Campaign India

Brands urged to ‘read the room’ as UK mourns

Marketers have been advised to tread carefully on social media as a period of mourning for the Queen begins, amid a backlash at posts from some brands

WPP's Mark Read among industry figures receiving royal New Year's Honours

Some senior figures from the marcomms sector have been recognised in UK King Charles' New Year Honours list

'Good PR is knowing what to share and what not to' — has Harry damaged his reputation beyond repair?

From fights with his brother to drug use and his frank views on killing people in the army; revelations in Prince Harry's autobiography Spare have shocked and, predictably, caused a media storm

Cannes Lions entry numbers dip as focus shifts to short-term Covid-era work

Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies

Yes, ageism can affect young PR pros too

Ageism is not only a problem for 'older' PR professionals; it can also negatively affect their younger counterparts.

Zara campaign criticised for alleged Gaza resemblance

#BoycottZara began trending on X (formerly Twitter) as social media users criticised the images. There were claims that coffins, phosphorus powder and the map of Israel were also depicted

Zara removes 'Gaza' campaign images and expresses 'regret'

Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding"

Super Bowl 2022: Touchdown for brands that regained focus

Often seen as a bellwether of wider marketing trends, this year's Super Bowl campaigns point to corporate America and the marcomms industry rediscovering confidence and direction after a slightly haphazard 2021