Super Bowl 2023: Brands largely stick to playbook but innovation shines
The mega-budget, all-American adstravaganza hit airwaves and screens as brands made their annual bid to grab attention as Super Bowl fever took hold
The mega-budget, all-American adstravaganza hit airwaves and screens as brands made their annual bid to grab attention as Super Bowl fever took hold
From fights with his brother to drug use and his frank views on killing people in the army; revelations in Prince Harry's autobiography Spare have shocked and, predictably, caused a media storm
Zara has pulled a new campaign featuring images some argue resemble scenes from the Gaza conflict, with the fashion retailer saying it "regrets" the "misunderstanding"
#BoycottZara began trending on X (formerly Twitter) as social media users criticised the images. There were claims that coffins, phosphorus powder and the map of Israel were also depicted
Marketers have been advised to tread carefully on social media as a period of mourning for the Queen begins, amid a backlash at posts from some brands
Often seen as a bellwether of wider marketing trends, this year's Super Bowl campaigns point to corporate America and the marcomms industry rediscovering confidence and direction after a slightly haphazard 2021
Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies
Some senior figures from the marcomms sector have been recognised in UK King Charles' New Year Honours list
Ageism is not only a problem for 'older' PR professionals; it can also negatively affect their younger counterparts.
News follows cancellation of MWC announced last week.
Astronomer released a humorous video starring Hollywood actor Gwyneth Paltrow in its latest response to the high-profile Coldplaygate saga.