Jenny Chan

MetLife picks BBDO as creative AOR in eight Asian markets including India

Omnicom Media Group will handle media buying and planning across all communication channels for MetLife in Asia

Jane Lin-Baden resigns from Isobar after a decade

She will support Isobar’s regional leadership transition until July.

Shot at Spikes: Creatives recount their scariest pitches

Some honest answers to their QOTD from creatives at Spikes Asia.

Spikes delegates tell us what work they wish they'd done

Spikes delegates tell us what work they wish they'd done

'To catch up with consumers, industry must erase old thinking': IAA World Congress

The 43rd annual International Advertising Association World Congress was hosted in Beijing last week

Singles Day: Big questions and predictions for China's huge online shopping festival

Ahead of Alibaba's massive ecommerce—sorry, we mean 'new retail'—event Saturday, we gather forecasts on what will consumers buy, how JD.com will counter and what numbers we can expect to see.

IAA World Congress: Sorrell talks POG, China and disintermediation

Sorrell was speaking at the 43rd edition of IAA World Congress in Beijing

'China is not for everyone': readers respond to Delmus Credle's BBDO China account

Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?

'Made in China' label is losing its stigma (in China)

Even in China, the ubiquitous label once implied cheap or copied. New research from OMD and McKinsey says that is changing

Open-source and mobile: The future of financial services in Asia

The opening panel at the Financial Services Marketing Forum set an entertaining and lively tone, reflecting an industry that is actively moving (and being pushed) beyond its long-held traditions in both business operations and marketing.

Jeremy Craigen's ambition as global CCO at Innocean

Jeremy Craigen, the new global chief creative officer of Innocean Worldwide, tells Campaign Asia-Pacific in this exclusive interview that his goal is to change the perception of the agency from that of a Korean company with outposts around the world to that of an international firm with roots in Korea

'Made in China' label is losing its stigma (in China)

World Cup ROI not a major concern for Chinese smartphone maker Vivo

The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul

Singles Day: 'Olympics of commerce' resets rules for agencies

After this year, 11.11 will replace Chinese New Year as the biggest date circled on the agency calendars.