D&AD Video: Scott Seaborn, O&M
WATCH the head of mobile at Ogilvy & Mather and foreman of the Mobile Marketing jury talk about the quality of mobile entries at D&AD this year
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Ford to host Figo’s 2nd birthday party at dealer networks
Launches emotional campaign to drive March sales
Profile: ‘Shopper marketing will be the front office’
Cheil SW Asia’s John Koo has set himself the target of making Cheil a top three agency in India, finds Gunjan Prasad
Sony Ericsson eggs consumers to go ‘Live with Walkman’
Partners with Shiamak Davar to launch digital talent hunt on Facebook
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man'
The legendary ad veteran passed away over the weekend, leaving behind a legacy greater than any words, campaigns or brand ideas could surmise
Indian work is smarter, sharper and cutting edge: Choi
Wain Choi, vice president and global executive creative director, Cheil Worldwide shares his vision for Cheil India
D&AD Video: Unilever pledges support to the White Pencil
WATCH D&AD’s chief executive talk about the new award
“Mobile ordering is going to be the easiest connect between consumers and Domino’s”: Harneet Singh Rajpal
Domino’s Rajpal eyes an aggressive digital push to support new positioning “Yeh Hai Rishton Ka Time”
Adtech 2012: “Digital ad spends will follow scale and impact,” says Arun Sharma, Airtel
Panel session on Day 2 at adtech 2012 sees marketers, technology providers, media owners discuss expectations from digital medium
D&AD: Five campaigns bag ‘Nomination’ honors in mobile marketing
In-Book, Nomination in music videos, writing for design, photography also announced
Q&A: Avantgarde India's Isabelle-Jasmin Roth
Avantgarde, the Munich-based communications agency specialising in experiential marketing, recently set up shop in New Delhi
D&AD 2012: 66 Yellow Pencil winners announced
Black Pencils to be given out in September
Suresh Selvaraj resigns from Outlook Group
He was president of the Group
EEMA, E&Y unveil events and activation white paper
BTL to account for 20 pc of marketing spends in two years; paper proposes new RoI measurement metrics, says IPs key to growth
D&AD Video: John Hegarty, BBH
WATCH the interview with co-founder and world-wide creative director, BBH
Profile: “Time for a fresh start for Delhi Daredevils”
GMR Sports’ Hemant Dua is confident about Delhi Daredevil’s performance in the IPL Season 5, says Gunjan Prasad
Times Internet unveils premium online video service BoxTv.com
Attempt to be first mover before global majors Hulu, Netflix enter
D&AD Video: Terry Hunt, Institute of Direct & Digital Marketing
WATCH the Foreman of Direct category talk about new trends, successful direct campaigns
Q&A with Ashwani Singla, Penn Schoen Berland
The MD and chief executive of Y&R Brands' Penn Schoen Berland (PSB), South Asia, discusses the firm's India foray, strategic alliance with Via Media Health, and more. Excerpts:
Close-Up: "I owe a lot of my increments to Thums Up"
Sainath Saraban, ECD, Leo Burnett, tells Gunjan Prasad about some questions he is frequently asked: "What next for Thums Up?", "Why are you in Delhi?" and "When are you winning an award?"
All About: Purpose-built client teams
Gunjan Prasad lists out the multiple facets of an agency consortium
Adtech 2012: “Identify what is being searched and then create content”: Amit Singh, Google
Master Class 2 focuses on ‘Content as a brand building approach for digital’ at ad tech 2012
D&AD Video: Tim Lindsay, D&AD
WATCH the interview with chief executive of D&AD
D&AD Video: Agnello Dias, Taproot
Gunjan Prasad caught up with Agnello Dias, chairman and co-founder Taproot India at the D&AD judging in London
Close Up - 'I could no longer spend my time stroking egos'
Sabyasachi Sen aka Gullu Sen, managing partner, From Here On Communications, takes Gunjan Prasad down memory lane. He speaks about his association with Sandeep Goyal, exit from Dentsu, and what’s in store from here on. Read on.
Profile: “Agencies need to learn digital integration”
JWT’s digital head Max Hegerman is on a mission to build the agency’s digital product
Video: “The upside in digital is tremendous,” says Nestle’s Pete Blackshaw
Pete Blackshaw, global head of digital and social media, Nestle
Tarun Rai named new AIM president
Looks to raise profile of magazines backed with research
Digital technology has given a fresh lease of life to the magazine industry globally”: Aroon Purie
The chairman and editor-in-chief of The India Today Group, and chairman of FIPP, made the keynote address at the 38th FIPP World Magazine Congress in Delhi
The London 2012 brand: Making it about ‘Everyone’
In 2007, Wolff Olins, the London-headquartered branding agency was handed the mandate of creating the emblem and associated corporate identity for the London Olympic Games and Paralympic Games 2012. It’s been five long years for the agency. Initial criticism of the logo has given way to appreciation of the branding effort with multiple applications. Days before the Games are flagged off, Gunjan Prasad spoke with Charles Wright, MD, Wolff Olins, to understand the evolution of the ‘2012’ brand.
Account Planning Group comes to India
APG is a not-for-profit organisation representing the interests of account planners and other communications strategists
“Technology will ensure that creativity reigns supreme”: Tutssel
Mark Tutssel, chief creative officer, Leo Burnett Worldwide, was in the capital recently. Gunjan Prasad asks Tutsell the secret of Leo Burnett’s good work.
WMC: What advertisers want from magazine media
A report from the session featuring an advertiser, media agency head and a creative/event expert at the 38th FIPP World Magazine Congress
D&AD Video: Graham Fink, O&M China
WATCH the interview with chief creative officer, O&M, China
Magazines need to go back to long-copy formats: Nath
In a freewheeling conversation, Delhi Press' Anant Nath shares his views about adapting to the changing business and media environment
Updated: WPP’s digital pure play VML makes India foray
Q&A with Jon Cook, CEO, VML and Tripti Lochan, CEO, VML Qais (Asia); video from the launch event
AdAsia 2011: In conversation with Kelly Clark
A catch up with Maxus’ global CEO, Kelly Clark at AdAsia 2011
PepsiCo's Homi Battiwalla elevated to fill in Arora's shoes
Battiwalla will take over the marketing mandate for the cola category from Sandeep Singh Arora, along with his current responsibilities
Euro RSCG 4D bags Nokia India's digital mandate
Nokia India's Viral Oza confirmed the development with Campaign India
WMC: Engagement and the magazine media
A report on the session which compared research findings of “engagement” in magazine media in India and some European markets at the FIPP World Magazine Congress
Adtech 2012: “Boring fundamentals find unique life on digital,” says Pete Blackshaw of Nestle
Nestle’s global head of digital marketing recommends integrating offline and online mediums for sustainable consumer engagement
Adtech 2012: “Social brand equity is better measure than just fans,” says Farshad Family, Nielsen
Nielsen India’s managing director and Ybrant’s global social media head discussed new measurement techniques at adtech 2012
AdAsia: “Honesty and humility are necessary to build trust-worthy brands”: Vikram Sakhuja
A report from the session, “Building brands in a trust deficit world” at AdAsia 2011
MIB defers digitization deadline to 31 October
Postponement irks DTH operators
Nokia rolls out advertising blitz for Lumia
WATCH the TVC created by JWT India based on the ‘Amazing Everyday’ creative concept by London-based agency Inferno; Maxus is the media agency here
ZenithOptimedia becomes “Live ROI” agency
ZenithOptimedia Group (ZO) has unveiled a new global positioning, ‘Live ROI’, across all its companies including Zenith, Optimedia, Newcast, Performics, Moxie, Ninah, Sponsorship Intelligence and Scoop
AdAsia 2011: In conversation with Piyush Pandey
A catch up with Ogilvy India's head on Day 1 of AdAsia 2011
Tata Docomo positions itself as ‘companion’ in new TVCs
Watch the TVCs created by DraftFCB Ulka
'The fundamental truth of our business is talent and that cannot be nurtured overnight’: Ashutosh Srivastava
‘The key to adoption of mobile as a platform is its integration with everything else,’ says Srivastava, in conversation with Campaign India
AdAsia: "Work that apes the West will never win at awards shows": Piyush
A report from the session on "Asian Creative? A New Brief" at AdAsia 2011
AdAsia 2011: “Women control $12-trillion of the global annual discretionary spends” : BCG’s Abheek Singhi
A session on ‘Marketing to women consumers in Asia’ presented by Abheek Singhi, BCG India and Yeonhee Kim, BCG Korea
D&AD 2012: Mudra Delhi bags In-Book award
“Flipped city” for Philips is the only India entry awarded
All About: Facebook Timeline
Gunjan Prasad says the social network firm can optimise advertising
Euro RSCG 4D president Rajesh Bhatia quits
Bhatia joined Euro RSCG in 2007 from Digitas to set up the former's marketing services and digital brand in India
AdAsia 2011: “India is a land of inherent contradictions”: Joseph Tripodi
Prasoon Joshi and Joseph Tripodi engaged in a chat with the theme, ‘Marketing is dead, engagement is in’
Indian CMOs need to shed their ‘branding’ reticence: Wright
Wolff Olins’ MD, Charles Wright is upbeat about agency’s future in India
All About: Web-based video content
Gunjan Prasad finds out if the trend is still ahead of its time in India
Q&A: Makiko Eda of Intel Asia-Pacific
Intel’s Asia-Pacific marketing head details evolution of the brand’s marketing strategy
WMC: The 360-degree opportunity: View from the top
A session report from FIPP World Magazine Congress featuring a panel of global CEOs discussing how their companies were responding to the issues and opportunities facing the industry today
D&AD 2012: Apple and Nokia take nomination honours in product design category
In-Books, Nominations for Product Design, Typography, Packaging, Radio, Spatial Design announced; no awards for India yet