Campaign India

STAR Movies “destroys” web pages as part of ‘Forever Bond’ promotion

The campaign has been developed by JWT India, and Tribal DDB is handling the digital campaign

Ajay Vidyasagar quits Sun TV

He joined the Sun TV Network as chief operating officer in June 2009

TV18 launches History in India with slew of marketing activities

The channel has roped in Salman Khan for the launch phase, and includes the promotions for its new shows

Android, BlackBerry and iOs Apps for the weekend

BlackBerry gives select premium apps for free till 31 December

InMobi acquires independent mobile ad network Sprout

Silicon Valley-based Sprout is known to bring interactive mobile ads across all mobile devices

Asia-Pacific Effies coming to India in 2011

The awards is likely to be held, in all likelihood, as a standalone event during the middle of next year.

"Advertisers know what an audio visual communication does to the consumer": Vijay Iyer, Komli Play

The business head of Komli's interactive video advertising talks about the growth of the medium and the emergence of new categories

‘Indians engage more with sponsored content than the global average’

Q&A with Kirthiga Reddy, head of Facebook India, on plans for the social networking site’s second largest market, with 82 million active users at last count.

Double Standards: Is it a good time for reputation management?

Even to those who use the services of a public relations agency, the concept of Reputation Management is a little hazy. Jagadeesh Krishnamurthy tries to make things simpler

Mudra Max elevates Samir Khanna as media head – west

The agency has also integrated all its mass media teams as a single unit, Mudra Max Media

Godrej Interio showcases new products at LIFW using AR

Digital Law & Kenneth conceptualised the activity

Future Generali releases new agent recruitment campaign

WATCH the two TVCs created by Ogilvy & Mather

Your weekend reading list

This week, Jyotsana Chauhan, chief operating officer, IBD India shares what was on her reading list

LG AC repositions brand with new ATL campaign

WATCH the brand's first ever TVC created by LG Ad

All About: Innovative ads on television

Jagadeesh Krishnamurthy takes a quick look at the variety on offer

IPL team CSK to release comic book series featuring team members

Cartwheel Creative Consultancy is writing the script and producing the series.

Live Issue: Is radio stunted by the lack of creativity?

Most of the respondents felt that this was not so and that creativity was abundant, finds Jagadeesh Krishnamurthy

Viacom18, Network18, Sun Network and Disney channels to be off Digicable

Channels from the network will go off from 13 April

Star Group bags BCCI's domestic broadcast rights

Star Group will collaborate with ESS for the telecast of the matches across mediums

Cannes Lions 2011: India roars at Cannes with 23 metals, plus 1 Creative Effectiveness Lion

Out of the Box, O&M and Lodestar UM won three Gold Lions, while BBDO India won the Creative Effectiveness Lion

Bharti AXA infuses humour to sell insurance

WATCH the new TVC, created by Grey Bangalore, focusing on the critical illness policy

Reliance Digital TV refreshes brand image with a new campaign

WATCH the TVC created by Leo Burnett; digital campaign to be launched soon

Weekend fun

Bugs inhabit a miniature circus and power a smartphone with their limbs in a film for Qualcomm

Footloose gives ‘life lessons’ to youth in new campaign

WATCH the campaign created by Ogilvy & Mather for Footloose bags

Adtech 2012: "Localising your digital assets is really important": Miten Sampat, Neustar

Neustar IP Intelligence's Miten Sampat talks about the importance of targeting communication based on users location

Campaign India Year-Ender 2012: Creativeland Asia

2013 has begun. Here's what some ad landers said before the new year arrived.

Citibank highlights “moments of success” for customers with new TVC

WATCH the TVC created by Publicis Ambience as part of the new corporate campaign for Citibank India

Live Issue: Can advertising on social media be regulated?

Jagadeesh Krishnamurthy spoke to domain experts on regulations for advertising on social media in India

Goafest 2011: “Biggest revolution is happening in mobile commerce”

Wunderman’s Daniel Morel shared his thoughts on the evolution of marketing

Moov promotes product variants with new campaigns

WATCH the TVCs for Moov Gel and Moov Heat Belt by Ignite Mudra

Fox unveils new campaign for revamped channel

WATCH the campaign created by Grey Worldwide for Fox History & Traveller here

Dentsu Digital launches mobile marketing platform ‘iButterfly’ in India

Originally developed by Dentsu Inc., the tool was first launched in Japan in 2010 as a coupon entertainment platform

Ad Club drops 'Bombay', goes national as 'The Advertising Club'

Shashi Sinha to continue as president, new ManCom announced; NCR in focus, Club plans to shuffle key events between Mumbai and Delhi

FM radio Phase III gets government approval; news and current affairs permitted

The FDI limit has also been upped from 20% to 26%

Ogilvy creates cross-discipline social media practice

Ogilvy & Mather has announced the launch of 'Social@Ogilvy', a new worldwide practice connecting the agency's social-media experts.

Contract bags two new businesses

The agency has bagged the businesses of Piramal Realty and CavinKare India

Ninety-seven case studies make it to second round of judging at Effie 2011

The final round of judging will happen on 7 December, 2011 in Mumbai

Yamaha bikes “choose their own riders” in new TVC

WATCH the TVC featuring brand ambassador John Abraham in three avatars here

Friday box office

Anurag Kashyap’s ‘That girl in yellow boots’ and Salman Khan-starrer have hit the silver screens

Campaign India Year-Ender 2012: Contract Advertising

The countdown to 2013 has begun.

Royal Enfield urges young Indian men to “Leave Home”

Wieden+Kennedy Delhi has created the print campaign

Campaign India Year-Ender 2012: BBH India

The countdown to 2013 has begun.

Aircel hands over TV and digital business to Starcom MediaVest Group

Mudra Max will handle the print and radio side of the business

Your weekend reading list

Nagesh Alai, chief financial officer, Draftfcb Ulka Asia Pacific, and president, AAAI, makes his suggestions for your weekend

Cannes Lions 2011: Mudra leads shortlists tally from India

BBDO India, Creativeland Asia, Contract Advertising and Grey Worldwide are among the other Indian agencies featuring in the Direct and Promo & Activation shortlists

Samsung promotes 'Virus Doctor' ACs with new campaign

WATCH the commercial by Cheil Worldwide to promote the brand's new air conditioners

Your weekend reading list

This week, we checked with Happy’s Kartik Iyer on his choice of weekend reading

Goafest 2011: “Brands will always play a crucial role in everyone’s lives”

Third session of the day had JWT’s Colvyn Harris and IMRB’s Rohini Abraham talking about how some agencies have organised themselves for the new decade

MPG India to handle Gufic Biosciences media business

The company’s key consumer brands include Roll-on, Shapers and Stretchnil

Double Standards: Will tablets be the big opportunity for digital?

As we hear of the mind-boggling projections for adoption of 3G and of the sales of tablets, Jagadeesh Krishnamurthy wanted to know if this was what the digital agencies were waiting for: a chance to prove that they're better

'We wanted somebody who can talk authoritatively about the brand’

Gold Star ad film featuring Amitabh Bachchan; Q&A with Pravin Kulkarni, GM – marketing, Parle Products

Live Issue: Are kids’ publications evolving with the times?

Jagadeesh Krishnamurthy analysed children’s publications to understand how they are adapting to new mindsets

Q&A: K Ramakrishnan, president - marketing, Café Coffee Day

For CCD, the competition is not just another coffee brand, but anything that occupies mind space, says Ramakrishnan, in conversation with Campaign India

Weekend fun: Some ‘finger tutting’ for the weekend?

WATCH this Samsung Galaxy TVC to learn some moves from Jay Funk

Contract gets a ‘naked guy’ to promote AskMe

WATCH the TVC here

Opinion: Plenty to look forward to besides social in digital

The Shifting landscape can be seen by the emergence of essentially 'digital first' attitude

Yummiez aims to position itself as ‘Party Maker’ with new TVCs

Watch the films created by Mudra’s brand strategy and design consultancy Water

Indian media and entertainment industry to grow by 13.2% by 2015: PwC

According to the report, the industry grew 11.2% in 2010 on the back of improved economic conditions and rebound in advertising spend

Rajappa to move out of Rediffusion Y&R

Jaideep Mahajan, executive creative director of the agency has also put in his papers.

Close-Up: ‘One should have taken the (digital) plunge a lot earlier’

Sudesh Samaria, chief creative officer, Webchutney, takes Jagadeesh Krishnamurthy through his career in advertising - from mainstream to digital, and what's cooking at Webchutney - including 30 per cent revenues from mobile next year.

All About: Facebook’s News Feeds

Jagadeesh Krishnamurthy finds out more about the new offering from Facebook

Weekend fun

WB gets bacteria billboard to promote movie ‘Contagion’

Santoor targets urban working women with new TVC

WATCH the TVC created by DraftFCB + Ulka

All About: Social media arms of agencies

Jagadeesh Krishnamurthy explores how ad and PR agencies handle social media

Reprise Media India to handle Microsoft India’s digital media mandate

The appointment follows a global alignment to consolidate Microsoft’s digital media buying and search. Lodestar UM has been the media AOR for Microsoft India for the past 10 years.

IRF 2011: “Radio as a medium has not been taken seriously”

The 2011 edition of India Radio Forum was held in Mumbai on May 26

Katrina Kaif and Shah Rukh Khan lead among celebrity endorsers

TAM reports estimate that six percent of television ads feature either of these celebrities

From ‘financial advertising’, to ‘financial brands’

Ajay Kakar, chief marketing officer – financial services, Aditya Birla Group, shares his thoughts on the evolution of financial services advertising, the importance of agency partners and more.

Scarecrow Communications bags mandate for Core Projects and Technologies

The agency will handle all aspects of the brand’s communication including creative, strategy, design, activation and media

Bindu Sethi joins JWT India as chief strategy officer

Sethi was most recently the Asia Pacific strategy officer for Grey Worldwide, as well as Grey India’s national planning director

BIBA Apparels appoints Starcom Worldwide

Starcom’s Delhi office will manage the account

SMG’s LiquidThread appoints Manisha Tripathi as national director

Tripathi was most recently was associated with Alva Brothers Entertainment, first as president, Miditech and later with Real Lifestyle Broadcasting

DMA 2012: Shortlists announced

89 entries make the cut in 12 categories; 'Online PR' shortlists to be revealed on awards night

Live Issue: Rising trend of big ticket celebrities on GECs

Jagadeesh Krishnamurthy questions whether the trend of using celebs is a sensible strategy for these channels.

Sony India consolidates media duties with IPG Mediabrands’ Initiative

Agency bags mandate for Sony’s consumer electronics and mobile handsets businesses following a multi-agency pitch

Airtel reveals new global identity

JWT has conceptualised the new campaign, timed to coincide with the brand relaunch and promote the brand's upcoming 3G services.

Santosh Padhi to judge Kancil Awards 2011

The award recognises home-grown Malaysian creative excellence in advertising

Femina gets Kalki to don the many moods of the Indian woman in new TVC

WATCH the commercial created by Mudra West

Profile: After ‘net practice’ at Lintas, match on at Mudra

NP Sathyamurthy takes Jagadeesh Krishnamurthy through a career in sales, marketing and research, and learnings therefrom

Ford Figo swaps consumer’s car as part of new campaign

The campaign chronicled the experiences of a group of people who swapped their existing cars for new Ford cars

WGC's new TVC pitches gold as the smarter investment option

WATCH the new film from BBH India here

Live Issue: Twitter, primarily a breaking news source?

Campaign India asks industry folks whether the consumption of breaking news today is primarily on Twitter?

“We want to build content where conversations are already being held”: Jonathan Kopp

Ketchum Inc. has announced its foray in digital media business with Ketchum Sampark Digital

Elephant designs new look for CLT20 2011 tournament

The mandate was awarded to Elephant after an international pitch

EMVIES 2011: Mindshare crowned ‘Agency of the Year’

The agency topped the leader-board with 160 points; Lodestar UM followed with 110 points

All About: Google+

Jagadeesh Krishnamurthy gives a rundown on Google’s new offering

ZenithOptimedia's Performics launches in India

Performics to roll out search agency offering 'One Search'

All About: Web Audience Measurement

IMRB International has thrown its hat in the ring with its new internet measurement tool based on TAM. Campaign India takes a sneak peak at what the tool has to offer.

Max Hegerman joins JWT India as digital head

Hegerman will be based in Delhi and will be responsible for managing and growing digital offering to clients across all markets.

Four Indian winners at The Internationalists Award for Innovation in Media 2011

DY Works, Media Direction, OMD India and Lintas Media Group are among the winners

Your weekend reading list

Sony Pix’s Sunder Aaron shares two books that he has been reading

Max New York Life urges parents to invest early for kid's college education

WATCH the TVC created by O&M for the campaign

Asian Paints uses reincarnation to depict obsessive desire

WATCH the TVC created as part of the campaign by Ogilvy & Mather

Goafest 2011: “There is no such thing as value add”

LiquidThread’s Brian Terkelsen shared his thoughts on the changing dynamics of marketing

Cadbury creates chocolate fountains for premium eclairs

WATCH the TVC by Contract Advertising

Lustre Pictures appoints director Daniel Pront for Indian projects

Pront will also be responsible for projects in the Middle East for Australian-based Lustre Pictures

Dabur says Hajmola completes your meal with their new TVC

WATCH the film created by Lowe Lintas

Honda City releases a new commercial to promote its price drop

WATCH the new TVC created by Dentsu Marcom

Weekend fun: Angry Birds partners with NASA to announce new game

WATCH NASA astronaut Don Pettit play Angry Birds in real life in space

‘Ad guidelines could have helped avoid cases of negligence by digital agencies’

ASCI’s pilots to guide online ads kick off; industry moots considering best practices from other markets

Aidem Ventures to foray into other businesses

Agency has also elevated Rohit Gopakumar and Vikas Khanchandani as executive vice presidents.

“Advertising is not only about producing a 30 seconder”: Draftfcb’s Nagesh Alai

Nagesh Alai, director – India Operations, Draftfcb Group and president, AAAI shares his thoughts on the current state of the industry and the association’s plans for the year ahead.

Emvies 2011: 717 entries received this year across 16 categories

The awards had received 397 entries last year

Android and iOS apps of the week

Flipboard for iOS and Paper Camera for Android top the charts

Your weekend reading list

Shivanand Mohanty from Dentsu Communications plans to read ‘Different’ and ‘Daylight Robbery’ over this weekend

Anurag Gupta quits Mudra Max

Gupta was serving as chief strategy officer at Mudra Max since May 2010

Ogilvy comes up with a ‘twisted’ idea for Bingo Tedhe Medhe

WATCH the TVC created by Ogilvy Bangalore

Goafest 2011: Maxus tops Media Abbys metal haul, Lodestar UM at second place

Maxus tops the metal haul at the 2011 Media Abby awards ceremony. Lodestar UM and Mindshare come second and third respectively.

Raymond continues ‘The Complete Man’ positioning with new TVC

Watch the TVC created by RK Swamy BBDO

The flying Sikh clicks a chord

The movie Bhaag Milkha Bhaag and brands associated with it are continuing to engage online audiences

MTV unveils new philosophy, 'Stay Raw'

The new philosophy was revealed with a new identity, and the channel remained advertisement free over the weekend.

Grey bags GSK's oral care brand Sensodyne

The company plans to invest close to Rs 25 crore for the launch phase of Sensodyne.

‘Google will be single biggest supplier to GroupM globally by March 2014’

Q&A with Rob Norman, chief digital officer, GroupM Global, who credits reallocation of resources, a ‘test and learn’ culture, and quick identification of things that work as reasons behind GroupM’s digital evolution

Rickshaw to handle creative duties for Faces Cosmetics

The agency has been mandated to create a new identity for the brand in India

“We look at time spent, rather than the reach”

Following History’s launch in India, Network18's B Sai Kumar and A+E Networks' Sean Cohen share their future plans for the channel

Saatchi & Saatchi bags creative mandate of Wave Infratech

The agency won the business following a multi-agency pitch process

Your weekend reading list

D Ramakrishna from Cartwheel Creative Consultancy shares his picks for weekend reading

Toyota targets “generation Y” for new hatchback Liva

WATCH the TVC created by Dentsu Communications here

Opinion: Campaign India Digital Media Awards is here

The DMA honours the best in digital marketing and communications in India, highlighting breakthrough works that demonstrate creativity and effectiveness across the industry

Samsung’s new commercials for Galaxy Y and Wave Y models aimed at Gen Y

Watch the TVC by Cheil Worldwide here

"Measuring how people are accessing content irrespective of platforms is a challenge": Gian Fulgoni, comScore

Campaign India caught up with Gian M Fulgoni, chairman and co-founder, comScore on the sidelines of adtech 2012

JWT gives a large platform for me to help get out of my comfort zone: Bobby Pawar

Pawar is set to join JWT India as chief creative officer and managing partner

ad:tech Bangalore on 27 September

The day-long interactive advertising and technology event will feature a 'Start-Up Spotlight' series

IRS Q1 2011: No changes in the top 10 publications

In the latest quarter, all the Top 10 publications have retained their positions as per total readership (TR)

EMVIES 2011: 118 shortlists announced across 19 categories

The presentations will be on 16, 17 and 18 August; awards ceremony on 26 August

Digitas unveils e-commerce platform; mulls Razorfish launch next year

Digitas and Razorfish's Vincent Digonnet talks about Publicis Groupe's second digital agency setting shop in India, and how Razorfish and Digitas will co-exist when it does

Goafest 2012: Event to be held from 19 to 21 April

Arvind Sharma, chairman, India Subcontinent, Leo Burnett, is chairman of the GoaFest Committee

Tata Motors’ new TVC gives a humorous take on ’25 kmpl’ claim

Watch the new film for Indigo eCS and Indica eV2 from Draftfcb Ulka

Holiday catchup: 'The Keyboard of Isolation'

The outdoor campaign by DDB China Group is for China's Family Care for Grassroots Community

Your weekend reading list

This week, we checked with CVS Sharma, head, Arc Worldwide, India on what’s he reading these days.

Draftfcb + Ulka focuses on drive experience for Indigo Manza

The new TVC will be supported by an online and radio campaign in the coming weeks.

Live Issue: Are Indians ready to pay for digital media?

Jagadeesh Krishnamurthy spoke with Indian publishers to understand challenges faced by digital content owners

Common currency for OOH measurement tops list of demands from clients

IOAA lists out some of the key deliverables for second version of IOS

Video: ‘Making Facebook a part of every media plan’: Kirthiga Reddy, Facebook

Facebook India's Kirthiga Reddy talks about growing traction for the social media platform among advertisers, the contentious 'Likes debate, and more.

“Relationships and financial independence are key factors impacting youth”, reveals UTV Bindass and Synovate's study

Titled 'Jigsaw', the study also won the best qualitative paper of the year at the second MRSI (Market Research Society of India) seminar

Bindass unveils fresh identity; brand to extend beyond television

Based on findings by MarketGate Consulting, Taproot India has created a new campaign that signifies the new philosophy ‘Rest Less’

Twitter's ‘Related headlines’: 'Surround impact for buzz-worthy creative could go up'

News articles in which a tweet has been embedded, will be displayed on the permalink page of the tweet

Recovery on air: Disclosures on defaulting advertisers elicits mixed reactions

Big FM Chennai has been airing spots mentioning defaulters' name and amount owed to the station

FICCI Frames 2013: 'Channel and content have to work harder in a digitised market'

Excerpts from a discussion on how broadcast content will have to adapt to the digitised scenario

Jack in the Box Worldwide wins Red Bull’s digital duties

The scope of work includes the ongoing Formula 1 campaign around the Indian Grand Prix

Britannia relaunches Vita Marie Gold; targets "today's women" with new campaign

Creatives for the brand re-launched as 'Health Plus' Marie, is handled by Lowe Lintas.

Double Standards: Is social media a PR or advertising vertical?

With both advertising and PR agencies handling social media campaigns, Jagadeesh Krishnamurthy poses the question to agency heads on who delivers it better.

Scarecrow Communications on roster for DLF

The agency was selected following a pitch process

Aircel celebrates the joy of a ‘little extra’

Watch the TVCs created by McCann Worldgroup India

Mentos extends ‘Dimaag ki batti jala de’ proposition for new flavour

WATCH the TVC created by Ogilvy & Mather

Double Standards: How is it to ideate for brands in a foreign land?

Understanding the local culture and going with the flow seems to be the mantra followed by W+K Delhi’s Dan Berkowitz and BBH India’s Raj Kamble, Jagadeesh Krishnamurthy finds out.

Volkswagen continues with “Unbelievable yet true” proposition for new TVC

Watch the TVC, created by DDB India, promoting the brand’s value offerings for Vento and Polo

Twitter and TV: Can they feed on and fuel each other?

While broadcasters can benefit from Twitter buzz, content will be king. And the Twitter-influenced audience may not watch it on ‘the tube’.

Ford promotes real life experiences as part of ‘Ford Fiesta Experience’ campaign

WATCH the TVC and videos that are part of the digital campaign

All About: Influence monitoring tools

Jagadeesh Krishnamurthy explains the emerging social media tools

Live Issue: Will GECs suffer again during IPL Season 4?

Jagadeesh Krishnamurthy spoke with media planning and buying heads to understand how this year’s IPL will fare

JWT elevates Swati Bhattacharya, Tista Sen and Senthil Kumar to national creative directors

Following the announcements, Bhattacharya will lead Delhi, Sen will head Mumbai and Kumar will look after South

Timex continues “Conversation Starters” theme for new campaign

Watch the creatives by JWT for promoting the new range of watches.

Live Issue: Do ‘black sheep’ subs affect parent brands?

Jagadeesh Krishnamurthy finds out what happens to the equity of brands when sub-brands fall on bad days

StrawberryFrog leaps to India; ropes in Raj Kamble as managing partner

The agency will launch with an office in Mumbai in end-November, and a team of six

Sai Nagesh quits Dentsu Media

Nagesh is currently serving his notice period at the agency

Adtech 2012: Day two kicks off with keynote addresses

PepsiCo's Shiv Singh and LinkedIn's Arvind Rajan started the proceedings at adtech 2012

Live Issue: What are your expectations from Goafest?

Jagadeesh Krishnamurthy speaks to creatives and suits on what they are looking forward to at Goafest this year

MS Dhoni pitches Sony Bravia's crystal clear quality

Watch the two TVCs created by JWT for the campaign

Why do you Tweet?

There are those who spend — literally — a few hours a day on Twitter. Jagadeesh Krishnamurthy wanted to know why.

Your weekend reading list

Old School Films' Piyush Raghani shares the two books that he is currently hooked on to.

My favourite Cannes Grand Prix: Priti Nair

Nair chooses the Tesco Homeplus’ ‘Virtual Store’ campaign that won the Media Grand Prix in 2011.

JWT’s Sabuj Sengupta moves to Dentsu Creative Impact

Sengupta has joined as senior vice president and executive creative director at the agency

Madison Media appoints Karthik Lakshminarayan as COO for Crest

Prior to this, Lakshminarayan was the chief operating officer of FoodFood

Live Issue: Will advertising copy embrace SMS lingo?

Jagadeesh Krishnamurthy reports on what Indian adland has to say about the use of sms lingo in advertising today

Sunday Times of India readers wake up to the aroma of coffee

As part of an innovation for Bru Gold by ideas@bharatkapadia.com, the Sunday Times of India copies had the aroma of coffee

All About: Location-based social media

With increasing social media consumption, Campaign India sheds some light on these relatively new services hitting the space.

Comstrat 2012: "Some of the ideas are definitely actionable," says Coca-Cola India's Ajay Konale

SIMSR wins Comstrat 2012 with 'Turbocharge your passion'

Sudha Natrajan, Raghav Subramanian quit Lintas Initiative Media; Manas Mishra returns

The CEO and COO have announced their new venture, TMC; Manas Mishra to move in as president from Starcom China

“The global economic situation will unfold in quite a negative way this year in India” – Shripad Kulkarni

Shripad Kulkarni, chief executive officer, Allied Media shares his thoughts on the year gone by

Publicis' Digitas and LBi merge to form DigitasLBi

Changes in structure of India operations expected

Sonata targets 'impatient youth' with new identity

WATCH the new TVC created by Lowe Lintas as part of the new brand campaign.

Allen Solly says adios to stressing with new TVC

Watch the new film created by Ogilvy & Mather here

All About: Goafest 2011

Jagadeesh Krishnamurthy lists out what’s on offer this year at the fest

Spice Mobiles says the entire world is now a screen

WATCH the TVC created by Ogilvy Delhi to promote the company's in-built big-screen projector phone, Popkorn

Tata Tea unveils new campaign for Kanan Devan tea

WATCH the TVC by Saatchi and Saatchi Bangalore here.

Why this ‘Why this #kolaveri di?’

Campaign India explores what Sony Music and digital agency Jack In the Box Worldwide got right with the new song

Kerala Regional Committee INS: "Readership drop in Kerala does not reflect market realities"

INS' Kerala Regional Committee points out that MRUC did not exclude the strike-affected period of March and April 2012 from their reports

Komli Media acquires online ad network, Aktiv Digital

Aktiv Digital is the third company that Komli Media has acquired

Campaign India Year-Ender 2012: DDB Mudra Group

2013 has begun. Here's what some ad landers said before the new year arrived.

Colors launches on Now TV platform in Hong Kong

The channel will be available to subscribers for a monthly subscription of HK$78

Samsung Mobiles unveils three new TVCs to promote its offerings

WATCH the TVCs created by Cheil Worldwide South Asia here

UPDATED: Dheeraj Sinha quits Bates Asia

31 May 2012 will be his last day at the agency

WATCH Yahoo India's new TVC to promote its messenger

Ogilvy India has worked on the multimedia campaign.

Bridgestone aims to be the “right partner”

WATCH the film created by Network Advertising

Parle-G takes the movement route to create 'Kal ke genius'

Watch the ad film by Ogilvy & Mather; digital leg by Digital Law & Kenneth

Siddhartha Roy joins Happy Creative Services as chief operating officer

Roy joins Happy from Phoenix Ogilvy - Sri Lanka, where he headed strategic planning and account management

'People Matter, Results Count', says Capgemini

Publicis has worked on the campaign spread across print, outdoor and digital.

New campaign for Officer’s Choice hopes to awaken the spirit of righteousness

WATCH the TVC directed by Prahlad Kakkar and created by Metaphor Communications

Percept/H to handle creative duties for 'Bharat Nirman'

Program speaks from people's point of view this time round; TVCs to break shortly

Magnaglobal forecasts Indian advertising revenues to grow over 13.5% in 2012

According to the updated global advertising forecasts by Magnaglobal, Indian advertising revenues grew over 15% in 2011

Bates CHI & Partners dons a new identity, embraces collaboration

Identity underlines work philosophy involving partnerships for cracking and bringing alive the ‘big idea’

Spatial Access Solutions launches ‘PRizard’

The new tool aims to provide a scientific approach to measure results from PR-led activities

Goafest 2011: “Indian Online advertising may possibly be worth around a billion dollars by 2014”

Google India’s Rajan Anandan shared his thoughts on the new formats of display advertising on offer

BrandWealth Seminar 2013: ‘Biggest challenge to brand building is short term thinking by brand managers’: MG Parameswaran

He was referring to those in organisations living by quarter to quarter targets, at the Mumbai leg of the Series which began on 18 July

Your weekend reading list

Draftfcb+Ulka’s Satish Ramachandran makes his recommendations for your bookshelf

Mindshare’s Culture Vulture explores ‘The Entrepreneurial Spirit’

The agency has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the entrepreneurial spirit of Gen Y across 30 countries globally

Profile: “I built my brand UniverCell through advertising”

Sathish Babu of UniverCell tells Jagadeesh Krishnamurthy on how he built the retail chain through advertising

Axis Bank unveils new campaign to promote new service

WATCH the TVC created by Lowe Lintas as part of the campaign

Britannia gets new TVC to prove their cakes are full of goodness

Grey India has come up with the new mass media campaign for the brand.

DS Foods gives mandate for 'Chingles' to Lintas Initiative Media

The DS Group has launched the chewing gum under the Pass Pass brand

BCCI and Sahara India smoke the peace pipe

Sahara returns as Team India sponsor; Pune Warriors to play in IPL

‘If brands create videos that Gen C loves to share, they will’

An online survey of Indian YouTube users finds that ‘Gen C’ switches between devices 27 times a day

Anita Gupta calls it a day at JWT Chennai; to start adventure company

Gupta is currently the senior vice president and managing partner, JWT Chennai.

‘Even the best content needs a push to get through’

Q&A with Edelman Digital’s Gavin Coombes and Max Hegerman on the rebranded Edelman Digital, and importance of identifying relevant brand platforms

Ogilvy & Mather wins global Philips business

In India, the account was handled by DDB Mudra

Rohit Ohri appointed on Dentsu Network’s global operating committee

The agency has consolidated all operations outside Japan in a virtual company, Dentsu Network

Costa Coffee will be 'a fun place to be': CEO

Santhosh Unni, ceo, Costa Coffee, talks about the chain's marketing efforts, and why the focus for expansion remains the large cities

Bosch scientists “interview” prospective customers in new TVC

Watch the two films created by Ogilvy & Mather here

Acer “refreshes” its brand with new campaign

WATCH the TVC created by Dentsu Communications to continue the “Acer makes it easy” positioning

Samir Gupte elevated to president, Ogilvy Action

In his new capacity, Gupte will continue to be responsible for the verticals - Ogilvy Outreach and Ogilvy Live.

FICCI Frames 2013: Digital content: ‘Where is the money?’

Excerpts from a discussion that touched upon ways to develop a robust ecosystem for digital content

Hemant Arora joins Times Television Network as chief sales officer

Prior to this, Arora was chief officer marketing and sales (corporate) for the Dainik Bhaskar Group

Sanjeev Bhargava to head JWT Delhi operations

He was previously chief operating officer of Draftfcb + Ulka Delhi

Viacom18 appoints Ravish Kumar to head its new Hindi movie channel

Kumar joins Viacom18 from Star TV, where he was executive vice president and general manager for regional channels

Dish TV rides on quantity of HD content for new campaign

WATCH the TVC from MWG Tag Ideation here

India ranked eighth globally on ad requests on mobile devices

Need newer ways of monetisation as base expands, say industry watchers; iPhone top smartphone device globally on mobile ad RoI: Opera

GEC ratings: Star Plus gains; Sony, Zee and Colors lose

In Week 40, Star Plus continues to lead the pack with 306 GRPs

JWT to buy majority stake in Hungama Digital Services

Will continue to hire digital experts, explore acquisitions across APAC: Michael Maedel

Reliance Digital TV unveils new campaign to promote HD content

WATCH the TVC created by Leo Burnett here

Kotak Mahindra Bank unveils new campaign for its 25th anniversary

Cartwheel Creatives has worked on the multimedia campaign which goes on-air from November 21.

Goafest 2011: “Managing a service business is different from managing a product business”

Second session at the Advertising Conclave had panelists focusing on what advertising agencies can learn from other service agencies

Millward Brown releases digital predictions for 2012

Among other trends they believe that gamification, “virtual togetherness” and real-time online decision making will take hold in 2012

Double Standards: Are Users satisfied with new SEC system?

Following the announcement of the new SEC system, Jagadeesh Krishnamurthy asked Star CJ's Paritosh Joshi and Mindshare's Ravi Rao on what they thought about it and how it will impact space in India

Portfolio Night 9 comes to Mumbai on May 26

The event is open to young creative professionals from advertising agencies and also senior students of art colleges

Video: Paid versus unpaid media

WATCH digital honchos at adtech 2012 give their take on paid versus unpaid media

Your weekend reading list

Red FM’s Rana Barua shares his recommendations for your weekend reading

Profile: "Video advertising is the next wave on internet"

Jivox’s Diaz Nesamoney tells Jagadeesh Krishnamurthy why advertisers will focus more on creative technology than cost

Chevrolet’s new TVC promises to keep mini cars as good as new

Wieden + Kennedy Delhi has created an animation film revolving around the brand’s three year promise.

Nike to salute Bhaichung Bhutia in his farewell match

The brand has created a special video for Bhaichung Bhutia that can be accessed on Nike’s Football Facebook page

‘Brands need consistency around the world’

As Asia competes with the developed markets, the Economist Intelligence Unit assesses the state of Asian Brands and highlights possible routes to success, based on learnings from more mature brands. Campaign India’s Jagadeesh Krishnamurthy distils the EIU study in a simple double-spread for our readers

Channel [v] to do away with music slots

This move is part of its strategy to establish its position as a youth entertainment channel

All About: Real Time Bidding platforms

Jagadeesh Krishnamurthy gauges what the industry feels about it

Rahul Jauhari puts in his papers at Pickle Lintas

Jauhari is still undecided about his next destination.

MMGB: Superbowl XLVII ads

Watch all the Super Bowl XLVII ads aired today here

Zee gets out of the box

Zee TV unveiled its new brand identity, complete with a new tagline, to showcase its progressive and modern outlook

Live Issue: Mag revamps: Do advertisers feel the change?

Jagadeesh Krishnamurthy asks stakeholders how these revamps impact readers and advertisers. Read on.

Proximity India appoints Punit Singh to head digital technology

Prior to this, Singh handled digital strategy for Reliance MediaWorks for India and Malaysia

Infomedia18 announces online offering of Yellow Pages with new TVC

WATCH the new commercial by Contract Advertising

VIP gets travellers to groove with their luggage for new campaign

WATCH the first TVC created by Ogilvy & Mather for the brand

Airtel gets onboard as title sponsor for Indian Grand Prix

The Indian Grand Prix is scheduled to be held from 28-30 October

Mobile ad network Seventynine launches analytics service

Seventynine’s analytics are currently available on Android and HTML5 devices

Profile: ‘30 pc of our top line revenue are from referrals’

In a conversation with Jagadeesh Krishnamurthy, S Yesudas, MD Indian Sub-continent, Vizeum, talks about his journey so far

Kinetic launches airport and in-flight media specialist Aviator in India

Aviator India will be headed by Anu Gera, business director at Kinetic India

Komli Media partners Jivox for video advertising

Komli Media will now be the exclusive partner of Jivox's video platform in the Asia-Pacific region for video advertising

Ogilvy paints town red for David Ogilvy’s centennial birthday

The agency organised special celebrations across all their offices and also at Cannes

“We anticipate that digital revenues will surpass print revenues in due course”: Timothy Forbes, Forbes Digital

WATCH Timothy Forbes, chairman, Forbes Digital share Forbes’ journey in India so far, their plans for the digital space and way forward for publications

Third edition of Tamizh Awards announced

This year's Awards will honour the best of English Advertising as well

Effies 2010: Ogilvy India defends 'Agency of the Year' title

Ogilvy India finished with 145 points, while Lowe Lintas and Mudra Group ended with 90 and 75 points respectively. Tata Teleservices won the Client of the Year award.

18 Again croons proposition 'Feel like a virgin', announces arrival

Watch the TVC created by Curry-Nation here

Elephants, boatmen and kalari warriors deliver TOI newspapers in Kerala

JWT India worked on the publication's launch campaign for Kerala

BSLI aims to engage parents to understand children's passions

WATCH the new campaign by JWT for Birla Sun Life Insurance here.

Bajaj Electricals 'reveals' the real reason behind miracles by Indian babas

WATCH the TVC created for Bajaj Fans by Leo Burnett here

Live Issue: Do marketers find relevance in ad awards?

With award season in full swing, Jagadeesh Krishnamurthy poses the question to a few marketers and creative heads

The Hindu takes on “dumbing down” with new campaign

Watch the new campaign created by Ogilvy & Mather for the publication

Sanjay Tandon appointed COO, Draftfcb + Ulka Delhi

He was earlier senior vice president at the Delhi office

Your weekend reading list

This week, we checked with Ogilvy’s Kawal Shoor on his choice of weekend reading

SBI gets dwarf-like characters for promoting mobile banking solutions

WATCH the TVC created by R K Swamy BBDO here

Madison Media appoints Gautam Kiyawat as group chief executive officer

Kiyawat comes from Research in Motion, where he was heading the company’s APAC marketing operations, based in Singapore

Q&A: Glenn Osaki of MSLGroup Asia

Campaign India caught up with Glenn Osaki of MSLGroup Asia to talk about the company's India strategy, and the new integrated offerings

Goafest 2011: ‘Brands only exist because they help consumers make buying decisions’

In his presentation, Engine Group’s Robin Wight talked about how science can help creativity flourish

Effies 2010 case studies: Of opening up new categories and relaunching brands

Hosted by the Advertising Club of Bombay, 29 case studies short-listed for the Awards were presented on December 3.

Joydeep Ghosh to head eBus Aidem operations in India

Ghosh replaces Ajay Verma, who quit the agency to pursue his own entrepreneurial ambitions

Mixed reactions to TRAI cap on duration of television advertisements

Industry reacts to TRAI's regulation capping advertising time at 12 minutes per hour

Soccer is the second-most watched sport in India after Cricket

Soccer, with a reach of 155 million viewers, surpassed Wrestling in 2010, while Cricket still rules with a reach of 176 million viewers

Niira Radia bids adieu to the communication business

Radia’s Vaishnavi group handled the PR activities of Tata Group and Reliance Industries, and offered consultancy services to various clients

Mudra Max bags the ‘Best in Asia’ dragon for ‘Silent Anthem’

Indian agencies brought home 55 dragons in all, including seven gold awards

ViziSense estimates 125% growth in e-commerce shoppers in India over last year

Report estimates the active Indian internet audience in June 2011 to be around 73 million, with around 29.5 million users involved in e-commerce

“Marketers have to sit with us to develop opportunities in the digital platform”: Benjamin Grubbs

In a conversation with Campaign India, Turner’s Benjamin Grubbs talks about what is in store for Turner in the digital space

Ogilvy pitches IPL Season 5 as a big Indian cricket carnival

Watch the film co-produced by Bang Bang Films with B-Reel Films’ director Anders Forsman

VIDEO: Zee gets out of the box

Zee TV unveiled its new brand identity, complete with a new tagline, to showcase its progressive and modern outlook

Close - Up: Staying hungry, being happy; five years on...

Kartik Iyer and Praveen Das of Happy Creative Services take us through the origins of the five year-old agency, and a little beyond

TBWA acquires Indian digital outfit Magnon Group

Magnon will handle work from TBWA offices globally. Read on for a Q&A with Keith Smith.

Profile: "Our traditional learning is being challenged"

Satyajit Sen, CEO, ZenithOptimedia, in conversation with Jagadeesh Krishnamurthy about ROI and retaining talent

Philips launches interactive music video featuring Metropole Orchestra

Tribal DDB Amsterdam has worked on the global campaign titled ‘Obsessed with Sound’

UK’s APA eyes India opportunity

UK’s APA, a trade body for production companies, post production and VFX and editing companies, has sent a delegation to India to explore partnership opportunities in this market.

Live Issue: Post acquisition, should the name change?

Jagadeesh Krishnamurthy ponders over names of acquired agencies, when they are retained, and for how long

Tata Power's new campaign reiterates 'emotional connect with Mumbaikars'

Dentsu India is behind this multi media campaign which began in mid-September.

Varun Mehta joins BBDO India

Mehta joins the agency as senior creative director – special projects

Live Issue: Which will win, the ICC WC 2011 or the IPL4?

This is the first year that sees both World Cup and IPL: Jagadeesh Krishnamurthy checked to see which format wins

All About: Entering Cannes Lions 2011

Jagadeesh Krishnamurthy does a cut-and-paste job to make it easy

Profile: "VivaKi Exchange is not just another buying unit"

VivaKi Exchange’s CEO, Mona Jain takes Jagadeesh Krishnamurthy through her long journey in the media industry

Metal Communications bags creative duties for Berkshire India

The agency will be responsible for all brand building and marketing communication and services work for Berkshire India

‘2013 will be the tipping point for e-Commerce’: Yebhi’s Nikhil Rungta

In an exclusive conversation, Rungta talks about the Indian e-commerce space, his moving on from Google, and the new campaign from Yebhi.com

All About: Buzz around Indian Grand Prix

Jagadeesh Krishnamurthy analyses the hype surrounding the F1 race

“Consumers and brands are not engaging with each other on social media”, reveals Cheil Trendsters study

The survey was aimed at understanding the behaviour of social networking website users

Center Fresh gets back its funny proposition with new TVC

WATCH the TVC created by Ogilvy Mumbai

Arc Worldwide’s Venke Sharma moves to Leo Burnett Indonesia

Prior to this, Sharma was leading Leo Burnett’s marketing services arm, Arc Worldwide in India

Profile: “Google helped us realise opportunities in IPL”

Times Internet’s Rishi Khiani tells Jagadeesh Krishnamurthy about his journey from Urban Eye to his present role

Ceat unveils new product campaign after 12 years

O&M has worked on the multimedia campaign which releases today.

Live Issue: Will TRAI’s spam policy affect marketers?

Jagadeesh Krishnamurthy finds out what’s in store for mobile marketing with the TRAI’s spam SMS regulation

Vivel Face Wash rides Hungama's digital talent hunt ‘Mobisur’

Tete a tete with Hungama Digital Media Entertainment MD and CEO Neeraj Roy, on the sidelines of the launch event

Big CBS Prime announces month-long launch campaign

The campaign, developed by McCann Erickson, focuses on the freshness of the four shows aired on the channel.

AFAA’s Fast Track on track: Four Indian young pros attend professional excellence programme in Malaysia; next edition in Bali

Dorab Ghadiali of Madison World, Kamlesh Pawaskar of Posterscope, and Sharon Picardo and Sneha Shenoy of Draftfcb-Ulka attended the three-day programme, sponsored by ACI

The Best of TV, Print and Digital work from The Gunn Report 2010