Divanshi Gupta

Agencies, read the room: Clients want more than ideas

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

Emotional marketing: Connecting with customers on a deeper level

Emotional marketing: Connecting with customers on a deeper level

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.

Search shifts from ranking links to answer engines

Search shifts from ranking links to answer engines

AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.