Divanshi Gupta

Agencies, read the room: Clients want more than ideas

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Search shifts from ranking links to answer engines

Search shifts from ranking links to answer engines

AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.

Emotional marketing: Connecting with customers on a deeper level

Emotional marketing: Connecting with customers on a deeper level

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.