The opening panel at the Financial Services Marketing Forum set an entertaining and lively tone, reflecting an industry that is actively moving (and being pushed) beyond its long-held traditions in both business operations and marketing.
Spikes delegates tell us what work they wish they'd done
Some honest answers to their QOTD from creatives at Spikes Asia.
After this year, 11.11 will replace Chinese New Year as the biggest date circled on the agency calendars.
Ahead of Alibaba's massive ecommerce—sorry, we mean 'new retail'—event Saturday, we gather forecasts on what will consumers buy, how JD.com will counter and what numbers we can expect to see.
Even in China, the ubiquitous label once implied cheap or copied. New research from OMD and McKinsey says that is changing
Omnicom Media Group will handle media buying and planning across all communication channels for MetLife in Asia
Jeremy Craigen, the new global chief creative officer of Innocean Worldwide, tells Campaign Asia-Pacific in this exclusive interview that his goal is to change the perception of the agency from that of a Korean company with outposts around the world to that of an international firm with roots in Korea
Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?
She will support Isobar’s regional leadership transition until July.
The Chinese smartphone maker, which kicked off its 2018 Russia World Cup branding blitz last night in Beijing, says it is in the game for the long haul
The 43rd annual International Advertising Association World Congress was hosted in Beijing last week
Sorrell was speaking at the 43rd edition of IAA World Congress in Beijing