LinkedIn’s first campaign for Premium highlights professional development
LinkedIn is promoting its Premium subscription as it seeks to become an always-on platform for developing professional skills
Choose Campaign site
Trending:
How Cannes jury presidents judged AI
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
McCann launches global social and creator content studio
EXCLUSIVE: McCann Content Studios will absorb the social capabilities of McCann Live and the creator capabilities of IPG agency ITB
Twitter influencer payouts start on the far right, neglecting brand concerns
Some far-right influencers have claimed to receive five-figure earnings
6 things for marketers to know about Meta’s ‘Twitter killer,’ Threads
The Instagram-based app launches today
Google ad jabs Apple over green-bubble texts
The comedic spot from David Miami pokes fun at Apple’s old texting tech
Inside the ‘Deadpool and Wolverine’ marketing bonanza
Maximum Effort cofounder George Dewey explains how the agency got brand partnerships to move beyond ‘fourth-wall breaking and d*** jokes.’
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
Monks’ capabilities will sit in new marketing and technology services groups.
Brands are fascinated by—and terrified of—public domain Mickey Mouse
Social media managers couldn’t tell if hopping on the first big meme of 2024 was a genius or terrible idea
Hopes and concerns for OpenAI's Sora
AI experts are lauding it as a breakthrough in text-to-video generation, but there are still pitfalls surrounding copyright infringement and disclosure
Disney’s Epic investment answers the ‘should we be in gaming?’ question
Gaming advertisers say the new question brands should ask is ‘how will we go to market?’
Twitch relaxes sexual content guidelines, but they still could endanger ad revenue for streamers
“Highlighting” fully clothed breasts may be costly for some content creators, in one example of how the guidelines could create confusion
Spotify launches in-house music consultancy
EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists
Global creatives reflect on legend Dan Wieden’s influence
Wieden, co-founder of the iconic advertising agency and adland icon, passed away on Saturday at 77 years old
YouTube doubles down on Shorts with new monetisation program
Creators will make just under half of all ad revenue earned from Shorts, positioning the product as a major rival to TikTok
Omnicom CEO John Wren on AI: ‘Embracing it as quickly as we possibly can’
Wren spoke highly of Microsoft’s artificial intelligence capabilities during Omnicom’s Q4 earnings call this week
Spotify beats Q4 subscriber projections but prepares to further rein in spend
CEO Daniel Ek said Spotify will focus on reducing overhead costs after overinvesting in 2022, but that it will continue to build its podcasting business
Omnicom joins IPG in recommending clients pause Twitter spend
Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns
Nintendo, Apple, Valve among impersonated brands on Twitter
Mario holding up the middle finger and Valve announcing fake games. Verified Twitter users are impersonating brands, and there’s not much they can do about it
Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition
Stop the Deal coalition warns that Musk’s ownership makes marginalised groups more vulnerable on Twitter
Why Serena Williams was in two Super Bowl ads for alcohol brands
Brands have to make concessions when working with the world’s biggest stars
Spotify CEO addresses ‘very complex’ AI-generated music debate
Investors quizzed Spotify over its role in protecting artists during the company’s quarterly earnings update as artificial intelligence infiltrates the music scene
Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms
He’s defending recent changes as Instagram incorporates more video
Snap’s revenue slows as it deals with continued ad deceleration
Snap’s revenue growth decelerated further in Q2 as it continued to feel the impact of privacy changes and the Russia-Ukraine war, but the company maintained user growth
Publicis Groupe to acquire creator marketing agency Influential
The acquisition marks Publicis Groupe’s most significant move into the creator marketing space to date.
Netflix announces ad tier milestone and adtech platform
The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.
Four PR lessons from the Kendrick Lamar—Drake beef
Communicators can learn something from how the two rap stars addressed accusations against them.
IBM lays off comms and marketing staff
A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts