Campaign India

‘We do advertising for the love of it’: Alok Nanda

India-based design and branding specialist is eyeing Dubai – besides selling a watch brand it created, marketing its own brand of chocolates, and winning awards for branded art installations.

'The only thing we are entitled to is our next meeting': Troy Ruhanen

There’s been no dearth of action across the TBWA network, since Ruhanen took over as global president and CEO in the middle of 2014

Cannes Lions 2014: ‘We are on the precipice of the new golden age of advertising’: Marc Pritchard, Procter & Gamble

The FMCG giant’s global brand building officer told agencies: ‘Challenge yourselves. Challenge us. We’ll get there together’

Cannes Lions 2014: ‘The threat of fragmentation is real’: Keith Weed, Unilever

The speaker urged agencies to enable ‘orchestration’, with the brand and not the channel as the ‘hero’

Cannes Lions 2014: ‘You can build mediocrity easily; excellence takes time’: Ben Jones, AKQA

Hiring senior developers in India, looks to scale by 2015; creative team in ‘next phase’ to fuel full service ambition

Cannes 2014: 'The world wants a lot more comfort zones': Josy Paul

The session by BBDO on day five saw the 'Google Reunion' film 'dissected' - to decode its 'x' factor

Cannes Lions 2014: ‘Accepting that we have not created something great, might lead to creating something great’: Sir John Hegarty

Hegarty and David Droga took centre stage on day six of the festival, in a session titled ‘What’s great, What’s not, What’s next?’

Cannes 2014: Coca Cola's Wendy Clark brings alive spirit of the ‘World’s Cup’, in real time

“Change everything about the way we operate as marketers to meet the remit of real time marketing”

Cannes Lions 2014: ‘Storytelling is always the future’: Chuck Porter

The Crispin Porter + Bogusky co-founder and chairman presented what has thus far been the most inspiring session for creatives

Cannes Lions 2014: ‘Trust is never demanded, it is earned’: Piyush Pandey

Piyush and Prasoon Pandey took centre stage on Day One, for a seminar on the ‘Rise of Creativity in India’

Cannes 2014: Seek ‘simple’ solutions sans constraints, says Google’s Nikesh Arora

The speaker outlined ‘lessons from engineers’ that he has learnt, during a decade at the internet giant

Cannes Lions 2014: Gokul’s blog: Anyone can tell the story. But someone has to. Who will it be?

It’s not creative versus digital/data as it is made out to be; this is just a family squabble

We need to educate players more, that sponsors are very much part of the package’: Marcel Desailly

At a session hosted by Visa CMO Kevin Burke, the focus was on why sports brings out the best in marketers

Cannes Lions 2014: #HofforNot kicks off festival underlining importance of relevance

'Trust and love are significant, but they are built over many moments of relevance'

Opinion: Why corruption is the BJP’s greatest opportunity, yet

Whoever can address this omnipresent problem can leave their indelible imprint on history, and shape a better future for India, says the author

Maxus: ‘Soul of a start up, systems of scale’

Vikram Sakhuja on the agency’s growth focus, success thus far, and his move to NYC

Gokul’s blog: If they had a choice, would clients give up ‘control’?

The Titanic sank because they didn’t let the specialist do his job. But clients will learn only from their own mistakes.

The creative face of collaboration and media, arrives

Tony Sarmiento moved from the creative agency side, to form what he bills as Philippines’ ‘first fully integrated’ media agency. He tells us why.

Ad cap: Delhi HC adjournment will save broadcasters from damp Diwali

The High Court yesterday adjourned hearing of the 10+2 ad cap case to 25 September

Opinion: Has our harvest festival been reduced to a dish?

Marketers have a lot to lose if the Indian cultural context vanishes. So do we, as Indians.

Colors goes all guns blazing this reality season

CEO Raj Nayak confident of expanding audience base for Big Boss 6 as a wholesome family entertainer in 9 pm slot

Opinion: The truth about ‘loyalty’, is that it’s subconscious

What impact does a reward program end up having on brand loyalty? Can it really impact loyalty?

Gokul’s blog: ‘Are you interested in moving?’ Where???

A lot has been written about the problem with talent. How about addressing the problem with talent hunting?

‘Masterminding the brand is very important’

Prasoon Joshi, the craftsman who has scripted ‘Bhaag Milka Bhaag’ which hits screens on 12 July 2013, got into conversation with Gokul Krishnamurthy at Goafest. The executive chairman and CEO, McCann Worldgroup India, and president – South Asia, reflected on the blending of craft and science for brand communication, content and formats, data (and the acquisition of End To End Marketing Solutions), co-existence of craftsman and marketer as one, and more. He was just out of a debate, speaking on relevance of creative agencies with fragmentation of media. No marks for guessing which side he was on. Edited excerpts.

Opinion: What awards do not see through, consumers do

"Agencies can give award-winning moments. Charities stuggle with sustained loyalty"

Opinion: Applying the ‘gender sensitivity’ filter to ads

Consumers will scrutinise ads increasingly, and brands that seem insensitive will get voted against.

Opinion: ‘The IPL is not really about cricket’? Says who?

The procession planned in the city of joy will be a befirring beginning to our cricket carnival

Opinion: Ring-fencing people, productivity, from politics

HR pros can tweak 'office politics' to a symbiotic and transparent state of 'healthy competition'

Opinion: <i>Aam</i> career graph, Sameer Suneja’s career graph

There are lessons from the rise of Perfetti’s poster boy for those in a hurry to get to the top

Opinion: Compelling content has takers; we need creators

Content seems rooted in the brand, unmindful of what will engage the consumer

Cannes 2013: Gokul's blog: 'Where are the Indians?'

Abhijit Avasthi's explanation; Andhra Bank officer's learning trip; ladies lose bags shopping; bills that make claims bigger

Cannes 2013: Gokul's blog: Thought-provoking questions, disturbing perceptions, a lot of sales pitches - and some magic

David Droga on why ideas with scale aren't coming from agencies; Indian mining conflict becomes 'corporate evil' example; Bobby Pawar's 'Big boobs'-to-'stroller' logic

Cannes 2013: 'Celebrities tweeting for a brand no different from endorsing one in commercials'

Mel B and Nick Cannon reasoned that fans know the difference, while emphasising the need to be authentic

Opinion: Do we need an ‘app’ to understand digital?

Technology is not intended for exhibition. It is meant to enable and enhance experience.

Opinion: Ongoing ‘trust deficit’ and the vice at its roots

The time is ripe to cultivate meaningful relationships thanks to the trust deficit all around

‘Our deal pipeline is far bigger now than it’s ever been’

‘Complete autonomy doesn’t work anymore’ reasons Sir Martin Sorrell, WPP’s chief executive, in a Q&A with Campaign India

Opinion: Why ‘Being Human’ can make a big difference

Khan has undergone a 'transformation' from brat of the film frat to man with a heart of gold

Opinion: Desperately seeking an Anna, for consumer India

The author promises to vote for the guys who help protect his rights as a consumer.

‘A lot of disciplines are converging online’

Olivier Fleurot, CEO, MSLGroup; former executive chairman, Publicis Worldwide; and before that, CEO, Financial Times, tells Gokul Krishnamurthy what the MSLGroup would look for in a digital or social acquisition, the untapped African opportunity, and more.

Opinion: Great Indian opportunity reveals itself, again