Results from an APAC-wide study by Vice Media, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work
The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign
List of campaigns that left the Campaign Asia team raving (not in a good way) and probably shouldn't have been created
Campaign Asia's annual look at creativity, plus a collection of honourable mentions
The former Havas Group regional leader joins the Amsterdam-based network as it initiates a plan to scale up rapidly in the region
Which brands have the ears of Apac consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research
Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward
A giant doll aside the Sydney harbour evoked an outcry from some parents. But where does a brand's responsibility end, and where does a parent's begin? We want to hear your thoughts on this issue
For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report
From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-ageing serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report
While the top two brands across Apac won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across Apac—and why shoes are like cars for your feet
More than 85% of respondents to a Campaign Spot Survey agreed that bribery is a problem in agency pitches in Apac, and nearly 70% have personally seen it influence the outcome of a pitch
We explore the spirits/liquor brands people in Asia most love to drink—responsibly, of course
James Smyllie joins from Essence to fill the role that APAC CEO Leigh Terry has been covering since the departure of Will Anstee in April 2020
A car is the most expensive consumer good many people will ever buy. But they are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report
Beer! Humans love it. And Asia drinks more of it than any region. But what beer brands do people love the most across Asia, and in specific markets? Find out in this special report derived from our Asia's Top 1000 Brands research
We can't settle international arguments over controversial terms such as 'cookies' versus 'biscuits' or 'crisps' versus 'chips'. But thanks to our Asia's Top 1000 Brands research, we can give you not one but three top 10 lists about the brands people in Asia turn to when they're feeling peckish
The network moves Alex Lubar to North America, adds Apac oversight to Ghassan Harfouche's MENA/Turkey remit and names Ji Watson CEO in Japan
Fred Levron, FCB's worldwide creative partner, joins Dentsu on 1 November
Ispace, a commercial venture that counts Dentsu among its strategic partners, today announced it's one step closer to putting a lander on the lunar surface next year - with brand sponsors along for the ride
Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved
51% of the global jurors are female
Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer
She will start as Southeast Asia group CEO on 1 June
EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average
Natalie Lam, who most recent position was with Google in NYC, will be charged with raising the creative bar not just in the group's creative agencies but across the board
The Shanghai-based creative shop more than doubles the MediaMonks headcount in China and represents an infusion of "culturally relevant creativity", the company said
Chaudhary, who has been managing partner for the past two years, discusses his early areas of focus as he takes the reins
International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.
Fromowitz, as a leader at The Ball Partnership and Batey Ads, was a creative force in Asia starting in the 1980s.
Empathy, agility and focus are critical to help leaders guide organisations through current changes.
Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.
Spokesperson confirms the cost cutting does not include additional staff reductions.
A German lingerie brand claims its high-tech panties can "protect women against rape". (No, they can't.) In other news, it's award-bait season again.
TOP OF THE CHARTS: Just two graphics from a new report by networking-equipment company Cisco show why the 5G hype is justified, but also perhaps a bit premature.
Organic revenue declined 1% globally and 12.3% in APAC.
Chimp&z drafted a set of rights for "a new generation of advertising professionals". Only one problem.
These are the campaigns that made us rant, hold our noses or simply shake our heads in disappointed bafflement.
The work that made us rave, laugh and applaud the collective creative acumen of the region.
The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.
Hong Kong Strike group calls on the advertising industry to protest the government by stopping work throughout next week.
The Japan-based giant added some detail to its new "pure holding company" structure.
Global president reportedly headed for a Europe-based role with Wavemaker, Campaign understands.
Michael Roth told a Spikes Asia crowd that diversity and inclusion are business imperatives that have played a big part in Interpublic Group's recent turnaround.
A five-minute film in the style of 'The Office' has the Renault F1 Team driver vying to repeat as employee of the month at one of the brand's dealerships.
It doesn't matter much, really, but this observer finds it disappointing that virtually no brands have found a way to at least show a bit of empathy with the protest-preoccupied population.
Gowthaman 'G-Man' Ragothaman's Aqilliz will focus on applying distributed-ledger technology from Zilliqa in digital advertising.
We list 10 campaigns that earned our derision.
Newly appointed Apac CEO Michel de Rijk shares the company's strategy in the region
Spend huge money to be an Olympic sponsor, or try to hijack the event? What if a contingent from MullenLowe told you there is a better way?
The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.
In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.
APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.
Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.
The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".
Spikes attendees sound off on ripping off.
He takes on leadership of the South and Southeast Asia region from Joseph George
Following a six-month pitch process, the Singapore office will handle media duties across more than 60 markets including India
A creepy look at child prostitution in Naga DDB Tribal's follow-up to 'Nursery crimes'.
Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.
Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination.
The well-known marketer has launched an initiative with CNBC and LeBron James.
The author contends that while returning its controversial Cannes Lion, the agency remains tragically defiant
Will report to John Sheehy, president of global operations, and join the global leadership council
In a surprise move, Rupen Desai, regional president of Lowe, is leaving the network, he has confirmed.
In new structure, India ops will report directly to Chuck Brymer, CEO, DDB Worldwide
Watch the 'Tree of life' film; Lowe Lintas is the creative agency
Australia, Japan and India lead the way
Digitisation of retail experience, responsible consumerism and democratisation of content will drive change in marketing, says a ZO report to mark its 25th anniversary
The Hakuhodo Kettle and AID-DCC campaign links a 3D printer to voice-activated search, and creates the object for the child to experience through touch
‘iChatty’ most prevalent mobile personality type in India; badge value of mobile device highly important to Indians
Eric Cruz, executive creative director, Leo Burnett and Arc Malaysia, shared a uniquely personal take on Asian creativity in a Spikes Asia presentation late Sunday afternoon
Research by Microsoft and BBDO in cooperation with Ipsos OTX shows that while consumers in developed markets respond most readily to relevant advertising discovered through "serendipity", brands in emerging markets need to know that consumers there are more responsive to a social-first approach
With little fanfare, Weber Shandwick has launched a new brand positioning for itself, turning the agency's focus from advocacy to engagement in line with the trends shaping its business, according to Asia-Pacific chairman Tim Sutton
Watch the TV commercial created by Publicis' US office
Ridding cites the ability to examine the reading patterns of people just before they take the plunge and pay for a subscription
The first NielsenLAB outside the US has already started working with clients, according to the company
Asia-Pacific advertising expenditures are expected to register 7.4 per cent growth