LinkedIn vs Facebook: Who wins the B2B battle?
The author lists five reasons why LinkedIn scores over Facebook for B2B marketing
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Will the rest of Asia follow Australia in giving up drink sponsors?
Alcohol is the new cigarette when it comes to sponsorship, says the author.
Has The New Paper set marketing in Singapore back 20 years?
The promotion in Singapore showing attractive women with the tagline ‘Pick me up’ is not just demeaning, it’s not clever marketing, says the author
Does Emirates understand sports sponsorship more than any other brand?
The author looks at sports properties the airline is associated with, and argues that it hasn't capitalised on its sponsorships on social media
Chris Reed's Blog: Starbucks brews engagement and not just coffee sales
If all you do is offer the hard sell on social media platforms then you will be blanked and there will be no engagement and ultimately no sell.
Chris Reed's Blog: Apple’s free marketing crumbles rivals
Chris J Reed is Regional Partnerships Director for Asia Pacific for Partnership Marketing based in Singapore
Chris Reed's Blog: Will.i.am makes brand partnership music
Will.i.am is a role model for how business and celebrity brands can work together and not only achieve joint marketing objectives, but also try and change the world for the better.
What is a personal brand and how do you manage it on LinkedIn?
Are you worth hiring? Are you worth promoting? Are you worth doing business with?
Chris Reed’s blog: Loyalty’s future is mobile
Key is to being able to deliver the instant gratification access consumers expect, says Reed.
Who has run the best World Cup guerrilla marketing campaign?
Here are some great examples of brands that have launched unofficial World Cup campaigns