Opinion: Akshay Kumar’s treadmill trot - marketing’s lip service at its finest
The actor was recently seen walking 21 KMs on a treadmill to empathise with women in rural India
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We see a growth over 20% on digital compared to last year: Manorama Online’s Boby Paul
The e-publication’s GM – marketing speaks about its Onam campaign, the response, and what categories have shown an uptick in festive spends
A 'cookieless' future will help digital advertising create and innovate: Iván Markman
The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising
Lockdown (ad)ventures: What’s different about agency start-ups born during the pandemic?
Campaign India speaks to entrepreneurs who kickstarted agency ops during the lockdown
Fever pitch: What lockdown pitches have been looking like for agencies
Senior ad folks talk to Campaign India about mastering the virtual pitch
Cannes Lions 2021: 'The new Burger King logo is the old logo, but with its eyebrows done'
Senior professionals from Burger King and Jones Knowles Ritchie speak about the fast-food giant’s brand identity revamp exercise
What Instagram’s ‘Lite’ version means for brands and content creators
A look at how newer audiences joining the platform changes the content creation game
#DetoxWork: Ad professionals make allegations against employers, agencies respond
The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute to work
Gig jig: A close look at advertising’s freelance culture
Campaign India reaches out to a few consultants and agency professionals to understand their dynamics
We might see the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch
Goafest 2011: "Only an idea with power to ignite passion will be shared"
Jake Baldridge, account director, StrawberryFrog, discusses the importance of ‘cultural movements’
Despite my 40-year-old career, I’m a newcomer in the ad world: Anil Kapoor
Kapoor speaks to Campaign India about why he endorses the brands he does, why he enjoys working on ads, and how important it is not to take yourself too seriously
For brands, speed and agility are game-changers during such a crisis: Pawan Sarda, Future Group
The group CMO – digital, marketing and e-commerce at the company sheds light on the lessons carried forward to this year from 2020’s lockdown
ASCI’s influencer marketing guidelines: A look at the industry response
Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far
Advertising in the times of corona: Everything’s changed, everything’s the same
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Say cheers: How homegrown alcohol brands are keeping up with consumers
Campaign India speaks with homegrown alcohol brands to understand how they dealt with the lockdown, what’s new in terms of category innovations and how they keep up with the Indian consumer’s evolving taste for alcohol
Is Zee Entertainment laying off employees?
Axed staff to allegedly receive compensation only for unfulfilled notice periods with no clear severance packages
Boycott Culture: How brands tackle aggressive social media dissent
Is responding or ignoring the best strategy for online backlash?
Brands have to conform to a new model of consumer expectations post-pandemic: Malcolm Gladwell
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebook
“FCB and Kinnect have been in a ‘live-in relationship’ for the last one-and-a-half years”
A conversation with FCB Group India’s chairman and CEO, Rohit Ohri, and Kinnect’s CEO and COO duo, Rohan Mehta and Chandni Shah, on what the new strategic partnership means
Cannes Lions 2021: ‘Choose equality as the systemic way of bringing creativity to life’ – Marc Pritchard
The company’s chief brand officer made an appearance at the ad festival to speak about the importance of diversity, equality and inclusion in the creative ecosystem
No concrete steps taken to relieve stress in ad, media, PR agencies: Campaign India Mental Health Survey
The survey saw participation from close to 200 respondents
What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
Will the Tanishq controversy affect creativity in advertising?
How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?
Opinion: Dear plus-sized women, you’re still not welcome in mainstream advertising
The author claims how advertising in India is ‘woke’ but not inclusive
Cannes Lion 2021: ‘Push yourself to the edge where there are scary ideas’ - Ram Krishnan
The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…
How the IPL, festive season set the ball rolling for advertising spends
Experts weigh in on how both properties are helping brands get out of a spending slump