Campaign India

‘Ad guidelines could have helped avoid cases of negligence by digital agencies’

ASCI’s pilots to guide online ads kick off; industry moots considering best practices from other markets

Video: ‘Making Facebook a part of every media plan’: Kirthiga Reddy, Facebook

Facebook India's Kirthiga Reddy talks about growing traction for the social media platform among advertisers, the contentious 'Likes debate, and more.

‘Indians engage more with sponsored content than the global average’

Q&A with Kirthiga Reddy, head of Facebook India, on plans for the social networking site’s second largest market, with 82 million active users at last count.

Twitter's ‘Related headlines’: 'Surround impact for buzz-worthy creative could go up'

News articles in which a tweet has been embedded, will be displayed on the permalink page of the tweet

‘Even the best content needs a push to get through’

Q&A with Edelman Digital’s Gavin Coombes and Max Hegerman on the rebranded Edelman Digital, and importance of identifying relevant brand platforms

Twitter and TV: Can they feed on and fuel each other?

While broadcasters can benefit from Twitter buzz, content will be king. And the Twitter-influenced audience may not watch it on ‘the tube’.

The flying Sikh clicks a chord

The movie Bhaag Milkha Bhaag and brands associated with it are continuing to engage online audiences

BrandWealth Seminar 2013: ‘Biggest challenge to brand building is short term thinking by brand managers’: MG Parameswaran

He was referring to those in organisations living by quarter to quarter targets, at the Mumbai leg of the Series which began on 18 July

‘Google will be single biggest supplier to GroupM globally by March 2014’

Q&A with Rob Norman, chief digital officer, GroupM Global, who credits reallocation of resources, a ‘test and learn’ culture, and quick identification of things that work as reasons behind GroupM’s digital evolution

Goafest 2013: Creative Abby Jury chairs to decide fate of contentious entries

AGC to convene meeting of jury chairs of all categories; decision by secret voting

From ‘financial advertising’, to ‘financial brands’

Ajay Kakar, chief marketing officer – financial services, Aditya Birla Group, shares his thoughts on the evolution of financial services advertising, the importance of agency partners and more.

All About: Facebook’s News Feeds

Jagadeesh Krishnamurthy finds out more about the new offering from Facebook

'We wanted somebody who can talk authoritatively about the brand’

Gold Star ad film featuring Amitabh Bachchan; Q&A with Pravin Kulkarni, GM – marketing, Parle Products

‘It is only when art and commerce come together that business really happens’

Q&A with DHL Express’ Chandrashekhar Pitre on the brand’s association with fashion properties in 15 countries, the seventh year of partnering Lakme Fashion Week

FICCI Frames 2013: 'Channel and content have to work harder in a digitised market'

Excerpts from a discussion on how broadcast content will have to adapt to the digitised scenario

FICCI Frames 2013: Radio's ‘understated’ growth story

Excerpts from a discussion on growth of the medium, and overcoming challenges posed by the regulatory framework

FICCI Frames 2013: Digital content: ‘Where is the money?’

Excerpts from a discussion that touched upon ways to develop a robust ecosystem for digital content

All About: Social media arms of agencies

Jagadeesh Krishnamurthy explores how ad and PR agencies handle social media

Live Issue: Mag revamps: Do advertisers feel the change?

Jagadeesh Krishnamurthy asks stakeholders how these revamps impact readers and advertisers. Read on.

‘2013 will be the tipping point for e-Commerce’: Yebhi’s Nikhil Rungta

In an exclusive conversation, Rungta talks about the Indian e-commerce space, his moving on from Google, and the new campaign from Yebhi.com

Sony India consolidates media duties with IPG Mediabrands’ Initiative

Agency bags mandate for Sony’s consumer electronics and mobile handsets businesses following a multi-agency pitch

Bates CHI & Partners dons a new identity, embraces collaboration

Identity underlines work philosophy involving partnerships for cracking and bringing alive the ‘big idea’

AFAA’s Fast Track on track: Four Indian young pros attend professional excellence programme in Malaysia; next edition in Bali

Dorab Ghadiali of Madison World, Kamlesh Pawaskar of Posterscope, and Sharon Picardo and Sneha Shenoy of Draftfcb-Ulka attended the three-day programme, sponsored by ACI

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S Yesudas, MD Indian Sub-continent, Vizeum, talks about his journey so far

‘If brands create videos that Gen C loves to share, they will’

An online survey of Indian YouTube users finds that ‘Gen C’ switches between devices 27 times a day

Publicis' Digitas and LBi merge to form DigitasLBi

Changes in structure of India operations expected

Aircel celebrates the joy of a ‘little extra’

Watch the TVCs created by McCann Worldgroup India

MMGB: Superbowl XLVII ads

Watch all the Super Bowl XLVII ads aired today here

Dentsu Digital launches mobile marketing platform ‘iButterfly’ in India

Originally developed by Dentsu Inc., the tool was first launched in Japan in 2010 as a coupon entertainment platform

Close-Up: ‘One should have taken the (digital) plunge a lot earlier’

Sudesh Samaria, chief creative officer, Webchutney, takes Jagadeesh Krishnamurthy through his career in advertising - from mainstream to digital, and what's cooking at Webchutney - including 30 per cent revenues from mobile next year.

Rajappa to move out of Rediffusion Y&R

Jaideep Mahajan, executive creative director of the agency has also put in his papers.

TBWA acquires Indian digital outfit Magnon Group

Magnon will handle work from TBWA offices globally. Read on for a Q&A with Keith Smith.

Parle-G takes the movement route to create 'Kal ke genius'

Watch the ad film by Ogilvy & Mather; digital leg by Digital Law & Kenneth

Campaign India Year-Ender 2012: DDB Mudra Group

2013 has begun. Here's what some ad landers said before the new year arrived.

Campaign India Year-Ender 2012: Creativeland Asia

2013 has begun. Here's what some ad landers said before the new year arrived.

Campaign India Year-Ender 2012: Contract Advertising

The countdown to 2013 has begun.

Comstrat 2012: "Some of the ideas are definitely actionable," says Coca-Cola India's Ajay Konale

SIMSR wins Comstrat 2012 with 'Turbocharge your passion'

Campaign India Year-Ender 2012: BBH India

The countdown to 2013 has begun.

Profile: After ‘net practice’ at Lintas, match on at Mudra

NP Sathyamurthy takes Jagadeesh Krishnamurthy through a career in sales, marketing and research, and learnings therefrom

Close - Up: Staying hungry, being happy; five years on...

Kartik Iyer and Praveen Das of Happy Creative Services take us through the origins of the five year-old agency, and a little beyond

StrawberryFrog leaps to India; ropes in Raj Kamble as managing partner

The agency will launch with an office in Mumbai in end-November, and a team of six

Live Issue: Do ‘black sheep’ subs affect parent brands?

Jagadeesh Krishnamurthy finds out what happens to the equity of brands when sub-brands fall on bad days

Kerala Regional Committee INS: "Readership drop in Kerala does not reflect market realities"

INS' Kerala Regional Committee points out that MRUC did not exclude the strike-affected period of March and April 2012 from their reports

Q&A: Glenn Osaki of MSLGroup Asia

Campaign India caught up with Glenn Osaki of MSLGroup Asia to talk about the company's India strategy, and the new integrated offerings

Ad Club drops 'Bombay', goes national as 'The Advertising Club'

Shashi Sinha to continue as president, new ManCom announced; NCR in focus, Club plans to shuffle key events between Mumbai and Delhi

Percept/H to handle creative duties for 'Bharat Nirman'

Program speaks from people's point of view this time round; TVCs to break shortly

Digitas unveils e-commerce platform; mulls Razorfish launch next year

Digitas and Razorfish's Vincent Digonnet talks about Publicis Groupe's second digital agency setting shop in India, and how Razorfish and Digitas will co-exist when it does

"Advertisers know what an audio visual communication does to the consumer": Vijay Iyer, Komli Play

The business head of Komli's interactive video advertising talks about the growth of the medium and the emergence of new categories

Live Issue: Can advertising on social media be regulated?

Jagadeesh Krishnamurthy spoke to domain experts on regulations for advertising on social media in India

18 Again croons proposition 'Feel like a virgin', announces arrival

Watch the TVC created by Curry-Nation here

Updated: Anita Nayyar returns to Havas Media

Nayyar moves back as CEO, India and South Asia, Havas Media; she had left Havas Media in April this year to join BCCL

India ranked eighth globally on ad requests on mobile devices

Need newer ways of monetisation as base expands, say industry watchers; iPhone top smartphone device globally on mobile ad RoI: Opera

Live Issue: Post acquisition, should the name change?

Jagadeesh Krishnamurthy ponders over names of acquired agencies, when they are retained, and for how long

ad:tech Bangalore on 27 September

The day-long interactive advertising and technology event will feature a 'Start-Up Spotlight' series

Mobile ad network Seventynine launches analytics service

Seventynine’s analytics are currently available on Android and HTML5 devices

Vivel Face Wash rides Hungama's digital talent hunt ‘Mobisur’

Tete a tete with Hungama Digital Media Entertainment MD and CEO Neeraj Roy, on the sidelines of the launch event

Channel [v] to do away with music slots

This move is part of its strategy to establish its position as a youth entertainment channel

Costa Coffee will be 'a fun place to be': CEO

Santhosh Unni, ceo, Costa Coffee, talks about the chain's marketing efforts, and why the focus for expansion remains the large cities

Sudha Natrajan, Raghav Subramanian quit Lintas Initiative Media; Manas Mishra returns

The CEO and COO have announced their new venture, TMC; Manas Mishra to move in as president from Starcom China

Reprise Media India to handle Microsoft India’s digital media mandate

The appointment follows a global alignment to consolidate Microsoft’s digital media buying and search. Lodestar UM has been the media AOR for Microsoft India for the past 10 years.

JWT to buy majority stake in Hungama Digital Services

Will continue to hire digital experts, explore acquisitions across APAC: Michael Maedel

My favourite Cannes Grand Prix: Priti Nair

Nair chooses the Tesco Homeplus’ ‘Virtual Store’ campaign that won the Media Grand Prix in 2011.

DMA 2012: Shortlists announced

89 entries make the cut in 12 categories; 'Online PR' shortlists to be revealed on awards night

Digital media company ValueFirst acquires Way2sms.com and 160by2.com

With the acquisition, ValueFirst claims over 50 million profiled registered users, targets Rs 250 crores in revenues

Siddhartha Roy joins Happy Creative Services as chief operating officer

Roy joins Happy from Phoenix Ogilvy - Sri Lanka, where he headed strategic planning and account management

Mixed reactions to TRAI cap on duration of television advertisements

Industry reacts to TRAI's regulation capping advertising time at 12 minutes per hour

Recovery on air: Disclosures on defaulting advertisers elicits mixed reactions

Big FM Chennai has been airing spots mentioning defaulters' name and amount owed to the station

UPDATED: Dheeraj Sinha quits Bates Asia

31 May 2012 will be his last day at the agency

DS Foods gives mandate for 'Chingles' to Lintas Initiative Media

The DS Group has launched the chewing gum under the Pass Pass brand

Rohit Ohri appointed on Dentsu Network’s global operating committee

The agency has consolidated all operations outside Japan in a virtual company, Dentsu Network

Viacom18, Network18, Sun Network and Disney channels to be off Digicable

Channels from the network will go off from 13 April

Bindass unveils fresh identity; brand to extend beyond television

Based on findings by MarketGate Consulting, Taproot India has created a new campaign that signifies the new philosophy ‘Rest Less’

Sabuj Sengupta quits Dentsu to join Hakuhodo Percept

At Hakuhodo Percept he will be handling the Sony business that the agency recently won

Star Group bags BCCI's domestic broadcast rights

Star Group will collaborate with ESS for the telecast of the matches across mediums

Madison Media appoints Gautam Kiyawat as group chief executive officer

Kiyawat comes from Research in Motion, where he was heading the company’s APAC marketing operations, based in Singapore

Lustre Pictures appoints director Daniel Pront for Indian projects

Pront will also be responsible for projects in the Middle East for Australian-based Lustre Pictures

Borosil gives creative mandate to Curry-Nation for Vision Glass

The business was awarded following a multi-agency pitch process

Holiday catchup: 'The Keyboard of Isolation'

The outdoor campaign by DDB China Group is for China's Family Care for Grassroots Community

SMG’s LiquidThread appoints Manisha Tripathi as national director

Tripathi was most recently was associated with Alva Brothers Entertainment, first as president, Miditech and later with Real Lifestyle Broadcasting

Mindshare’s Culture Vulture explores ‘The Entrepreneurial Spirit’

The agency has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the entrepreneurial spirit of Gen Y across 30 countries globally

Weekend fun: Angry Birds partners with NASA to announce new game

WATCH NASA astronaut Don Pettit play Angry Birds in real life in space

Ogilvy pitches IPL Season 5 as a big Indian cricket carnival

Watch the film co-produced by Bang Bang Films with B-Reel Films’ director Anders Forsman

Godrej Interio showcases new products at LIFW using AR

Digital Law & Kenneth conceptualised the activity

Nokia, JWT, Ogilvy and Webchutney bag top honours at Olive Crown Awards

While both agencies shared the Green Agency of the Year award, Nokia was adjudged the Green Advertiser of the Year, while Ogilvy India bagged the Campaign of the Year

"Measuring how people are accessing content irrespective of platforms is a challenge": Gian Fulgoni, comScore

Campaign India caught up with Gian M Fulgoni, chairman and co-founder, comScore on the sidelines of adtech 2012

Jyothy Laboratories moves Henkel media mandate

LMG will handle media buying and DDB Mudra Max will handle media planning

Live Issue: Are kids’ publications evolving with the times?

Jagadeesh Krishnamurthy analysed children’s publications to understand how they are adapting to new mindsets

Opinion: Campaign India Digital Media Awards is here

The DMA honours the best in digital marketing and communications in India, highlighting breakthrough works that demonstrate creativity and effectiveness across the industry

Adtech 2012: Day two kicks off with keynote addresses

PepsiCo's Shiv Singh and LinkedIn's Arvind Rajan started the proceedings at adtech 2012

Adtech 2012: "29% of YouTube views in India come from mobile," says Google's Praveen Sharma

In a session titled 'Leveraging social media to gain a multiplier effect on all digital endeavours', Sharma talked about what YouTube India has been up to

Video: Paid versus unpaid media

WATCH digital honchos at adtech 2012 give their take on paid versus unpaid media

Adtech 2012: "Localising your digital assets is really important": Miten Sampat, Neustar

Neustar IP Intelligence's Miten Sampat talks about the importance of targeting communication based on users location

Sunday Times of India readers wake up to the aroma of coffee

As part of an innovation for Bru Gold by ideas@bharatkapadia.com, the Sunday Times of India copies had the aroma of coffee

BCCI and Sahara India smoke the peace pipe

Sahara returns as Team India sponsor; Pune Warriors to play in IPL

Ogilvy creates cross-discipline social media practice

Ogilvy & Mather has announced the launch of 'Social@Ogilvy', a new worldwide practice connecting the agency's social-media experts.

Q&A: K Ramakrishnan, president - marketing, Café Coffee Day

For CCD, the competition is not just another coffee brand, but anything that occupies mind space, says Ramakrishnan, in conversation with Campaign India

Arc Worldwide’s Venke Sharma moves to Leo Burnett Indonesia

Prior to this, Sharma was leading Leo Burnett’s marketing services arm, Arc Worldwide in India

Opinion: Plenty to look forward to besides social in digital

The Shifting landscape can be seen by the emergence of essentially 'digital first' attitude

Elephants, boatmen and kalari warriors deliver TOI newspapers in Kerala

JWT India worked on the publication's launch campaign for Kerala

All About: Innovative ads on television

Jagadeesh Krishnamurthy takes a quick look at the variety on offer