Opinion: The sad state of advertising agency morale
The author describes the problem and offers 10 principles to improve it.
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Mike Fromowitz's blog: The monumental shift in media
There’s a monumental shift underway in the way consumers consume media. Television and print, once so dominant, are being slowly edged aside by the internet, which offers even more ways to connect with consumers, says the author
Multiculturalism: The unstoppable global trend
Burgeoning multiculturalism is enhancing the fabric of societies around the world, bringing colour and vibrancy to every city it touches, says the author
Mike Fromowitz's Blog: The rise of netizens
'Networks' are competing with markets in industry after industry, says the author
Taglines: In one era and out the other?
Taglines can leave an impression of your value, says the author
Mike Fromowitz's blog: The Internet game changers have arrived
More than 1,000 entities have already invested on average of one million dollars in hard and soft costs for each single dot name.
Mike Fromowitz's Blog: Your company’s voice online: How to find the right social media manager
The right social media manager must be a digital native with good writing and editing skills, and have a customer-service, sales, or marketing background
Mike Fromowitz's Blog: Is there a future for newspapers?
It’s not all that bad for newspapers in India, China, Japan and Indonesia
Mike Fromowitz's Blog: The Blind Man
Mike Fromowitz is President and Chief Brand Officer of Mantra Partners, a full-service advertising and branding agency. The company works for clients in Asia, South America, USA and Canada.
Mike Fromowitz's Blog: A Fish Story
Mike Fromowitz is President and Chief Brand Officer of Mantra Partners, a full-service advertising and branding agency. The company works for clients in Asia, South America, USA and Canada.
The advertising event that shook the marketing industry
There’s not ever been an event bigger than this one in the advertising and marketing world.
Regional executive creative directors: Do agencies really need them?
Agencies looking to cut the fat and doing away with their RECDs might be making a big mistake, says the author
Give big agency holding companies a break!
When people get together to collaborate, they’re not necessarily giving up on individuality, says the author
Mike Fromowitz's Blog: Sixteen powerful ways to motivate creative people and keep them around for 30 years
In his blog for Campaign Asia Pacific Mike Fromowitz, president and chief brand officer of Mantra Partners says good relationships with the people you work with can be richly rewarding
Mike Fromowitz's Blog: Digital or Integration. And who could have imagined this?
In his blog for Campaign Asia-Pacific, Mike Fromowitz of Mantra Partners, offers his views on TBWA's new approach and P&G's liberation manifesto for creative people
Most interesting sound bites from Cannes.
Mantra Partners' president and chief brand officer Mike Fromowitz shares what he heard at Cannes 2012