London’s the best city on Earth, innit?

Celebrating the best in UK creativity at Cannes

Partner Content: Celebrate Diwali your own way with Citi's #MyKindOfDiwali

Citi encourages consumers to share their unique experiences this Diwali

Partner Content: Check out the new Durex Jeans

Most interesting thing that you probably don’t know about 'DUREX JEANS', it’s a Condom !!

Partner Content: Playing the right game

Celebrating the best in UK creativity at Cannes

Chimp&z Inc on Metaverse diversity and virtual influencers

This piece explains how virtual influencers give marketers the power to innovate in unimaginable ways

Stand out and be heard this festive season, with Spotify

Spotify uses ‘Streaming intelligence’ which helps helps brands make their communication more relevant, engaging, and meaningful

Partner Content: Forseeing the technology of the future - Bengaluru-based IoT startup launches Trill App

Building the next generation retail experience: Bengaluru-based IoT startup launches Trill App based on data over sound technology

Partner Content: Spread the love: Share a Lipton Ice Tea with a Traffic Cop

The brand decided to ease their stress, so they can ease yours

Content Creators Vanish, Axis Bank Leads Inquiry

Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar

Finserv Markets takes on a quirky route to highlight USP in its latest #AbChoicesHueAasaan campaign

This campaign has brought forth the brand promise - to simplify decision-making in the world of finances and lifestyle through a refreshing approach

Steering brands through rising inflation - Merge Infinity Group founders discuss

Co-founders Angad Singh Manchanda and Lavinn Rajpal chat about strategies that helped the company grow in challenging times

Partner Content: World's Leading Independent Agencies: The future is hybrid

India's first hybrid agency says magic happens if agencies are ageless, borderless, media-agnostic and free of silos

Stay fit with Sofit: The secret mantra of Saina Nehwal revealed

The badminton pro reveals her Fit and Fab mantra where along with exercise, the right kind of nutrition is important and her take on plant-based drink, Sofit.

Driving Modern Marketing Innovation with ISB Executive Education's cutting-edge programme

By providing frameworks for value creation and helping businesses adopt data-driven customer centricity, the Modern Marketing Organisations programme by ISB Executive Education enables participants to navigate market disruptions and capitalise on opportunities for growth

From ‘upside-down’ to ‘right side up’ – Netflix scores big with viewers (with a little help from Spotify)

Netflix wanted to bring new viewers to its platform. Here’s how a partnership with Spotify helped

Lay's gets Instagram smiling with influencer campaign crafted by Edelman

Executed one of the biggest social media campaigns to date

Mahindra Rise gets the future citizens of the world to voice how we can rise together

In its thought-provoking campaign, Mahindra Rise aims to position how the brand’s authenticity can help pave the way for a better world

Partner Content: Groundbreaking, probably. Screen breaking, definitely

Celebrating the best in UK creativity at Cannes

Livguard sets the agenda of energy conservation on Earth Hour with its #BandKaro initiative

initiative asks people to let energy rest

Chimp&z Inc’s #AaoPlayKare campaign for Tata Play

Chimp&z Inc designed a campaign that would not just make a splash on social media, but also create a long-lasting impact in the minds of the customers

Why beauty brands trust Chimp&z Inc for their digital duties

Whether you’re an established beauty brand looking for the latest digital marketing insights, or a new venture in the beauty industry, everyone needs a team of experts that has a pulse on the digital possibilities and the knack to deliver services that will cater to the expectations of its clients and engage with the audience. Here's why Chimp&z Inc is regarded as the chosen one

A hungry heart – the secret behind Equinox’s success