Campaign India

S4 Capital reports 13.5% revenue fall and increased debt

Its AI positioning has led to new business from blue chips, the group said.

Unilever poaches Diageo head of media as its global media chief departs

Changes made as FMCG giant in midst of global media review, management restructure and cost-cutting drive.

Amazon reviews global media account

The incumbent, Interpublic’s Initiative, won the business in 2013 and defended it successfully in 2017

S4 Capital reports US$28.7 million pre-tax loss as big tech continues to cut spend

Results also reveal around 500 job cuts

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

Twitter’s logo becomes an X-bird: Do advertisers care?

Does X mark the spot or is it another nail in the coffin for a soon-to-be ex-social media platform, and how will advertisers respond to Musk killing off the blue bird?

Working with cancer’s ‘Big C’ global creative contest opens for entries

Campaign devised by Publicis Groupe aims to de-stigmatise cancer in the workplace

Ted Lasso’s third season drives USD 23.2 million of sponsorship value for Nike

YouGov Stream's methodology calculated brand value based on factors combining audience figures, brand prominence and ad rates

Ad agency chiefs offer support to staff in Israel after Hamas attack

Campaign has compiled a summary of responses as war in Gaza Strip looms

WPP merges VMLY&R and Wunderman Thompson

New agency will be called VML and led by Jon Cook and Mel Edwards

‘Why now?’: analysts react to Wunderman Thompson-VMLY&R merger

VML comes into official being on 1 January 2024. Analyst reaction was mixed but largely positive

Accenture acquires creative management consultancy The Storytellers

The Storytellers was founded in 2003. It now becomes part of Accenture's strategy and consulting practice

‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup

Watch the film conceptualised by Wieden & Kennedy here

Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion

Deal agreed by boards of Informa and Ascential but subject to regulatory and shareholder approval.

S4 Capital anticipates 4% revenue decline for 2023

Sir Martin Sorrell noted a 'bifurcation between digital and linear' and insisted S4's business model 'remains strong and will recover'

Calvin Klein FKA twigs ad banned for objectifying women

The three ads were seen by complainants in April 2023

Publicis Groupe forecasts up to 5% organic growth in 2024

Group said it was outperforming both ad holding companies and IT consulting peers

Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’

Publicis CEO Sadoun and chief strategy officer Carla Serrano tell Campaign the group's brave new AI world will be populated by people, not just bots

WPP takes $158.3 million restructure hit, doubles down on tech

The group made the announcement ahead of its Capital Markets Day on 30 January

Publicis Groupe reveals 6.3% growth and €300m investment in AI

CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'

WPP creative agency revenues down 1.6% in 2023 while GroupM's rise by 4.9%

North America saw revenues fall by 2.7% for the year, while APAC, Latin America, Africa, Middle East and Central and Eastern Europe grew organic revenues by 3.7%

S4 Capital reports Q1 billings hike of 26.5%

Performance helped by new assignments from advertisers including Suntory, Marriott, Pernod Ricard and H&M

Martin Sorrell making 'excellent recovery' from surgery

He underwent surgery on 5 February

Global CCO Alex Lopez to leave McCann as Harjot Singh appointed group-wide CSO

Part of an ongoing restructure at the overarching McCann Worldgroup network

Can adland build the 'inclusive work environment' needed to reach 50% female CEOs?

Wacl has identified five areas for change in adland to help hit its target

Disney celebrates 100th anniversary with experiences line-up across the globe

The company will display historical artworks, costumes, props and artefacts from its movies

Unilever pledges boost to ‘brand and marketing’ spend

FMCG giant’s commitment to invest in marketing during cost-of-living crisis contrasts with many companies cutting back adspend

New Reality: Ogilvy launches global lab to ‘unlock’ emerging tech for brands

Offering designed to demystify and cut through the ‘WTF’ and ‘IDK’ of AR, VR, Web3 and NFTs

Omnicom beats Publicis to clinch Mercedes' global agency consolidation

In an unusual move, Omnicom buys two German agencies that already work with the client

Should social media users be required to prove their ID to stamp out online abuse?

Campaigners argue that no identity equals no accountability

Adland in UK demands change to stop racism in open letter to Facebook, Twitter and Snap

Letter comes in a week during which racists took to social media to target England’s black players following the Euro 2020 final

WPP's MediaCom and Essence team up to retain hold on Mars global media

Appointment extends Mars' WPP relationship to include Essence

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales

Accenture Interactive merges agencies and rebrands as Accenture Song

Brands such as Karmarama and The Monkeys will be dropped

Cannes Lions bans award entries from Russia because of Ukraine war

Meanwhile, Ukrainian creatives will be welcomed free of charge

WPP shuts down Russian operations as it 'condemns' Ukraine invasion

Agency is working with Russian people, clients and partners to consider all options including transfer of ownership and divestment

WPP acquires cloud-based e-commerce firm as part of ‘accelerated growth’ plan

Acquisition to help agency group expand further into e-commerce and tech, to account for 40% of business by 2025

Volkswagen Group reviewing multibillion-dollar global media account

Review, which covers group brands including VW, Audi, Skoda and Seat, will kick off in 2022. PHD's contract expires in 2023

Dentsu's iProspect wins Gucci owner Kering's global media account

Review kicked off in July, as reported by Campaign US, with incumbent Zenith understood to be defending the business

MediaCom adds global chief inclusion and culture officer role

Nancy Lengthorn will lead the agency’s aim to become “world’s most inclusive media network”

Piyush Pandey given new role at Ogilvy as Liz Taylor appointed global CCO

Taylor becomes first woman to hold Ogilvy's top creative position

Ikea evokes Pixar's WALL-E in ‘Change a bit for good’ campaign

Advice includes how to reduce emissions by eating plant-based meat alternatives and repurposing furniture to grow veg

Publicis Groupe scoops global Nivea ad account

Will be setting up a bespoke agency network team dubbed One Touch to manage the business; Mumbai among the hubs for the unit

S4 Capital reports Q3 revenue growth of more than 50%

Asia-Pacific posted the strongest rate of growth, albeit from a modest base.

Ogilvy's work with US border control creates internal ethical crisis

BuzzFeed has obtained recording of conversation between Ogilvy's global CEO, John Seifert and concerned staff.

Novartis launches global media review

Pharma giant's media is handled by Starcom in many markets.

Burger King reveals all 2019 ads featured lurking Big Mac

Fast-food chain describes reveal as 'Whopper of a secret'.

Coca-Cola reassures public 'what we share is stronger' in global festive spot

Ad follows November's 'Holidays are coming' launch.

John Lewis Christmas ad: a Q&A with the adman behind the campaign

Adam & EveDDB is behind the retailer's Christmas campaign, which for many has come to exemplify the power of Christmas advertising

A history of the Coke vs Pepsi war in 3 1/2 minutes

When PepsiCo unveiled the stevia-based Pepsi True last week, the unofficial ceasefire between Coca-Cola and Pepsi came to a dramatic end and one of marketing's biggest rivalries sparked back to life.

Tycoon Warren Buffett pays P&G $4.7bn for Duracell

Duracell has been snapped up for $4.7bn (£3bn) by American tycoon Warren Buffett's Berkshire Hathaway group, ending Procter & Gamble's ownership of the battery brand synonymous with a copper top and drumming pink bunny.

Johnnie Walker takes us step by step through 2015 in US TV spot

Watch the film conceptualised by BBH London here

How Coke's new CMO Marcos de Quinto can make the brand sparkle

Coca-Cola is experiencing falling sales, up to 1,800 job cuts and even its own CEO is a vocal critic of its marketing. But with 2015 bringing Marcos de Quinto as its new global CMO, can the soft drinks giant turn around its fortunes?

Domino's lets customers order pizza through emoji

US-based consumers can now tweet an emoji to order pizza

Gender stereotyping: Can brands fight sexism or merely dabble in tokenism?

A raft of recent ads has turned the tables and used feminism as a central tenet of the marketing message

Bond's back: from Heineken to Range Rover, brands line up for a part in Spectre

With Bond-mania gathering momentum ahead of Spectre bursting onto cinema screens at the end of October, Marketing decided to take a closer look at some of the high-profile brands that are onboard for the product placement ride.

Duracell rides mast on epic Transatlantic voyage

Sponsors youngest pair to row across the Atlantic; duo raise £ 3,00,000 for Breast Cancer Care with the world record

Facebook's Sheryl Sandberg says sorry over social research revelations

Experiment part of ongoing research to test products, but was poorly communicated, says the Facebook COO

Malaysia Airlines to undergo 'complete overhaul' after state 'privatisation'

Possibility of the carrier being renamed

Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020

Brand's association with the Olympics stared in 1988, when the South Korean company was a local sponsor of the Seoul Games

Leo Messi speeds across Barcelona to promote Adidas f50

Watch the film conceptualised by Iris Worldwide here

Cadbury sweetens Aussie palates with Facebook-powered vending machine

Watch a video of the activation conceptualised by Red Agency here

eBay to host online auction house platform for Sotheby's

Deal marks 270-year-old auction house's attempt to play catch-up with rival Christie’s

John Lewis Christmas ads 2007 to 2014: from humble roots to national event

As the nation - and marketing community - quivered in anticipation of the launch of John Lewis' magnum opus - revealed as the tale of love and friendship, Monty the Penguin - Marketing charts the evolution of the campaign from 2007 to the present day

Interbrand: Apple, Google retain top spots as world's 'most valuable' brands

iPhone and iPad manufacturer worth $118.9bn and internet giant valued at $107.43bn in 'Best Global Brands' ranking

Lego bows to Greenpeace pressure, ends Shell marketing partnership

Company says it will not renew contract with the oil giant.

Omnicom Media Group and PHD launch VW-dedicated global data unit

The teams will be based in four regional hubs: in London, New York, Singapore and Miami.

ASA ticks off Pepsi on-pack competition

PepsiCo has been berated by the Advertising Standards Authority in the UK over an on-pack promotion offering consumers the chance to win a £500 cash prize ‘every hour’. Here’s why.

MMGB 2: The Sun tells inept footballers: 'If you can't play, manage'

Rolling out to coincide with the English Premier League season, the campaign tells football fans they can win £500,000 through The Sun’s Dream Team.

Twitter celebrates 8th birthday with #FirstTweet tool

Twitter is celebrating its eighth birthday today with a #FirstTweet tool that enables users to look up anyone's first tweet.

Valentine's Day: the top 10 most-shared romantic ads ever

Marketing Magazine UK and social video specialist Unruly have compiled the world's ten most-shared romantic ads ranked by number of shares

'One wrong word and you lose them': the perils of marketing to mature consumers

Excerpts from a discussion at Marketing's ’Older, Richer, Wiser’ conference

Branding guru Wally Olins dies aged 83

The man credited with inventing concept of brand identity began his career in the early 1960s, running Ogilvy & Mather in Mumbai

World Cup sponsor Coke and unaffiliated Pepsi lock horns ahead of Brazil 2014

Coke is playing on its role as official sponsor and Pepsi is playing up its association with high-profile players

Mondelez to embed Twitter staff in its marketing teams

Twitter staff will be based at the Cadbury-owner's offices starting with India, UK, Brazil and the US; agreement in conjunction with Starcom Mediavest