The move will see the holding company integrate Google’s Gemini into its marketing operating system, WPP Open, already used by its clients L’Oréal, Nestlé and The Coca-Cola Company.
Affiliate marketing promises to offer a more balanced way to improve customer retention while also delivering ROI, yet less than a fifth of businesses are investing in it
With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event
Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession
Tech giant’s 360 u-turn will mean advertisers can still use third-party cookies to target consumers.
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.