Gemma Charles

How brands reacted to the Euro 2020 final build-up and England heartbreak

How brands reacted to the Euro 2020 final build-up and England heartbreak

Peroni, Nike, Nationwide and Royal Mail were among those marking England’s Euro 2020 performance

Have advertisers like Unilever ‘lost the plot’ over purpose?

Have advertisers like Unilever ‘lost the plot’ over purpose?

Major shareholder attacked the FMCG giant’s sustainability strategy

Profit vs purpose: Advertising’s balancing act

Profit vs purpose: Advertising’s balancing act

In the first part of a three-part series, Campaign's editors from around the world come together to examine the biggest themes facing global advertising.

Publicis' Sadoun comes out fighting after Cannes pullout attacks

Publicis' Sadoun comes out fighting after Cannes pullout attacks

Sadoun discussed topics ranging from trust through to the Marcel project.

Airbnb's Jonathan Mildenhall on confronting an 'uncomfortable truth' behind the brand

Airbnb's Jonathan Mildenhall on confronting an 'uncomfortable truth' behind the brand

Jonathan Mildenhall reveals how the brand's first TV campaign did not shy away from an "uncomfortable truth"

Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong

Heineken's marketing chief on why the brewer scooped the Cannes Creative Marketer gong

Søren Hagh, executive director global marketing, Heineken on their win at Cannes Lions 2015

Budweiser unveils black-and-white World Cup TV ad as antidote to Brazilian colour

Budweiser unveils black-and-white World Cup TV ad as antidote to Brazilian colour

Watch the spot ‘Believe As One’ conceptualised by Anomaly for the official sponsor of the FIFA World Cup 2014

McDonald's global marketing boss on creativity, the Qatar row and reaching millennials

McDonald's global marketing boss on creativity, the Qatar row and reaching millennials

The long-term transformation of McDonald's - aka the McMakeover - continues this week with the fast-food company scooping the coveted Cannes Lions Creative Marketer of the Year award.

Watch the latest must-see viral videos from Samsung, Dove and Toyota

Watch the latest must-see viral videos from Samsung, Dove and Toyota

The latest viral video hits from Samsung, Dove and Toyota.

Johnnie Walker returns to TV after 50-year hiatus

Johnnie Walker returns to TV after 50-year hiatus

Part of the brand's plan to revive flagging whisky category in the UK by attracting younger consumers

FMCG giants must ape tech firms, says Mondelez's Bonin Bough

FMCG giants must ape tech firms, says Mondelez's Bonin Bough

‘Aspiration without allocation is meaningless,’ said the global VP of global media and consumer engagement at the FMCG major

The all-time top 20 most-shared Super Bowl ads

The all-time top 20 most-shared Super Bowl ads

As brands begin to roll out their teasers ahead of the big game, Marketing and Unruly look back on the top 20 most-shared Super Bowl ads on social media.

Nestlé replaces Captcha words with KitKat game

Nestlé replaces Captcha words with KitKat game

KitKat has become the first confectionery brand to embrace an online interactive ad format that gives users a break from frustrating Captcha forms.

The Economist celebrates Nelson Mandela's life with interactive film

The Economist celebrates Nelson Mandela's life with interactive film

The Economist, in partnership with AMV BBDO, has released an interactive film to commemorate the achievements of Nelson Mandela.

Heineken apes Diageo and signs major global Facebook ad partnership

Heineken apes Diageo and signs major global Facebook ad partnership

Heineken has signed a global ad partnership with Facebook that will see the two companies collaborate on digital campaigns for Heineken brands around the world.