MMGB: Lotte 'So Happy Bench'
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Dentsu sees Q1 organic growth fall, prepares for new corporate structure
The advertising giant is optimistic about major upcoming events in Japan and sees a planned new holding company improving alignment between domestic and international operations.
Dentsu posts 3.4% organic growth; DAN delivers 4.3%
China and Australia weighed down APAC performance in the last quarter, Dentsu says.
Nissin pulls Naomi Osaka campaign after ‘whitening’ outcry
Company denies deliberate action, and vows to be more attuned to diversity issues.
Sonal Dabral, Reed Collins replace Eugene Cheong at Ogilvy
The move reflects diminished need for Asia-Pacific regional leadership.
How Dentsu is cleaning up its working environment
Part One of a series on work reforms in Japanese advertising looks at Dentsu’s efforts to eliminate overwork, create a healthier environment for staff and ultimately produce better work.
Marketers: Retain a sense of fear and learn to manage risk
We are often inclined to think that the best creative people should be bold or even fearless, but that is probably misguided, panelists in a session hosted by Campaign Asia-Pacific said
Graham Kelly to serve up inspiration as Bates CHI & Partners ‘guest chef’
Graham Kelly, the former regional ECD of Isobar, is to join Bates CHI & Partners for a period of six months as what the agency terms a ‘guest chef’
Burson-Marsteller names Terri-Helen Gaynor new Asia CEO
She joins from Reputation, an Australian consultancy
AI ‘creative director’ produces first ad, battles human for supremacy
A competition in Japan invites members of the public to decide whose work they prefer: that of a well-known writer or an artificial intelligence program
Cannes 2015: View from Asia
While campaigns brought to life through emerging technologies are becoming more prevalent in the region, those that embrace simplicity continue to resonate best
'Leadership must tackle unconscious bias': Lindsay Pattison
At the Media360Summit in Hong Kong, Maxus’ global CEO suggested that people are failing to update their leadership style
How Nissan revs up its content-creation engine
Passing the "so what?" test: Lessons from the Japan-based auto maker's big-budget, in-house content-creation center
The woman charged with taking Hakuhodo to the world
Ayami Nakao, recently appointed as a Hakuhodo corporate officer (the first time a woman has taken such a role at Japan’s oldest advertising agency), speaks about raising the agency's stature internationally
Asia’s Top 1000 Brands: Samsung holds on, Sony tops Apple
Samsung has emerged as the region’s top brand in terms of consumer perception for a third consecutive year, closely followed by Sony and Apple
15 minutes with Amir Kassaei
Offstage at Spikes Asia 2014, DDB's global chief creative officer offered a rundown of his inspirations and pet hates
Fear's role in great creative work
BBDO Guerrero's David Guerrero, ADK's Rob Sherlock and McCann Melbourne's Pat Baron discussed 'confidence', moderated by Campaign's Atifa Silk
David Mayo charged with returning Bates to form as CEO
Mayo is to make the official transition from his role as president of Ogilvy & Mather Advertising early in November
Marketers have forgotten who pays their salaries: Lindstrom
On a visit to Hong Kong, celebrated Danish branding consultant and author Martin Lindstrom told Campaign Asia-Pacific why brands need to establish a code of ethics and spend real time with the people who buy their products.
Experimentation critical to good marketing: Diageo's Venky Balakrishnan
Q&A with Diageo’s global VP for marketing innovation, on the sidelines of the Cannes Lions International Festival of Creativity 2013
'Dumb ways' success embodies McCann's multiplatform aims: Harris Diamond
CANNES - Harris Diamond, McCann Worldgroup chairman and chief executive, asserts that there is more to the network's creative muscle than 'Dumb ways to die'—winner of an unprecedented five Grand Prix at the just-concluded Cannes festival.
Cannes 2013: Storytelling is overrated: RGA
senior representatives from RGA presentes the case for technology-led marketing, and explained why chief marketing officers (CMO) and chief information officers (CIO) still fail to see eye-to-eye.
Cannes 2013: Is PR entering a new phase of creative recognition?
The PR Grand Prix once again went to an advertising agency, but Dave Senay, president and CEO, Fleishman Hillard, believes PR agencies have realised what it takes to be ‘creative’.
2013 in review: High aspirations amid slowing growth
ASIA-PACIFIC - The past year saw marketers seek stability and put more faith in online and mobile as growth in the biggest markets cooled. We look at what's changed—and what to expect in 2014.
David Tang takes on regional role at DDB
ASIA-PACIFIC - DDB has promoted Singapore president and chief executive David Tang to vice-chairman of DDB Group Asia.
iProspect names Mark Fagan Asia-Pacific MD
The chief performance officer of iProspect UK will relocate to Singapore to take on the role
Phil Talbot resigns as head of ZenithOptimedia Asia-Pacific
Talbot will exit as chief executive, Apac, ZenithOptimedia in end-August, after 19 years with Publicis Groupe.
Drive action before emotional connection: Adam Ferrier
Creativity left on its own equals risk, reasoned the head of behavioural science at Naked Communications
Adfest 2012 draws to a close
Creativeland Asia, Ogilvy & Mather and Happy Creative Services win Silvers in the Film Lotus category
Amir Kassaei to establish DDB’s global creative centre in Shanghai
It is said to be a move that reinforces DDB's ongoing commitment and investment in the Asian region
Brands mean more to Asian consumers: Havas study
A new study by Havas Media shows that consumers in fast-growing economies have a significantly more positive view of brands than is the case among those in more mature markets.
Publicis Modem wins LG’s global digital business
LG India already works with Publicis Modem as the primary digital agency, and hence there are no expected changes
Ad spend rebounds strongly in third quarter: Nielsen
Positive trend highlighted by double-digit percentage increases across eight markets, including India where spend rose by 32 per cent
Dentsu appoints Ted Lim as chief creative officer for Asia
Newly created role part of plan to strengthen agency’s creative profile outside Japan
Media360Asia: Agencies serve new role
Conceptualisation is an increasing part of the agency model. But agencies must come to terms with data to remain valued partners.
Media agency models, privacy and talent among key themes at Media360Asia
Accurately valuing changing media mix, tension between big ideas and procurement-driven savings, talent, real-time marketing, data infrastructure and privacy were discussed.
Bates and Ogilvy APAC reshuffle planning functions as Paul Matheson returns to Asia
Matheson will be regional planning head for Ogilvy Asia-Pacific, Mark Sinnock to take on chief strategy officer role at Bates