Campaign India

Goafest 2023: 'Should be cautioned against the perils of excessive data'

Industry leaders discuss effective data utilisation and targeting strategies on the second day of the fest

Goafest 2022: It's commendable how the story is conveyed in seconds in advertising – Madhuri Dixit

Dixit was in conversation with Tisca Chopra on day three of Goafest

Pinkwashing is a cowardly move on a brand’s part: Sushant Divgikar

Divgikar details her creative process for Audible and Marvel Entertainment's upcoming podcast, how brands should approach LGBTQ+ campaigns, brands cashing in on the diversity tick mark and more…

Elections present a high intensity and competitive environment for news brands: Karan Abhishek Singh

CEO of Network18’s Hindi news cluster, Karan Abhishek Singh, shared insights on its election programming campaign, the potency of traditional mediums in its marketing split, brands active during elections, and more…

Audience response is the primary indicator of a brand collaboration's success: Prajakta Koli

The artist and creator, spoke on the intersection of influencer marketing, authenticity, and responsibility at GroupM's Brew

Covid has been a setback for the female workforce: Daisy Chittilapilly

At Business Today’s The Most Powerful Women in Business conference, women leaders discussed the progress and challenges they face in the professional world

IAMAI India Digital Summit: Piracy goes beyond financial losses, eroding societal trust in the digital realm

On the second day of the summit, Arpan Banerjee, India Operations, Alliance For Creativity & Entertainment and founder, Content Advisory Group, unveiled the stark realities of piracy, detailing compelling reasons to champion the defence of industries, innovators, and cultural diversity in the digital realm

Brands understand that consumers align with a company if they stand for a larger purpose: Abraham Thomas

Campaign India speaks with Abraham Thomas, CEO, Big FM, about its latest IP, RJ's role in brand communication and changing the environmental narrative while being true to its philosophy

Unlike studio-shot ads, we aim to vividly portray our durability tests: Samsonite’s Anushree Tainwala

We chat with Samsonite South Asia's executive director on its 'tested like Samsonite' campaign, its distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message

Long-term brand building is making a come back: Experts

At an event organised by The Times of India and WARC, a panel discussed how marketers can draw up effective strategies and facilitate brand affinity in the long haul

If advertisers need to reach out to a regional market, a national spillover will not hold: Samrat Ghosh

Zee's Samrat Ghosh and Amarpreet Singh Saini, speak about their respective clusters, marketing initiatives, brand interest during the festive season and more…

Discoverability has made it easier to get endorsers but cutting through clutter has become difficult: Experts

A panel discussed the impact of celebrities on brands at Sandeep Goyal's book launch event for Sellebrities

Fostering diversity isn't a mere obligation but an essential component for media representation: Experts

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion

Coto aims to empower women creators with a safe space to drive authentic conversations: Tarun Katial

The founder and CEO, coto, Tarun Katial, shares how women creators, through the social community app, can build authentic relationships with audiences and how it aims to provide incentives for female creators

Co-viewing strategies need to be created: Rajiv Rajagopal

Finecast’s head of client development, Rajiv Rajagopal, shared intel on how they are providing solutions for their clients at a GroupM summit

The ticket size per advertiser is a challenge for the industry: Sidharth Newatia

News18 India’s national revenue head, shared intel on the channel’s growth, challenges in the news cluster space and more…

Hasbro aims to hit a six with Monopoly Cricket

Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...

Ad:Tech 2023: The leverage point of Web 3.0 is decentralisation

At the conference, a panel discussed the opportunities of Web 3.0 and how it can scale personalisation for brands

Keep the user experience straightforward and ensure that navigation is not overly complicated: Manish Kalra, Zee5

The chief business officer of Zee5, Manish Kalra, spills the beans on its five-year brand journey, plans for the festive season and how it aims to connect with regional cohorts

Designyatra 2023: Perceiving a product as customers do is instrumental in scaling a business - Dick Powell

The co-founder of Seymourpowell, unlocked the secrets to design innovation and brand growth on the second day of Designyatra

Is influencer marketing giving word of mouth a new name?

Industry honchos shed light on how brands are harnessing the power of influencer marketing for new launches and if this shift is overpowering traditional media

Wizr strives to pave the path to career success

In conversation with Loveleen Sahrawat, chief marketing officer, Wizr, we delve into the inner workings of the edtech aggregator platform and its inaugural campaign to establish brand awareness amongst audiences

Being woke is having a philosophy behind a brand: Geeta Rao

On Rediffusion Brand Solutions' Red Talks, Rao speaks on the agency's yesteryears, putting context into buzzwords, advertising in the 90s and brands being 'woke'

We aim to instil the message of having a mentor that goes beyond career feedback: Rahul Karthikeyan

The chief marketing officer of Scaler, Rahul Karthikeyan, dives into the creative brief, strategy and impact expected from its newly launched campaign

If an agency wins an Abby, good chance it will win a Lion: Ajay Kakar

Campaign India catches up with Ajay Kakar, Partha Sinha and Rana Barua, to discuss this year's categories, jurors and how The Ad Club's partnership with The One Show has helped the Abbys

Threads: A brand engagement powerhouse or a fad?

Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode

Need to develop measurement solutions that allow businesses to evaluate lead generation: LinkedIn’s Valerie Beauchamp

LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of b2b, LinkedIn's capabilities for campaign effectiveness and the importance of measurement

Goafest 2023: 'By embracing digital platforms, traditional publications could experience significant growth'

On the second day, a panel spoke about adapting to device-agnostic media consumption and the importance of social media integration

Product strategy and consumer relevance led to our robust revenue growth this year: Vikram Pawah

BMW Group India's president, Vikram Pawah, shares the importance of curating experiential events for the luxury car market, factors that resulted in accounting for massive sales numbers for FY22 and more...

FICCI Frames 2023: Gen alpha is disrupting content formats

At FICCI Frames 2023, a panellist decoded gen alpha’s consumption habits, challenges and opportunities amid disruption

Keeping diversity at the core, we have been able to appeal to Indian audiences: Ted Sarandos

Netflix’s co-CEO, Ted Sarandos, on his visit to India, discussed how he views data, how cohorts can be leveraged, and the future of OTT platforms

Unmasking the silence of LGBTQ+ advocacy: Have brands gone back into the closet?

SOUNDING BOARD: Experts decode why brands stand at crossroads – shying away from supporting the community on the fifth anniversary of striking down 377 or fearing backlash

Creative freedom needs to be given to influencers to drive brand sales and credibility: Experts

The panellists shared the importance of the creator ecosystem in scaling a brand’s recall and retention levels, at IAMAI’s 18th marketing conclave

Brands, agencies, and retailers must have visibility of the entire customer journey: Sherry Smith, Criteo

The general manager, global enterprise of Criteo dived into the growth of retail media in India, what it can offer advertisers, its partnership with IAS and how it can improve the shopper experience

A dynamic ecosystem needs to be created, that not only entertains but also engages: Nina Elavia Jaipuria

Campaign India speaks with Nina Elavia Jaipuria, head, Hindi mass entertainment and kids tv network, Viacom18, about its latest IP, how the channel is creating multiple touchpoints for the viewer, and more...

'Central IPL sponsorships aren't as sexy as team partnerships'

We find out why brands are batting for multi-team sponsorships instead of contracts with the tournament itself

Beyond the rainbow mirage: Empty gestures vs authentic advocacy

Brands and agencies share how they are aiming to ditch the diversity tick mark and embrace meaningful action beyond Pride month

Reels work for brands because the relatability factor of the content is high: Experts

At Meta’s #MadeOnReels event, a panel discussed the impact Reels has on brand campaigns and how to associate with creators authentically to garner reach

The core value proposition of the customer needs to be defined to drive revenue: Dun & Bradstreet India and CleverTap roundtable

Leaders from e-commerce, OTT, entertainment, online gaming and BFSI were a part of the discussion titled ‘Retention as a growth lever’

Contemporary branding revolves around acts of thought leadership: Ashish Mishra

Interbrand's CEO emphasised the need for brands to showcase leadership skills and humanise their messaging to appeal to their audiences

The Magic Bodywash offering is not a market share game but a category-building game for us: Godrej

Somasree Bose Awasthi, chief marketing officer, Godrej Consumer Products, shares the intent of launching an environment-friendly product, the impact expected and more...

D-Code 2022: 'Every ad goes out to somebody who has a deterministic proposition aligned with the brand'

Here’s what Gulshan Verma, CEO, Jio Ads, Rizwan Bachav, luxury and lifestyle influencer, and Avinash Pant, marketing director, Meta, had to share at The Advertising Club event

Niva Bupa's re-branded identity focuses on humanising the health insurance narrative

Launches a 360-degree campaign to put forth their new business philosophy

Give brand managers a 5% marketing budget to explore trends like awards, sustainability, and digital: Sudhir Sitapati

Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint

Want to underscore upGrad's commitment to nation-building in a technology-centric landscape: Ankit Khirwal

Campaign India chats with Ankit Khirwal, head of marketing, upGrad, and Parikshit Bhattaccharya, chief creative officer, BBH India, about its latest campaign #AageKiSocho (think ahead)

IAMAI India Digital Summit: Is CTV the Orry of digital marketing?

A panel delved into the transformative impact of CTV in marketing, its significance for events like IPL, and the potential for immersive shopping experiences

ICC Men's World Cup 2023: Are advertisers game for news channel inventories?

Experts share how advertisers can harness the potential of partnerships with news channels, emphasising that the upcoming festive season and the concurrent World Cup will bring about a significant impact on revenue returns

Want to entice brand recall for young consumers looking for their next holiday destination: GB Srithar, Singapore Tourism Board

GB Srithar, regional director, India, Middle East and South Asia and Juliana Kua, assistant CEO, international group, Singapore Tourism Board, shared intel about their second partnership with LBB, marketing plans and more…

About 40% of an Instagram feed is curated by AI: Experts

Industry leaders discussed the transformative impact of AI on marketing strategies at IAMAI's marketing conclave

Designyatra 2023: AI's inability to fully comprehend human emotions makes it less valuable for brands - Pau Garcia

Domestic Data Streamers' founder discussed the potential for elevating AI creativity by improving search results and infusing a more human touch into Web3 tools, on day two of Designyatra

We draw inspiration from our consumers to create impactful marketing outcomes: Kartik Mahadev, Zee

The CMO of Zee Entertainment Enterprises' content SBU, Kartik Mahadev, shares the scoop on its 'soul-to-screen' approach, regional campaign focus and spotlights the emerging consumption trends

IAMAI India Digital Summit: Post Poonam Pandey's failed campaign, brands should focus on authenticity over clickbait

Panelists dived into the art of content marketing and trendjacking in the digital advertising ecosystem at the summit

Have festive ad spends brightened the print industry’s revenue?

Print industry experts share that there has been a 15-20% growth in revenues due to the festive season spends this year

Edelweiss General Insurance is now Zuno General Insurance

Launches a campaign conceptualised by BC Web Wise to highlight its new business perspective

AI and blockchain can be a saving grace for marketers in a cookie-less world: Experts

A session at the IAA Tech Pulse summit decoded how marketers need to navigate a cookie-less world and how they are conceptualising new data hooks

Cricket fever on the airwaves: ICC World Cup 2023 and its resonance in radio advertising

Experts share their game plan for the ongoing ICC Men's World Cup and how brands are increasingly looking to leverage radio advertising's reach and effectiveness, thereby contributing to the anticipated increase in AdEx for this quarter

The road ahead is difficult for cookies, but it is an important shift in the consumer journey: Vineet R Ahuja

We catch up with the managing director and lead of consumer, sales and service, at Accenture India, to learn his insights on reinvention, brand trust, the element of personalisation at his firm and more…

FICCI Frames 2024 day one: OTT, content personalisation and CTV emerge as this year's hottest topics

The inaugural day of the 24th FICCI Frames forum delved into the transformative power of India's OTT sector, and engaged in dynamic discussions exploring growth forecasts across the digital, gaming and out-of-home advertising domains

As beauty standards evolve, we prioritise character, actions, and expressions over traditional norms: Julia Morley, Miss World Organisation

The chairperson and chief executive officer underscores the role of brand partnerships in driving the event's success and their ability to forge meaningful connections with audiences worldwide

India has gone from a data-starved to a data-abundant nation: Neeraj Roy

At IAA’s Tech Pulse summit, Neeraj Roy, managing director, Hungama, shared how to unlock business growth with a decentralised digital ecosystem, Web 3 and AI offerings

Want the Sharks to stay true to themselves as the audience appreciates them for who they are: Aman Srivastava, Sony Liv

Sony Liv’s head of marketing, Aman Srivastava, gives us the low down on the marketing game plan for the third season of Shark Tank India, how it aims to stay ahead of the curve in the OTT space and the sports IPs that are leveraging the platforms' audience engagement

MMA Impact India 2022: Audio provides an opportunity for brands to personalise content - Anil Viswanathan

The senior marketing director of Mondelez India shared insights on the innovative use of voice and audio advertising

Can Hyundai India put out the flames of the controversial tweet on Kashmir?

Brand honchos share how the South Korean auto brand can revive its status in India

FICCI Frames 2023: As AI comes in, less regulation is the best regulation: Apurva Chandra, MIB

Apurva Chandra, secretary, MIB, Government of India, and Praveen Someshwar, co-chair FICCI Media & Entertainment Committee and managing director, HT Media, dived into the synergy between regulators and evolving big tech companies, AI and more

Indian newspapers keeping up with the times, in a free country, with a local connect

Campaign India speaks with publishers to learn how their publications have evolved from 1947, the challenges they face, and how they can remain relevant in a digital world

PR agencies shouldn’t be treated as vendors but as collaborators: Experts

Public Relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity

It’s all about creating more talking power: Rishabh Sharma's advice for brands on Twitter

The head of Twitter Next in India speaks with Campaign India about #BestOfTweets 2021, the metrics used to track brand success, and how brands are adopting a humanising tone

Aim to build a brand voice of news and not noise: Smriti Mehra

The CEO of business news, Network18, media and investments, shares insights on the effects of news ratings on the channel, its marketing strategy and more...

IAMAI India Digital Summit: Content, technology and policy are the trifectas for digital publishers appealing to a Gen Z audience - Bharat Gupta

Jagran New Media's chief executive officer outlined strategies for digital publishers to engage with Gen Z and millennials authentically, stressing the importance of trust and credibility in building a successful brand

Car consumption in India will continue to accelerate: Shashank Srivastava

At ABP’s Ideas of India summit 2023, Shashank Srivastava, senior executive officer (marketing and sales), Maruti Suzuki India, spoke about the auto brand’s growing revenues and the roadmap of EVs in India

MMA Impact India 2022: Pratyush Sinha's five tips to build online shopping experiences in Indian languages

The mobile transformation lead, Google India, shared insights on how linguistic diversity can lead a consumer to the last mile in a purchase journey

ONDC is a fair market value place: Experts

At an event organised by MMA India, a panel discussed the growth opportunities and apprehensions for brands on an ONDC network

Want our viewers to get a refreshed life perspective: Vaishali Sharma

Sony Sab’s marketing and communications head speaks with Campaign India about the objective behind its rebranded identity, the insight behind the films, the role of BARC data and more...

Need to include connected TV in media plans: Priti Murthy

At GroupM Finecast’s Addressable TV and Beyond summit, Priti Murthy, president, GroupM Nexus, explained how media planners and marketers need to approach connected TV to instil brand recall

Fan following for ball-by-ball commentary persists during the live-stream era: Akshaya Kolhe, ESPNCricinfo

Campaign India speaks with the South Asia ad sales head to learn if the IPL, ICC Men's World Cup T20's closely-knit schedules mean brands have to choose one, and how ESPNcricinfo is looking to create more consumer visibility

ONDC will help brands be digitally equipped: GroupM's Ritika Taneja

At an event organised by MMA India, a panel discussed the opportunities of an ONDC marketplace and how the network will add value for personalisation strategies

Partha Sinha on the power of an idea

At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world

Want to ethically report on the news regardless of the tech advancements that come into play: Network18

Sunil Sharma, chief product and technology officer, Network18, delves into the role of technology in supporting a newsroom and how to balance digital innovations with journalistic integrity

Bombay Sapphire takes the sustainable route to connect with India

Adtnu Tiwari, senior manager - premium white spirits, Bacardi India, chatted with Campaign India about the brand's sustainable endeavours, marketing strategies and how Bombay Sapphire is addressing challenges in the white spirits ecosystem

FICCI Frames 2024: Sanjay Jaju on how OTT space in India is poised to become a half-billion-dollar industry

The secretary of the Ministry of Information & Broadcasting for the Government of India set the tone for FICCI Frames 2024 yesterday—highlighting media and entertainment's role in shaping societal perspectives and driving economic development in the country

The transformational changes in technology are creating new business models: Nitin Paranjpe

The chief people and transformation officer of Unilever shared insights on transformational change in the digital ecosystem and how businesses need to adapt in a VUCA world at the ISA Global CEO Conference 2022

From doomscrolling to thumb-stopping: How brands aim to combat digital fatigue

Industry experts explore solutions to curb burnout and engage with audiences impactfully in an overwhelmingly digital world

The audience is the north star for influencers and brands: ASCI panel

A panel at ASCI’s #GetItRight summit discussed how trust and authenticity should be sacrosanct in the influencer marketing ecosystem

Anything that is trending in the world at large reflects our searches: Arjun Kolady, Spotify India

The head of sales at Spotify India dove into FMCG advertising trends, audience target areas and more, during the '2021 Love Audio' virtual event

The pandemic was a gold mine for the OTT industry: Markand Adhikari

SAB Group's chairman, co-founder, managing director speaks with Campaign India about the shift of consumption patterns, advertising interest during the pandemic and more...

NFTs were a natural progression to follow our consumers where they are present: Anshul Ailawadi on FullyFaltoo

Viacom18’s youth, music and English entertainment cluster head, details the strategy implemented for its NFT marketplace launch, partnership with GurdianLink.io and how FullyFaltoo will scale its revenue

Consumers crave personalised experiences and interactions with brands: Kedar Lele

At the WPP Commerce event, HUL's executive director, customer development, Kedar Lele, delved into how brands can ace the e-commerce and modern trade ecosystem

Brands aim to sprint to profits by teaming up with the Tata Mumbai Marathon

SOUNDING BOARD: Marketers unveil their game plan to reach the finish line during the 19th edition of the Tata Mumbai Marathon

'Linear TV retains its dominance during election seasons due to its extensive reach': Republic Media Network's Hersh Bhandarii

Recently appointed CEO of Republic Media Network's broadcast business, Hersh Bhandarii, discusses his new role, existing broadcast channels, future expansion plans and offerings amidst the IPL and upcoming elections.

Sony Pictures Networks and Royal Rajasthan Foundation urge women to speak up through #KhulKeBolo

We caught up with Sony Pictures Network India's Manu Wadhwa to learn more about the campaign, women’s mental well-being practices within the media organisation, and more...

Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

The author, speaker, educator, and advisor, shared his insights on brand purpose in the digital world, data interpretation, elimination of third-party cookies and more...

Ad:Tech 2023: The buyer and publisher should provide maximum value in the supply chain for CTV to flourish

At the summit, Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoded the advertising strategies for CTV and linear audiences

The Indian market is not ready for vegan products: Alamjit Singh Sekhon

Bel India and Mad Over Donuts have partnered to launch cheese savoury doughnuts

Cult.fit urges to eliminate screen time and get in shape

Campaign India chats with Prachita Pujari, brand head, Cult.fit, about the campaign

Consumers are far more experimentative because of the options OTT provides: Ferzad Palia

The head of SVOD and International business, Viacom18, details the marketing plans of its latest docu-series Bandon Mein Tha Dum, consumer interest in SVOD platforms, and more

Goafest 2022: People are hungry for content, that is why we created ShareChat – Ankush Sachdeva

Ankush Sachdeva discussed the birth of ShareChat and how content is distributed on the app on day one of Goafest 2022 with Vikram Sakhuja

Auto payment suspension is a roadblock for Indian publishers entering a subscription model: Tara Lajumoke

The managing director of FT Strategies, Tara Lajumoke, gives a low-down on their partnership with Google News Initiative, the strategies they are developing for five Indian publishers under Subscription Academy, and more…

Goafest 2022: How the ICC marketed the 2017 World Cup helped enhance the profile of women’s cricket – Mithali Raj

Captain of the women's cricket team, Mithali Raj, was in conversation with Sharlene Lobo, anchor, Mirror Now, on day three of Goafest

We must move away from one-size-fits-all metrics: Panel at GroupM's Brew

Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising

FICCI Frames 2023: The next decade will belong to Indian stories

In a keynote session at FICCI Frames 2023, Sushant Sreeram, country head, Prime Video India, shared how Indian content is gaining global appeal, business opportunities for storytellers and more

Designyatra 2023: Sindiso Nyoni on importance of social commentary in creative campaigns

The founder of StudioRiot spoke about blending social awareness with brand creativity on the first day of Designyatra

We aim to create content and engagement that goes beyond the realm of a broadcast channel: Sujoy Roy Bardhan

The head of marketing, OAP and licensing at Sony Yay, shares insights on the channel’s on-ground initiatives, how it communicates with brand’s through OOH, and more...

AR is a crucial element in shaping India's content creation future: Evan Spiegel, Snap Inc

At Snap Inc's APAC AR Day, the tech company's co-founder and CEO, shared insights on AR's potential in India and its role in shaping the future of creative content and marketing

The Body Shop India aims to 'spark a change' through Teddy Exports

Harmeet Singh, vice president and marketing head, The Body Shop India, highlighted the beauty brand's endeavors to usher in a positive transformation during the festive season, marketing strategies and its continuous commitment to being at the forefront as an activist brand

Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts

A panel shared how brands should focus on authenticity and explore the role of advertising in driving social change at ASCI's D&I Edge summit

Goafest 2023: The content sector has witnessed remarkable strides in AI: Rana Daggubati

Tabu and Rana Daggubati shared how Indian cinema will become a more immersive experience for viewers on the last day of the fest

We want to blend our core strengths into the digital economy for Big World's verticals: Sunil Kumaran

As Big FM announced the launch of Big World, we catch up with its chief operating officer to learn the intent of launching it, the impact the new philosophy will have on stakeholders, and more...

Goafest 2022: OTT content is pushing the bar and breaking the rigid structures

Vikrant Massey, Ali Fazal, and Gautam Talwar discuss the freedom and nuances of creativity on OTT

I trained with Puma boots for three months before signing the endorsement deal: Sunil Chhetri

Sunil Chhetri chats with Campaign India about his evolving relationship with Puma, why the campaign #LetThereBeSport resonates with his core values and how he chooses brands to endorse

With a new set-up in the boot, is Indian cinema driving into glory days?

Cinema players share the detour to revival days, momentum for a new viewing experience, and how brands can gain advantage using this medium

IAMAI India Digital Summit: Despite the abundance of data, optimising campaign impact across various stages and channels remains a key challenge

A panel deliberated on the significance of data in crafting personalised experiences tailored to cohesive touchpoints, as well as strategies for monitoring consumer behaviour throughout the entire sales funnel journey

HDFC Bank gets Nora Fatehi, creates fake brand with an aim to help individuals remain vigilant

Campaign India spoke to Kartikeya Tiwari, senior vice president, and national creative director, FCB Kinnect, to understand the creative vision behind the campaign

Gaming helps the character come out of the television screen and into the kids' life: Nina Elavia Jaipuria

The head, Hindi mass entertainment and kids TV network, Viacom18, discusses the marketing strategies for its new IPs, brand investments and how they aim to build audience retention through social media channels

Show & Tell 2022: The objective of the print ad was to make a print version of thumbstoppers - Viren Noronha, Swiggy

Swiggy’s senior marketing manager and founder of Talented, PG Aditiya shared how print advertising can incite brand conversations

Ad:Tech 2023: In Influencer marketing, context is queen

At the summit, a panel discussed influencer marketing strategies and analytics to measure influencer impact

Zuno General Insurance fuels road safety through incentives

Campaign India chats with Shanai Ghosh, managing director and CEO, Zuno General Insurance, to delve into the company's recent campaign focused on road safety

Being a responsible member of society remains a critical aspect of brand-building: Rajashree R

The chief marketing officer of TCS, highlights the significance of innovation, employee engagement, and societal impact in the life cycle of branding at Interbrand's Best Indian Brands 2023 summit

The hesitation in metric dependence stems from a lack of trust: Experts

A panel delved into the complexities of a unified measurement system, emphasising fostering collaboration, establishing uniform KPIs and evolving audience planning strategies to optimise results at IAMAI’s marketing conclave

Yubi aims to build trust in the FinTech space amongst its consumers: Karanpreet Bindra

The chief marketing officer of Yubi shares the intention behind revamping CredAvenue, its marketing strategy, and efforts to build a trustworthy FinTech ecosystem

With a proposal of a 20% hike in ad rates, will brands still opt for print media?

Following INS’ appeal to increase ad rates, print news publication houses and brands share their opinions

Rather than merely advertising, the focus should be on creating locally relevant content: Smruthi Rajagopalan, L'Oréal

Brand partners of the upcoming music festival Lollapalooza engaged in a discourse on the art of building authenticity through live event partnerships and the opportunity to connect with new demographics through the impactful medium of touch and feel

Gaurav Juneja and Meghna Bahadur on how Google is helping brands touch base across consumer touchpoints

At WPP Commerce, the duo shared insights on how brands can create omnichannel experiences for consumers

Our advertising revenues are almost 3x of our closest competitors: Shashwat Goswami, Gaana

The head of marketing speaks with Campaign India about the marketing insights for its latest auto queue feature, contextual content, podcast listenership and more...

Ad:Tech 2023: The dynamic duo of business heads and marketers fuel marketplace success

The panel comprising Sai Narayan, chief marketing officer, Policy Bazaar and Santosh Agarwal, chief business officer, Policy Bazaar, decoded how the synergy between marketing and business solutions can provide scale to a brand

Without viewership data, can news channels score during the elections?

Experts share the highs and lows of the news channel rating hiatus, opinions on state elections advertising momentum, and the potency of data

Poonam Pandey's staged death raises ethical questions

SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image

Visuals play an important role in conversational marketing: Experts

A panel discussed how technology can create long-term impact for a brand and develop impactful conversations with consumers at the IAMAI marketing conclave

Goafest 2023: Young Indians are blurring the lines between their online and offline worlds: Utsav Chaudhuri

The session dived into insights and trends of Indian youth culture and their online consumption habits

Regional influencer marketing and video creations build up as people engage through the marketing funnel: Nandan Srinath

Campaign India speaks with Nandan Srinath, executive president, ENIL (Mirchi), about its latest campaign, creating omnichannel offerings for a multi-lingual audience, and more…

Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify

As Spotify Audience Network launches in India, Kristiana Carlet, Brad Grealy and Arjun Kolady, shed light on how the audio-first marketplace intends to bridge the gap between audiences, creators, and advertisers

Cult.sport wants to fuel a sporting passion in every Indian heart

Campaign India chats with Shamik Sharma, general manager, cult.sport, board member, Cure.fit, about its latest campaign

FICCI Frames 2023: Over 40% of print revenue should come from subscriptions

On the second day of FICCI Frames 2023, a panel discussed how to retain print readers, how to navigate the impact of digital news, cover price increases and more

Consumers share over two billion Reels daily: Arun Srinivas

The director and head of Meta India, Arun Srinivas, highlighted how brands can leverage Reels to drive impact for their marketing campaigns and the intent of launching #MadeOnReels

Short-format content is the fastest-growing segment in the media world: Raghav Bahl

The co-founder of Quint Digital Media shares forecasts on digital news media, the momentum to shift to a paywall and more...

Meta's 'Link History': Tailored ads triumph or privacy peril?

SOUNDING BOARD: Experts analyse Meta's tool tracking users' clicked links, exploring the intricate interplay between user experience and data protection

Our advertising business has been a strong contributor to our global growth: Paul Sigaloff, Yahoo

Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse

Noel D'souza