Campaign India

Ken Mandel joins SMG in global client role

Will report to John Sheehy, president of global operations, and join the global leadership council

93% of APAC youth say pandemic changed their lifestyle forever

Results from an APAC-wide study by Vice Media, underscore the need for brands to re-examine everything they think they know about the way young people view family, money, time, mental health and work

Son Heung-Min kicks off multi-market Tiger Beer campaign

The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign

Asia Pacific's top 10 condemnation-worthy ads of 2021

List of campaigns that left the Campaign Asia team raving (not in a good way) and probably shouldn't have been created

Biggest applause-worthy ads across Asia Pacific in 2021

Campaign Asia's annual look at creativity, plus a collection of honourable mentions

Digital agency Dept launches in Apac with Vishnu Mohan as head

The former Havas Group regional leader joins the Amsterdam-based network as it initiates a plan to scale up rapidly in the region

The top 10 headphone and audio brands in Asia-Pacific

Which brands have the ears of Apac consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research

Easy shortcuts to achieving diversity and inclusion in brand experience

Sorry, the above headline is a lie. There are no easy shortcuts to designing DEI into your brand experience. Accenture Interactive’s Bronwyn van der Merwe explains the challenging but rewarding path forward

Red light, green light: Did Netflix go too far with this Squid Game promotion?

A giant doll aside the Sydney harbour evoked an outcry from some parents. But where does a brand's responsibility end, and where does a parent's begin? We want to hear your thoughts on this issue

The top 10 mobile phone brands in Asia-Pacific

For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report

The top 10 skincare and cosmetics brands in Asia-Pacific

From eyeliners to cleansers, from foundations to moisturisers, and from concealers to anti-ageing serums, beauty is big business. See which brands get the most facetime in Asia-Pacific in this special report

The top 10 shoe brands in Asia-Pacific

While the top two brands across Apac won't surprise you, read this special report to find out how widely brand preference for shoes and sportswear varies from market to market across Apac—and why shoes are like cars for your feet

Revealed: Bribery in advertising pitches is pervasive in Apac

More than 85% of respondents to a Campaign Spot Survey agreed that bribery is a problem in agency pitches in Apac, and nearly 70% have personally seen it influence the outcome of a pitch

Initiative names Apac president

James Smyllie joins from Essence to fill the role that APAC CEO Leigh Terry has been covering since the departure of Will Anstee in April 2020

The top 10 liquor and spirits brands in Asia-Pacific

We explore the spirits/liquor brands people in Asia most love to drink—responsibly, of course

The top 10 car brands in Asia-Pacific

A car is the most expensive consumer good many people will ever buy. But they are also a source of fantasy—both for those who can't afford one at all and for those who would like to upgrade. See which auto brands Asia admires most in this special report

The top 10 beer brands in Asia-Pacific

Beer! Humans love it. And Asia drinks more of it than any region. But what beer brands do people love the most across Asia, and in specific markets? Find out in this special report derived from our Asia's Top 1000 Brands research

Top 10: Asia's favourite snacks and candy

We can't settle international arguments over controversial terms such as 'cookies' versus 'biscuits' or 'crisps' versus 'chips'. But thanks to our Asia's Top 1000 Brands research, we can give you not one but three top 10 lists about the brands people in Asia turn to when they're feeling peckish

McCann makes leadership change involving multiple continents

The network moves Alex Lubar to North America, adds Apac oversight to Ghassan Harfouche's MENA/Turkey remit and names Ji Watson CEO in Japan

Dentsu names global chief creative officer

Fred Levron, FCB's worldwide creative partner, joins Dentsu on 1 November

The moon is (soon to be) open for business

Ispace, a commercial venture that counts Dentsu among its strategic partners, today announced it's one step closer to putting a lander on the lunar surface next year - with brand sponsors along for the ride

Dentsu organic revenue declines 2.4% in 'encouraging' start to the year

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved

NZ All Blacks players ask men to check out their balls

Members of the rugby team appear in a new FCB campaign for Jockey-brand undies that 'text' their owners on a monthly basis to remind them to check for signs of testicular cancer

Cannes Lions 2021: Seven from India on jury

51% of the global jurors are female

Amrita Randhawa leaves Mindshare to join Publicis Groupe

She will start as Southeast Asia group CEO on 1 June

Trust in ads on different media is all over the map in APAC

EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average

Publicis Groupe names creative chief for APAC and MEA

Natalie Lam, who most recent position was with Google in NYC, will be charged with raising the creative bar not just in the group's creative agencies but across the board

S4 Capital's MediaMonks buys into Tomorrow in China

The Shanghai-based creative shop more than doubles the MediaMonks headcount in China and represents an infusion of "culturally relevant creativity", the company said

M&C Saatchi Performance names Kabeer Chaudhary Apac MD

Chaudhary, who has been managing partner for the past two years, discusses his early areas of focus as he takes the reins

Sure, women should wear panties that call the police in case of rape

A German lingerie brand claims its high-tech panties can "protect women against rape". (No, they can't.) In other news, it's award-bait season again.

Abysmal Apac ads: Our top 10 stinkers of 2019

These are the campaigns that made us rant, hold our noses or simply shake our heads in disappointed bafflement.

Admired APAC ads: Our top 10 faves from 2019

The work that made us rave, laugh and applaud the collective creative acumen of the region.

Mindshare system reaches rural India where the internet doesn't

The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.

HK protest group urges ad industry to strike for five days

Hong Kong Strike group calls on the advertising industry to protest the government by stopping work throughout next week.

Dentsu details group management structure, leadership

The Japan-based giant added some detail to its new "pure holding company" structure.

Ruth Stubbs departs iProspect

Global president reportedly headed for a Europe-based role with Wavemaker, Campaign understands.

Spikes Asia 2019: Industry diversity still 'fairly pathetic' according to IPG's Michael Roth

Michael Roth told a Spikes Asia crowd that diversity and inclusion are business imperatives that have played a big part in Interpublic Group's recent turnaround.

Ex-WPP exec 'G-Man' details blockchain venture

Gowthaman 'G-Man' Ragothaman's Aqilliz will focus on applying distributed-ledger technology from Zilliqa in digital advertising.

The 10 most disappointing ads across Apac in 2018

We list 10 campaigns that earned our derision.

Sir Martin Sorrell gets former GroupM executive as S4's Apac CEO

Newly appointed Apac CEO Michel de Rijk shares the company's strategy in the region

What good leaders do in crisis: Tips from Twitter, Grab and L'Oreal execs

Empathy, agility and focus are critical to help leaders guide organisations through current changes.

'Priceless' pivot: How Mastercard took exclusive experiences online

Global CMO Raja Rajamannar told the Campaign Connect audience how Mastercard's pre-COVID risk planning, and its well-formed brand purpose, guided its actions through the crisis.

Dentsu plans 7% cost reduction as it reports 0.8% drop in organic revenue

Spokesperson confirms the cost cutting does not include additional staff reductions.

Amazon triples net income, nears $100 billion in quarterly revenue

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

These two charts tell a critical truth about 5G

TOP OF THE CHARTS: Just two graphics from a new report by networking-equipment company Cisco show why the 5G hype is justified, but also perhaps a bit premature.

Dentsu posts US$737 million loss for 2019

Organic revenue declined 1% globally and 12.3% in APAC.

Obituary: Mike Fromowitz, beloved Apac adman

Fromowitz, as a leader at The Ball Partnership and Batey Ads, was a creative force in Asia starting in the 1980s.

Carat wins global Standard Chartered media pitch

Following a six-month pitch process, the Singapore office will handle media duties across more than 60 markets including India

We asked Spikes delegates: Is copying even a thing?

Spikes attendees sound off on ripping off.

No LOLs in this mannequin-challenge video

A creepy look at child prostitution in Naga DDB Tribal's follow-up to 'Nursery crimes'.

Korea influence scandal: Cheil sports-marketing office raided

Authorities seized hard disks and documents from a unit of the Samsung-owned agency in connection with the influence-peddling scandal involving the country's president.

Opinion: A tobacco company's ode to Indonesian independence rings false

Gudang Garam celebrates Indonesia's independence day with a gorgeous film. But its true intent, and our industry's complicity, deserve examination.

Bonin Bough departs Mondelez

The well-known marketer has launched an initiative with CNBC and LeBron James.

Shooting yourself in the Facebook

In its efforts to recover from the recent scandal, Facebook is being more transparent and proactive, but still refuses to acknowledge a central truth.

India is the second largest market for downloading apps

APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

Vincent Digonnet named Apac CEO for MullenLowe Group

He takes on leadership of the South and Southeast Asia region from Joseph George

The year's 10 most questionable ads

Our listicle-based look back at the year in APAC marketing and communications continues, with the 10 APAC ads that made the worst impression.

We read all these 2018 forecasts, so you don't have to

Boiling down a pile of weighty reports from agencies yields a list of key 2018 trends and what they mean for brands: AR, AI bias, brandlessness, blockchain, the end of typing, much more.

Spikes Asia 2018: A better way to game the Olympic games

Spend huge money to be an Olympic sponsor, or try to hijack the event? What if a contingent from MullenLowe told you there is a better way?

Nike's Kaepernick ad: Let's not get carried away

The brand deserves praise, but more for making a smart marketing decision than for taking a stand on a hot-button issue.

Ogilvy India leader steps into harassment controversy

The agency's managing partner drew rebuke and has since apologised for commenting that pinching and grabbing are "part of growing up".

Rupen Desai to depart Mullen Lowe

In a surprise move, Rupen Desai, regional president of Lowe, is leaving the network, he has confirmed.

DDB announces retirement of John Zeigler, names new APAC CEO

In new structure, India ops will report directly to Chuck Brymer, CEO, DDB Worldwide

Video: D&AD CEO on Asia's showing this year

Australia, Japan and India lead the way

Opinion: Grey's 'I-Sea' saga: Lessons learnt?

The author contends that while returning its controversial Cannes Lion, the agency remains tragically defiant

Yahoo Japan provides search experience for visually impaired kids

The Hakuhodo Kettle and AID-DCC campaign links a 3D printer to voice-activated search, and creates the object for the child to experience through touch

Digitised retail among key trends for 2038: ZenithOptimedia

Digitisation of retail experience, responsible consumerism and democratisation of content will drive change in marketing, says a ZO report to mark its 25th anniversary

VIDEO: Financial Times CEO John Ridding on data-fueled growth

Ridding cites the ability to examine the reading patterns of people just before they take the plunge and pay for a subscription

Citi marks 200 years with global and Asia-specific campaigns

Watch the TV commercial created by Publicis' US office

Spikes Asia 2012: Approach emerging markets with social first, says Microsoft

Research by Microsoft and BBDO in cooperation with Ipsos OTX shows that while consumers in developed markets respond most readily to relevant advertising discovered through "serendipity", brands in emerging markets need to know that consumers there are more responsive to a social-first approach

Spikes Asia 2012: Multicultural ECD challenges Asia's creatives to better reflect region's burgeoning creativity

Matthew Miller