Content Creators Vanish, Axis Bank Leads Inquiry
Aparshakti Khurana, Nupur Sanon, and Karan Wahi among missing influencers; social media in uproar
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Agency requests for proposals: (1) Trade Representative/Marketing Services Agency (2) Public Relations and Advertising Agency
Making every voice heard
Launched on Republic Day, Axis Bank’s new heartrending campaign draws attention to India’s linguistic diversity, even as it makes a strong statement about inclusion
Mahindra Rise gets the future citizens of the world to voice how we can rise together
In its thought-provoking campaign, Mahindra Rise aims to position how the brand’s authenticity can help pave the way for a better world
Legrand India launches 'E-Shop', redefining customer experience in D2C platform with a suite of digital channels
Upgrade your space with Legrand Electrical Products - buy now!
Merge Infinity: From a social media agency to a global network of digital companies
Read how Chimp&z Inc went from being a creative social media agency to being known as a global network of digital consulting companies
Chimp&z Inc’s #AaoPlayKare campaign for Tata Play
Chimp&z Inc designed a campaign that would not just make a splash on social media, but also create a long-lasting impact in the minds of the customers
Driving Modern Marketing Innovation with ISB Executive Education's cutting-edge programme
By providing frameworks for value creation and helping businesses adopt data-driven customer centricity, the Modern Marketing Organisations programme by ISB Executive Education enables participants to navigate market disruptions and capitalise on opportunities for growth
Chimp&z Inc on Metaverse diversity and virtual influencers
This piece explains how virtual influencers give marketers the power to innovate in unimaginable ways
Steering brands through rising inflation - Merge Infinity Group founders discuss
Co-founders Angad Singh Manchanda and Lavinn Rajpal chat about strategies that helped the company grow in challenging times
What does Teads bring to the Indian market?
Christian Guinot, CEO - APAC, Teads, chats with Campaign India on a variety of topics which include AI, a cookieless future, how to advertise responsibly and more...
Green Yodha campaign will continue to motivate our stakeholders to adopt sustainable practices: Rajat Abbi
Schneider Electric's vice president – global Marketing, chief marketing officer, greater India, Rajat Abbi, shares insights on its Green Yodha campaign, the impact they aim to cultivate and its future goals
vivo brings the ‘joy of homecoming’ in its Diwali campaign
The film encapsulates the role of smartphone photography in rekindling the joy of connection
PlayerzPot plays big with Khela Kya on MOJ
The entire campaign witnessed viewership of more than a billion
Stand out and be heard this festive season, with Spotify
Spotify uses ‘Streaming intelligence’ which helps helps brands make their communication more relevant, engaging, and meaningful
From ‘upside-down’ to ‘right side up’ – Netflix scores big with viewers (with a little help from Spotify)
Netflix wanted to bring new viewers to its platform. Here’s how a partnership with Spotify helped
Stay fit with Sofit: The secret mantra of Saina Nehwal revealed
The badminton pro reveals her Fit and Fab mantra where along with exercise, the right kind of nutrition is important and her take on plant-based drink, Sofit.
Truecaller takes the comical route to tackle tele scams
The Bollywood-esque trailer is not only a laugh riot for the audience, but also a great PSA to stay alert and vigilant
#SwitchOff to reignite the spark in your relationships says vivo
In its thought-provoking campaign, SwitchOff, vivo, the global innovative smartphone manufacturer, is encouraging people to not only be physically but also mentally present with one another
vivo urges families to overcome obstacles and celebrate ‘Together with Joy’ this Diwali
The highlight of the film is that it has been shot on a vivo phone while the conceptualising is done by FCB India
How this copywriter and photographer duo ended up creating a global advertising agency, Chimp&z Inc
Advertising is an art that does not require a high qualification degree to create an impact. Creativity, commitment, and consistency pave the way forward. This copywriter and photographer duo established a global advertising agency from scratch with nine years of sheer dedication
Why beauty brands trust Chimp&z Inc for their digital duties
Whether you’re an established beauty brand looking for the latest digital marketing insights, or a new venture in the beauty industry, everyone needs a team of experts that has a pulse on the digital possibilities and the knack to deliver services that will cater to the expectations of its clients and engage with the audience. Here's why Chimp&z Inc is regarded as the chosen one
Wharton Online and Great Learning launch online program on customer-centric marketing strategy
This program is beneficial to all mid-to-senior level working professionals from across industries for learning effective strategies to manage and acquire customers with thought leadership in customer-centric marketing strategies
vivo India’s latest campaign tells parents to #SwitchOff and spend uninterrupted time with their children
More than 80% of people agree that smartphones help boost their productivity and improve their quality of life, but excessive usage is triggering addiction among parents which is hurting their relationship with their kids
Skepper strikes a six at the prestigious RX Club Show in 2021
The Bengaluru-based agency had also recently won the LinkedIn Talent Awards
Acing the zero-dollar marketing game: Chimp&z Inc
The agency shares a few digital marketing campaigns implemented
Partner content: Cannes Lions 2017: Tencent and Dentsu Aegis Network talk new partnership
Jeff Kwek, Steven Chang, Motohiro Yamagishi and Meg Chen speak to Atifa Silk on Tencent and Dentsu Aegis Network's collaboration
Partner Content: Direct from Cannes: Marketing is now a service, says Alibaba marketing head
Chris Tung, chief marketing officer of Alibaba Group, speaks to Atifa Silk on how data-driven marketing will allow consumers to better know themselves
Partner Content: Capitalising on the tearjerker viral video
Masters at tearjerkers, Thai Life Insurance is back at it again, with its latest heart-rending short film 'Opportunity'.
Partner Content: Spread the love: Share a Lipton Ice Tea with a Traffic Cop
The brand decided to ease their stress, so they can ease yours
Partner Content: Ever wondered what goes into making Fevicol commercials?
Watch the making of ‘Govind Ek, Dahi-handi Anek’ commercial for the answer
Finserv Markets takes on a quirky route to highlight USP in its latest #AbChoicesHueAasaan campaign
This campaign has brought forth the brand promise - to simplify decision-making in the world of finances and lifestyle through a refreshing approach
The post-COVID outlook for India’s consumer economy
Indians have ambitions for better, more balanced quality of lives, with focus on health, safety and more family time – all within a more sustainable environment.
A 'mystery' box that has got the entire social universe crazy!
All you puzzle decoders, here’s a new mystery to solve! Are you ready to wear your thinking caps and be one of the lucky ones to win #WhatsInTheBox? Brainwave your way to some exciting and amazing surprises? Be one of the lucky five!
Radio One – bringing the world of international music to the global Indian
Radio One appeals to intelligent and evolved listeners – which the brand calls “International Indians”
Nava Malayali, at pace with the fast-changing Kerala
The Navamalayali creative depicts Kerala's transformation to the modern era, by the varied digital platforms of Manorama Online.
Fever FM: Re-defining entertainment in radio
Fever FM has always kept innovation at its core. Be it radio dramas, sports, CSR or Bollywood, the brand has truly re-defined how the radio industry views entertainment.
Lay's gets Instagram smiling with influencer campaign crafted by Edelman
Executed one of the biggest social media campaigns to date
World's largest collection of Indian images – ImagesBazaar
Imagesbazaar offers a rich variety of Indian images whose look and feel are unparalleled.
An ideas company for the digital world
Quite frankly, an idea is more than a buzzword. A trend. Or a network. At Liqvd Asia, we are great at ideas. And even better at executing them.
Programmatic platform hybrid.ai is expanding to the Indian market
Hybrid.ai is bringing over nine years of expertise in programmatic to India with an in-house tech stack and setting up new offices in Mumbai and Delhi to increase the influence in the APAC region.
Webinar: Festive season in the 'new normal' - what brands need to know
The session will help you understand consumer sentiment during the festive season across regions and categories
The Transformers: How ITW unleashes brands in sports, entertainment, and media
ITW’s core strength - its cross-disciplinary teams - make it capable of providing highly integrated solutions to its clients
What impact has the pandemic had on your marketing budgets? We want to hear from you
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
Fortune Foods brings Ganesha home: #AamchaGharChaRaja
Fortune Foods’ ‘#AamchaGharChaRaja’ campaign with chef Kirti Bhoutika and chef Natasha Gandhi touches upon every human chord with a background music that brings in the joy of the kitchen sounds on how we should celebrate staying indoors with home cooked flavours galore, brightening up Ganesh Chaturthi 2020.
Becoming #PartnersInBreastfeeding with Philips Avent
The new Philips Avent Breast pump bridges the gap in co-parenting and liberates parents to be #PartnersInBreastfeeding. 70% of women are challenged with daily breastfeeding woes, traditionally perceived as a mothers job. On World Breastfeeding Week, Philips Avent questioned the shackles of conventions and the burdens of modern day women, awakening the spirit of the nation to come together in pledging to breastfeed in unison.
The digital buzz unveils #WhatsInTheBox - a new era of home cooked food
The nation has finally woken up to the grand reveal of #WhatsInTheBox! The puzzle decoders can rest. Their 'Eureka' moment is here. But, the frenzy of the entire social media universe has not died down yet as people open their boxes to find out what Fortune has gifted the world.
Are you ready for your market's reboot?
Watch how Mintel can help
A drumroll for the bravehearts in COVID-19 #LGKidsSaluteTheRealHeroes
The premium electronic brand LG’s unique CSR efforts has always made headlines. In such difficult times, the kids of their employees pay a befitting tribute to the real heroes of our society through an E-book.
BMW flies down an airstrip with team PowerDrift
View the video that shows the journey of the X4, X1 and 6GT on to the runway to heaven for car lovers.
UC Browser and Amazon.in come together for the Greatest Gift Fest
UC to launch campaign along with Mission Mangal promotions
Hear the Sound of Peace - A Pathbreaking Automotive Experience created by ŠKODA INDIA and PowerDrift
Conceptualised by Liquid-India, ŠKODA INDIA introduces an innovative and outstanding automotive digital experiment, The Sound of Peace, collaborating with India's largest auto content brand, PowerDrift.
Livguard sets the agenda of energy conservation on Earth Hour with its #BandKaro initiative
initiative asks people to let energy rest
Ford and Autocar come together for #SheDrives in Delhi/NCR
The event featured 120 women on custom-built rally track
Dineout’s chic GIRF 2019 #MonthOfMore campaign is a visual treat for every foodie
The campaign promotes the third edition of the Great Indian Restaurant Festival
Make your Diwali brighter with Grofers, the Super Savings ka Supermarket
A one-of-a-kind platform, Grofers ensures the best-in-class access to savings on groceries, driven by the purpose to help millions of Indians make significant savings on everyday needs so that you can save big for the upcoming festive season.
A hungry heart – the secret behind Equinox’s success
Six directors and four producers at Equinox discuss the year gone by and what’s in store in 2019
Insights from Oath’s Masterclass on ‘Evolving Programmatic’
Oath recently conducted a session on ‘Evolving Programmatic: What every marketer needs to know’ at ad:tech Mumbai. Insights and a wrap from this Masterclass.
Partner Content: How to help clients grow
Zenith is 30 this year, so what's next for 'the ROI agency'? A new strategic focus, a calling to consulting and real-time results for clients are just the beginning
Partner content: Dainik Jagran INEXT and Campaign India to celebrate the power of ‘i’
We all have a story that may inspire someone, and it does not matter how 'ordinary' you think it is
Partner Content: Tencent and Dentsu Aegis Network sign next-era partnership at Cannes Lions
Tencent to become an exclusive partner of Dentsu Aegis Network's Mobile Stack to accelerate collaborative decision making in mobile marketing.
Partner Content: One click away: Alibaba's data marketing suite
Alibaba redefines itself with the launch of Uni Marketing suite of tools, which will accelerate the speed at which marketers navigate the distance between activating campaigns and evaluating results.
Partner Content: Celebrate Diwali your own way with Citi's #MyKindOfDiwali
Citi encourages consumers to share their unique experiences this Diwali
Partner Content: OPPO brightens the festive season with its Diwali campaign
Partners with Smile Foundation and donates INR 10 lakh to provide support for underprivileged children’s health
Partner Content: Alibaba's CMO on partnerships, World Cup and Olympics sponsorships
Chris Tung speaks on the “soul of the brand”, and what their plans are moving forward.
Partner Content: Tencent vice president talks breaking online-offline boundaries
The vice president of Tencent, Davis Lin, opens up about recent developments in communication, smart retail.
Partner Content: Do what you love, let WeWork do the rest
How does one stay productive whilst bringing home to work?
Partner Content: World's Leading Independent Agencies: The future is hybrid
India's first hybrid agency says magic happens if agencies are ageless, borderless, media-agnostic and free of silos
Partner content: World's Leading Independent Agencies: Is your agency a tiger or a wolf?
A particular kind of specialisation works better for the independent hunter and the independent agency
Partner Content: Forseeing the technology of the future - Bengaluru-based IoT startup launches Trill App
Building the next generation retail experience: Bengaluru-based IoT startup launches Trill App based on data over sound technology
Partner Content: Groundbreaking, probably. Screen breaking, definitely
Celebrating the best in UK creativity at Cannes
Partner Content: Plucky PR counters chicken FCK-up
Celebrating the best in UK creativity at Cannes
Partner Content: Playing the right game
Celebrating the best in UK creativity at Cannes
Partner Content: 'Love it or Hate it?' Where genetics meet brand DNA
Celebrating the best in UK creativity at Cannes
Partner Content: How do you make industrial design sexy?
Celebrating the best in UK creativity at Cannes
Partner Content: Game, set, and match!
Celebrating the best in UK creativity at Cannes
Partner Content: It is time for E-commerce firms to take a cross-device strategy for marketing
More than half of the Indian online shoppers use two or more devices for shopping
Partner Content: Check out the new Durex Jeans
Most interesting thing that you probably don’t know about 'DUREX JEANS', it’s a Condom !!
Partner content: Q&A on Programmatic Advertising with Mozeo
Sandeep Goyal and Projjol Banerjea of Mozeo discuss the opportunities with programmatic advertising in India
Partner Content: How an international collaboration helped launch a flightless bird
Samsung's Ostrich campaign swept the board at Cannes this year and integral to that success was a collaboration with British visual effects experts MPC London.
Partner Content: The New Digital Traveler - Your guide to winning more buyers and bookings in Asia-Pacific
Criteo Research highlights the online travel opportunities in India accessible through mobile, a channel that has established itself as the next frontier to engage digital consumers and increase sales
Partner Content: London’s the best city on Earth, innit?
Celebrating the best in UK creativity at Cannes
Partner Content: Garbage talks but money doesn’t walk on the Trash Isles
Celebrating the best in UK creativity at Cannes
Partner Content: Why a wristband helps kids when arthritis is Ouchie!
Celebrating the best in UK creativity at Cannes
Partner Content: Challenge health myths by using adtech
Celebrating the best in UK creativity at Cannes