Campaign India

LED-lit figures scale Kuala Lumpur skyline in dazzling new Lexus work

Watch the campaign conceptualised by CHI & Partners here

Coke celebrates International Happiness Day with free 'Happiness remix' download

Using 17 global artistes, top US music producers and a British music psychologist, the one-off track claims to engineer feelings of happiness

MMGB: Pepsi Max makes commuters jump with alien invasions and tigers at London bus shelter

Watch how the shelter created by AMV BBDO is surprising commuters here

Adidas launches gaming platform starring Lionel Messi

View #fastorfail powered by social media here

MMGB 2: Coke Zero gets edgier in 'just add zero' revamp

This new campaign from the UK seeks to attract young men and women to the Coke Zero fold

Coke pushes positivity, welcomes 2014

While print campaigns around New Year’s greeted Indians, a multimedia campaign themed ‘Reasons to believe’ has been kicked off globally

Unilever partners with Facebook alliance Internet.org to reach millions in India

Unilever announced on 24 February a partnership with Internet.org, a Facebook-led alliance of online partners, to bring internet access to millions in rural India

Solitary teen makes family cry with home-made iPhone film

Watch the film by TBWA\Media Arts Lab UK here

Google buys connected thermostat maker Nest Labs for £2bn

Google has made the latest in a series of start-up and tech-driven businesses with the acquisition of Nest Labs for $3.2bn (£2bn).

British Airways on why it is plotting a new 'joined up' marketing approach

BA’s head of marketing tells Marketing UK what it means for the airline to put its entire marketing activity through one agency, BBH

SXSW14: Eric Schmidt on Julian Assange, GCHQ, Russian internet censorship and robots

The Google executive chairman and former chief executive was speaking at the ongoing SXSW Interactive in Austin last week

P&G signals the end of 'marketing' with major restructure

Brand management function will be moved from its regional silos to be run out of the company’s global business units of beauty, health and grooming, family care and home care

LG aims to bounce back with 'It's All Possible' brand identity

The new identity promises to highlight the brand’s ‘dedication to delivering differentiated values and experiences’ to consumers.

‘Bad publicity sells more seats': Ryanair’s Michael O’Leary

Marketing Magazine spoke with the airline CEO on the value he places on marketing companies (‘rubbish’), ad agencies (‘useless’), and bad publicity

Ryanair's O'Leary u-turns on 'I'm our marketing director' stance

Move comes weeks after the airline’s annual general meeting with shareholders

Google Street View to map 100 heritage sites in India

Google’s second attempt at street mapping India is in partnership with the Archaeological Survey of India

Unilever engages directly with consumers through Facebook

Unilever unveils a dedicated corporate-branded Facebook page for the UK market

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

Unilever outlines 'more magic, less logic' marketing philosophy

Senior marketers Keith Weed and Marc Mathieu outlined a 10-year plan for the FMCG brand-owner

Tesco to scan customers' faces in ad-targeting scheme

Tesco is set to install hundreds of screens that will scan people's faces as they queue at tills, which will determine their age and gender, to deliver tailored ads.

J&J calls in top Coke marketer to be first consumer CMO

Alison Lewis is currently vice president strategic marketing at Coca-Cola North America

‘Constant need to be acknowledged suggests fragile and weak sense of identity’

Baroness Susan Greenfield, a neuroscientist, addressed members of the travel industry at an ABTA conference in Croatia. Marketing Magazine brings us excerpts.