Opinion: Can brands empower us to be agents of change?
Everyone wants to contribute to a better society and brands can provide them avenues beyond donations, says the author
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RIP Anant Sir — the one who taught many the value of a point of view
The founding editor of Campaign India succumbed to illness and was laid to rest in Bengaluru on 24 May 2022
Book review: Redefining success in a signature second life
Ad veteran Ramesh Narayan’s book is a must-read for those who know him and could provide invaluable perspectives on life for those who don’t
Opinion: Dear adland, adieu for now
A note to express heartfelt gratitude and apologies where it is due, as I leave with fond memories
Opinion: Silence, when it replaces the truth, can still be forgiven
Who is to blame for agenda-driven business ‘journalism’? Commercialisation of editorial content or corrupt journalists?
'The rebel in me got me where I am': Soho Square India's Anuraag Khandelwal
The disabled label needs to be removed, says Soho Square's ECD
Opinion: It’s time for IndIAA
Stage set to celebrate category-elevating creative advertising, again
“It takes a leap of faith to make things happen”: Srinivasan Swamy, recipient, AAAI Lifetime Achievement Award 2016
Honour bestowed on chairman of RK Swamy Hansa Group in Mumbai on 29 July
‘We are now looking for our own Levers’: Amer Jaleel, Mullen Lintas
Turns one with a 65-member team and a host of new clients, but wants more
Opinion: Kabali stays true to Rajinikanth DNA, resonates
Past flops of the Superstar offer valuable lessons in stretching brands, even ‘super’ brands
‘The work will separate the good from the bad’: Joono Simon
Brave New World’s founder on his vision for the year-old outfit, turning profitable in six months, and moving the status quo with integrated work
Opinion: Choosing to change ahead of the curve
Campaign goes digital; while form changes, substance doesn’t
Goafest 2016: '''Different' doesn't have value, 'better' does" - Carter Murray
FCB's global CEO spoke on the theme 'Surviving and thriving in a time of intense change' on day two
Opinion: Why the resistance to Havells’ ad on reservation?
The ad being pulled is unfortunate and a worrying sign of the times; hopefully, Hawa Badlegi
Opinion: Why we need to keep this conversation going
When a woman is her husband’s boss at work, comes back home earlier, cooks, and waits for him, is it progressive?
Opinion: Creativity that can change the world, can come from anywhere
From #ShareTheLoad to #GodSaveTheocean to Snapchat counselling, Indian ideas are taking wing; here's wishing they roar in Cannes
Cannes Lions 2016: “We live in an age that prizes authenticity”: Anna Wintour, Conde Nast
Delivering the keynote, the speaker underlined the need to pursue big ideas in the digital age
Cannes Lions 2016: Gokul's Diary (1): Truthful creativity
The festival continues to inspire, as promised, with good reason
Opinion: Touch something within; the brain will follow
The author argues that brands that strike a chord with the heart compellingly will remain top of mind
‘For the joy of building brands… on our terms’
Wearing multiple hats isn’t new for this writer. Having had his share of awards, Anantha Narayan is now craving other forms of creative gratification
Goafest 2016: A statement of intent
Organisers host round table with trade media, invite suggestions; to meet other stakeholders in coming weeks
IAA Silver Jubilee Summit: Inspiration, Disruption and #WhatsComingNext
Here’s a wrap of days two and three of the Summit hosted in Kochi that ended on 5 September
The IAA Silver Jubilee Summit gets underway, with substance and sizzle
Amitabh Kant and Shah Rukh Khan set the tone for three-day event that kicked off on 3 September in Kochi
‘When I started off, I did not know the difference between sales and marketing’: CK Ranganathan
CavinKare’s CMD addressed students from Bharath University and young professionals in Chennai, at an IAA Young Turks forum
Opinion: Why Jeff Bezos may be not be totally wrong
Amazon won’t be the last workplace to be criticised for its work culture; employees must choose what suits them
Opinion: Is the Indian marketing world an elitist citadel?
The consumer classes are growing, but the marketing classes are not inclusive of them. Why?
Goafest 2016: Karan Johar to R Balki: "I wish someone would change the way we market films"
The duo discussed film marketing, criticism, social media and why Johar won't do ad films, on day two
Opinion: Goafest was a stronger show, yet dil maange more
Our festival has reason to exist beyond flagship Abbys, much like the Cannes International Advertising Festival stands for much more than the coveted Lions
Goafest 2016: Affordable smartphones, cheaper data and Unified Payment Interface will increase rural penetration, says RedBus CEO
Prakash Sangam from the bus ticketing portal outlined the company's roadmap on day two
Goafest 2016: ‘Process is an enabler to creativity’ - Chandramouli Venkatesan
Mondelez India’s MD opened the Industry Conclave on 7 April, on ‘Forging Strong Partnerships’
Gokul's blog: Kim Kardashian: 28 mn, JK Rowling: 14 mn. Go figure.
Kim Kardashian of Kim Kardashian fame is more than a lesson in branding
Cannes Lions 2015: ‘Without measurability, digital advertising is going to start undermining itself’: Keith Weed, Unilever
The FMCG major’s chief marketing and communications officer made the case for marketing ‘for’ people, on day four
Cannes Lions 2015: 'Places like India should not want to repeat the mistakes of the West': Al Gore
In conversation with WPP's Sir Martin Sorrell, former US vice president said climate change and economic development are interwined
Why Skore is getting ‘Bolder. Better. Naughtier.’
The three-year-old condom brand wants to be ‘Younger and Younger’, explains its marketing head Vishal Vyas
'The last of the Mad Men' bids adieu to adland
Mullen Lowe Lintas group vice chairman Fali Vakeel calls it a day with a lot to cherish
Opinion: The opportunity cost of chasing global recognition
Don't dilute my Old Monk because you want it to expand, says the author
Opinion: Of protests, protesters and the conflict within
Whether it's a 'rap song' against a corporate or call for prohibition, it's critical to respond, but more critical to respond right
'Common sense was my only qualification': Bobby Sista, recipient, AAAI Lifetime Achievement Award 2015
Industry body to institute Subhas Ghosal Memorial Lecture in honour of first Lifetime Award recipient
Opinion: Brands should learn to earn respect – the #KalamSir way
If the late president was trending all day yesterday, it was with good reason
Opinion: Work that Cannes juries will never see – or get
Some of the real good work that worked won't get past the judges, while a lot of it isn't entered at all
Cannes Lions 2015: ‘Social media is ‘real’ reality TV’: David Guetta
The DJ and music producer explained why the ‘old model’ of celebrity endorsements doesn’t work for him
Cannes Lions 2015: ‘People would watch less interruptive advertising on TV, not necessarily less advertising’: James Murdoch
The co-COO of 21st Century Fox reflected on the future of entertainment in a talk themed ‘The Business of Breakthrough’ on day five
Cannes Lions 2015: Gokul's blog: 'Do you know who's winning?'
How good is it for the fest, to have the results known to connected stakeholders, in the sharing age?
Cannes Lions 2015: ‘What happens when they (Chinese majors) come into your market?’
Peter Kim, chief digital officer, Cheil Worldwide, on what social media will be in 2025
Cannes Lions 2015: ‘The storyline has to earn the death’
What can brands learn from The Walking Dead? Highlights of the opening seminar from MediaCom
Cannes Lions 2015: 'We have started to invest in work that moves people': Cheil's Wain Choi
VP and executive global creative director explains Samsung's move from functional product advertising to 'Launching People'
Cannes Lions 2015: Pack right, pack tight... and idea will travel
A session by BBDO on day two delved into why some global campaigns work, while others fail
Cannes 2015: View from India
Not all the campaigns making a splash in India will trouble the international awards juries, but they are at least indicative of a wind of change blowing through the nation
Rewind: Opinion: Why ‘Being Human’ can make a big difference
Salman Khan has undergone a 'transformation' from brat of the film frat to man with a heart of gold
‘International premium brands clearly growing faster than the market’: Kartikeya Sharma, AB InBev
Budweiser gets most of marketing budget; imported Stella Artois, Corona, Hoegaarden are AB InBev’s ‘bet for the future’
Cannes Lions 2016: Gokul's Diary (2): Take on the Lions at your own peril
Some things that are too big to fail. This festival is one of them.
Cannes Lions 2016: Adjudicating decisions to pre-testing? Find another vocation: Mars CMO
Mars’ Bruce McColl joined BBDO’s global CCO David Lubars to offer some dos and don'ts for great work
Cannes Lions 2016: “Help us create the biggest campaign ever for humanity”: Ban Ki Moon
'Group of six' holding companies take ‘Common Ground’, pledge support for UN Sustainable Development Goals
Cannes Lions 2016 Diary: Fields of barley, dreams of gold
The end of civil war in Colombia evoked tears of joy at the festival in 2016, with good reason
Cannes Lions 2016: “The case for creativity never ends”: Jonathan Mildenhall
The Airbnb and former Coca Cola CMO shared stage with former global CMO of P&G Jim Stengel on 21 June, alongside James Hurman
Cannes Lions 2016: In Ad-block age, Rob Norman makes case for 'thumb-stopping' creative
GroupM's chief digital officer addressed delegates at the IAA Cabana on 21 June
Cannes Lions 2016: “Embrace creativity as the uniquely human endeavour it is”: Marc Pritchard
The global chief brand officer explained P&G’s road to raising the creative bar in his talk on 23 June
Cannes Lions 2016: "You're not a brand unless you have a point of view": Under Armour's Kevin Plank
With agency partner David Droga of Droga5, Plank discussed the rise of the brand and fundamentals of their partnership
Cannes Lions 2016: A platform for the disabled, powered by purpose
bTizzy.com’s Nikki is exploring partnerships to further her mission – to give the ‘world’s largest minority’ a hand up
Cannes Lions 2016: ‘Root cause of digital ad blocking is digital ads’
NYT’s Mark Thompson and R/GA’s Jess Greenwood discussed solutions to ad blocking, moderated by IAB’s Randall Rothenberg
Pratap Bose and Mandeep Malhotra’s outfit targets mid-June launch
Seek to build integrated ‘conglomerate of agencies’ with partnerships, acquisitions; launch team of 40 taking shape with ‘media’ services at the core
Can we define the rules before playing this 'Sue the ambassadors' game?
Minister's comments are a cause for worry; for celebs, ad agencies and media
Incubating IAA’s next generation
Q&A with the 'IAA Champions' Srinivasan K Swamy and Ramesh Narayan
Opinion: Do you want to change the fest, or the organisers?
Can someone who is distraught with Abbys at Goafest please calmly enlist what needs to change?
Goafest 2015: Devdutt Pattanaik delivers a lesson in consistency, and relevance
The author, leadership coach, consultant and mythologist spoke on day three on the subject ‘God as Brand’
Goafest 2015: ‘More companies die of indigestion than starvation’: Ashish Hemrajani
The founder of BookMyShow reflected on the ‘metrics of life’ on day two
Goafest 2015: ‘Use purpose to build bigger, longer ideas’: Guy Abrahams
The worldwide strategic marketing director at ZenithOptimedia urged marketers to move from 360 to ‘365’ communication on day two
Goafest 2015: Arnab Goswami on journalism, with a point of view
The face of Times Now made the case for ‘relevant journalism’ that takes a stand on social issues, speaking on day two
Goafest 2015: ‘Consumers are deeply invested in content because their online reputation depends on it’: D Shivakumar
The PepsiCo chairman urged the audience to rethink marketing in his address to kick off the Industry Conclave on day one
Opinion: Beware of the ‘bundled offer’
When editorial is bundled with ad release orders, officially or otherwise, the media buyer and seller stand to gain. But the media brand and advertiser lose
Moving ‘from what we do’, to ‘what we do it for...’
Jose Miguel Sokoloff, chairman of Lowe's global creative council, underlines the power of advertising to effect change, and reflects on rising creativity and recognition for work from different parts of the world
‘A lot of folks don’t realise that they are planners’
The global chief strategy officer of McCann Worldgroup speaks about ‘The Truth About Global Brands’ study, evolution of planning, planners as agency leaders, and the future of the function in a connected world
David Lubars, on advertising’s ‘next frontier’
The BBDO global chief creative officer says even in the age of 'good, fast and cheap', those with the ideas will hold the key