New York Times embeds marketers in editorial teams to help drive 'success'
Mark Thompson, president and CEO, said at a digital media conference that the company is in the 'midst of a massive programme of change', reports Marketing Magazine UK
Mark Thompson, president and CEO, said at a digital media conference that the company is in the 'midst of a massive programme of change', reports Marketing Magazine UK
SapientNitro CEO Alan Wexler appointed chief executive of SapientRazorfish
Publicis Media is seeking to bring together its commerce expertise from across the group with the launch of a specialist global practice.
This summer’s European Championship kicks off on 10 June
Watch the campaign by OgilvyOne for BA and Tourism Australia
He believes America First is about America, but it is not necessarily bad news for the rest of the world
Blockbuster advertising starring opera-singing Matrix stars, Clydesdale horses and "drunk" tweeters
WATCH the video created by Cheil USA
While the Campaign India office is on holiday today, we thought we'd put up one new campaign for you to catch up on if you have the time.
Twenty five different YouTube spots have been created for a Virgin Mobile campaign that allows the viewer to switch between each one by blinking.
Allows advertisers to use people's profile pictures and information in ads without providing any compensation to the user.
The sale of Nokia's handset business to Microsoft could mark the end of the pure-play mobile brand
Vodafone has launched a global brand identity that uses the red shade synonymous with the brand to portray "confident energy and progression"
There are some huge global developments on the way, starting with the launch of a Samsung smartwatch on 5 September.
Apple has recorded strong growth in iPhone sales despite aggressive expansion from rival Samsung and consumer disappointment with the iPhone 5 launch event.
Watch the ad campaign conceived by R/GA, San Francisco and Cheil Worldwide Seoul
Castro is leaving the company just over a year after being poached from Google
Will we see the next big thing at CES? Marketing Magazine’s Matthew Chapman brings us updates from Las Vegas.
Billed as the ‘world’s first interactive print ad’, it featured in Wired magazine
Facebook has slammed a Forrester report that claims the social network has failed marketers by labelling the site "at times illogical and at others irresponsible".
Twitter's IPO, the most anticipated by a tech company since Facebook’s, raises questions on whether it will pursue new advertising revenues as aggressively
The ED of global brand communications notes that the smart phone market is five times more competitive than the PC market, in an interview with Marketing Magazine UK
The Good Practice Principles project comes after year of high profile ad misplacements
Mark Zuckerberg believes the move could see the company introduce advertising into a virtual reality world that is the "most social platform ever"
Partner and glass maker Luxottica says now there is technology push and consumer pull for wearable technology products and applications
Ballmer said the Nokia buy was the hardest strategic decision he made as boss, speaking at Oxford’s Said Business School
Liat Ben-Zur AllSeen Alliance warns of the dangers of Google replicating its Android OS within the Internet of Things market
Nokia X will run Android apps despite the company's recent acquisition by Microsoft, the manufacturer of the Windows Phone operating system
Facebook founder claims social networking is a service everyone should have access to at Mobile World Congress
News of the development comes after Facebook’s acquisition of messaging service Whatsapp
Part of its effort to connect the whole world with Internet.org, says Zuckerberg
Pete Blackshaw, global head of digital and social at Nestlé, says large companies should not ignore tough questions on social media or allow a "high five" to go unacknowledged.
The sad demise of Apple co-founder and former chief executive Steve Jobs has seen him lauded for being a "visionary". His genius took Apple from the brink of collapse in 1997, to become one of the most influential companies in the world.
Coca-Cola still top but Apple gaining fast