The advertising giant is optimistic about major upcoming events in Japan and sees a planned new holding company improving alignment between domestic and international operations.
China and Australia weighed down APAC performance in the last quarter, Dentsu says.
Company denies deliberate action, and vows to be more attuned to diversity issues.
The move reflects diminished need for Asia-Pacific regional leadership.
Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.
Watch the ad film conceptualised by Dentsu here
A competition in Japan invites members of the public to decide whose work they prefer: that of a well-known writer or an artificial intelligence program
At the Media360Summit in Hong Kong, Maxus’ global CEO suggested that people are failing to update their leadership style
Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
We are often inclined to think that the best creative people should be bold or even fearless, but that is probably misguided, panelists in a session hosted by Campaign Asia-Pacific said
Ayami Nakao, recently appointed as a Hakuhodo corporate officer (the first time a woman has taken such a role at Japan’s oldest advertising agency), speaks about raising the agency's stature internationally
While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best
Graham Kelly, the former regional ECD of Isobar, is to join Bates CHI & Partners for a period of six months as what the agency terms a ‘guest chef’
She joins from Reputation, an Australian consultancy
Offstage at Spikes Asia 2014, DDB's global chief creative officer offered a rundown of his inspirations and pet hates
BBDO Guerrero's David Guerrero, ADK's Rob Sherlock and McCann Melbourne's Pat Baron discussed 'confidence', moderated by Campaign's Atifa Silk
Samsung has emerged as the region’s top brand in terms of consumer perception for a third consecutive year, closely followed by Sony and Apple
The chief performance officer of iProspect UK will relocate to Singapore to take on the role
ASIA-PACIFIC - The past year saw marketers seek stability and put more faith in online and mobile as growth in the biggest markets cooled. We look at what's changed—and what to expect in 2014.
ASIA-PACIFIC - DDB has promoted Singapore president and chief executive David Tang to vice-chairman of DDB Group Asia.
Creativity left on its own equals risk, reasoned the head of behavioural science at Naked Communications
Q&A with Diageo’s global VP for marketing innovation, on the sidelines of the Cannes Lions International Festival of Creativity 2013
CANNES - Harris Diamond, McCann Worldgroup chairman and chief executive, asserts that there is more to the network's creative muscle than 'Dumb ways to die'—winner of an unprecedented five Grand Prix at the just-concluded Cannes festival.
The PR Grand Prix once again went to an advertising agency, but Dave Senay, president and CEO, Fleishman Hillard, believes PR agencies have realised what it takes to be ‘creative’.
senior representatives from RGA presentes the case for technology-led marketing, and explained why chief marketing officers (CMO) and chief information officers (CIO) still fail to see eye-to-eye.
Talbot will exit as chief executive, Apac, ZenithOptimedia in end-August, after 19 years with Publicis Groupe.
Newly created role part of plan to strengthen agency’s creative profile outside Japan
Conceptualisation is an increasing part of the agency model. But agencies must come to terms with data to remain valued partners.
Accurately valuing changing media mix, tension between big ideas and procurement-driven savings, talent, real-time marketing, data infrastructure and privacy were discussed.
Mayo is to make the official transition from his role as president of Ogilvy & Mather Advertising early in November
On a visit to Hong Kong, celebrated Danish branding consultant and author Martin Lindstrom told Campaign Asia-Pacific why brands need to establish a code of ethics and spend real time with the people who buy their products.
Matheson will be regional planning head for Ogilvy Asia-Pacific, Mark Sinnock to take on chief strategy officer role at Bates
Creativeland Asia, Ogilvy & Mather and Happy Creative Services win Silvers in the Film Lotus category
It is said to be a move that reinforces DDB's ongoing commitment and investment in the Asian region
A new study by Havas Media shows that consumers in fast-growing economies have a significantly more positive view of brands than is the case among those in more mature markets.
LG India already works with Publicis Modem as the primary digital agency, and hence there are no expected changes
Positive trend highlighted by double-digit percentage increases across eight markets, including India where spend rose by 32 per cent