Pfizer moves creative from IPG to Publicis after just 10 months
Pharma giant consolidates global creative business with Publicis months after splitting duties between the two holding companies last May; IPG retains PR and health briefs.
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Omnicom CEO ‘bullish’ following 6.5% organic growth
The agency network is riding high from its Amazon win in the third quarter, despite political and operational turbulence.
Wunderman Thompson develops tech to analyse emotional responses to ads
Creative testing solution studies micro expressions to determine which elements of a video ad users pay the most attention to
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility
Ads served on YouTube kids content may have triggered widespread tracking of children online: Report
Adalytics report alleges ads served by Google on YouTube kids content — sometimes against the wishes of advertisers — caused a chain reaction of tracking children online
Apple posts record services revenue amid hardware retraction
The iPhone maker said it hit records for advertising, App Store and music revenue in June
YouTube returns to growth in Q2
As Google recovers from an advertising retraction, CFO Ruth Porat has been handed a new role overseeing parent Alphabet’s experimental bets
Meta’s revival picks up in Q2 as revenue grows 11%
Mark Zuckerberg outlines plans to 'pour gasoline' into Threads and expand Meta's AI products as the tech giant swings back into double-digit growth
Netflix adds ability to place ads around its top 10 titles
Streaming service said it is focused on building both standard capabilities and innovative ad formats as it revealed a healthy bump in subscribers for the second quarter
Google parent Alphabet’s profit surges in Q3 as ad spend ‘stabilises’
Executives said advertisers turned to Google’s AI-powered products in the quarter to drive ROI and efficiency
Disney CEO Bob Iger says company has moved from ‘fixing’ to ‘building’
Media conglomerate posts profit hike as it reins in costs to support its streaming evolution
Apple revenue falls for fourth consecutive quarter, despite iPhone and services highs
Revenue from advertising, subscription fees and app developers continues to command a greater share of Apple’s revenue as it faces headwinds in its core hardware products
WPP’s Lindsay Pattison moves from overseeing clients to staff
Pattison has transitioned from her role as global chief client officer to global chief people officer
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.
Google: We’re not restructuring because AI is taking away roles
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs
IPG acquires Salesforce commerce specialist RafterOne
RafterOne has 500 staffers across five offices in Canada, India and USA
Global creatives reflect on legend Dan Wieden’s influence
Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old
Netflix and Microsoft: A match made for gaming?
Netflix and Microsoft are believed to be cooking up a cloud gaming empire - an extension of their ad serving partnership. Gaming and advertising experts discuss the motivations and potential opportunities for brands
Meta fined INR 10,700 crore for violating EU data privacy rules
Facebook parent receives record-breaking fine for breaching GDPR, the EU’s privacy law
Meta restores revenue growth as newer ad formats show promise
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI
Disney to shave US$5.5 billion in costs, impacting 7,000 jobs
Media conglomerate, which saw ad revenue across its streaming services decline in the most recent quarter, reveals major reorganisation as Bob Iger retakes the helm
Google ad revenue falls in Q4, reversing several years of growth
Ad revenue across Google properties was US$2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search
Mark Zuckerberg says 2023 will be ‘year of efficiency’
Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4
Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation
Netflix co-founder Reed Hastings hands over CEO reins
Hastings cedes control to Greg Peters and Ted Sarandos as streaming giant’s Q4 subscriber growth exceeds expectations
Netflix’s Jeremi Gorman on forthcoming ad tier innovations
Streaming service was one of the most talked about companies at CES 2023 tech trade show in Las Vegas
Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition
Stop the Deal coalition warns that Musk’s ownership makes marginalised groups more vulnerable on Twitter
Meta asks investors to be ‘patient’ as profit plummets and revenue declines
Mark Zuckerberg did little to ease investor concerns about the near-term health of the social-media giant as costs escalated and its core advertising business weakened in Q3
YouTube’s ad revenue decline continued into Q1
Alphabet executives assured investors that ad spend has begun to stabilise across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters
Meta reports first-ever quarterly revenue decline, warns of continued advertising weakness
Facebook parent posted a 36% drop in income in Q2 as its ad business was hit by economic turbulence and lagging uptake of Instagram Reels ads
YouTube's ad revenue growth drops sharply in Q2
Alphabet CEO outlines ‘sharpened focus’ on AI and cloud as its video streaming platform posts just 5% ad revenue growth — a monumental decline from its 84% growth rate one year ago
Twitter’s ad revenue slows as Musk deal hangs in the balance
Advertiser appetite dampened in Q2 as macroeconomic challenges met uncertainty over Elon Musk’s deal to purchase the social media company
Netflix says ad tier is coming ‘early 2023’ as subscriber losses grow
Streaming giant teases details of its advertising offering and why it chose to partner with Microsoft as it reports a loss of nearly 1 million subscribers in Q2
Nielsen One Ads makes its debut, with support from ad buyers
Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers
Netflix picks Microsoft to power ad-supported tier
Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience
VaynerNFT rebrands to Vayner3 as it broadens purview
While NFT was the ‘word of the year in 2021,’ brands are investing in a broad spectrum of metaverse and Web3 experiences, says president Avery Akkineni
Chris Hirst makes surprise exit as Havas joins up creative and health under Donna Murphy
Holding company said merging leadership of the two groups forms part of its simplification strategy
Disney+ exceeds subscriber growth expectations in fiscal Q2
Disney+ Hotstar, the media company’s streaming service in Asia, accounted for more than half of net subscriber additions in the quarter ended 2 April, which CFO Christine McCarthy attributed in part to the start of the Indian Premier League season
Google to allow users to control brands and topics they see in ads
The tech giant’s updated ad control centre will provide users with more 'control over the algorithm,' but leaves advertisers grappling with a new targeting shift
Publicis Groupe acquires e-commerce analytics platform Profitero for US$210 million
Publicis and Profitero leaders discuss their vision for the deal, which will allow Publicis to measure how brands’ products move through different digital shelves
Twitter overstated user metrics for nearly three years
In what could be one of Twitter’s last reports as a public company, the social media firm reported a 16% rise in users, but a slow down in revenue growth and a reporting error
YouTube’s ad revenue growth rate decelerates substantially in Q1
Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown
Twitter agrees to sell to Elon Musk, who promises string of changes
Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers
Snap’s Q1 performance impacted by Russia-Ukraine conflict and iOS headwinds
Social media firm posts strong user growth but underwhelming financials as Q1 proves ‘more challenging than we had expected
The power of technology: enabler or enemy of creativity?
In the final part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising
Criteo helped arms manufacturer Beretta target ads to prospective customers
Campaign US finds Criteo violated its own policies by monetising major arms manufacturer Beretta
Sheryl Sandberg to step down as COO of Meta
Sandberg, who plans to focus on her philanthropic work, has been a key player in the social media company’s evolution over the last 14 years
How will Apple balance privacy and personalisation as it grows ad business
Industry experts predict how iPhone maker will construct its rumored DSP to appease privacy-conscious consumers, regulators and an ad industry disgruntled by its tracking restrictions
‘Another turn around the merry-go-round’: Ad industry both relieved and frustrated by Google’s extended cookie deadline
Industry experts dive into the factors they believe informed Chrome’s latest delayed cookie deprecation and the fallout it will cause
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
Google unleashes AI updates and adds greater controls to its ad products
The technology giant has introduced new controls to its generative AI advertising tools to ensure assets remain “on brand,” as well as greater transparency in Performance Max amid advertiser pushback.
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant, including how to resurrect young users and reframe its platforms as a positive place for teens.
Levi’s picks UM as global media agency
SCOOP: Jeans brand spent $142 million in global media spend last year.
Earnings analysis: AI costs rack up at Alphabet, Amazon, Meta and Microsoft
Big tech firms are on track to significantly increase capital expenditures this year as they invest in computing resources to power AI.