From followers to fanatics: Brands chase micro-movements
Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.
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Cookies crumble as brands turn to first-party data
With third-party tracking fading under regulation and tech shifts, marketers are retooling around first-party insights to build direct customer relationships.