Budget 2025 evokes positive reactions from India’s A&M industry
India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital transformation, and MSMEs and startups.
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Pokémon firms up five-year marketing plan for India; to invest INR 125 crore
The Japanese gaming and animation company is seeking agency partners to spread its brand awareness in India.
Ad industry’s budget wishlist: Relief, reforms, and digital push
As India braces for slower GDP growth and rising costs, advertising executives urge the government to boost demand, simplify GST, and invest in digital infrastructure.
Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV
The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.
Celebrating the winning alliance of human dreams and finance
INSIDE THE AD: Shriram Finance's latest ad campaign, 'Together We Soar/Judenge, Udenge', captures the game-changing potential of combining individual aspirations with credit assistance.
KukuFM banks on Bhakti app, Maha Kumbh for growth push
The brand allocates between 5% and 8% of its 2025 advertising and marketing (A&M) budget to promotional and content creation activities during Maha Kumbh Mela.
A23 bets big: Skill gaming’s perception game
INSIDE THE AD: Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.
Eight unveils Vertical TV, a micro-drama OTT for mobile users
Reaches 1.50 lakh users for the video OTT app, with 20% of them being the paying users.
Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
The wellness company rebrands its men’s grooming ‘Fair and Handsome’ brand to ‘Smart and Handsome’; to invest INR 15 crores to support rebranding.
The call of green: How brands are driving sustainability in campaigns
With climate concerns on the rise, brands are prioritising sustainability in their business strategies and marketing campaigns.
Will Ferrero India taste sweet success with Raffaello?
The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?
Affle targets 900% growth by 2035 with AI-powered solutions for SMEs
The adtech player introduces OpticksAI and CTV AI to address the TV advertising needs of small and medium-sized enterprises (SMEs).
Virtual influencers: The future of brand storytelling in India?
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
Nexus to deploy 3D anamorphic screens at five malls by 2025
The real estate company will invest INR 15 crores for these DOOH media installations at its malls.
Zooming into the inner aspirations of target consumers
INSIDE THE AD: Oppo India’s latest campaign, ‘Find your bigger picture’ aims to honour the inner calling of mid-to-senior corporate executives with the distinctive offerings of Find X8 series.
India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
Streambox unveils subscription TV; aims to acquire 20 lakh customers in two years
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
Godrej unveils brand refresh with INR 1,500 crore marketing blitz
Its first rebranding exercise since 2008 follows the recent family-led restructuring, which split the conglomerate's businesses under fresh leadership.
Free speech or chaos? Meta's content moderation overhaul raises questions
Meta’s abandonment of fact-checking in favour of community moderation has tipped the industry, with people voicing concerns over its impact on brand safety and operating costs.
TCL targets 10% share of India's TV market in 2025
The Hong-Kong based company will invest 80% of its ad budget in digital marketing to boost TV sales across India this year.
Chosen targets 10% share of sunscreens segment by 2030
The dermo-cosmetic player plans to invest 8% of its revenues in digital marketing this year.
Piramal Finance evaluates real loans, real stories in latest campaign
INSIDE THE AD: Deviating from the conventional short films, its Parakh ads aim to redefine lending with authentic borrower narratives, building trust and driving growth among underserved customers.
Häfele India targets INR 1,200+ crore revenue in 2025
With about INR 30 crores in marketing spends, the kitchen solutions brand aims to deepen its consumer reach in India's small towns.
Will user-generated content dominate brand marketing in 2025?
With consumer appetite for authentic user experiences on the rise, UGC is likely to play a major role in shaping brand narratives this year.
Smytten’s #TryItAll campaign fuels Gen Z desire for choice and variety
INSIDE THE AD: It aims to cultivate an emotional connection with Gen Zs, celebrating their innate desire to explore products before buying.
Will Maha Kumbh catalyse a new era of religious event marketing?
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
DPDP draft rules: Data privacy costs loom over India’s marketing sector
The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to 20%
Mystic Monk plots global leap with asset-light model
The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.
Apple and Google’s RCS deal: A messaging shake-up for marketers?
SOUNDING BOARD: As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on messaging platforms in India.
Kolkata agency unveils ad campaign to promote trams for sustainable transport
Timed with World Sustainability Transport Day 2024, it promotes the City of Joy’s popular trams for their zero-emission potential for urban transport.
Cracking the crypto code for mass adoption
INSIDE THE AD: CoinDCX's 'Learn Karo. Crypto Karo' campaign presents a fresh perspective to cryptocurrency trading, focusing on investor education to propel a large-scale adoption.
Aptech targets INR 500 crore revenue from Creval by 2030
Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.
Will community engagement help Uniqlo nail its INR 1,000 crore sales ambition?
With revenues at INR 624.6 crores in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.