Ashish's blog: Leveraging semiotics for strategic thinking
The author explains how semiotics represents a powerful tool that enables businesses to create meaningful connections with their target audiences
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Ashish's blog: The paradox of technology
In this piece, the CEO of DY Works, discusses how brands reach out to everyone but fail to engage emotionally
Ashish's blog: What is brand authenticity?
With examples, the author states how brand authenticity is a powerful tool for building trust, loyalty, and a strong brand identity in the competitive marketplace
Ashish's blog: The unstoppable force of human-centric design
The author states that human-centric design offers businesses an opportunity to create more meaningful connections with their customers and build brand loyalty over time
Ashish's blog: AI or emotions - what's more effective?
A human-led approach offers personalised interactions that fosters trust between buyers and sellers but may not be able to offer cost-effective solutions when compared to AI technology, explains the author
Ashish's blog: How business can unleash possibilities through design thinking and AI
The perks of design thinking include increased open-mindedness, innovative problem-solving abilities and collaboration between stakeholders with different perspectives
Ashish's blog: Mastering the art of branding in the 21st century
By utilising modernised digital tools, any business can create a powerful brand story that resonates with its target audience and leads to higher conversion rates and greater customer loyalty, explains the author