KitKat heist: how VML turned real crime into meme gold
After a KitKat truck was stolen just before Easter, the agency behind the ensuing ‘KitKat heist’ shared how it owned the narrative.
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M+C Saatchi buys women’s sports agency
M+C Saatchi Sport & Entertainment has strengthened its sports consultancy offer with the acquisition of Women’s Sports Group.
How real is the threat of AI-driven job cuts within PR?
Is the PR industry on the cusp of widespread redundancies or is the truth a little more nuanced and complicated?
Unilever influencer focus: Are creators leaving PR in the dust?
As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.
Edelman launches global Counter Disinformation Unit
A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
Most large companies guilty of 'greenhushing', report finds
Two in three FTSE 100 companies (63%) are quietly disclosing their ESG progress but not actively communicating it to the public, new research has found.
UN chief calls for ban on fossil fuel ads to combat climate change
UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.
'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy
Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve
Clean Creatives targets Richard Edelman at Cannes
Clean Creatives members held placards pointing at agency boss Richard Edelman during the Cannes Lions Festival of Creativity yesterday as part of a campaign to stop PR agencies working with fossil fuel corporations
Clean Creatives warns of disruption at Cannes Lions 2023
Clean Creatives has announced its intentions to ‘go bigger and better’ with its disruption of the Cannes Lions International Festival of Creativity this year
Unilever ‘misstepped’ with initial purpose message, says head of comms
At PRWeek’s Corporate and Public Affairs Summit, Paul Matthews discussed how Unilever has reworked its sustainability messaging in recent years
PR industry becoming more profitable despite underlying issues, say agency bosses
PR firms across the world expect to become more profitable within the next year, having higher expectations than in 2021, according to a new ICCO survey
UN boss slams PR for 'raking in billions' by enabling fossil fuel companies
UN secretary-general António Guterres called out the PR industry for its willingness to 'shield the fossil-fuel industry from scrutiny' in a speech yesterday
India has lowest proportion of women in leadership roles in the media and comms industry
A LinkedIn study highlights underrepresentation of women in leadership roles in the worldwide media and communications industry
Journalists ignore 97% of PR pitches
The average journalist response rate to media pitches is down 10 per cent on last year, with the vast majority of pitch emails being ignored