Cannes Lions bans award entries from Russia because of Ukraine war
Meanwhile, Ukrainian creatives will be welcomed free of charge
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Publicis Groupe acquires influencer agency Captiv8
Captiv8 will join forces with the group's Influential and Epsilon.
eBay to host online auction house platform for Sotheby's
Deal marks 270-year-old auction house's attempt to play catch-up with rival Christie’s
WPP shuts down Russian operations as it 'condemns' Ukraine invasion
Agency is working with Russian people, clients and partners to consider all options including transfer of ownership and divestment
Mondelez to embed Twitter staff in its marketing teams
Twitter staff will be based at the Cadbury-owner's offices starting with India, UK, Brazil and the US; agreement in conjunction with Starcom Mediavest
World Cup sponsor Coke and unaffiliated Pepsi lock horns ahead of Brazil 2014
Coke is playing on its role as official sponsor and Pepsi is playing up its association with high-profile players
Kantar Media rebrands as Fifty5Blue
Former WPP CEO Mark Read joined Kantar Media board last year.
MediaCom adds global chief inclusion and culture officer role
Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”
Should social media users be required to prove their ID to stamp out online abuse?
Campaigners argue that no identity equals no accountability
Adland in UK demands change to stop racism in open letter to Facebook, Twitter and Snap
Letter comes in a week during which racists took to social media to target England’s black players following the Euro 2020 final
Ad agency chiefs offer support to staff in Israel after Hamas attack
Campaign has compiled a summary of responses as war in Gaza Strip looms
IPG reports 12% fall in net profit for Q1 but organic revenue up 1.3%
Group is forecasting 1-2% organic growth over course of 2024.
'One wrong word and you lose them': the perils of marketing to mature consumers
Excerpts from a discussion at Marketing's ’Older, Richer, Wiser’ conference
WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%
North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%
Accenture acquires creative management consultancy The Storytellers
The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice
Johnnie Walker takes us step by step through 2015 in US TV spot
Watch the film conceptualised by BBH London here
Publicis Groupe appoints chief impact officer to steer global ESG commitments
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
Publicis Groupe forecasts up to 5% organic growth in 2024
Group said it was outperforming both ad holding companies and IT consulting peers
S4 Capital reports 13.5% revenue fall and increased debt
Its AI positioning has led to new business from blue chips, the group said.
Amazon reviews global media account
The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017
MMGB 2: The Sun tells inept footballers: 'If you can't play, manage'
Rolling out to coincide with the English Premier League season, the campaign tells football fans they can win £500,000 through The Sun’s Dream Team.
Twitter’s logo becomes an X-bird: Do advertisers care?
Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?
Piyush Pandey given new role at Ogilvy as Liz Taylor appointed global CCO
Taylor becomes first woman to hold Ogilvy's top creative position
Tycoon Warren Buffett pays P&G $4.7bn for Duracell
Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.
Martin Sorrell making 'excellent recovery' from surgery
He underwent surgery on 5 February
Euro RSCG London and Chivas Regal create online film charting 20th century
WATCH the film, narrated by actor Joseph Fiennes
Publicis Groupe reveals 6.3% growth and €300m investment in AI
CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'
Accenture Interactive merges agencies and rebrands as Accenture Song
Brands such as Karmarama and The Monkeys will be dropped
WPP acquires cloud-based e-commerce firm as part of ‘accelerated growth’ plan
Acquisition to help agency group expand further into e-commerce and tech, to account for 40% of business by 2025
Ogilvy's work with US border control creates internal ethical crisis
BuzzFeed has obtained recording of conversation between Ogilvy's global CEO, John Seifert and concerned staff.
Omnicom Media Group and PHD launch VW-dedicated global data unit
The teams will be based in four regional hubs: in London, New York, Singapore and Miami.
London Olympics: A time for Asian brands to shine?
Global exposure and association with the Games’ lofty ideals appear an attractive prospect, but there are pitfalls to participating.
‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup
Watch the film conceptualised by Wieden & Kennedy here
Omnicom, WPP, Publicis and Havas share prices plummet amid AI sell-off
Dentsu bucked overall decline, experiencing marginal increase.
Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020
Brand's association with the Olympics stared in 1988, when the South Korean company was a local sponsor of the Seoul Games
Disney celebrates 100th anniversary with experiences line-up across the globe
The company will display historical artworks, costumes, props and artefacts from its movies
How Coke's new CMO Marcos de Quinto can make the brand sparkle
Coca-Cola is experiencing falling sales, up to 1,800 job cuts and even its own CEO is a vocal critic of its marketing. But with 2015 bringing Marcos de Quinto as its new global CMO, can the soft drinks giant turn around its fortunes?
Omnicom beats Publicis to clinch Mercedes' global agency consolidation
In an unusual move, Omnicom buys two German agencies that already work with the client
Twitter celebrates 8th birthday with #FirstTweet tool
Twitter is celebrating its eighth birthday today with a #FirstTweet tool that enables users to look up anyone's first tweet.
Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre
With Bond-mania gathering momentum ahead of Spectre bursting onto cinema screens at the end of October, Marketing decided to take a closer look at some of the high-profile brands that are onboard for the product placement ride.
S4 Capital anticipates 4% revenue decline for 2023
Sir Martin Sorrell noted a 'bifurcation between digital and linear' and insisted S4's business model 'remains strong and will recover'
Valentine's Day: the top 10 most-shared romantic ads ever
Marketing Magazine UK and social video specialist Unruly have compiled the world's ten most-shared romantic ads ranked by number of shares
ASA ticks off Pepsi on-pack competition
PepsiCo has been berated by the Advertising Standards Authority in the UK over an on-pack promotion offering consumers the chance to win a £500 cash prize ‘every hour’. Here’s why.
Havas beats full-year 2025 forecast with 3.1% organic growth
Annual profits grew 11% to €210 million.
Dentsu reports 3.7% fall in Q1 organic revenue but eyes better second half
Organic revenue was up 2.4% in Japan.
Can adland build the 'inclusive work environment' needed to reach 50% female CEOs?
Wacl has identified five areas for change in adland to help hit its target
Domino's lets customers order pizza through emoji
US-based consumers can now tweet an emoji to order pizza
IPG reports organic revenue growth of 1.7% for Q2 but net profit down 19%
Group forecasting full-year organic growth of 1%, a downgrade on its previous forecast.
Interbrand: Apple, Google retain top spots as world's 'most valuable' brands
iPhone and iPad manufacturer worth $118.9bn and internet giant valued at $107.43bn in 'Best Global Brands' ranking
Ikea evokes Pixar's WALL-E in ‘Change a bit for good’ campaign
Advice includes how to reduce emissions by eating plant-based meat alternatives and repurposing furniture to grow veg
WPP invests $5m in Facebook marketing platform Buddy Media
The strategic partnership aims to allow WPP to improve its clients' engagement with Facebook users
Lego bows to Greenpeace pressure, ends Shell marketing partnership
Company says it will not renew contract with the oil giant.
S4 Capital reports US$28.7 million pre-tax loss as big tech continues to cut spend
Results also reveal around 500 job cuts
Calvin Klein FKA twigs ad banned for objectifying women
The three ads were seen by complainants in April 2023
Burger King reveals all 2019 ads featured lurking Big Mac
Fast-food chain describes reveal as 'Whopper of a secret'.
A history of the Coke vs Pepsi war in 3 1/2 minutes
When PepsiCo unveiled the stevia-based Pepsi True last week, the unofficial ceasefire between Coca-Cola and Pepsi came to a dramatic end and one of marketing's biggest rivalries sparked back to life.
Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?
A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing message
Volkswagen Group reviewing multibillion-dollar global media account
Review, which covers group brands including VW, Audi, Skoda and Seat, will kick off in 2022. PHD's contract expires in 2023
WPP merges VMLY&R and Wunderman Thompson
New agency will be called VML and led by Jon Cook and Mel Edwards
WPP takes $158.3 million restructure hit, doubles down on tech
The group made the announcement ahead of its Capital Markets Day on 30 January
Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’
Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots
Publicis Groupe scoops global Nivea ad account
Will be setting up a bespoke agency network team dubbed One Touch to manage the business; Mumbai among the hubs for the unit
Global CCO Alex Lopez to leave McCann as Harjot Singh appointed group-wide CSO
Part of an ongoing restructure at the overarching McCann Worldgroup network
John Lewis Christmas ad: a Q&A with the adman behind the campaign
Adam & EveDDB is behind the retailer's Christmas campaign, which for many has come to exemplify the power of Christmas advertising
Unilever poaches Diageo head of media as its global media chief departs
Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.
Working with cancer’s ‘Big C’ global creative contest opens for entries
Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace
Sorrell's WPP announces highest growth in a decade
Sorrell also changes his prediction for global economies
John Lewis Christmas ads 2007 to 2014: from humble roots to national event
As the nation - and marketing community - quivered in anticipation of the launch of John Lewis' magnum opus - revealed as the tale of love and friendship, Monty the Penguin - Marketing charts the evolution of the campaign from 2007 to the present day
Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.
WPP's MediaCom and Essence team up to retain hold on Mars global media
Appointment extends Mars' WPP relationship to include Essence
Facebook's Sheryl Sandberg says sorry over social research revelations
Experiment part of ongoing research to test products, but was poorly communicated, says the Facebook COO
Leo Messi speeds across Barcelona to promote Adidas f50
Watch the film conceptualised by Iris Worldwide here
Dentsu's iProspect wins Gucci owner Kering's global media account
Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business
Branding guru Wally Olins dies aged 83
The man credited with inventing concept of brand identity began his career in the early 1960s, running Ogilvy & Mather in Mumbai
Duracell rides mast on epic Transatlantic voyage
Sponsors youngest pair to row across the Atlantic; duo raise £ 3,00,000 for Breast Cancer Care with the world record
Novartis launches global media review
Pharma giant's media is handled by Starcom in many markets.
Ted Lasso’s third season drives USD 23.2 million of sponsorship value for Nike
YouGov Stream's methodology calculated brand value based on factors combining audience figures, brand prominence and ad rates
Coca-Cola reassures public 'what we share is stronger' in global festive spot
Ad follows November's 'Holidays are coming' launch.
Group M broadens remit of Wavemaker global chief Toby Jenner
Jenner will remain as Wavemaker global chief executive.
S4 Capital reports Q3 revenue growth of more than 50%
Asia-Pacific posted the strongest rate of growth, albeit from a modest base.
New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands
Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs
S4 Capital reports Q1 billings hike of 26.5%
Performance helped by new assignments from advertisers including Suntory, Marriott, Pernod Ricard and H&M
Unilever pledges boost to ‘brand and marketing’ spend
FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales
Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'
Possibility of the carrier being renamed
Cadbury sweetens Aussie palates with Facebook-powered vending machine
Watch a video of the activation conceptualised by Red Agency here
‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger
VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive