A conversation with FCB Group India’s chairman and CEO, Rohit Ohri, and Kinnect’s CEO and COO duo, Rohan Mehta and Chandni Shah, on what the new strategic partnership means
The e-publication’s GM – marketing speaks about its Onam campaign, the response, and what categories have shown an uptick in festive spends
Campaign India speaks to the company’s MD at the sidelines of the ‘The State of Programmatic in JAPAC – 2021' research report launch
The author claims how advertising in India is ‘woke’ but not inclusive
Almost a month after the guidelines’ official implementation, Campaign India finds out how they’ve been received by the marketing ecosystem so far
The global chief commercial officer at PepsiCo addressed a virtual session, where he spoke about the next normal, how the pandemic has spurred e-commerce to make giant leaps, and more…
The company’s chief brand officer made an appearance at the ad festival to speak about the importance of diversity, equality and inclusion in the creative ecosystem
Senior professionals from Burger King and Jones Knowles Ritchie speak about the fast-food giant’s brand identity revamp exercise
The anonymous allegations range from agencies calling employees into work despite the alarming rise in Covid-19 cases to issuing fake ‘essential worker’ passes for commute to work
The group CMO – digital, marketing and e-commerce at the company sheds light on the lessons carried forward to this year from 2020’s lockdown
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebook
The chief business officer at Verizon Media breaks down the imminent cookieless future of digital advertising
Axed staff to allegedly receive compensation only for unfulfilled notice periods with no clear severance packages
The survey saw participation from close to 200 respondents
Campaign India speaks with homegrown alcohol brands to understand how they dealt with the lockdown, what’s new in terms of category innovations and how they keep up with the Indian consumer’s evolving taste for alcohol
The actor was recently seen walking 21 KMs on a treadmill to empathise with women in rural India
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
Kapoor speaks to Campaign India about why he endorses the brands he does, why he enjoys working on ads, and how important it is not to take yourself too seriously
Brand strategists explain Fortune’s possible roadmap and how brands can learn from this unforeseen backlash
Campaign India reaches out to a few consultants and agency professionals to understand their dynamics
A look at how newer audiences joining the platform changes the content creation game
Campaign India speaks to entrepreneurs who kickstarted agency ops during the lockdown
Senior ad folks talk to Campaign India about mastering the virtual pitch
Is responding or ignoring the best strategy for online backlash?
Experts weigh in on how both properties are helping brands get out of a spending slump
How much backlash is too much backlash before a business decides to withdraw a controversial piece of work?
Jake Baldridge, account director, StrawberryFrog, discusses the importance of ‘cultural movements’