In conversation with Loveleen Sahrawat, chief marketing officer, Wizr, we delve into the inner workings of the edtech aggregator platform and its inaugural campaign to establish brand awareness amongst audiences
We chat with Samsonite South Asia's executive director on its 'tested like Samsonite' campaign, its distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message
Campaign India spoke to Kartikeya Tiwari, senior vice president, and national creative director, FCB Kinnect, to understand the creative vision behind the campaign
Campaign India chats with Ankit Khirwal, head of marketing, upGrad, and Parikshit Bhattaccharya, chief creative officer, BBH India, about its latest campaign #AageKiSocho (think ahead)
Recently appointed CEO of Republic Media Network's broadcast business, Hersh Bhandarii, discusses his new role, existing broadcast channels, future expansion plans and offerings amidst the IPL and upcoming elections.
Experts reveal how brands can unlock opportunities through OOH during the World Cup, the advantage of DOOH data records and why the sector is betting big on the medium during the sporting event
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising
SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash
Experts share how advertisers can harness the potential of partnerships with news channels, emphasising that the upcoming festive season and the concurrent World Cup will bring about a significant impact on revenue returns
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement
Sunil Sharma, chief product and technology officer, Network18, delves into the role of technology in supporting a newsroom and how to balance digital innovations with journalistic integrity
The general manager, global enterprise of Criteo dived into the growth of retail media in India, what it can offer advertisers, its partnership with IAS and how it can improve the shopper experience
SOUNDING BOARD: Marketers unveil their game plan to reach the finish line during the 19th edition of the Tata Mumbai Marathon
Industry experts explore solutions to curb burnout and engage with audiences impactfully in an overwhelmingly digital world
We caught up with Sony Pictures Network India's Manu Wadhwa to learn more about the campaign, women’s mental well-being practices within the media organisation, and more...
Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode
Campaign India chats with Shamik Sharma, general manager, cult.sport, board member, Cure.fit, about its latest campaign
Industry honchos weigh in on the impact of paid verification models by Meta and Twitter
The CMO of Zee Entertainment Enterprises' content SBU, Kartik Mahadev, shares the scoop on its 'soul-to-screen' approach, regional campaign focus and spotlights the emerging consumption trends
The co-founder of Seymourpowell, unlocked the secrets to design innovation and brand growth on the second day of Designyatra
The chief business officer of Zee5, Manish Kalra, spills the beans on its five-year brand journey, plans for the festive season and how it aims to connect with regional cohorts
The founder of StudioRiot spoke about blending social awareness with brand creativity on the first day of Designyatra
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
The artist and creator, spoke on the intersection of influencer marketing, authenticity, and responsibility at GroupM's Brew
Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising
At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world
Experts share their game plan for the ongoing ICC Men's World Cup and how brands are increasingly looking to leverage radio advertising's reach and effectiveness, thereby contributing to the anticipated increase in AdEx for this quarter
Campaign India chats with Kartikeya Bhandari, chief marketing officer, Livspace, on the second leg of its 'Livspace your space' campaign, how they integrated technology into their campaign and its festive season plans
Harmeet Singh, vice president and marketing head, The Body Shop India, highlighted the beauty brand's endeavors to usher in a positive transformation during the festive season, marketing strategies and its continuous commitment to being at the forefront as an activist brand
Campaign India chats with Shanai Ghosh, managing director and CEO, Zuno General Insurance, to delve into the company's recent campaign focused on road safety
Campaign India chats with Prachita Pujari, brand head, Cult.fit, about the campaign
A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave
Industry leaders discussed the transformative impact of AI on marketing strategies at IAMAI's marketing conclave
At Snap Inc’s APAC AR Day, its vice president - product growth, shared insights into how AR impacts marketing, shopping behaviors, and brand strategies
The group CEO, MullenLowe Lintas Group and chief strategy officer, MullenLowe APAC, S Subramanyeswar, shared nuggets on the interplay of advertising, purpose, and brand evolution during the IAA Young Professionals masterclass
At Snap Inc's APAC AR Day, the tech company's co-founder and CEO, shared insights on AR's potential in India and its role in shaping the future of creative content and marketing
Domestic Data Streamers' founder discussed the potential for elevating AI creativity by improving search results and infusing a more human touch into Web3 tools, on day two of Designyatra
Brands and agencies share how they are aiming to ditch the diversity tick mark and embrace meaningful action beyond Pride month
Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint
Brand partners of the upcoming music festival Lollapalooza engaged in a discourse on the art of building authenticity through live event partnerships and the opportunity to connect with new demographics through the impactful medium of touch and feel
SOUNDING BOARD: Experts analyse Meta's tool tracking users' clicked links, exploring the intricate interplay between user experience and data protection
Sony Liv’s head of marketing, Aman Srivastava, gives us the low down on the marketing game plan for the third season of Shark Tank India, how it aims to stay ahead of the curve in the OTT space and the sports IPs that are leveraging the platforms' audience engagement
The chairperson and chief executive officer underscores the role of brand partnerships in driving the event's success and their ability to forge meaningful connections with audiences worldwide
SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image
At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion
A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit
As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers
The secretary of the Ministry of Information & Broadcasting for the Government of India set the tone for FICCI Frames 2024 yesterday—highlighting media and entertainment's role in shaping societal perspectives and driving economic development in the country
The inaugural day of the 24th FICCI Frames forum delved into the transformative power of India's OTT sector, and engaged in dynamic discussions exploring growth forecasts across the digital, gaming and out-of-home advertising domains
Panelists dived into the art of content marketing and trendjacking in the digital advertising ecosystem at the summit
On the second day of the summit, Arpan Banerjee, India Operations, Alliance For Creativity & Entertainment and founder, Content Advisory Group, unveiled the stark realities of piracy, detailing compelling reasons to champion the defence of industries, innovators, and cultural diversity in the digital realm
A panel delved into the transformative impact of CTV in marketing, its significance for events like IPL, and the potential for immersive shopping experiences
A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey
Jagran New Media's chief executive officer outlined strategies for digital publishers to engage with Gen Z and millennials authentically, stressing the importance of trust and credibility in building a successful brand
The managing director of FT Strategies, Tara Lajumoke, gives a low-down on their partnership with Google News Initiative, the strategies they are developing for five Indian publishers under Subscription Academy, and more…
The global chief marketing officer of HCLTech, Jill Kouri, breaks down the intent behind its new brand identity, the marketing plan for its reformed brand purpose, strategies they are developing for sports brands and more…
Zee's Samrat Ghosh and Amarpreet Singh Saini, speak about their respective clusters, marketing initiatives, brand interest during the festive season and more…
Public Relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity
Bel India and Mad Over Donuts have partnered to launch cheese savoury doughnuts
Tabu and Rana Daggubati shared how Indian cinema will become a more immersive experience for viewers on the last day of the fest
Industry leaders discuss effective data utilisation and targeting strategies on the second day of the fest
Adtnu Tiwari, senior manager - premium white spirits, Bacardi India, chatted with Campaign India about the brand's sustainable endeavours, marketing strategies and how Bombay Sapphire is addressing challenges in the white spirits ecosystem
A panel discussed the impact of celebrities on brands at Sandeep Goyal's book launch event for Sellebrities
Campaign India catches up with Ajay Kakar, Partha Sinha and Rana Barua, to discuss this year's categories, jurors and how The Ad Club's partnership with The One Show has helped the Abbys
The director and head of Meta India, Arun Srinivas, highlighted how brands can leverage Reels to drive impact for their marketing campaigns and the intent of launching #MadeOnReels
At Meta’s #MadeOnReels event, a panel discussed the impact Reels has on brand campaigns and how to associate with creators authentically to garner reach
On the second day of FICCI Frames 2023, a panel discussed how to retain print readers, how to navigate the impact of digital news, cover price increases and more
In a keynote session at FICCI Frames 2023, Sushant Sreeram, country head, Prime Video India, shared how Indian content is gaining global appeal, business opportunities for storytellers and more
At IAA’s Tech Pulse summit, Neeraj Roy, managing director, Hungama, shared how to unlock business growth with a decentralised digital ecosystem, Web 3 and AI offerings
At FICCI Frames 2023, a panellist decoded gen alpha’s consumption habits, challenges and opportunities amid disruption
Apurva Chandra, secretary, MIB, Government of India, and Praveen Someshwar, co-chair FICCI Media & Entertainment Committee and managing director, HT Media, dived into the synergy between regulators and evolving big tech companies, AI and more
A session at the IAA Tech Pulse summit decoded how marketers need to navigate a cookie-less world and how they are conceptualising new data hooks
At an event organised by MMA India, a panel discussed the opportunities of an ONDC marketplace and how the network will add value for personalisation strategies
Industry honchos shed light on how brands are harnessing the power of influencer marketing for new launches and if this shift is overpowering traditional media
Launches a campaign conceptualised by BC Web Wise to highlight its new business perspective
At an event organised by The Times of India and WARC, a panel discussed how marketers can draw up effective strategies and facilitate brand affinity in the long haul
At WPP Commerce, the duo shared insights on how brands can create omnichannel experiences for consumers
News18 India’s national revenue head, shared intel on the channel’s growth, challenges in the news cluster space and more…
At the WPP Commerce event, HUL's executive director, customer development, Kedar Lele, delved into how brands can ace the e-commerce and modern trade ecosystem
Swiggy’s senior marketing manager and founder of Talented, PG Aditiya shared how print advertising can incite brand conversations
Sony Sab’s marketing and communications head speaks with Campaign India about the objective behind its rebranded identity, the insight behind the films, the role of BARC data and more...
Print industry experts share that there has been a 15-20% growth in revenues due to the festive season spends this year
At the summit, a panel discussed influencer marketing strategies and analytics to measure influencer impact
The panel comprising Sai Narayan, chief marketing officer, Policy Bazaar and Santosh Agarwal, chief business officer, Policy Bazaar, decoded how the synergy between marketing and business solutions can provide scale to a brand
At the summit, Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoded the advertising strategies for CTV and linear audiences
At the conference, a panel discussed the opportunities of Web 3.0 and how it can scale personalisation for brands
Sahiba Bali and Aparajita Misra, at ASCI’s #GetItRight summit, decoded how brands can achieve effectiveness through influencer partnerships
A panel at ASCI’s #GetItRight summit discussed how trust and authenticity should be sacrosanct in the influencer marketing ecosystem
At ABP’s Ideas of India summit 2023, Shashank Srivastava, senior executive officer (marketing and sales), Maruti Suzuki India, spoke about the auto brand’s growing revenues and the roadmap of EVs in India
Netflix’s co-CEO, Ted Sarandos, on his visit to India, discussed how he views data, how cohorts can be leveraged, and the future of OTT platforms
At an event organised by MMA India, a panel discussed the growth opportunities and apprehensions for brands on an ONDC network
The head, Hindi mass entertainment and kids TV network, Viacom18, discusses the marketing strategies for its new IPs, brand investments and how they aim to build audience retention through social media channels
We find out why brands are batting for multi-team sponsorships instead of contracts with the tournament itself
GB Srithar, regional director, India, Middle East and South Asia and Juliana Kua, assistant CEO, international group, Singapore Tourism Board, shared intel about their second partnership with LBB, marketing plans and more…
Divgikar details her creative process for Audible and Marvel Entertainment's upcoming podcast, how brands should approach LGBTQ+ campaigns, brands cashing in on the diversity tick mark and more…
Sunil Chhetri chats with Campaign India about his evolving relationship with Puma, why the campaign #LetThereBeSport resonates with his core values and how he chooses brands to endorse
At Business Today’s The Most Powerful Women in Business conference, women leaders discussed the progress and challenges they face in the professional world
The founder and CEO, coto, Tarun Katial, shares how women creators, through the social community app, can build authentic relationships with audiences and how it aims to provide incentives for female creators
The head of marketing, OAP and licensing at Sony Yay, shares insights on the channel’s on-ground initiatives, how it communicates with brand’s through OOH, and more...
Somasree Bose Awasthi, chief marketing officer, Godrej Consumer Products, shares the intent of launching an environment-friendly product, the impact expected and more...
A panel discussed how technology can create long-term impact for a brand and develop impactful conversations with consumers at the IAMAI marketing conclave
The panellists shared the importance of the creator ecosystem in scaling a brand’s recall and retention levels, at IAMAI’s 18th marketing conclave
Finecast’s head of client development, Rajiv Rajagopal, shared intel on how they are providing solutions for their clients at a GroupM summit
BMW Group India's president, Vikram Pawah, shares the importance of curating experiential events for the luxury car market, factors that resulted in accounting for massive sales numbers for FY22 and more...
At GroupM Finecast’s Addressable TV and Beyond summit, Priti Murthy, president, GroupM Nexus, explained how media planners and marketers need to approach connected TV to instil brand recall
The chief marketing officer of TCS, highlights the significance of innovation, employee engagement, and societal impact in the life cycle of branding at Interbrand's Best Indian Brands 2023 summit
Interbrand's CEO emphasised the need for brands to showcase leadership skills and humanise their messaging to appeal to their audiences
The session dived into insights and trends of Indian youth culture and their online consumption habits
On the second day, a panel spoke about adapting to device-agnostic media consumption and the importance of social media integration
Campaign India speaks with Abraham Thomas, CEO, Big FM, about its latest IP, RJ's role in brand communication and changing the environmental narrative while being true to its philosophy
Cinema players share the detour to revival days, momentum for a new viewing experience, and how brands can gain advantage using this medium
Campaign India speaks with Nandan Srinath, executive president, ENIL (Mirchi), about its latest campaign, creating omnichannel offerings for a multi-lingual audience, and more…
The head of sales at Spotify India dove into FMCG advertising trends, audience target areas and more, during the '2021 Love Audio' virtual event
Campaign India speaks with Nina Elavia Jaipuria, head, Hindi mass entertainment and kids tv network, Viacom18, about its latest IP, how the channel is creating multiple touchpoints for the viewer, and more...
Campaign India speaks with the South Asia ad sales head to learn if the IPL, ICC Men's World Cup T20's closely-knit schedules mean brands have to choose one, and how ESPNcricinfo is looking to create more consumer visibility
The head of marketing speaks with Campaign India about the marketing insights for its latest auto queue feature, contextual content, podcast listenership and more...
On Rediffusion Brand Solutions' Red Talks, Rao speaks on the agency's yesteryears, putting context into buzzwords, advertising in the 90s and brands being 'woke'
We catch up with the managing director and lead of consumer, sales and service, at Accenture India, to learn his insights on reinvention, brand trust, the element of personalisation at his firm and more…
The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...
The senior marketing director of Mondelez India shared insights on the innovative use of voice and audio advertising
The marketer, entrepreneur and sustainability practitioner, shared insights on brand building, diversity in the workspace, and more…
The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey
Captain of the women's cricket team, Mithali Raj, was in conversation with Sharlene Lobo, anchor, Mirror Now, on day three of Goafest
Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
Viacom18’s youth, music and English entertainment cluster head, details the strategy implemented for its NFT marketplace launch, partnership with GurdianLink.io and how FullyFaltoo will scale its revenue
Brand honchos share how the South Korean auto brand can revive its status in India
SAB Group's chairman, co-founder, managing director speaks with Campaign India about the shift of consumption patterns, advertising interest during the pandemic and more...
The co-founder of Quint Digital Media shares forecasts on digital news media, the momentum to shift to a paywall and more...
Experts share the highs and lows of the news channel rating hiatus, opinions on state elections advertising momentum, and the potency of data
Dixit was in conversation with Tisca Chopra on day three of Goafest
Ankush Sachdeva discussed the birth of ShareChat and how content is distributed on the app on day one of Goafest 2022 with Vikram Sakhuja
Vikrant Massey, Ali Fazal, and Gautam Talwar discuss the freedom and nuances of creativity on OTT
Following INS’ appeal to increase ad rates, print news publication houses and brands share their opinions
The CEO of business news, Network18, media and investments, shares insights on the effects of news ratings on the channel, its marketing strategy and more...
The chief marketing officer of Scaler, Rahul Karthikeyan, dives into the creative brief, strategy and impact expected from its newly launched campaign
The chief marketing officer of Yubi shares the intention behind revamping CredAvenue, its marketing strategy, and efforts to build a trustworthy FinTech ecosystem
CEO of Network18’s Hindi news cluster, Karan Abhishek Singh, shared insights on its election programming campaign, the potency of traditional mediums in its marketing split, brands active during elections, and more…
As Big FM announced the launch of Big World, we catch up with its chief operating officer to learn the intent of launching it, the impact the new philosophy will have on stakeholders, and more...
The head of SVOD and International business, Viacom18, details the marketing plans of its latest docu-series Bandon Mein Tha Dum, consumer interest in SVOD platforms, and more
The head of Twitter Next in India speaks with Campaign India about #BestOfTweets 2021, the metrics used to track brand success, and how brands are adopting a humanising tone
Leaders from e-commerce, OTT, entertainment, online gaming and BFSI were a part of the discussion titled ‘Retention as a growth lever’
Launches a 360-degree campaign to put forth their new business philosophy
Here’s what Gulshan Verma, CEO, Jio Ads, Rizwan Bachav, luxury and lifestyle influencer, and Avinash Pant, marketing director, Meta, had to share at The Advertising Club event
The chief people and transformation officer of Unilever shared insights on transformational change in the digital ecosystem and how businesses need to adapt in a VUCA world at the ISA Global CEO Conference 2022
Campaign India speaks with publishers to learn how their publications have evolved from 1947, the challenges they face, and how they can remain relevant in a digital world