Private FM phase III: Will share of regional advertising on radio go up?
From 40 to 50 pc, the number could rise to 70 pc -- even as more national advertisers look at leveraging the expanded reach
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IMC Day One: ‘Move away from the authoritative publishing mentality’
WAT Consult’s Rajiv Dingra and Foxymoron’s Pratik Gupta discussed ‘How magazine brands can use social media to their advantage’, in a panel moderated by India Today Group’s Rohit Saran
OOH industry: In search of one currency
Even as outdoor players develop their own measurement systems, a universal currency to measure reach is still awaited, contend practitioners and advertisers
DMAi 2014 Convention: Day one - Of relevant content, meaningful classifications, 'PR through behaviour'
The Direct Marketing Association of India's 2014 Convention kicked off on 22 January in Gurgaon.
‘Our business models have fundamentally changed’
Q&A with Tim Sutton, chairman, Weber Shandwick, Asia Pacific
Tanishq invites ‘confessions’, connects with brides
Q&A with Deepika Tewari, head-marketing, Jewellery Division, Titan Company
'Next level of growth in radio will come from non-metros'
Q&A with Nisha Narayanan, COO, Red FM
‘Mars is the fastest growing player in the fastest growing market’
Q&A with Raghav Rekhi, marketing director, Mars International India
DMAi 2014 Convention: Day three - ‘60 pc of buyer’s decision is taken before they choose to engage with a brand’
Nishant Rao, country manager, LinkedIn India, on how centralised marketing is shifting to decentralised marketing
Has social media marketing moved past ‘likes’?
Glen Ireland and Rajiv Mehta tell Ayushi Anand whether marketers have gone past the love for ‘likes’ in their social media marketing journeys.
Lava looks to dial into premium smartphones
Q&A with Tarun Verma, DGM, Lava International
Can brand AAP scale to become nationally relevant?
What do to brand custodians think of the Aam Aadmi Party’s future? Ayushi Anand asks adland if its magic can permeate.
‘We are starting to learn much more from B2C marketing’
Costanza Tedesco, SVP, marketing communications, SAP, says it is important is to have that continually ‘switched on’ audience
IMC Day Two: Magazine publishers return to the core
Digital prospects, building communities in focus
DMAi 2014 Convention: Day three – Focus on e-commerce
Sunil Kumar of IRCTC, Deepa Thomas of eBay India and Gaurav Vora of Dynaflex discussed ‘The future of e-commerce’
‘The customer is technically our brand ambassador’
Q&A with Ravi Bharadwaj, executive director – marketing, Dell India
Close - up: ‘I never had the time to feel stagnated...’
Vasudha Misra, senior creative director, Draftfcb-Ulka, Delhi, ‘opens up’ to Ayushi Anand on how Docomo kept her from moving to Singapore, and more.
MasterChef Season 5 creates buzz on digital media
A campaign by Grey is underway to maximise digital engagement, ahead of 10 September launch
DMAi 2014 Convention: Day three - Privacy in focus
Akash Sahai, MD, Aimia India, highlighted privacy issues that are a growing cause of concern, in India and abroad
Hindustan Times pledges to raise and solve issues
Watch the film being screened in cinemas and online, created by Lowe Lintas and Partners
‘Weber Shandwick India’s work is some of the most creative in our system and I expect to see more of that’
Q&A with Gail Heimann, president and chief strategy officer, Weber Shandwick
Lenovo P780 illustrates battery life with a ‘survival guide’
Watch the ad film created by Ogilvy & Mather here
Close-Up: ‘You would be foolish to not come back to Ogilvy’
Ajay Gahlaut, ECD, Ogilvy & Mather, tells Ayushi Anand about the highs and lows of his advertising journey; why he admires Piyush and Balki; what could make him quit, and more.
Close - Up: ‘In my dreams, I am not going up and down the podium’
Swati Bhattacharya, NCD, JWT India, tells Ayushi Anand about her journey in advertising, managing work post motherhood, and take on awards.
DMAi 2014 Convention: Day two – How brands can get 'personal' with the consumer
Kanika Mathur, managing director, Razorfish India, stressed on importance of contextual advertising
DMAi 2014 Convention: Day two – E-mail marketing, privacy concerns and consumer experience
Jodie Sangster, CEO and company secretary, ADMA, discussed e-mail marketing, concerns on data privacy, and enhancing customer experience
IMC Day One: ‘Innovations happen when you connect different dots and that is when you make a connection’: Anand Kripalu
The president of Diageo India and CEO-designate, United Spirits, spoke on approaches to innovation with examples, in his keynote at the Indian Magazine Congress 2014
‘Direct marketing has to be evolved to create involvement, not irritation’
Q&A with Kanika Mittal, head - marketing and brand communications, Reebok India